Sujan

What Sujan does

Sujan ContiTech AVS Private Limited is a product engineering company that designs, simulates, tests, and manufactures anti-vibration (AVS) and Noise, Vibration, and Harshness (NVH) components for the automotive industry. The company was established in 2008 as a joint venture and has been part of Continental's ContiTech Division since a 2019 alliance. Its core product portfolio comprises rubber-metal composite components including engine mounts (LH, RH, rear, top), torque rods, vibration and torsional dampers, mass dampers, cabin mounts, bolsters, control arm bushes, leaf spring bushes, multi-link bushes, and EV-specific motor mounts, battery mounts, and compressor mounts. Underlying capabilities include advanced simulation (Abaqus, HyperMesh, FE-SAFE, OptiStruct, motion solve), in-house testing (dynamic stiffness testing up to 1000 Hz, multi-axis durability testing using road load data, cavitation and de-coupler noise measurement), and CAE-Python automation. Two patents have been granted for pioneering anti-vibration technologies with several more pending.

Name

Sujan

Legal name

Sujan ContiTech AVS Pvt. Ltd.

Website

https://sujancontitech.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Sujan ContiTech AVS designs, tests, and manufactures anti-vibration and NVH components (engine mounts, dampers, bushes, suspension parts, EV mounts) for automotive OEMs and Tier 1 suppliers, with manufacturing facilities in Pune and Chennai, India.

Ownership category

akta.pro rank

Product category

Automotive NVH Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

akta.pro primary industry

Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers) (IMACAKAH)

akta.pro secondary industry

Vibration Control & Anti-Vibration Products (Mounts, Bushings, Isolators) (IMANALAD)

Keywords

• Automotive NVH components
• Anti-vibration products
• Engine mounts
• Suspension bushes
• Vibration dampers

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive NVH Components Manufacturing & Sales: SCT designs, conceives, and produces a wide range of NVH products and solutions (engine mounts, suspension parts, bushes, dampers) for cars, SUVs, commercial vehicles, and electric passenger vehicles. Revenue is generated through the sale of manufactured anti-vibration components directly to OEMs and Tier 1 suppliers under long-term supply agreements. The company also provides design and validation services as part of the total solutions offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sujan ContiTech AVS (SCT) designs, conceives, and manufactures a range of NVH (Noise, Vibration, and Harshness) products and solutions for the automotive industry, including engine mounts, suspension bushes, torque rods, cabin mounts, torsional vibration dampers, and EV-specific motor, battery, and compressor mounts. The company supplies these rubber-metal composite anti-vibration components directly to automotive OEMs and Tier 1 suppliers in India, supported by in-house design, simulation, prototyping, testing, and validation capabilities.

Product overview

Sujan ContiTech AVS (SCT) is a product engineering company providing anti-vibration solutions (AVS) for the automotive industry. The company designs, conceives, and produces a wide range of NVH (Noise, Vibration, and Harshness) products and solutions for passenger cars, SUVs, commercial vehicles, and electric vehicles. The core product portfolio includes Engine Mounts (LH, RH, Rear), Top Mounts, Torque Rods, Vibration Dampers, Mass Dampers, Cabin Mounts, Bolsters, Multi Link Bushes, Torsional Vibration Dampers, Control ARM Bushes, Leaf Spring Bushes, Motor Mounts, Compressor Mounts, and Battery Mounts. These rubber-metal composite components are supplied to leading OEMs and Tier 1 suppliers in India's automotive sector. SCT also offers engineering services including product design, testing facilities, total solutions provision, and CAE-Python automation for simulation and analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• LH Engine Mount Left-hand engine mount designed to secure the engine within the vehicle while providing vibration isolation and sound absorption.
• RH Engine Mount Right-hand engine mount that secures the engine and provides vibration isolation for improved driving comfort.
• Rear Engine Mount Rear engine mount providing support and vibration isolation at the rear engine mounting location.
• Top Mount Top-mounted suspension component providing vibration isolation and structural support for the engine or transmission.
• Torque Rod Rubber and steel torque rod that withstands engine torques while providing sound absorption and securing engine mounting within the vehicle.
• Vibration Mass Damper Mass damper designed to reduce unwanted vibrations and improve vehicle NVH performance.
• Cabin Mount Mounting component for vehicle cabin isolation, reducing vibration and noise transmission to the passenger compartment.
• Bolster Anti-vibration bolster component for automotive applications.
• Multi Link Bushes Suspension bush components for multi-link suspension systems, providing flexibility and vibration isolation.
• Torsional Vibration Damper Damper designed to control torsional vibrations in the drivetrain, reducing noise and wear.
• Control ARM Bush Suspension control arm bush providing articulation and vibration isolation for control arm mounting points.
• Leaf Spring Bush Bush component for leaf spring suspension systems, providing mounting flexibility and vibration damping, particularly for commercial vehicles.
• Motor Mounts Electric motor mounting components for electric vehicles, providing vibration isolation and structural support.
• Compressor Mounts Mounting components for air compressors in automotive applications, providing vibration isolation.
• Battery Mount Mounting solution for automotive batteries, securing the battery while providing vibration protection for EV platforms.
• CAE-Python Automation Services Computer-Aided Engineering automation services using Python for Abaqus, TCL/TK for HyperMesh, MATLAB for 1D simulations, FE-SAFE for durability, and OptiStruct for optimization, offered as part of the company's total solutions capability.

Quantifiable outcome

• Latest series of Engine Mounts developed using advanced simulation techniques and extensive real-world testing significantly reduces vibration and noise levels, enhancing driving experience
• +3 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Continental AG (ContiTech Division)flagshipStrategic or Co-development Partner · 1 January 2019Sujan ContiTech AVS entered into an alliance with Continental AG in 2019, becoming a part of Continental's ContiTech Division. Continental AG is a technology company offering safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation, with sales of €44.1 billion in 2023 and over 200,000 employees in 56 markets. The partnership provides SCT access to Continental's global R&D centers, technology, and expertise in vibration control and noise insulation built over 80+ years.
• JNV Ventures Group (formerly Sujan Group)flagshipStrategic or Co-development PartnerSCT is a part of the JNV Ventures Group, which began its entrepreneurial journey in 1977. The Group comprises 6 joint ventures across fluid transmission systems, anti-vibration products, emissions control, painted decorative plastics, passenger information systems, braking and safety systems. The Group's technology partnerships have created a global technology network across North America and Europe, enabling cost-effective products at global standards.
• Polyrub CooperStandard FTScoreStrategic or Co-development PartnerJoint venture company within the JNV Ventures Group focused on Fluid Transmission Systems. Part of the Group's diversified portfolio of automotive technology companies.
• Mega Hefa Emission TechnologiescoreStrategic or Co-development PartnerJoint venture company within the JNV Ventures Group focused on Emissions Control products. Contributes to the Group's comprehensive automotive components ecosystem.
• Mega KLC Polymer TechnologiescoreStrategic or Co-development PartnerJoint venture company within the JNV Ventures Group focused on Painted Decorative plastics. Part of the Group's diversified automotive polymer solutions.
• Areca Embedded SystemscoreStrategic or Co-development PartnerJoint venture company within the JNV Ventures Group focused on Passenger Information Systems, Braking and Safety systems. Contributes to the Group's safety-critical automotive components portfolio.
• Bethel Automotive Safety Systems IndiacoreStrategic or Co-development PartnerJoint venture company within the JNV Ventures Group focused on Braking and Safety systems for the Indian automotive market. Part of the Group's safety systems ecosystem.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vibracoustic GmbH: Global market leader in automotive NVH and anti-vibration products (engine mounts, dampers, bushings, mounts), now part of Trelleborg. Direct head-to-head competitor to SCT across the same product categories and OEM customer base.
• Sumitomo Riko Co., Ltd. Japanese manufacturer of automotive anti-vibration/rubber products including engine mounts, dampers, and hoses. Supplies global OEMs across passenger and commercial vehicle platforms with comparable product breadth.
• Tenneco (DRiV / Powertrain): Major global NVH and powertrain components supplier (formerly Federal-Mogul) producing engine mounts, dampers, and suspension NVH products. Direct competitor at global OEMs and also a Tier 1 customer of SCT.
• BOGE Rubber & Plastics: Continental AG's NVH/anti-vibration subsidiary producing engine mounts, dampers, and chassis components. Sister business under SCT's JV parent; most direct comparable in product portfolio and Continental ecosystem.

Broad incumbents

• Continental AG: SCT's JV alliance partner and parent of ContiTech, which houses global NVH operations. Massive automotive technology conglomerate offering overlapping components across multiple product lines and geographies.
• Trelleborg AB: Swedish engineered-polymers group that acquired Vibracoustic in 2022. Operates an automotive NVH business that competes directly with SCT at global OEMs, with broader industrial polymer exposure.
• Cooper Standard Automotive: Global automotive supplier of sealing, fluid handling, and NVH products serving similar passenger and commercial vehicle OEMs with overlapping component portfolios.
• Endurance Technologies Ltd. Large Indian automotive components manufacturer with aluminium die-casting, suspension, and NVH-adjacent product lines. Competes with SCT for similar Indian OEM customers in the domestic market.
• UNO Minda Group: Diversified Indian automotive components group with products spanning lighting, switches, acoustics, and NVH-adjacent parts. Competes for share of wallet with SCT at the same Indian OEM customer base.
• Schaeffler AG: German automotive/industrial supplier of bearings, chassis, and powertrain components with vibration-management and chassis-mounting adjacencies relevant to SCT's product space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sujan-continental

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sujan