Smarter Wealth

Name

Smarter Wealth

Legal name

Smarter Wealth (ABN 65 644 948 005)

Website

https://smarterwealth.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industry

Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Financial planning
• Wealth management
• Superannuation advice
• Retirement planning
• SMSF advisory

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Financial Advisory Services: The company generates revenue through financial advisory and planning services. The firm offers initial consultations at no cost to explore how they can help prospective clients. Ongoing advisory services likely operate on a fee-for-service or commission basis, consistent with Australian financial advisory practices under their AFSL license.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smarter Wealth provides personalized financial planning and wealth management advisory services to individuals, families, and small business owners across Australia. Core services include retirement planning, SMSF advice and administration, estate planning, investment and share portfolio management, risk insurance, superannuation review, business structuring advice, and specialized transport/logistics advisory. Services are delivered through scheduled consultations by lead adviser Matthew Woolford under the Australian Financial Services License held by Clover Financial Services Pty Ltd.

Product overview

Smarter Wealth is a financial advisory firm offering a comprehensive suite of wealth management services. The core offering consists of financial planning and advisory products including Business Advice, SMSF Advice & Administration, Retirement Planning, Estate Planning, Investments, Share Portfolio Management, Risk Insurance, Superannuation, and specialized Transport Advisory services. These services are delivered through authorized representatives of Clover Financial Services and are designed to provide holistic financial guidance from business structuring through to retirement and estate planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Advice Financial advisory service helping small business owners optimize profit, tax outcomes, asset protection, and succession planning through proper business structuring.
• SMSF Advice & Administration Self-Managed Super Fund advisory and administration covering investment choices, contribution strategies, tax returns, audits, and estate planning for SMSF trustees.
• Retirement Planning Financial planning service to help clients determine retirement savings needs and achieve lifestyle goals without financial worry.
• Estate Planning Advisory service for wealth distribution, ensuring appropriate decision-making arrangements are in place if clients become unwell.
• Investments Investment portfolio planning, implementation, and ongoing adjustment services for long-term wealth building.
• Share Portfolio Management Tailored investment strategies for share selection aligned with client objectives and risk profiles, including high risk, defensive, income-producing, or long-term growth options.
• Risk Insurance Insurance advisory protecting clients and families against illness or injury to safeguard financial plans.
• Superannuation Superannuation performance review and cost optimization advisory service.
• Transport Advisory Specialized financial advisory for transport and logistics operators covering cashflow management, asset and fleet structuring, and strategic business planning.

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Clover Financial Services Pty LtdcoreImplementation/ SI/ Consulting PartnerSmarter Wealth (ABN 65 644 948 005) operates as a Corporate Authorised Representative (No. 1284596) of Clover Financial Services Pty Ltd (ABN 43 658 675 435), an Australian Financial Services Licensee (No. 541106). This licensing relationship enables Smarter Wealth to provide financial services under appropriate regulatory authorization.
• Australian Investment & Insurance Group (AIIG)minorImplementation/ SI/ Consulting PartnerAIIG is referenced in the privacy policy as the parent organization providing compliance, complaints handling, and regulatory oversight for advisers including Smarter Wealth. Contact address: 215 Grenfell Street, Adelaide SA 5000.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• GPS Wealth: Australian financial adviser group operating through a licensee-aligned adviser network across Australia, offering comprehensive wealth advice to individuals and small businesses; comparable in business model, service breadth, and Australian regulatory positioning to Smarter Wealth.
• Apt Wealth Partners: Mid-sized Australian financial planning firm providing holistic wealth management, superannuation, and retirement advice to individuals and business owners; comparable in service mix and customer segments to Smarter Wealth.
• WT Financial Group: Australian financial advice and wealth management group with a national network of advisers; comparable as a similarly-positioned Australian advice firm targeting retail and small-business wealth clients.
• Bridges Financial Group: Australia-wide financial advisory group with multiple advisers and licensee-aligned structure offering financial planning, superannuation, and retirement advice; comparable in scale and target customer to Smarter Wealth.
• Capstone Financial Planning: Australian financial advice firm offering holistic wealth management and aged-care/specialist advice across a national network; comparable as a similarly-positioned advice peer serving individuals and SMEs.
• Shadforth Financial Group: Australian financial advisory firm offering financial planning, superannuation, and retirement advice to individuals and families; comparable in customer segments and service scope to Smarter Wealth.

Broad incumbents

• Count Financial: Large Australian advice licensee network supporting hundreds of financial advisers under its AFSL; comparable as a broader incumbent offering the same authorised-representative model and comprehensive financial planning services as Smarter Wealth.
• AMP Financial Planning: One of Australia's largest wealth managers with an extensive financial adviser network providing comprehensive financial advice, SMSF, superannuation, and retirement services; comparable in service breadth but at vastly larger scale.
• Insignia Financial (formerly IOOF): Major Australian wealth management group with advice, superannuation, and investment platforms serving retail and advised clients; comparable in product/solution overlap though at significantly larger scale.
• Australian Unity Personal Financial Services: Australian mutual offering financial advice, banking, and wealth services to retail customers including aged-care and retirement planning; comparable in targeting retirement/aged-care segments similar to Smarter Wealth.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarter Wealth