memo
Memo is a two-sided web platform, founded in 2025 in Winnipeg, that connects local businesses with travelers and residents through curated walking routes, service listings, and collaborative multi-business experiences, monetized via tiered CAD subscriptions for SMBs and enterprise districts.
- Company typePrivate
- Founded2025
- HeadquartersWinnipeg, Canada
- Headcount—
- GTM typeB2B
- OfferingSoftware
What memo does
Memo is a two-sided web platform that connects local businesses with travelers and local residents through curated walking routes, service listings, and collaborative city experiences. Founded in 2025 and headquartered in Winnipeg, Canada, the company targets two primary business segments — small local businesses (cafes, shops, galleries, salons, restaurants) and Business Improvement Areas, chambers, and tourism authorities — while serving travelers and locals as the discovery-side audience. Its value proposition centers on grassroots, community-driven curation replacing algorithm-led travel platforms, with collaborative multi-business routes positioned as the core engagement mechanic.
The product surface consists of a consumer-facing Memo Discovery Platform featuring interactive maps, GPS-guided routes, a verified local business directory, and a services/experiences catalog; plus a Business Portal that lets SMBs self-register, create individual and collaborative routes, list services, generate QR codes, and share via social media. A paid Analytics Dashboard add-on provides route performance, customer demographics, peak times, collaboration ROI, and revenue attribution. The platform is web-browser based, with no disclosed native mobile apps, no public API, and no documented third-party integrations.
Memo's business model is a tiered subscription, denominated in Canadian dollars: Free ($0), Standard ($49 CAD/month), Premium ($99 CAD/month), and Enterprise (starting at $349 CAD/month, with volume discounts at 50+ seats and custom solutions for districts). The go-to-market combines product-led self-serve for SMBs with direct sales outreach for enterprise accounts, distributed through platform discovery, organic social, QR-code sharing, and email. The company is privately held with no disclosed funding, ownership, or headcount.
memo firmographics
Firmographics- Name
- memo
- Legal name
- Memo Discovery Platform
- Website
- https://memodiscovery.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Memo is a two-sided web platform, founded in 2025 in Winnipeg, that connects local businesses with travelers and residents through curated walking routes, service listings, and collaborative multi-business experiences, monetized via tiered CAD subscriptions for SMBs and enterprise districts.
- Ownership category
- akta.pro rank
memo industry classification
Industry- Product category
- Local Discovery Platform
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Corporate Travel & Expense Booking Platforms (BPAMAIAI)
Keywords
Where memo is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Markets served
memo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Subscription Tiers: Monthly subscription plans in CAD with four tiers: Free (Get Discovered), Standard at $49 CAD/month, Premium at $99 CAD/month, and Enterprise starting at $349 CAD/month. Additional business seats available at $25 CAD/month each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic presence and passive discovery |
| Subscription | Monthly | Standard tier for active SMEs with collaboration and analytics |
| Subscription | Monthly | Premium tier for high-growth SMEs maximizing presence |
| Subscription | Monthly | Enterprise tier for BIAs, Tourism Authorities, large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
memo product offering
Product offeringCore offering
Memo operates a two-sided web platform that lets local businesses create and share curated routes, list services, and build collaborative walking experiences, while travelers and locals discover these routes, services, and verified local businesses through interactive maps. The business side includes profile creation, QR code sharing, social media distribution, and an analytics dashboard with customer demographics and collaboration ROI, sold via tiered monthly subscriptions.
Product overview
Memo operates a two-sided platform connecting travelers with local businesses. The consumer-facing Memo Discovery Platform (mobile/web) enables users to discover curated local routes, individual services, and verified local businesses through interactive maps. For businesses, the platform offers a Business Portal for creating and managing profiles, services, and collaborative routes, plus an Analytics Dashboard that provides insights on route performance, customer demographics, seasonal trends, and partnership ROI. The platform supports three pricing tiers for businesses (Get Discovered Free, Engage & Grow at $49 CAD/month, Accelerate & Optimize at $99 CAD/month) plus an Enterprise tier at $349 CAD/month for districts and large organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Memo Discovery Platform A mobile-first web platform enabling travelers to discover curated local routes, services, and businesses created by local establishments themselves.
- Local Trips & Routes Curated themed journeys connecting multiple local businesses, available as interactive walking tours with GPS guidance for travelers and locals.
- Services & Experiences Individual services and experiences offered by local businesses including tours, workshops, dining, wellness activities, and cultural events, browsable by travelers.
- Local Business Directory Verified directory of local businesses including restaurants, shops, galleries, and service providers with profiles showing photos, location, and opening hours.
- Business Portal Backend platform for local businesses to create profiles, build routes, list services, and manage their presence on Memo, including QR code generation and social media sharing tools.
Quantifiable outcome
- 40-60% increase in foot traffic through collaborative routes
- +5 more outcomes
Companies that use memo
Customer profileSegments3 records
Ideal customer profiles2 records
memo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
memo partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
memo competitors and assessment
Company assessmentDirect peers
- Yelp: Yelp is a leading local business discovery and reviews platform. It overlaps directly with Memo's business directory and discovery functionality, serving both SMBs seeking visibility and consumers seeking local experiences.
- Tripadvisor: Tripadvisor is a major travel discovery platform featuring reviews, curated experiences, and tours. It competes with Memo's traveler-facing discovery and experience-curation functionality, especially for tourist use cases.
- GetYourGuide: GetYourGuide is a marketplace for tours, activities, and local experiences booked online. It overlaps with Memo's services and experiences listings, although GetYourGuide focuses on transactional booking while Memo emphasizes free discovery and route-building.
- Viator: Viator is a Tripadvisor-owned marketplace for tours, attractions, and experiences. It is comparable to Memo as a discovery and booking platform for local experiences aimed at travelers.
- Peek: Peek is a software and marketplace platform for local experiences and tours, offering booking tools to operators. It parallels Memo's two-sided model of helping businesses distribute experiences to travelers.
- Atlas Obscura: Atlas Obscura curates unique local experiences and hidden gems for travelers. It shares Memo's positioning around authentic, locally-curated discovery rather than algorithm-driven listings.
- ToursByLocals: ToursByLocals connects travelers with local guides for private tours. It is comparable to Memo in curating locally-led, authentic experiences for travelers seeking alternatives to mass-market tourism.
Broad incumbents
- Google Maps: Google Maps is the dominant local discovery platform with extensive business listings, reviews, and directions. It competes with Memo's directory and routing functionality but operates as a broad incumbent rather than a niche local-experience platform.
- Airbnb Experiences: Airbnb Experiences is a marketplace for host-led local activities integrated into Airbnb's booking ecosystem. It competes with Memo's experience discovery offerings but as part of Airbnb's much broader travel platform.
- Groupon: Groupon is a marketplace for local deals and experiences, historically focused on driving foot traffic to SMBs. It overlaps with Memo's SMB value proposition of increasing local business visibility and traffic through promotional offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
memo social profiles
Digital presencememo financial estimates
Financial estimateRevenue estimate
Valuation estimate
memo leadership team
Management profileNumber of profiles
memo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
memo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about memo
What does memo do?
Memo operates a two-sided web platform that lets local businesses create and share curated routes, list services, and build collaborative walking experiences, while travelers and locals discover these routes, services, and verified local businesses through interactive maps. The business side includes profile creation, QR code sharing, social media distribution, and an analytics dashboard with customer demographics and collaboration ROI, sold via tiered monthly subscriptions.
Is memo a public or private company?
memo is a private company. It is classified as unknown and is currently operating.
When was memo founded?
memo was founded in 2025.
Where is memo based?
memo is headquartered in Winnipeg, Canada, in the North America region.
How does memo make money?
One revenue line is on record: subscription Tiers.
Who are memo's main competitors?
Direct peers on record are Yelp, Tripadvisor, GetYourGuide, Viator, Peek, Atlas Obscura and ToursByLocals. Broad incumbents are Google Maps, Airbnb Experiences and Groupon.
Does memo have an API?
No public API is recorded for memo.
What industry is memo in?
memo's product category is Local Discovery Platform. Its primary akta.pro industry code is BPAMAIAI, Corporate Travel & Expense Booking Platforms. Its NAICS code is 56159.