excel food

What excel food does

Excel Food is a UK-based, privately held B2B supplier to the foodservice industry. Per available firmographic data, the company supplies food ingredients, packaging, and catering products to foodservice businesses, positioning it within the broad ingredient-and-non-food consumables wholesale category that serves restaurants, contract caterers, hospitality operators, and similar end customers. The company operates at small scale, with a stated headcount of 11–50 employees, and is registered at excelfood.co.uk, indicating a UK commercial footprint.

The business model follows a conventional wholesale/distribution shape — purchasing ingredients and packaging from upstream producers and manufacturers, holding inventory, and reselling to downstream foodservice operators. No pricing model, customer segmentation detail, go-to-motion, or proprietary technology stack is disclosed in the available data; the company's own website returned only a CAPTCHA/verification page during research, blocking access to product catalogues, customer logos, and operational detail.

No management team, funding history, M&A activity, partnerships, certifications, technology partnerships, or third-party signals are available from any source reviewed. This creates a significant information gap for any prospective investor, lender, or acquirer: segment positioning (independent restaurants vs. chains vs. contract caterers), geographic concentration within the UK, product mix between commodity ingredients and higher-margin packaging/catering items, and the company's relationship to larger UK foodservice wholesalers (e.g., Bidfood, Brakes, Booker) cannot be assessed from public data.

Name

excel food

Website

https://excelfood.co.uk

Company type

Private

Headcount range

11–50 employees

Short description

Excel Food is a UK-based B2B foodservice supplier providing food ingredients, packaging, and catering products to foodservice businesses, operating at a small scale of 11–50 employees.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries, General Line (5141), Papers & Allied Products (2600)

akta.pro primary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

akta.pro secondary industry

Paper Tableware (Plates, Cups, Bowls) (CRAJAFAE)

Keywords

• Foodservice distribution
• Food ingredients supply
• Catering packaging
• Commercial kitchen supplies
• Wholesale food products

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Excel Food supplies food ingredients, packaging, and catering products to foodservice businesses. The offering combines edible inputs (ingredients used in commercial food preparation) with non-food consumables (packaging and catering supplies) needed by professional kitchens to prepare and serve meals to their own customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Ingredients
• Packaging
• Catering Products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Bidfood: Bidfood (formerly 3663) is the UK's largest dedicated foodservice distributor, supplying ingredients, packaging, and catering products to operators across the country. It is the most directly comparable competitor to Excel Food's offering, albeit at national scale.
• Brakes Group: Brakes Group is a major UK broadline foodservice distributor serving restaurants, caterers, and hospitality with food ingredients, packaging, and consumables. Directly comparable to Excel Food in product mix and customer base.
• JJ Foodservice: JJ Foodservice is a UK-based foodservice wholesaler supplying ingredients, packaging, and catering supplies to independent restaurants and takeaways. Comparable to Excel Food in category mix and B2B foodservice focus.
• Reynolds Catering Supplies: Reynolds is a UK foodservice and hospitality supplier offering food, packaging, and catering products to caterers, hotels, and pubs. Directly comparable in broadline foodservice distribution.
• Country Range Group: Country Range is a UK foodservice buying group and brand supplying ingredients and catering products through independent wholesalers. Comparable to Excel Food as a B2B foodservice supply channel.
• Caterforce: Caterforce is a UK foodservice buying group representing independent foodservice wholesalers. Excel Food operates in the same distribution layer and competes for the same independent caterer base.

Broad incumbents

• Booker Wholesale: Booker is one of the UK's largest cash-and-carry and wholesale operators, serving caterers, retailers, and small businesses with groceries, packaging, and catering supplies. A broad incumbent overlapping Excel Food's category mix.
• Bestway Wholesale: Bestway Wholesale operates one of the UK's largest wholesale and cash-and-carry networks, including foodservice-oriented symbol groups. It overlaps Excel Food's supply categories but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/ExcelFoodService
• LinkedInlinkedin.com/company/excel-food

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about excel food