motorherz power steering

What motorherz power steering does

Motorherz Power Steering is a Russian private auto parts company operating under OOO PARUS (registered 2017; OGRN 1177847382261) and selling and restoring power-steering systems and components since 2007. Its core products are steering racks (hydraulic, mechanical, and electric), power steering pumps (GUR/EGUR), and a broad catalog of complementary components including seals, Teflon rings, rubber rings, gaskets, shafts, bushings, dust boots, repair kits, and steering columns, plus diagnostic equipment such as the in-house designed HYZ0107 belt grinding machine launched in April 2025. The company combines in-house manufacturing at Motorherz GMBH in Düsseldorf, Germany with factory-based restoration of hydraulic steering racks in Russia and electric racks in Germany, and is the official Russian dealer for the German parent.

The business is a vertically integrated e-commerce and wholesale operation, headquartered in Saint Petersburg with regional branches in Moscow (via OOO ATM) and Yekaterinburg, supported by a nationwide transport-company delivery network (1-10 days), courier delivery around St. Petersburg, and branded pickup points (ATG). It also runs its own service center network, Voltazh, in Leningrad Oblast for diagnosis, wheel alignment, and warranty repairs. Customer segments split between B2B (auto service stations, independent workshops, dealer service centers) and B2C (individual car owners) served through motorherz.ru with a vehicle-specific part finder, a free consultation hotline (8-800-775-05-29), and tiered unit pricing with volume discounts (e.g., pump P1056HG from 5,310 RUB at 1 unit to 3,861 RUB at 8+ units). Additional monetization includes a paid extended-warranty program ("Второй год без хлопот") at 3,999 RUB per additional year. The company is led by General Director Belyakov Aleksey Valentinovich (also Chief Accountant), with OOO ATM (Moscow sales) led by Prokopenko Vitaly Ivanovich; it has no disclosed institutional funding.

Name

motorherz power steering

Legal name

Общество с ограниченной ответственностью «ПАРУС»

Website

https://motorherz.ru

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Motorherz Power Steering is a Russian private auto parts specialist (OOO PARUS) that manufactures, restores, and distributes steering racks, power steering pumps, and steering-system components for passenger and commercial vehicles. It serves B2B auto service stations, workshops, and dealer centers, and B2C car owners across Russia via e-commerce, with production in Düsseldorf, Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steering Rack Sales: Sale of new and restored steering racks for passenger and commercial vehicles. Products include hydraulic, mechanical, and electric steering racks with various configurations (with/without tie rods).
2. Power Steering Pump Sales: Sale of new and restored hydraulic (GUR) and electric (EGUR) power steering pumps for various vehicle brands.
3. Component Sales: Sale of spare parts including seals, Teflon rings, rubber rings, pump gaskets, shafts, bushings, dust boots, repair kits, and other steering system components.
4. Equipment Sales: Sale of diagnostic and repair equipment including test benches for steering racks.
5. Repair Services: Diagnostic, repair, and restoration services for steering racks and pumps at service centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Motorherz sells and remanufactures steering system components for passenger and commercial vehicles, including new and restored steering racks (hydraulic, mechanical, and electric), hydraulic (GUR) and electric (EGUR) power steering pumps, and a broad assortment of spare parts such as seals, Teflon rings, rubber rings, gaskets, shafts, bushings, dust boots, repair kits, steering columns, and truck gearboxes. New steering racks are produced at the Motorherz GMBH factory in Düsseldorf, Germany, while hydraulic racks are restored in Russia and electric racks in Germany. The company also operates its own Voltazh service center network for diagnostics, repair, and wheel alignment.

Product overview

Motorherz is an online auto parts retailer specializing in steering system components for passenger vehicles and commercial trucks. The company operates as a platform offering both new steering racks manufactured in Germany (Düsseldorf) and remanufactured units, alongside power steering pumps (hydraulic and electric), and hundreds of complementary components including seals, bushings, dust boots, shafts, and testing equipment. The product portfolio covers major vehicle brands such as Toyota, Hyundai, KIA, Mercedes, Ford, BMW, Audi/VW, Nissan, Mazda, Renault, Opel, and many others, serving both retail customers and automotive service stations (СТО) since 2007.

Differentiator

Problem solved

Functional benefit

Brands

• ATG (Authorized Service Network): Network of authorized auto service centers under the ATG brand, operating as 'VoltaZh' service centers
• VoltaZh

Products and services

• Steering Racks (Рулевые рейки)
• Power Steering Pumps (Насосы ГУР/ЭГУР)
• Truck Gearboxes (Редукторы для грузовых а/м)
• Steering Columns (Рулевые колонки)
• Oil Seals (Сальники)
• Teflon Rings (Тефлоновые кольца)
• Rubber Rings (Резиновые кольца)
• Pump Gaskets (Прокладки насосов)
• Steering Rack Shafts (Валы рулевой рейки)
• Bushings (Втулки)
• Dust Boots (Пыльники)
• Repair Kits (Ремкомплекты)
• Power Steering Components (Комплектующие ГУР/ЭГУР)
• Testing Stands / Diagnostic Equipment (Стенды)
• Steering System Repair and Diagnostic Services (Voltazh)
• Extended Warranty 'Second Year Without Hassle' (Второй год без хлопот)

Quantifiable outcome

• 6-month warranty on all products from date of commissioning
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Alfa-BankminorOthersPayment processing partner for online card payments through АО «АЛЬФА-БАНК». Provides secure payment gateway for e-commerce transactions.
• Voltazh Service CenterscoreChannel Partner/ Reseller/ DistributorOwn service center network 'Voltazh' operating in Leningrad Oblast. Provides diagnosis, wheel alignment (сход-развал), consumable replacement, and warranty repairs. Locations: Bolshoy pr. VO 74, Bugrovskoye settlement 1G, Chugunnaya ul. 14Zh.
• ATG (Authorized Service Network)coreChannel Partner/ Reseller/ DistributorBranded service center network ATG for pickup points, returns, and direct customer service. Part of company's own distribution infrastructure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cardone Industries: Largest North American remanufacturer of automotive parts, including steering racks, power steering pumps, and related components. Closest functional analogue to Motorherz's restoration-driven model, with similar B2B/B2C distribution through workshops and dealers.
• BBB Industries: US-based remanufacturer of automotive replacement parts including steering, brake, and engine components. Direct comparable on the remanufacturing-plus-distribution model and on serving professional installer channels.
• Mando Corporation: Korean Tier-1 specializing in steering and suspension systems, with a global aftermarket presence. Comparable in product focus (steering racks, EPS, hydraulic pumps) and in serving both OEM and replacement channels.
• FENOX Automotive Components: Belarusian-origin manufacturer and distributor of aftermarket automotive components, including steering and brake parts, with strong presence across Russia and CIS. Closest regional direct peer given overlapping product lines, geography, and B2B workshop customer base.
• Febest GmbH: Germany-headquartered aftermarket auto-parts manufacturer and distributor with deep distribution into Russia and CIS markets. Comparable on the German-origin / Russia-distributed model and broad Asian-vehicle part coverage that overlaps Motorherz's catalog.
• WAI Global: US-based global distributor and remanufacturer of rotating electric, steering, and engine management parts. Comparable on the multi-channel (B2B workshop, distributor, retail) model and on remanufactured-steering as a core product line.

Broad incumbents

• ZF Friedrichshafen (Aftermarket): Global Tier-1 supplier of steering systems (TRW legacy) and other driveline components with a substantial aftermarket division. Comparable as a broad incumbent whose steering portfolio overlaps with Motorherz at the OE and replacement-part level.
• Bosch Automotive Aftermarket: Global aftermarket supplier of steering, braking, and electrical components, including remanufactured steering racks and pumps. Highly relevant as a global-scale competitor in the same product categories Motorherz sells into Russian workshops.

Emerging players

• SS20 (ПФК SS20): Russian aftermarket manufacturer focused on suspension, steering, and drivetrain components for domestic and foreign vehicles. Comparable as a Russian-based parts specialist targeting the same СТО/workshop channel and aging Russian car parc.
• Trialli: Russian aftermarket auto-parts brand covering steering, suspension, drivetrain, and engine components. Relevant regional peer serving the same workshop and dealer service-center channel with comparable go-to-market motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motorherz-power-steering

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about motorherz power steering