kice

What kice does

Kicéo is the public transport brand of Transdev GMVA Mobilités, a Transdev subsidiary operating under an exclusive public service delegation contract with the Golfe du Morbihan Vannes agglomération in Brittany, France. The network comprises 20 regular bus lines (12 urban and 8 peri-urban), plus 7 lines mutualized with the regional BreizhGo network, and serves 34 municipalities. The service portfolio is multimodal: school transport moves 12,000 students daily, three demand-responsive services address mobility-reduced passengers (Mobicéo), sparse rural areas (Créacéo), and early-morning rail connections (Matinéo), and an evening service (Terminéo) operates Thursday through Saturday. Ticketing combines a KorriGo smart card (integrated with the regional Breton transport ecosystem since September 2024), contactless bank card open payment on validators, and paper tickets sold through physical agencies, authorized depositaries, and on-board.

The business model is a managed public service: revenue is generated via a combination of farebox sales (single tickets at €1.50, day passes at €4.20, monthly subscriptions of €25–€37, solidarity pricing tiers) and the public service delegation contract paid by the agglomeration. Pricing is differentiated across student, adult, senior, solidarity, and disabled segments, with reciprocal discounts for BreizhGo and SNCF TER subscribers. Distribution channels include the kiceo.fr online boutique, the iOS/Android mobile applications, the Infobus commercial agency, the Kerniol depot, authorized local resellers, on-board drivers, and contactless validators. Customer segments span school children (primary segment), general commuters (primary segment), university students, people with reduced mobility, and local businesses offered workplace mobility consultations. Marketing and community outreach are conducted through social media (Facebook, Instagram, TikTok, YouTube), email/SMS alerts, presence at local markets, and press partnerships.

Technically, Kicéo runs a standard public transport network management system with GPS-based real-time bus tracking (Mon Bus en Direct), a multimodal journey planner, and integrations with regional rail and coach networks. The platform architecture is not proprietary AI/ML — the system's differentiation is regulatory (concession monopoly) and operational (network density, intermodal integration, and accessibility services) rather than technological. Corporate ownership rests with Transdev Group as the parent operating company; the registered entity Transdev GMVA Mobilités carries €400,000 in share capital and is registered in Rennes (SIREN 908 412 661). Leadership consists of Gildas Lagadec as President of Transdev GMVA Mobilités. Kicéo does not raise venture capital or trade on public markets; it is a regulated public service operator embedded in the Transdev global transport platform.

Name

kice

Legal name

Transdev GMVA Mobilités

Website

https://kiceo.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kicéo is the public bus and on-demand transport network serving the Golfe du Morbihan Vannes agglomération in Brittany, France, operated by Transdev GMVA Mobilités under a public service delegation contract. It runs 20 regular lines and school transport for 12,000 daily students across 34 municipalities, with integrated ticketing via KorriGo and contactless bank card.

Ownership category

akta.pro rank

Product category

Public Bus Transportation Services

NAICS

Transit and Ground Passenger Transportation (485), School and Employee Bus Transportation (48541), Special Needs Transportation (485991), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Regional/County Public Bus Operators (THAIAEAB)

akta.pro secondary industries

School Bus Leasing/Rental (TLABADAC), Transportation Operations (Routing, Eligibility, Bus Compliance) (EDAJAHAI), Shuttle Bus Leasing/Rental (Airport/Hotel/Corporate) (TLABADAD)

Keywords

• Public bus transport
• Urban transit services
• School transport services
• Demand-responsive transport
• Regional transit network

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket and Pass Sales: Revenue from sale of single tickets, day passes, 10-journey carnets, and various subscription products to individual passengers.
2. School Transport Subscriptions: Annual and monthly subscriptions for school transport services, including demi-pensionnaire (€140/year), interne (€100/year), and libre-circulation options for students.
3. Public Transport Contract: Kicéo operates under contract with Golfe du Morbihan Vannes agglomération. The service is operated by Transdev GMVA Mobilités, a Transdev subsidiary, under a public service delegation arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Kicéo operates the public bus and on-demand transport network for the Golfe du Morbihan Vannes agglomération in Brittany, France. The service comprises 20 regular bus lines (12 urban and 8 peri-urban), 7 mutualized regional BreizhGo lines, dedicated school transport, evening services, and three demand-responsive transport options for accessibility, sparse areas, and early-morning train connections. Ticketing is sold via a smart card, contactless bank card, on-board purchase, and online boutique.

Product overview

Kicéo is a public transport network operated by Transdev GMVA Mobilités for Golfe du Morbihan Vannes Agglomération. The network consists of 20 regular lines (12 urban bus lines numbered 1-12, plus 8 peri-urban lines numbered 20-25/27/30) supplemented by 7 BreizhGo mutualized lines. The service portfolio includes Terminéo (evening transport Thursday-Saturday), school transport services for 12,000 daily students, and three on-demand services: Mobicéo (mobility-reduced access), Créacéo (underserved areas), and Matinéo (morning station connections). Ticketing is handled via the KorriGo smart card system or contactless bank card validation. The network also offers intermodal connections with BreizhGo regional trains and coaches, real-time bus tracking via Mon Bus en Direct, and special event shuttles for RCV rugby matches.

Differentiator

Problem solved

Functional benefit

Brands

• Mobicéo: Transport à la demande service for persons with reduced mobility
• Créacéo
• Matinéo
• Terminéo

Products and services

• Kicéo Network Integrated public transport network for Golfe du Morbihan Vannes Agglomération combining 20 regular lines (12 urban + 8 peri-urban), 7 BreizhGo mutualized lines, school transport, and three on-demand services for residents and visitors across approximately 31 municipalities.
• Urban Lines (1-12, D1-D4, DSoir) 12 regular urban bus lines plus Sunday/holiday lines (D1-D4) and evening school service (DSoir) serving the city of Vannes and immediate urban area for commuters, students, and general public.
• Peri-urban Lines (20-25, 27, 30) 8 peri-urban bus lines connecting surrounding municipalities to Vannes, including line 30 serving Ile d'Arz via terrestrial access, for residents of outlying communes.
• Terminéo Evening on-demand transport service operating Thursday, Friday, and Saturday nights between Fourchane 2/Gare SNCF and République in Vannes, available without prior reservation.
• School Transport Services School transport services allowing 12,000 students daily to travel to primary, middle, and high schools across 34 communes with dedicated routes, schedules, and subscription-based pricing.
• Mobicéo On-demand transport service reserved for persons with reduced mobility holding a Carte Mobilité Inclusion - Invalidité, operating 7h-20h Monday to Saturday and 11h-20h on Sundays and public holidays.
• Créacéo On-demand transport service connecting underserved areas to regular Kicéo lines, operating Monday/Tuesday/Thursday/Friday 9h-16h and Wednesday/Saturday/vacations 9h-18h30 with prior reservation.
• Matinéo Morning on-demand transport service connecting 8 communes to Vannes train station (Gare SNCF) between 6h15 and 7h on weekdays, requiring reservation before 17h the previous day.
• BreizhGo Intermodality Service Combined transport tickets and subscriptions integrating Kicéo with BreizhGo regional train (TER) and coach services, offering €0.50 correspondence tickets and 50% reductions on Kicéo subscriptions for BreizhGo holders.
• RCV Rugby Match Shuttles Free shuttle bus service operating on RCV rugby home match days at Stade de la Rabine, with departures from 4 parking areas starting 2 hours before matches.

Quantifiable outcome

• 12,000 students transported daily via school services
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Golfe du Morbihan Vannes agglomérationcoreStrategic or Co-development PartnerThe public authority that owns and oversees the Kicéo transport network. Awards the public service delegation contract to Transdev GMVA Mobilités for network operation.
• BreizhGocoreStrategic or Co-development PartnerRegional transport network operated by Région Bretagne. Kicéo mutualizes 7 lines with BreizhGo (602, 603, 604, 606, 608, 609, 611) and offers combined ticketing: €0.50 correspondence tickets and 50% discount on Kicéo subscriptions for BreizhGo subscribers.
• SNCF TER BreizhGocoreStrategic or Co-development PartnerRegional train operator providing train + bus combined subscriptions. TER subscribers receive 50% discount on Kicéo subscriptions (-26 or 26/64).
• GMVa (Golfe du Morbihan Vannes agglomération)coreStrategic or Co-development PartnerGMVa provides complementary mobility services including carpooling, bike rental (short and long term), seasonal maritime shuttle (Petits passeurs), and P+R parking. Kicéo coordinates with these services for multimodal journeys.
• Transdev GMVA MobilitéscoreImplementation/ SI/ Consulting PartnerThe operator of Kicéo network under public service delegation. A Transdev subsidiary with capital of €400,000, registered in Rennes (908 412 661). Gildas Lagadec serves as President.
• Rugby Club Vannes (RCV)minorGTM or Marketing PartnerKicéo provides free shuttle services to RCV home matches at Stade de la Rabine, operating from various parking areas starting 2 hours before matches.
• KorriGocoreTechnology or IntegrationRegional smart card ticketing system used by multiple transport networks in Brittany (TER, Lorient, Rennes, Brest). Kicéo joined KorriGo in September 2024, enabling interoperability with other regional transport cards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STAR (Rennes Métropole): Rennes agglomeration public bus and metro network, also operated as a delegated public service in Brittany and sharing the KorriGo smart card system with Kicéo. Highly comparable as a mid-sized French agglomeration bus network with similar intermodal ticketing and a delegated operator model.
• Bibus (Brest Métropole): Public bus and tram network serving Brest Métropole in Brittany, similarly using KorriGo regional ticketing. Direct comparable as another delegated mid-sized French urban bus operator in the same region with overlapping intermodal integrations.
• CTRL (Lorient Agglomération): Public transport network for Lorient Agglomération in Brittany, also KorriGo-compatible and operating under a similar delegated public service framework. Directly comparable agglomeration-level bus network of comparable scale.
• TAN (Nantes Métropole): Public transit network for Nantes Métropole, including bus, tram, and busway services under a delegated public service contract. Comparable as a French agglomeration public bus operator of larger scale in western France with similar operations and contract structure.
• Tisséo Collectivités (Toulouse): Public transport authority for Toulouse Métropole operating buses, metro, and tram under a delegated service model. Comparable as a French agglomeration public transit network of larger scale with similar bus-centric operations and fare integration.

Broad incumbents

• Transdev Group: Parent company and operator of Kicéo through Transdev GMVA Mobilités; one of the world's largest public transport operators with hundreds of similar delegated bus network contracts globally. Comparable as the broader incumbent that owns the operating entity and competes for similar concessions.
• Keolis: SNCF subsidiary operating public bus, metro, and tram networks worldwide, including many French agglomeration networks under delegated public service contracts. Direct competitor for similar concessions and broad incumbent in Kicéo's addressable market.
• RATP Dev: Subsidiary of RATP Group operating bus and urban transport services globally under delegated public service contracts. Comparable broad incumbent that competes for the same French agglomeration concessions as Kicéo and its parent.

Others

• Lacroix Group: French supplier of urban mobility infrastructure including bus stop signage, traffic equipment, and connected street furniture. Comparable as a vendor/ecosystem participant supplying adjacent technology and equipment to Kicéo and similar French bus operators.
• INIT (Innovations in Transportation): German-headquartered transport technology vendor providing real-time passenger information, AVL systems, and integrated transport IT platforms. Comparable as a technology supplier whose solutions (analogous to Kicéo's 'Mon bus en direct') support similar French and European agglomeration bus networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzbYfcbtPysjBMicYegnnxQ
• Facebookfacebook.com/kiceo
• Instagraminstagram.com/kiceo_vannes
• TikToktiktok.com/@kiceo_vannes
• LinkedInlinkedin.com/company/kice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kice