Australian Unity
Australian Unity Limited is a 185-year-old Australian public company offering integrated health insurance, home care, retirement communities, aged care, wealth management, and general insurance to Australian consumers, employers, and retirees across all life stages.
- Company typePublic
- Founded1840
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Australian Unity does
Australian Unity Limited is a 185-year-old Australian public company (ACN 087 648 888) operating an integrated wellbeing platform spanning private health insurance, retirement communities, residential aged care, home health and care services, wealth and investment management, and general insurance. Founded in 1840 as a mutual benefit society and headquartered in Melbourne, the company serves Australian individuals and families across life stages through direct member portals, phone contact centers (13 29 39), corporate employer partnerships, and financial adviser networks. The product portfolio includes hospital and extras cover, overseas visitor cover, retirement villages across Melbourne, Sydney, and Brisbane/Gold Coast, eight-tier Support at Home government-funded care packages transitioning from November 2025, culturally tailored Aboriginal Home Care, investment bonds and property trusts, and car, home, pet, and travel insurance.
The company employs over 4,000 care workers, nurses, and allied health clinicians across home care services plus nearly 300 Aboriginal and Torres Strait Islander team members, supported by technology platforms including membercommunity.australianunity.com.au and dedicated adviser portals. A distinctive asset is the 25-year Australian Unity Wellbeing Index, produced in exclusive partnership with Deakin University since 2000, surveying nearly 100,000 Australians across seven personal and six national wellbeing domains and producing annual research reports and data dashboards.
Revenue is generated through multiple recurring and one-time streams: health insurance premiums (subscription/recurring), retirement community entry payments and Deferred Management Fees (one-time license), government-funded home care packages under the Support at Home program (subscription/recurring), investment bond management and trustee fees (subscription/recurring), and residential aged care with government subsidies and accommodation payments (subscription/recurring). Distribution is hybrid, combining direct-to-consumer sales, self-service portals, corporate employer partnerships for health cover, financial adviser channels for wealth products, and a referral program offering $250 gift cards for home care introductions.
Australian Unity firmographics
Firmographics- Name
- Australian Unity
- Legal name
- Australian Unity Limited
- Website
- https://australianunity.com.au
- Company type
- Public
- Founded year
- 1840
- Operating status
- Operating
- Short description
- Australian Unity Limited is a 185-year-old Australian public company offering integrated health insurance, home care, retirement communities, aged care, wealth management, and general insurance to Australian consumers, employers, and retirees across all life stages.
- Ownership category
- akta.pro rank
Australian Unity industry classification
Industry- Product category
- Health Insurance and Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Companion Care & Social Support (non-clinical) (HLADAGAB)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)
Keywords
Where Australian Unity is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Australian Unity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Health Insurance Premiums: Recurring premiums from private health insurance policies covering hospital, extras, and overseas visitor cover
- Retirement Community Fees: Entry payments, ongoing fees, and exit fees (Deferred Management Fees) from retirement community residents
- Home Health and Care Services: Government-funded home care services under Support at Home program and private pay services
- Investment and Wealth Products: Investment bonds (10Invest, Lifeplan, Education Bond, FuneralPlan Bond), Healthcare Property Trust, and trustee services
- Aged Care Services: Residential aged care services with government subsidies and accommodation payments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Clinical Support Services |
| Usage-based | Pay-as-you-go | Independence Support Services |
| Usage-based | Pay-as-you-go | Everyday Living Support |
| Usage-based | Quarterly | Care Management |
| Subscription | Quarterly | Support at Home Level 2 Budget |
| Subscription | Quarterly | Support at Home Level 5 Budget |
| Subscription | Quarterly | Support at Home Level 7 Budget |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Australian Unity product offering
Product offeringCore offering
Australian Unity is an integrated wellbeing company selling private health insurance (hospital, extras, combined and overseas visitor cover), retirement communities and residential aged care, government-funded and private home health and care services under the Support at Home framework, wealth and investment products (managed funds, investment bonds, trustee services), and general insurance (car, home, pet, travel). It serves individuals, families, seniors, Aboriginal and Torres Strait Islander people, corporate employers and overseas visitors across Australia through member portals, adviser networks and physical care locations.
Product overview
Australian Unity is a diversified wellbeing company offering an integrated ecosystem of health, wealth, and care services under its 'Real Wellbeing' brand philosophy. The core offering centers on private health insurance (hospital, extras, and overseas visitor cover), supplemented by retirement communities and aged care services, home health and care (including clinical support, independence assistance, and everyday living services), wealth management and investment products, and general insurance. The home care services operate under the Support at Home program framework with eight classification levels. Australian Unity also maintains the Australian Unity Wellbeing Index, a 25-year partnership with Deakin University tracking Australian wellbeing. The various products and services are designed to work together to support Australians across all stages of life.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond50: Health insurance range for members over 50
- Let's Get Care
- Happy Living
- Better Living Homecare
- Just Support At Home Packages
- myHomecare
- Sapphire Living
- Enrich Living
- Bromilow Community Care
- Aboriginal Home Care
Products and services
- Private Health Insurance
- Overseas Visitor Cover
- Retirement Communities
- Residential Aged Care
- Home Health and Care Services
- Aboriginal Home Care
- Support at Home Program
- Wealth and Investments
- General Insurance
Quantifiable outcome
- Highest funding level increases from approximately $61,440 to $78,000 per year under Support at Home
- +2 more outcomes
Companies that use Australian Unity
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Australian Unity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Australian Unity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Deakin UniversityflagshipSince 2000, Australian Unity has partnered with Deakin University's School of Psychology to conduct the Australian Unity Wellbeing Index, one of the world's longest-running surveys of subjective wellbeing. Deakin University is responsible for data analysis and interpretation, with each survey approved by the Human Research Ethics Committee. The partnership produces annual wellbeing reports and a data dashboard.
- myHomeCare GroupcoremyHomeCare Group includes myHome Care Pty Ltd, Sarmace Pty Ltd, Oxley Home Care Pty Ltd, and Argent Nominees Pty Ltd operating under brands including Let's Get Care, Happy Living, Better Living Homecare, Just Support At Home Packages, myHomecare, Sapphire Living, Enrich Living, and Bromilow Community Care. Joint referral programs and service delivery for Support at Home customers.
- Lighthouse FoundationminorCharity partner committed to supporting children and young people at risk of or experiencing homelessness, mentioned in context of loneliness and wellbeing research
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Australian Unity competitors and assessment
Company assessmentDirect peers
- Bupa Australia: Bupa Australia is a mutual-style health insurer and care provider offering private health insurance, aged care, and retirement living — directly comparable to Australian Unity's integrated health-insurance-plus-care model in the same Australian market.
Broad incumbents
- Medibank Private: Medibank is Australia's largest private health insurer with broader scale and a public listing. It competes directly with Australian Unity in health insurance while also offering growing care and wellbeing services, making it the dominant incumbent in the same integrated-wellbeing category.
Peers
Market position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Australian Unity social profiles
Digital presenceAustralian Unity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Unity leadership team
Management profileNumber of profiles
Australian Unity subsidiaries and ownership
Company hierarchySubsidiaries9 records
Australian Unity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Unity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Unity
What does Australian Unity do?
Australian Unity is an integrated wellbeing company selling private health insurance (hospital, extras, combined and overseas visitor cover), retirement communities and residential aged care, government-funded and private home health and care services under the Support at Home framework, wealth and investment products (managed funds, investment bonds, trustee services), and general insurance (car, home, pet, travel). It serves individuals, families, seniors, Aboriginal and Torres Strait Islander people, corporate employers and overseas visitors across Australia through member portals, adviser networks and physical care locations.
Is Australian Unity a public or private company?
Australian Unity is a public company. It is classified as unknown and is currently operating.
When was Australian Unity founded?
Australian Unity was founded in 1840.
Where is Australian Unity based?
Australian Unity is headquartered in Melbourne, Australia, in the Oceania region.
How does Australian Unity make money?
Five revenue lines are on record. Health Insurance Premiums are the primary driver. The others are retirement Community Fees, home Health and Care Services, investment and Wealth Products and aged Care Services.
Who are Australian Unity's main competitors?
Bupa Australia is listed as a direct peer. Medibank Private is listed as a broad incumbent. HCF (Hospitals Contribution Fund) is listed as a peer.
Does Australian Unity have an API?
No public API is recorded for Australian Unity.
What industry is Australian Unity in?
Australian Unity's product category is Health Insurance and Care Services. Its primary akta.pro industry code is HLADAGAB, Companion Care & Social Support (non-clinical), with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 62331 and its SIC code is 8050.