audition

Film Entertainment Mobile Apptheauditionapp.com

Audition is a Bengaluru-based startup building a pre-launch direct-to-consumer mobile app for film enthusiasts to discover and engage with celebrity, casting-call, and film-industry content, with a planned premium tier called Jo's Pass.

Company typePrivate
Founded2022
HeadquartersBengaluru, India
Headcount1–10
GTM typeB2C
OfferingSoftware

What audition does

Audition is a Bengaluru-based, privately held startup founded in 2022 that is building a direct-to-consumer mobile application targeted at film enthusiasts. Per its firmographic profile, the company also positions itself around film-industry information, casting-call data, movie-launch details, and connections to filmmakers, though the currently public-facing product surface is centered on glamour, celebrity, and entertainment content under the tagline "Glam, Shine, Celeb." The company operates with 1-10 employees and is led operationally by a contact reachable at [email protected], with no management team disclosed publicly.

The product portfolio consists of two items: the core Audition mobile app for discovering, tracking, and engaging with film-related content and celebrities, and "Jo's Pass," a premium add-on module offering exclusive features and access. The app is distributed via direct download, with a downloadable Jo's Pass file served from company infrastructure. Marketing is conducted through organic social media channels (Instagram, Facebook, LinkedIn) at the top of the funnel. The technology is described generically as a mobile application with no proprietary features, integrations, AI modalities, or API surface disclosed.

Commercially, Audition remains in a pre-launch state: the website displays a "Coming Soon" message, no pricing tiers or subscription terms are published, and no revenue or funding rounds are disclosed. The self-serve / PLG distribution model combined with a premium add-on architecture suggests an intended freemium monetization path, but no realized revenue mechanics are evidenced. No partnerships, certifications, named customers, awards, patents, or regulatory actions are on record.

audition firmographics

Firmographics

Name: audition
Legal name: Audition
Website: https://theauditionapp.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: Audition is a Bengaluru-based startup building a pre-launch direct-to-consumer mobile app for film enthusiasts to discover and engage with celebrity, casting-call, and film-industry content, with a planned premium tier called Jo's Pass.
Ownership category
akta.pro rank

audition industry classification

Industry

Product category: Film Entertainment Mobile App
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
SIC: Services-Employment Agencies (7361)
akta.pro primary industry: Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

Keywords

Film entertainment app
Celebrity content platform
Movie industry insights
Casting call information
Filmmaker community app

Where audition is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Markets served

audition business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

audition product offering

Product offering

Core offering

Audition is a mobile application for film enthusiasts that provides film-industry information, casting-call data, movie-launch details, and connections to filmmakers. The app is positioned around glamour, celebrities, and entertainment content discovery, with a companion premium pass ("Jo's Pass") offering exclusive features and access within the platform.

Product overview

Audition is a mobile app for film enthusiasts featuring a core platform for discovering and engaging with film content. The product portfolio includes Jo's Pass, a premium add-on offering exclusive features and access. The app is currently in pre-launch status with a 'Coming Soon' announcement on the website.

Differentiator

Problem solved

Functional benefit

Products and services

Audition Mobile App A mobile app for film enthusiasts to discover, track, and engage with film-related content, celebrity updates, casting calls, and movie-launch information.
Jo's Pass A premium pass providing exclusive features and access within the Audition app for film enthusiasts seeking enhanced engagement.

Companies that use audition

Customer profile

Segments1 record

Ideal customer profiles1 record

audition technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

audition partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

audition competitors and assessment

Company assessment

Broad incumbents

BookMyShow: India's leading entertainment ticketing and events-discovery platform. Comparable as a destination for Indian consumers seeking film and entertainment content, though its core is ticketing rather than fan/glamour content.
IMDb: Global film and entertainment database owned by Amazon. Comparable as a film-industry information resource, though it serves a global audience and lacks India-specific casting-call focus.
Fandom: Network of fan-driven entertainment wikis and communities. Comparable as a fan-engagement destination across film and entertainment IP, though broader in scope.
Rotten Tomatoes: Film review aggregation and entertainment content platform. Comparable on the film-content discovery and engagement dimension serving film enthusiasts.

Direct peers

Bollywood Hungama: Popular Indian entertainment portal and app offering film news, celebrity content, and movie launches. Directly comparable as a fan-facing Bollywood/entertainment content destination targeting the same Indian film-enthusiast segment.
Filmibeat: Indian entertainment news and movie-launch platform. Comparable target audience (Indian film enthusiasts) and content type (celebrity news, film releases, reviews).
Backstage: Casting and talent-discovery platform for performers. Comparable on the casting-call data side of Audition's value proposition, though primarily U.S.-focused.
Casting Networks: Industry casting platform connecting talent with casting directors. Comparable as an aggregator of casting-call opportunities referenced in Audition's described offering.
Letterboxd: Social film-discovery and review platform beloved by film enthusiasts. Comparable on the consumer film-enthusiast engagement and community dimension of Audition's product.

Emerging players

Mandy: International casting and talent network with jobs/casting-call listings. Comparable on the casting-call and talent-discovery functionality referenced in Audition's stated offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

audition financial estimates

Financial estimate

Revenue estimate

Valuation estimate

audition leadership team

Management profile

Number of profiles

Profiles1 record

audition funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

audition M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about audition

What does audition do?

Is audition a public or private company?

audition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was audition founded?

audition was founded in 2022. It employs 1 to 10 people.

Where is audition based?

audition is headquartered in Bengaluru, India, in the Asia region.

Who are audition's main competitors?

Broad incumbents on record are BookMyShow, IMDb, Fandom and Rotten Tomatoes. Direct peers are Bollywood Hungama, Filmibeat, Backstage, Casting Networks and Letterboxd. Mandy is listed as an emerging player.

Does audition have an API?

No public API is recorded for audition.

What industry is audition in?

audition's product category is Film Entertainment Mobile App. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls). Its NAICS code is 71141 and its SIC code is 7361.