dodo mat

What dodo mat does

Dodo Mat is a UK-based specialist manufacturer and direct-to-consumer retailer of automotive soundproofing and thermal-acoustic insulation materials, operated as a trading brand of CAD Distribution Ltd, a family-owned business whose roots extend to 1913 and whose Dodo Mat brand has been active since 1990. The company's product range covers self-adhesive butyl sound-deadening sheets (DEAD-EZY, DEADN, and PRO tiers), mass-loaded vinyl barriers (Thermo Liner, Acoustic Liner, Roadblok), recycled-content insulation (Dodo Fleece EVO), bonnet liners, vehicle-specific bundled kits, and installation accessories, all positioned around proprietary technical features such as "Pure Butyl Chemistry" and hex-embossed damping sheets.

The business is run primarily through the dodo-mat.com e-commerce storefront, supplying individual DIY consumers, automotive enthusiasts, and a network of more than 300 specialist UK campervan conversion installers. Distribution is extended to Northern Ireland, Ireland, the EU, and other international markets via wholesale partners including Conversion Shop, Cosy Campers, and SCR Distribution, and co-developed bundle programmes with named UK van converters such as Combe Valley Campers, Van Haven, Slidepods, Autocraft Motor Caravans, and Vanstyle embed Dodo Mat specification into commercial builds. Pricing follows a three-tier ladder (DEAD-EZY entry, DEADN core, PRO premium), with mid- and upper-tier SKUs sold both as individual sheets and as complete vehicle-fitment kits and accessories.

Geographically the company is concentrated in the United Kingdom with the Oxfordshire distribution hub serving as the operational base. There is no public disclosure of revenue, headcount, or capital structure, and the business appears to be family-controlled without external venture funding. Recent commercial activity through 2024–2026 has centred on product catalogue expansion (entry-level range, sustainable insulation line, bonnet liner, road underlay, refreshed thermo-acoustic SKUs) and channel build-out rather than on geographic relocation or M&A.

Name

dodo mat

Legal name

CAD Distribution Ltd

Website

https://dodomat.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Dodo Mat is a UK specialist manufacturer and e-commerce retailer of automotive soundproofing and thermal-acoustic insulation materials (butyl damping sheets, MLV barriers, vehicle-specific kits), selling primarily to individual DIY consumers and a network of 300+ UK campervan conversion installers through its direct storefront and international distribution partners.

Ownership category

akta.pro rank

Product category

Automotive Soundproofing and Insulation

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)

SIC

Fabricated Rubber Products, Nec (3060), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Plastics Foam Products (3086)

akta.pro primary industry

Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers) (IMACAKAH)

akta.pro secondary industries

Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH), Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)

Keywords

• Automotive soundproofing
• Vehicle insulation
• Sound deadening mats
• Thermo acoustic liners
• Van conversion insulation

Headquarters

HQ city

Berinsfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time sale of soundproofing and insulation materials through e-commerce. Products include sound deadening sheets/rolls, thermo acoustic liners, barriers, vehicle kits, and accessories. Revenue generated from individual product purchases and bundled kit configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Dodo Mat designs and sells automotive soundproofing and insulation products, including butyl-based sound deadening sheets and rolls, closed cell foam thermo-acoustic liners, mass loaded vinyl (MLV) barriers, sustainable recycled insulation quilts, and bundled vehicle kits. Products are sold through the dodomat.com e-commerce storefront and a network of authorised conversion specialists for cars, vans, 4x4s, campervans, and motorhomes.

Differentiator

Problem solved

Functional benefit

Brands

• DEADN Range: Core best selling range for over 10 years, featuring a wide range of products tested and approved in the UK including sound deadening mats, foam liners, and insulation products.
• DEAD•EZY Range
• PRO Range

Products and services

• DEADN Hex Sound Deadening Sheets Core butyl-based sound deadening sheets with unique Hex Embossing Pattern on aluminium backing, designed to reduce panel vibration and structural noise in vehicles. Available in 10/20/30/40/50-sheet packs and rolls. Best-selling core range for over 10 years.
• DEAD-EZY Entry Level Sound Deadening Budget-friendly sound deadening range launched for entry-level van builders and DIY installers. Includes DEAD-EZY 20 Sheets, 40 Sheets, Deadening Roll 5m, Liner 5mm, and Wave Liner 8mm. Designed to deliver approved quality at competitive pricing for self-build van projects.
• PRO Range Premium Products Premium professional sound deadening and insulation products developed in collaboration with leading vehicle conversion companies. Includes DEADN PRO Black 2mm/3mm sheets, DEADN DUO Pro Twin (dual-layer butyl + closed cell foam), Barrier PRO MLV, Thermo Liner Pro 10mm/15mm, and Bonnet Liner PRO. Designed for maximum performance and quality.
• Thermo Acoustic Liners (Thermo Liner / Super Liner) Closed cell foam thermal acoustic liners that provide combined thermal insulation and noise reduction for vehicle floors, walls, roofs, and bulkheads. Includes Super Liner 6mm/10mm and Thermo Liner 7mm (V4 with 7mm thickness and reinforced foil). Used to block airborne road/exhaust noise and regulate cabin temperature.
• Dodo Thermo Liner Pro 10mm Special Edition Professional sound and heat insulation material with enhanced glass fibre reinforced aluminium foil for increased performance. Features reinforced aluminium foil with extra soft closed cell foam, 10mm profile. Fire retardant to ISO 3795.
• Barrier PRO MLV (Mass Loaded Vinyl Barriers) Mass loaded vinyl soundproofing barriers designed to block airborne noise transmission in vehicles. Acts as a dense, flexible barrier layer that complements sound deadening sheets and acoustic liners in floor, door, and bulkhead installations.
• Dodo Fleece EVO Sustainable Insulation Quilt Itch-free sustainable insulation quilt manufactured from recycled plastic bottles (>95% recycled content). Moisture resistant, non-irritant, does not support mould growth. Manufactured in accordance with ISO 9001 and conforms to BS1425 Part 1 1991. Suitable for all vehicle applications, especially campervan and van conversions.
• Acoustic Liner 35mm (Acoustic Memory Foam) High quality acoustic memory foam designed for automotive interiors, available in a thicker 35mm version. Open cell material with self adhesive peel-and-stick layer, engineered to absorb medium to high frequency noise and improve vehicle acoustics.
• Bonnet Liner Pro All new British made bonnet liner with high temperature rating and factory look black finish. Designed for classic vehicles to protect vehicle paint from engine heat and reduce engine bay noise.
• Roadblok Premium Underlay New premium multilayered underlay featuring layers of high density butyl and closed cell foam topped with resilient black cloth. Designed for premium floor installations in vehicles.
• Vehicle Kits (Car, 4x4, Camper, Van) Bundled product packages that combine sound deadening, thermo acoustic liners, and barriers in quantities tailored for specific vehicle types. Available as Car Kit, 4x4 Kit, Universal Camper Kit, Universal Van Kit, and Small/Medium/Large Van Kits in both DEADN and PRO ranges.
• Installation Accessories Installation accessories and tools including 500ml High Temp Adhesive, Aluminium Tape, DEAD-EZY Roller, Pro Metal Roller, Panel Popper, and Trim Removal Tool Sets used to support sound deadening and insulation installation in vehicles.
• DEADN Hex BLUE Special Edition (Anniversary Edition) Limited batch Special Anniversary Edition celebrating 10 years of DEADN Hex series sound deadening. Features Dodo logo embossing and striking Dodo BLUE finish. Available in 10-sheet and 50-sheet packs.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered regional, minor and core.

• Conversion ShopregionalChannel Partner/ Reseller/ DistributorSpecialist distribution partner handling Dodo Mat product sales for Northern Ireland customers.
• Cosy CampersregionalChannel Partner/ Reseller/ DistributorSpecialist distribution partner for Republic of Ireland and EU customers seeking Dodo Mat products.
• SCR DistributionminorChannel Partner/ Reseller/ DistributorInternational distribution partner providing worldwide shipping for selected Dodo Mat products.
• Combe Valley CamperscoreChannel Partner/ Reseller/ DistributorAuthorised dealer and installation partner featured in 'AS USED BY' section. Produces installation videos and recommendations for Dodo Mat products.
• Van HavencoreChannel Partner/ Reseller/ DistributorVan conversion specialist featured as authorised dealer and installation partner.
• SlidepodscoreChannel Partner/ Reseller/ DistributorVan conversion company featured as authorised dealer and installation partner.
• Autocraft Motor CaravanscoreChannel Partner/ Reseller/ DistributorMotorhome conversion company featured as authorised dealer and installation partner.
• VanstylecoreChannel Partner/ Reseller/ DistributorVan conversion specialist featured as authorised dealer and installation partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamat: Dynamat is the original and largest global butyl-based automotive sound deadening brand, offering Dodo Mat a directly overlapping product range (self-adhesive damping sheets) and customer base of car audio installers and DIY enthusiasts.
• Second Skin Audio (formerly FatMat): Second Skin Audio makes competing deadening mats, closed-cell foam, and MLV barriers for automotive soundproofing, targeting the same DIY installer and car audio customer base as Dodo Mat, including specialized van conversion products.
• HushMat: HushMat manufactures butyl-based sound deadening, mass loaded vinyl, and thermal insulation products for automotive applications, directly overlapping Dodo Mat's DEADN, DEAD-EZY, and PRO ranges for vehicle noise reduction.
• Sound Deadening Showdown (SDS): SDS sells a comparable tiered range of butyl damping sheets, closed cell foam, and MLV products for car, van and campervan soundproofing — competing directly with Dodo Mat on product specification, bundles and installer channel.
• Thermo-Tec: Thermo-Tec specialises in thermal/acoustic insulation materials for automotive and motorsport applications, including the popular 'Boomerang' and similar liners that overlap Dodo Mat's Thermo Liner and Barrier PRO categories.

Emerging players

• Van Essentials: Van Essentials is a van conversion-focused retailer stocking its own and third-party sound deadening, insulation and trim products directly competing with Dodo Mat in the campervan/DIY van builder segment.
• Kilmat: Kilmat offers low-cost butyl-based sound deadening mats aimed at the DIY budget end of the market, directly overlapping Dodo Mat's DEAD-EZY entry-level range, particularly in online marketplaces.
• Noico Sound Deadening: Noico is a value-priced butyl sound deadening brand widely sold through Amazon and European channels, offering DIY consumers a cheaper alternative to Dodo Mat's entry- and mid-tier products.

Broad incumbents

• NVX Audio: NVX Audio is a broader automotive audio and sound treatment brand that bundles sound deadening materials with speakers, amplifiers and subwoofers, competing with Dodo Mat's car audio use case as part of a wider portfolio.

Regional players

• KNAUS Tabbert / Auto-Sleepy / Schaudt: European motorhome OEMs and accessory distributors that supply factory-fitted NVH insulation packages, partially substituting aftermarket demand for specialist converters who might otherwise use Dodo Mat products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dodomatuk
• LinkedInlinkedin.com/company/dodo-mat

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dodo mat