Die Deutsche Angestellten-Akademie

What Die Deutsche Angestellten-Akademie does

Die Deutsche Angestellten-Akademie (DAA Deutsche Angestellten-Akademie gGmbH) is one of Germany's largest non-profit vocational education and training providers, headquartered in Hamburg with 350+ training centers organized into seven regional structures across all 16 German states. The organization delivers vocational retraining, professional upskilling, language certification, youth career preparation, and healthcare/social-pedagogy training through approximately 150 specialized schools (Fachschulen) and the DAA-Technikum higher-education affiliate. Its portfolio spans SAP S/4HANA certification (as licensed SAP Education Partner since 2003), telc and TOEIC language examinations, MY·TQ partial qualifications, corporate B2B training under the DAA Business brand, and dedicated Bundeswehr transition programs.

The technical platform combines a web-based learning management system in operation since 2001 with Microsoft Teams-based live online seminars (DAA.Online) and a blended-learning methodology integrating in-person instruction, e-learning modules, and self-directed case-study work. Demand is generated primarily through referrals and publicly funded enrollment channels: the Bundesagentur für Arbeit, Jobcenters (Bildungsgutschein, Qualifizierungsgeld), BAMF (integration courses), and the Bundeswehr Berufsförderungsdienst. The corporate customer base is served through direct B2B outreach by business-development consultants for customized seminars, coaching, and consulting.

Revenue mechanics are dominated by multi-year publicly funded training contracts, supplemented by professional-services revenue from corporate training, government tuition support (Schüler-BAföG, Bildungskredit) for Fachschule students, and self-pay/telc exam fees. DAA operates as a gGmbH (gemeinnützige GmbH) under the DAA-Stiftung Bildung und Beruf, with no public listing or external equity funding; leadership is currently Dr. Tina Classen (Managing Director since March 2024) and Carmen Grabenhorst (Business Manager since 1998), with a 2025 restructuring consolidating nine regions into seven.

Name

Die Deutsche Angestellten-Akademie

Legal name

DAA Deutsche Angestellten-Akademie gGmbH

Website

https://daa.de

Company type

Private

Founded year

1946

Operating status

Operating

Short description

DAA is a German non-profit vocational education provider operating 350+ training centers across all 16 states, delivering publicly funded retraining, language certification, healthcare/social-pedagogy education, and corporate training to job seekers, employed professionals, immigrants, and military personnel.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public-Funded Training Programs: The majority of DAA's revenue comes from government-funded vocational training and retraining programs financed through the German Federal Employment Agency (Agentur für Arbeit), Jobcenters (SGB II), and state education funds. Programs are funded via Bildungsgutschein (education vouchers), Aufstiegs-BAföG, Qualifizierungsgeld, and other public subsidies. This represents the dominant revenue stream.
2. Weiterbildungsgeld (Training Allowance): Participants in certified vocational training programs who are unemployed or receiving top-up SGB II benefits receive 150 EUR/month Weiterbildungsgeld from the government, which flows through to program providers.
3. Berufsförderungsdienst (BFD) der Bundeswehr: Career transition support for soldiers funded through the German Armed Forces' vocational promotion service, covering language courses, IT training, professional certifications, and advanced qualifications for active and former military personnel.
4. Schüler-BAföG and Bildungskredit for Fachschule Students: Students at DAA specialized schools (Fachschulen) in healthcare receive need-based Schüler-BAföG grants and access to government-subsidized Bildungskredit loans up to 7,200 EUR.
5. Corporate Training and Consulting Services: DAA provides customized seminars, coaching, workshops, and consulting services to companies and public sector organizations on topics including innovation, digitalization, and workforce development. Revenue generated through direct B2B contracts.
6. Self-Pay and Private Enrollment: Individuals who do not qualify for public funding may pay for courses privately. Additionally, telc language certification exams are offered as standalone paid services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Die Deutsche Angestellten-Akademie (DAA) is a nonprofit vocational education and labor-market services provider delivering AZAV-certified retraining, continuing education, and career-integration programs through a nationwide network of 350+ physical training centers and the DAA.Online blended-learning platform. Core offerings include SAP S/4HANA certification courses, German language integration programs, youth career-preparation measures, ~150 Fachschulen in healthcare and social pedagogy, corporate workforce-development services (DAA.Business), and modular partial qualifications (MY·TQ).

Product overview

DAA operates as a decentralized education and training provider offering a comprehensive portfolio of vocational education, professional development, and integration services across Germany. The portfolio includes SAP certification courses (SAP S/4HANA), German language learning programs, youth career preparation, vocational schools (~150 specialist schools), corporate training (DAA Business), health and social services training, retraining programs, partial qualifications (MY·TQ), and online learning via DAA.Online platform. DAA-Technikum provides university-level degree programs. The organization operates over 350 locations with AZAV certification for employment promotion measures.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP S/4HANA Courses

Quantifiable outcome

• Most programs are up to 100% publicly funded via Bildungsgutschein for eligible participants, removing financial barriers to career advancement.
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bundesamt für Migration und Flüchtlinge (BAMF)coreStrategic or Co-development PartnerBAMF is the German Federal Office for Migration and Refugees that funds and regulates integration courses, language courses, and professional language training (Berufssprachkurse) at DAA centers nationwide. DAA delivers BAMF-approved integration courses including Alphabeticization, Youth Integration, and intensive courses.
• SAP SEcoreTechnology or IntegrationDAA has been a licensed SAP Education Partner since 2003 (over 20 years), delivering certified SAP S/4HANA training programs in modules including Finanzwesen, Controlling, Einkauf, Vertrieb, Lager & Logistik, and Personalwesen. DAA uses original SAP training materials and administers official SAP user certification exams.
• telc gGmbHcoreTechnology or Integrationtelc (The European Language Certificates) is a German-based language testing organization recognized across Europe. DAA is an authorized telc testing center offering language certification exams in German and other languages with or without course enrollment, supporting professional and academic recognition.
• HFH – Hamburger Fern-HochschuleminorStrategic or Co-development PartnerHamburg University of Applied Sciences (HFH) operates a distance learning program. DAA supports HFH students and may provide pathways or preparatory programs for HFH degree programs in cooperation with DAA's educational offerings.
• DAA-TechnikumcoreStrategic or Co-development PartnerDAA-Technikum is a technical university-level institution within the DAA network offering Bachelor and Master programs in Health and Nursing, Technology, and Business and Law. It operates its own location network and complements DAA's vocational training with higher education degree programs.
• berufundfamilie Service GmbH (Gemeinnützige Hertie-Stiftung)coreStrategic or Co-development Partnerberufundfamilie Service GmbH runs the 'audit berufundfamilie' certification process for employers. DAA has been certified since 2015 (9 consecutive years) and received the certificate 'with predicate' (mit Prädikat) in 2024. This partnership drives DAA's family- and life-phase-conscious HR policy development.
• Bundesverband der Träger beruflicher Bildung (BBB) / Bildungsverband e.V.coreStrategic or Co-development PartnerBBB (Bildungsverband) is a German association of vocational training providers. DAA participates in BBB-led initiatives including MY·TQ (Mehrphase·Teilqualifizierung), a nationwide partial qualification framework enabling flexible modular entry into full vocational training. DAA co-developed and adopted this standardized framework nationwide since 2020.
• Der Paritätische GesamtverbandminorOthersDer Paritätische is one of the largest welfare associations in Germany, operating social services, educational institutions, and advocacy programs. DAA cooperates with Paritätische member organizations on social integration and employment programs.
• Bundesagentur für Arbeit (Federal Employment Agency)coreChannel Partner/ Reseller/ DistributorThe Federal Employment Agency (Agentur für Arbeit) and its affiliated Jobcenters are the primary referral and funding channel for DAA participants. They issue Bildungsgutscheine (education vouchers) enabling full public funding of DAA training programs for eligible job seekers.
• Berufsförderungsdienst der Bundeswehr (BFD)coreChannel Partner/ Reseller/ DistributorThe Bundeswehr's vocational promotion service (BFD) funds and arranges civilian professional training for active and former soldiers under the Soldiers' Insurance Act (SVG). DAA delivers training funded by BFD, including the Ingolstadt tech center for soldiers pursuing IHK-certified civilian qualifications.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• DEKRA: DEKRA is a German certification and vocational training organization offering professional certifications, continuing education, and workforce development across multiple industries. Comparable to DAA in offering AZAV-relevant vocational training and serving German adult-learner segments, but operates at significantly larger scale and broader scope including vehicle inspection and product certification.
• TÜV Rheinland: TÜV Rheinland is a major German certification body offering vocational training, professional certifications, and workforce development services. Comparable to DAA as a large established German provider of vocational and continuing education, but operates across a broader portfolio including product testing and certification.

Direct peers

• WBS Training: WBS Training is a German vocational training provider offering retraining, continuing education, and AZAV-certified programs funded through Bildungsgutschein. Directly comparable to DAA in vocational retraining offerings, public funding model, and target customer segments including job seekers and employed professionals.
• bfz (Berufliche Fortbildungszentren der Bayerischen Wirtschaft): bfz is a major German vocational training provider under the Bayerische Wirtschaft umbrella offering AZAV-certified retraining, continuing education, and corporate training. Comparable to DAA in national scale, publicly funded program portfolio, and target customers across multiple German states.
• BBQ Bildung und Berufliche Qualifizierung: BBQ is a German vocational training and qualification provider offering retraining, continuing education, and integration courses funded via Bildungsgutschein and BAMF. Directly comparable to DAA's portfolio across vocational retraining, language integration, and corporate upskilling.
• SBH Stiftung Bildung & Handwerk: SBH is a German foundation providing vocational training, continuing education, and youth integration programs across multiple states. Comparable to DAA in nonprofit structure, AZAV-funded portfolio, and target customers including youth, job seekers, and career changers.
• Eckert Schulen: Eckert Schulen is a German vocational school network offering technical, commercial, and healthcare training across multiple locations. Comparable to DAA's ~150 Fachschulen in providing recognized vocational qualifications in therapeutic, nursing, and commercial fields.
• Ludwig Fresenius Schulen: Ludwig Fresenius Schulen is a German vocational school network focused on healthcare, therapy, and commercial fields. Directly comparable to DAA's specialized schools portfolio in healthcare, nursing, therapy, and social pedagogy training.
• ILS Institut für Lernsysteme: ILS is a German distance learning institution offering vocational retraining and continuing education programs. Comparable to DAA's blended learning approach, Fernstudium heritage, and vocational retraining offerings for working adults.
• bfw (Berufsförderungswerk): bfw is a German vocational training provider specializing in retraining, continuing education, and career integration for job seekers and career changers. Directly comparable to DAA's vocational retraining, public funding model, and target customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Die Deutsche Angestellten-Akademie