Australian Unity

What Australian Unity does

Australian Unity Limited is a 185-year-old Australian public company (ACN 087 648 888) operating an integrated wellbeing platform spanning private health insurance, retirement communities, residential aged care, home health and care services, wealth and investment management, and general insurance. Founded in 1840 as a mutual benefit society and headquartered in Melbourne, the company serves Australian individuals and families across life stages through direct member portals, phone contact centers (13 29 39), corporate employer partnerships, and financial adviser networks. The product portfolio includes hospital and extras cover, overseas visitor cover, retirement villages across Melbourne, Sydney, and Brisbane/Gold Coast, eight-tier Support at Home government-funded care packages transitioning from November 2025, culturally tailored Aboriginal Home Care, investment bonds and property trusts, and car, home, pet, and travel insurance.

The company employs over 4,000 care workers, nurses, and allied health clinicians across home care services plus nearly 300 Aboriginal and Torres Strait Islander team members, supported by technology platforms including membercommunity.australianunity.com.au and dedicated adviser portals. A distinctive asset is the 25-year Australian Unity Wellbeing Index, produced in exclusive partnership with Deakin University since 2000, surveying nearly 100,000 Australians across seven personal and six national wellbeing domains and producing annual research reports and data dashboards.

Revenue is generated through multiple recurring and one-time streams: health insurance premiums (subscription/recurring), retirement community entry payments and Deferred Management Fees (one-time license), government-funded home care packages under the Support at Home program (subscription/recurring), investment bond management and trustee fees (subscription/recurring), and residential aged care with government subsidies and accommodation payments (subscription/recurring). Distribution is hybrid, combining direct-to-consumer sales, self-service portals, corporate employer partnerships for health cover, financial adviser channels for wealth products, and a referral program offering $250 gift cards for home care introductions.

Name

Australian Unity

Legal name

Australian Unity Limited

Website

https://australianunity.com.au

Company type

Public

Founded year

1840

Operating status

Operating

Short description

Australian Unity Limited is a 185-year-old Australian public company offering integrated health insurance, home care, retirement communities, aged care, wealth management, and general insurance to Australian consumers, employers, and retirees across all life stages.

Ownership category

akta.pro rank

Product category

Health Insurance and Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Private health insurance
• Retirement living services
• Aged care services
• Home care services
• Wealth management funds

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Health Insurance Premiums: Recurring premiums from private health insurance policies covering hospital, extras, and overseas visitor cover
2. Retirement Community Fees: Entry payments, ongoing fees, and exit fees (Deferred Management Fees) from retirement community residents
3. Home Health and Care Services: Government-funded home care services under Support at Home program and private pay services
4. Investment and Wealth Products: Investment bonds (10Invest, Lifeplan, Education Bond, FuneralPlan Bond), Healthcare Property Trust, and trustee services
5. Aged Care Services: Residential aged care services with government subsidies and accommodation payments

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Australian Unity is an integrated wellbeing company selling private health insurance (hospital, extras, combined and overseas visitor cover), retirement communities and residential aged care, government-funded and private home health and care services under the Support at Home framework, wealth and investment products (managed funds, investment bonds, trustee services), and general insurance (car, home, pet, travel). It serves individuals, families, seniors, Aboriginal and Torres Strait Islander people, corporate employers and overseas visitors across Australia through member portals, adviser networks and physical care locations.

Product overview

Australian Unity is a diversified wellbeing company offering an integrated ecosystem of health, wealth, and care services under its 'Real Wellbeing' brand philosophy. The core offering centers on private health insurance (hospital, extras, and overseas visitor cover), supplemented by retirement communities and aged care services, home health and care (including clinical support, independence assistance, and everyday living services), wealth management and investment products, and general insurance. The home care services operate under the Support at Home program framework with eight classification levels. Australian Unity also maintains the Australian Unity Wellbeing Index, a 25-year partnership with Deakin University tracking Australian wellbeing. The various products and services are designed to work together to support Australians across all stages of life.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond50: Health insurance range for members over 50
• Let's Get Care
• Happy Living
• Better Living Homecare
• Just Support At Home Packages
• myHomecare
• Sapphire Living
• Enrich Living
• Bromilow Community Care
• Aboriginal Home Care

Products and services

• Private Health Insurance
• Overseas Visitor Cover
• Retirement Communities
• Residential Aged Care
• Home Health and Care Services
• Aboriginal Home Care
• Support at Home Program
• Wealth and Investments
• General Insurance

Quantifiable outcome

• Highest funding level increases from approximately $61,440 to $78,000 per year under Support at Home
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Deakin UniversityflagshipStrategic or Co-development PartnerSince 2000, Australian Unity has partnered with Deakin University's School of Psychology to conduct the Australian Unity Wellbeing Index, one of the world's longest-running surveys of subjective wellbeing. Deakin University is responsible for data analysis and interpretation, with each survey approved by the Human Research Ethics Committee. The partnership produces annual wellbeing reports and a data dashboard.
• myHomeCare GroupcoreChannel Partner/ Reseller/ DistributormyHomeCare Group includes myHome Care Pty Ltd, Sarmace Pty Ltd, Oxley Home Care Pty Ltd, and Argent Nominees Pty Ltd operating under brands including Let's Get Care, Happy Living, Better Living Homecare, Just Support At Home Packages, myHomecare, Sapphire Living, Enrich Living, and Bromilow Community Care. Joint referral programs and service delivery for Support at Home customers.
• Lighthouse FoundationminorOthersCharity partner committed to supporting children and young people at risk of or experiencing homelessness, mentioned in context of loneliness and wellbeing research

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bupa Australia: Bupa Australia is a mutual-style health insurer and care provider offering private health insurance, aged care, and retirement living — directly comparable to Australian Unity's integrated health-insurance-plus-care model in the same Australian market.

Broad incumbents

• Medibank Private: Medibank is Australia's largest private health insurer with broader scale and a public listing. It competes directly with Australian Unity in health insurance while also offering growing care and wellbeing services, making it the dominant incumbent in the same integrated-wellbeing category.

Peers

• HCF (Hospitals Contribution Fund):

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/australianunity
• YouTubeyoutube.com/user/AustralianUnity
• Facebookfacebook.com/AustralianUnity
• LinkedInlinkedin.com/company/australian-unity
• Instagraminstagram.com/australianunity

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Unity