garanti investment

Name

garanti investment

Legal name

Garanti Yatırım Menkul Kıymetler A.Ş.

Website

https://garantiyatirim.com.tr

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Investment Brokerage Services

NAICS

Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Asset / Cross-Asset Brokerage (FSAEACAM)

akta.pro secondary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Equity brokerage services
• Derivatives trading
• Corporate finance advisory
• Investment research services
• Forex trading platforms

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Commission-based revenue from executing buy/sell orders for equities, derivatives, warrants, and other securities on behalf of clients. Fee schedules are published on the website.
2. Corporate Finance Services: Fees from IPO underwriting, M&A advisory, debt instrument issuance, and other corporate financing transactions
3. Investment Advisory: Revenue from providing investment advice and research services to clients
4. Market Making: Revenue from acting as market maker providing liquidity in various securities
5. Forex Trading: Revenue from forex trading services including spreads and commissions on foreign exchange transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Garanti BBVA Yatırım is a full-service investment brokerage (aracı kurumu) operating in Turkey, providing order execution for domestic equities (BIST), futures and options (VİOP), warrants, forex/CFD, international equities and derivatives, and mutual funds through TEFAS. The firm also delivers corporate finance services including IPO underwriting, M&A advisory, and debt instrument issuance, plus institutional sales, market making, investment advisory, and equity/debt research to retail and institutional clients.

Product overview

Garanti BBVA Yatırım operates as a full-service investment brokerage (aracı kurumu) under the Garanti BBVA financial group, offering an integrated platform-plus-channel product architecture. The core product portfolio spans 9 investment products: Pay (Hisse) Senedi (domestic equities on BIST), Vadeli İşlem ve Opsiyon Piyasası (VİOP) (derivatives), Yurt Dışı Hisse Senedi (international equities), Yurt Dışı Vadeli İşlemler (international derivatives), Varants (warrants), Foreks (forex/CFD trading), Hisse Senedi Kredisi (securities-backed lending), Yatırım Fonu İşlemleri (mutual fund TEFAS), and Ücret ve Komisyonlar (fee schedule). Trading and access are delivered through 4 named digital channels: Garanti BBVA eTrader (domestic stocks, VİOP, varants), Garanti BBVA FX Trader (forex/CFD), Garanti BBVA I-Trader (international markets), and TEFAS İnternet Şubesi (mutual funds), alongside physical investment branches across Turkish cities. The service layer includes brokerage (aracılık), corporate finance (IPOs, M&A, debt issuance), institutional sales, market making, investment advisory, and equity/debt research. The company is authorized by SPK (Sermaye Piyasası Kurulu) and its parent is Garanti BBVA (T. Garanti Bankası A.Ş.).

Differentiator

Problem solved

Functional benefit

Brands

• Garanti BBVA eTrader: Online trading platform for equities, VİOP contracts, and warrants trading.
• Garanti BBVA FX Trader
• Garanti BBVA I-Trader

Products and services

• Pay (Hisse) Senedi (Domestic Equity Trading) Buy and sell order execution for equities (stocks) listed on Borsa Istanbul (BIST). Available to retail and institutional investors through eTrader, branches, and the Garanti BBVA banking network.
• VİOP (Futures and Options) Futures and options market trading enabling leverage and derivatives strategies on Turkish underlying assets. For retail and institutional investors seeking hedged or leveraged exposure.
• Yurt Dışı Hisse Senedi (International Equity Trading) Trading of foreign-listed equities, enabling Turkish investors to access global stock markets. Delivered through the I-Trader platform.
• Yurt Dışı Vadeli İşlemler (International Derivatives) International futures and derivatives trading for global market exposure, delivered through the I-Trader platform.
• Varant (Warrants) Leveraged investment instruments (warrants) tradable on the Turkish market offering leveraged exposure to underlying assets. For retail and institutional investors.
• Foreks (Forex / CFD Trading) Forex (foreign exchange) trading enabling currency pair and CFD transactions for retail and institutional clients. Delivered via FX Trader platform.
• Hisse Senedi Kredisi (Securities-Backed Lending) Credit facility allowing clients to borrow against their stock holdings. For investors seeking liquidity without selling securities.
• Yatırım Fonu İşlemleri (Mutual Funds via TEFAS) Mutual fund investment transactions through TEFAS (Fund Supermarket), providing access to a wide range of domestic and international funds. For retail and institutional investors.
• Garanti BBVA eTrader Web-based electronic trading platform for BIST equities, VİOP futures/options, and varant trading with real-time market data.
• Garanti BBVA FX Trader Electronic web-based platform for forex market trading, enabling currency pair and CFD transactions with real-time data and execution.
• Garanti BBVA I-Trader International markets trading platform providing real-time global market data, technical analysis, and cross-border trading for international equities and derivatives.
• TEFAS İnternet Şubesi (Mutual Fund Supermarket) Online mutual fund supermarket platform enabling investors to buy and sell funds across multiple asset managers through the TEFAS system.
• Aracılık Hizmetleri (Brokerage Services) Brokerage services for the stock market (pay piyasası) and derivatives market (vadeli işlem piyasası), including order execution and custody. For retail and institutional clients.
• Kurumsal Finansman (Corporate Finance) Corporate finance services including IPO underwriting (halka arzlar), M&A advisory (sirket satın alma ve birleşmeleri), debt instrument issuance (borçlanma araçları ve ihraçları), and other financial advisory mandates.
• Kurumsal Satış (Institutional Sales) Institutional sales services for securities distribution and placement to corporate and institutional clients.
• Piyasa Yapıcılığı (Market Making) Market-making services providing liquidity in financial instruments for issuers and exchange venues.
• Yatırım Danışmanlığı (Investment Advisory) Personalized investment advisory services providing investment recommendations and portfolio guidance to retail and high-net-worth clients.
• Araştırma (Equity/Debt Research) Research services offering daily market summaries, strategy reports, earnings analysis, company and sector reports, and model portfolios to retail and institutional subscribers.
• Halka Arz (IPO Underwriting) IPO underwriting and public offering services including scheduling and execution of initial public offerings on Borsa Istanbul. For corporate issuers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Garanti BBVAcoreOthersParent company and primary brand affiliation. Garanti BBVA Yatırım is a wholly-owned subsidiary of Garanti BBVA (T. Garanti Bankası A.Ş.), one of Turkey's largest private banks. The investment company leverages the bank's extensive branch network, digital banking infrastructure, and customer base for distribution and cross-selling.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• İş Yatırım: Turkish investment brokerage subsidiary of İş Bankası, one of Garanti BBVA's main banking competitors. Offers near-identical product mix (BIST equities, VİOP, forex, mutual funds, corporate finance, research) and serves as the most direct head-to-head competitor in Turkish retail and institutional brokerage.
• Yapı Kredi Yatırım: Brokerage arm of Yapı Kredi Bankası, another top-tier Turkish private bank. Competes directly across retail brokerage, derivatives, corporate finance (IPOs/M&A), and investment advisory, with a similarly extensive branch network and integrated banking distribution.
• Ak Yatırım: Investment brokerage subsidiary of Akbank, one of Turkey's largest private banks. Direct competitor with comparable full-service offering spanning equities, derivatives, forex, mutual funds, and corporate finance advisory.
• Deniz Yatırım: Brokerage arm of DenizBank, providing full retail and institutional brokerage services in Turkish markets. Comparable bank-affiliated competitor with similar multi-asset product set.
• QNB Finansinvest: Turkish brokerage arm of QNB Group (Qatar National Bank). Provides retail brokerage, corporate finance, and research across Turkish capital markets, directly comparable in product scope and target customer segments.
• Gedik Yatırım: One of the leading independent Turkish brokerages with strong digital presence. Competes on retail trading platforms, equities and derivatives execution, and increasingly on low-cost online brokerage — overlapping directly with Garanti BBVA Yatırım's eTrader and I-Trader offerings.
• Meksa Yatırım: Independent Turkish brokerage offering retail trading, institutional execution, and corporate finance services. Direct competitor in the mid-tier brokerage segment with comparable product set.
• İnfo Yatırım: Independent Turkish brokerage with strong online/digital trading focus. Directly competes in retail equities, derivatives, and mutual fund distribution, with growing emphasis on digital execution platforms — comparable to Garanti BBVA Yatırım's eTrader channel.

Broad incumbents

• HSBC Türkiye (HSBC Yatırım): Global bank's Turkish operations provide brokerage, advisory, and capital markets services as part of a broader international banking franchise. Overlaps in institutional brokerage, ECM/DCM advisory, and international markets access — but does not specialize in Turkish retail brokerage.

Regional players

• ICBC Turkey Yatırım Menkul: Turkish brokerage subsidiary of ICBC (China), serving as a regionally-rooted competitor in Turkish capital markets with focus on institutional and cross-border flows. Comparable in offering scope but smaller in domestic retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/garantibbvaytrm
• YouTubeyoutube.com/channel/UC-dQ0WnvfHRGF7eHMdkEt-g
• Facebookfacebook.com/GarantiBBVAYatirim
• LinkedInlinkedin.com/company/garanti-bbva-yatirim
• Instagraminstagram.com/garantibbvayatirim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about garanti investment