ElevenLabs
ElevenLabs builds foundational AI voice and audio models — text-to-speech, speech-to-text, music generation, dubbing, voice cloning, and conversational agents — serving enterprises (Deutsche Telekom, Revolut, Meta, Salesforce), developers via ElevenAPI, and consumers through ElevenReader and the Voice Library and Iconic Marketplaces.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What ElevenLabs does
ElevenLabs is a private AI voice technology company founded in 2022 by Polish co-founders Mateusz (Mati) Staniszewski and Piotr Dabkowski, headquartered in New York with co-headquarters in London. The company builds its own foundational audio AI models — Eleven v3, Eleven Flash, Eleven Multilingual, Scribe v2, Music v2, Dubbing v2, and ElevenAgents — covering text-to-speech (29+ languages), speech-to-text (98% accuracy with speaker diarization), AI music generation, multilingual dubbing, voice cloning, and conversational agents (70+ languages). These models are exposed through three primary surfaces: ElevenCreative (an all-in-one studio for creators and content teams), ElevenAgents (an enterprise platform for omnichannel voice and chat agents), and ElevenAPI (a developer-facing API suite with JavaScript SDK and per-token usage billing via Stripe).
The company operates a hybrid go-to-market combining freemium self-serve API and creative tools with enterprise direct sales and channel partnerships (TELUS Digital as preferred implementation partner; Barphone in Greece). Revenue is generated across usage-based API token consumption (TTS, STT, Music, SFX, Agents), enterprise subscriptions for ElevenAgents and ElevenCreative, consumer audiobook subscriptions (ElevenReader Ultra at $11/month or $99/year against a 200,000+ title catalog), marketplace commissions on the Voice Library (10,400+ creators in 32 languages) and Iconic Marketplace (Michael Caine, Stan Lee, Matthew McConaughey, 12 Hasbro characters), and licensing royalties from celebrity/IP voice rights.
ElevenLabs serves a diversified customer base spanning telecom (Deutsche Telekom, KPN, TELUS Digital, Twilio, Cisco), financial services (Revolut, Klarna, Customers Bank, Better.com, Santander), technology and social media (Meta, Salesforce, NVIDIA, Epic Games, Chess.com), automotive (Mahindra, TVS), media and entertainment (Disney, Bertelsmann, Hasbro, Spotify via Spotify for Authors), gaming (Epic Games), and public sector (UK DSIT, Greece, Ukraine). India is the second-largest market by revenue, with Bengaluru opening planned in 2026. Across 530+ employees in 14 offices and 50+ countries, the company has raised $781M cumulatively at an $11B post-money Series D valuation and crossed $500M ARR in Q1 2026, with the CEO signaling a path toward an IPO potentially including a dual listing on the Warsaw Stock Exchange.
ElevenLabs firmographics
Firmographics- Name
- ElevenLabs
- Legal name
- ElevenLabs
- Website
- https://elevenlabs.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ElevenLabs builds foundational AI voice and audio models — text-to-speech, speech-to-text, music generation, dubbing, voice cloning, and conversational agents — serving enterprises (Deutsche Telekom, Revolut, Meta, Salesforce), developers via ElevenAPI, and consumers through ElevenReader and the Voice Library and Iconic Marketplaces.
- Ownership category
- akta.pro rank
ElevenLabs industry classification
Industry- Product category
- AI Voice and Audio Generation Software
- NAICS
- Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (512290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where ElevenLabs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ElevenLabs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Usage-Based API / Token Consumption: Pay-as-you-go consumption pricing on ElevenAPI (Text-to-Speech, Speech-to-Text, Music, Sound Effects, Agents), with prepaid credits drawn down per AI token. Expanded via Stripe Billing integration; pricing reduced by up to 55% on TTS and 45% on STT to drive volume.
- Enterprise Subscription (ElevenAgents, ElevenCreative): Recurring enterprise contracts for ElevenAgents (conversational AI platform) and ElevenCreative (content production suite), with named enterprise customers including Deutsche Telekom, Revolut, Klarna, Meta, Salesforce, NVIDIA, Customers Bank, TELUS, Better.com, Mahindra, and government/public-sector deals (UK, Greece, Ukraine).
- ElevenReader Subscription (Consumer Audiobooks): ElevenReader Ultra premium tier priced at $11/month or $99/year for 20 hours of listening, with a 200,000-title catalog including HarperCollins and Blackstone content; competes with Audible/Storytel/Spotify.
- Voice Library / Iconic Marketplace Commissions: Marketplace revenue share where voice creators (10,400+ in 32 languages) and rights holders (Michael Caine, Stan Lee, Matthew McConaughey, Hasbro characters) earn per-use royalties on the platform; ElevenLabs takes a marketplace cut. $22M paid to voice creators in six months, doubled from $11M.
- Celebrity Voice Licensing (Iconic Marketplace): Licensing of celebrity voices (Sir Michael Caine, Matthew McConaughey, Stan Lee) and major IP (Hasbro's Optimus Prime, Megatron, etc.) for commercial narration, audiobook production, and brand experiences.
- Freemium / Self-Serve Signup: Free signup and free-tier product experience for ElevenCreative, ElevenReader, and APIs driving top-of-funnel acquisition that converts to paid usage-based or enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ElevenReader Ultra: premium audiobook streaming tier at $11/month or $99/year for 20 hours of listening |
| Usage-based | Pay-as-you-go | ElevenAPI pay-as-you-go: billed per AI token consumed across TTS, STT, Music, Sound Effects, and Agents |
| Usage-based | Pay-as-you-go | ElevenAgents usage-based pricing with reduced rates announced May 2026 |
| Freemium | Pay-as-you-go | Free signup tier with self-serve sign-up across ElevenCreative, ElevenReader, and ElevenAPI |
| Other | Multi-year contract | Enterprise contracts for ElevenAgents, ElevenCreative, and ElevenAgents platform (quote-based, not publicly disclosed) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
ElevenLabs product offering
Product offeringCore offering
ElevenLabs develops and operates a foundational AI audio platform that provides text-to-speech, speech-to-text, voice cloning, AI music generation, dubbing, and conversational AI agent capabilities. It sells these capabilities through a self-serve API, an all-in-one creative studio (ElevenCreative), an enterprise agent platform (ElevenAgents), and a consumer audiobook app (ElevenReader), with revenue from usage-based API consumption, enterprise contracts, subscriptions, and marketplace commissions.
Differentiator
Problem solved
Functional benefit
Brands
- ElevenCreative: Platform for creating ultra-realistic speech, videos, music, and sound effects. Includes text-to-speech, music generation, sound effects, voice cloning, image and video tools.
- ElevenAgents
- ElevenAPI
- ElevenReader
- ElevenMusic
- Voice Library Marketplace
- Iconic Marketplace
Products and services
- ElevenCreative All-in-one AI creative platform for generating ultra-realistic speech, videos, music, and sound effects; includes text-to-speech, speech-to-text, music generation, voice cloning, voice design, image and video generation, and a unified Flows editor; targeted at creators, media organizations, and enterprise content teams.
- ElevenAgents Conversational AI agent platform for deploying and monitoring human-sounding agents across phone, chat, email, and WhatsApp in 70+ languages; includes Expressive Mode, analytics dashboards, testing simulation, behavioral guardrails, and workflow automation with secure system integrations; targets enterprise customer experience and contact center use cases.
- ElevenAPI Developer API suite exposing text-to-speech (Eleven Flash, Eleven Multilingual, Eleven v3), speech-to-text (Eleven Scribe), music, sound effects, dubbing, speech-to-speech, and agents APIs; offers a JavaScript SDK (@elevenlabs/elevenlabs-js) with usage-based, pay-as-you-go billing; targets developers and startups building voice-enabled applications.
- ElevenReader AI audiobook streaming application offering 200,000+ titles including Blackstone and HarperCollins content, with a premium ElevenReader Ultra tier at $11/month or $99/year for 20 hours of listening; positioned in direct competition with Audible, Storytel, and Spotify; targets individual audiobook consumers.
- Voice Library Marketplace Community marketplace of 10,400+ voice creators offering voices in 32 languages, with an ongoing usage-based earnings model where creators earn every time their voice is used; voice creators collectively earned over $22 million; targets creators seeking to monetize AI-generated voice clones.
- Iconic Marketplace Marketplace for licensed AI voice and likeness of celebrities including Sir Michael Caine, Stan Lee, Matthew McConaughey, and Hasbro characters (Optimus Prime, Megatron, Mr. Potato Head, etc.); powered by CharacterOS behavioral licensing; targets entertainment, publishing, brand, and toy companies seeking licensed celebrity or character voice experiences.
- ElevenMusic AI music generation platform offering studio-quality tracks from natural language prompts with commercial licensing through partnerships with Merlin and Kobalt Music Group; supports multilingual vocals, mid-track genre transitions, and granular inpainting; powers ElevenCreative music generation and the ElevenMusic streaming experience.
Companies that use ElevenLabs
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
ElevenLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature10 records
ElevenLabs partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship, core and minor.
- TELUS DigitalflagshipPreferred implementation partner for ElevenAgents across telecom, financial services, utilities, and retail; handles implementation, integration, and managed services. TELUS Digital already uses ElevenLabs internally (90,000+ voice simulations, 20% onboarding time reduction); related TELUS Communications saw 50% reduction in early cancellations with proactive onboarding calls.
- Barphone (Greece)coreStrategic partnership bringing ElevenLabs Voice AI and Conversational AI technologies to the Greek market, presented at the 21st Customer Service Summit. Targets automation of customer service and contact center operations via natural voice interactions.
- Adobe (Firefly)flagshipElevenLabs is one of the Firefly partner models (alongside Kling 3.0, Google Veo, Runway, Black Forest Labs) embedded inside Adobe Firefly AI Agents in Premiere, Photoshop, Illustrator, InDesign, and Frame.io, with Firefly also distributed via ChatGPT, Claude, and Copilot.
- AIUC (Artificial Intelligence Underwriting Company)coreElevenLabs became AIUC's first policyholder with a $50M policy backed by Lloyd's of London after 5,835 technical evaluations including adversarial jailbreaks and voice identity hijacking tests — first AI vendor with formally underwritten agent actions.
- Fanvue + OpenArtminorCo-organized the first-ever Fanvue x OpenArt AI Personality of the Year Awards in London, with ElevenLabs providing AI voice technology for the program; Soraya Thorne won the overall award.
- RevolutcoreDeploying ElevenLabs voice agents to handle customer calls in 30 languages with 99.7% success rates; Revolut also backed Balderton's 'Built in Europe' campaign alongside ElevenLabs.
- UK Government (DSIT)flagshipMemorandum of Understanding to explore how AI can improve accessibility of public services for people with disabilities, low literacy, and non-English speakers. Runs through 2030 and includes collaboration on AI safety research and skills development; ElevenLabs committed to doubling UK workforce.
- Hasbro (Optimus Prime, Megatron, Mr. Potato Head, Clue cast) — Iconic Marketplace listingflagshipTwelve iconic Hasbro characters made available through the ElevenLabs Iconic Marketplace under Behavioral Licensing powered by CharacterOS, with voice talent compensated via a talent participation model. Focused on 13+ and enterprise use cases.
- Hasbro (Sixth Wall)flagshipStrategic partnership to bring 12 iconic Hasbro characters (Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, Clue cast) to the ElevenLabs Iconic Marketplace, powered by Hasbro's CharacterOS for behavioral licensing and safety guardrails. Voice talent compensated via talent participation model.
- Customers Bank (Customers Bancorp)coreStrategic collaboration deploying AI-powered voice and chat agents across customer service, relationship management, and account opening. Plans include real-time assist tools for relationship managers and conversational agents for account processes.
- Cars24corePart of Cars24 Labs ($20M AI initiative) alongside OpenAI and AWS. Powers 'India's largest voice-driven car retail operation' (35% sales conversion improvement).
- Balderton CapitalminorElevenLabs is one of the backers of Balderton Capital's 'Built in Europe' campaign alongside Revolut, Mistral, and Wayve, plus 100+ founders. Includes the BuiltInEurope.com jobs platform spanning London, Paris, Berlin, Munich, and Stockholm.
- Stan Lee Universe (Genius Brands International + POW! Entertainment)flagshipLicensing deal for Stan Lee's posthumous voice and likeness on ElevenLabs Iconic Marketplace, ElevenReader (with 'Stan Lee Book Club of the Month'), ElevenMusic, and ElevenCreative. Includes comic book music filters and visual generation templates.
- Government of GreececoreMoU between Greece's PM Mitsotakis, Tourism Minister Kefalogianni, and ElevenLabs CEO Mati Staniszewski to integrate ElevenLabs voice AI into Visit Greece and mAI Greece platforms for real-time multilingual tours, museum guides, and archaeological site info.
- Amp (AI compute grid)coreFounding grid member of Amp's pooled AI compute coalition alongside Mistral and Black Forest Labs; Amp raised $1.3B with backing from a16z and Y Combinator to provide shared AI compute capacity.
- SpotifyflagshipElevenLabs-powered AI audiobook self-publishing tool integrated into Spotify for Authors, launching in invite-only beta in June 2026 with English language support; non-exclusive so authors can publish generated audiobooks elsewhere. Spotify's audiobook catalog grew from 150K to 700K+ titles; Audiobook+ on track to $100M ARR.
- SplicecoreCo-development partnership embedding ElevenLabs text-to-speech, voice cloning, and AI audio generation directly into Splice's music production ecosystem and royalty-free sample library, with tools launching later in 2026.
- Google (DeepMind) — SynthID watermarkingcoreElevenLabs joined the SynthID watermarking ecosystem alongside OpenAI, Kakao, NVIDIA, and Meta to embed invisible digital signatures in AI-generated audio for content provenance and verification across Google Search, Chrome, Circle to Search, and Pixel.
- Activate VC (Mumbai)coreStrategic investor and on-the-ground venture partner in India; gives Indian startups and developers preferential access to ElevenLabs voice AI infrastructure. India is ElevenLabs' second-largest market by revenue.
- Mahindra & Mahindra (Mahindra AI)coreDeployed AI-powered voice agents built on ElevenLabs during the January 5 XUV 7XO SUV launch — multi-language outbound calls at scale, ~8% conversion uplift; Mahindra AI plans to extend voice agents across other customer engagement workflows.
- MerlincoreAI licensing deal enabling licensed training data for ElevenLabs' music generation models; cited as a key advantage versus Suno and Udio which face copyright litigation.
- UdiominorMerlin (independent music rights org) signed AI licensing deals with both Udio and ElevenLabs as part of $200M+ capital deal with Pipeline.
- StripeflagshipExpanded Stripe Billing integration to power ElevenLabs' usage-based pay-as-you-go pricing per AI token consumed. Stripe is also being used by ElevenLabs' customers to embed secure payment processing and refunds inside voice agents; Stripe Radar extended to detect fraudulent account signups for AI tokens.
- Sir Michael CaineflagshipVoice licensing deal for an ElevenReader voice model based on Caine; first major deployment was the 13-hour AI-narrated audiobook of Homer's 'The Odyssey,' released in June 2026 ahead of Christopher Nolan's film adaptation.
- Matthew McConaugheyflagshipEarly investor and launch partner in ElevenLabs; Spanish-language 'Lyrics of Livin'' project uses voice cloning of McConaughey. Also holds trademarks on his voice, likeness, and 'Alright, alright, alright' catchphrase for AI-replica control.
- Kobalt Music GroupcorePartnership providing licensed music catalog for ElevenLabs Music training data, enabling commercially-cleared AI music generation.
Scale indicators16 records
Recent moves11 records
Expansion highlights9 records
ElevenLabs competitors and assessment
Company assessmentDirect peers
- OpenAI: Directly competes with ElevenLabs across TTS (voice models in ChatGPT), speech-to-text (Whisper), voice agents (Realtime API), and AI music; shares the same enterprise developer audience and cloud-distribution dynamics.
- Suno: Direct competitor in AI music generation, now also expanding into voice; explicitly named alongside ElevenLabs in the musicians' coalition letter and in the AI music creation tooling market.
- Udio: Direct competitor in AI music generation, currently litigated on copyright grounds; co-signed a Merlin AI licensing deal alongside ElevenLabs, putting both vendors at the center of the same AI music rights debate.
- Hume AI: Competes in voice/emotional conversational AI with an emphasis on expression and empathy, targeting the same enterprise voice-agent use cases as ElevenAgents.
- PlayHT: Direct competitor in AI voice generation and voice cloning with an API and creator marketplace, targeting enterprise and developer customers with similar TTS and voice-cloning capabilities.
- Resemble AI: Direct competitor in real-time voice cloning and enterprise voice agents, with overlapping focus on security, watermarking, and on-prem deployment for regulated customers.
Broad incumbents
- Google (DeepMind) — Gemini Voice, WaveNet, Lyria: Operates competing TTS (WaveNet/Gemini Voice), ASR, and AI music (Lyria) inside Google Cloud and consumer products; co-partner with ElevenLabs in the SynthID watermarking ecosystem but competes for the same enterprise voice workload.
- Microsoft (Azure AI Speech): Azure AI Speech offers TTS, STT, and conversational AI tightly bundled with Azure cloud and Copilot; competes for the same enterprise and contact-center customers as ElevenAgents.
- Amazon Web Services (Polly / Lex): Polly (TTS) and Lex (conversational AI) compete directly with ElevenAPI and ElevenAgents; AWS is also a key cloud and go-to-market partner of ElevenLabs, creating both partnership and competitive overlap.
Emerging players
- Cartesia: Emerging real-time voice AI platform focused on ultra-low-latency speech models, competing with ElevenLabs' Flash tier and ElevenAgents for developer and enterprise conversational workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
ElevenLabs social profiles
Digital presenceElevenLabs compliance and trust
Trust signalCompliance3 records
ElevenLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElevenLabs leadership team
Management profileNumber of profiles
Profiles5 records
ElevenLabs subsidiaries and ownership
Company hierarchySubsidiaries1 record
ElevenLabs funding detail
Funding detailFunding overview
Funding rounds9 records
Investors51 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElevenLabs M&A and investment
M&A and investmentM&A
Investments15 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElevenLabs
What does ElevenLabs do?
ElevenLabs develops and operates a foundational AI audio platform that provides text-to-speech, speech-to-text, voice cloning, AI music generation, dubbing, and conversational AI agent capabilities. It sells these capabilities through a self-serve API, an all-in-one creative studio (ElevenCreative), an enterprise agent platform (ElevenAgents), and a consumer audiobook app (ElevenReader), with revenue from usage-based API consumption, enterprise contracts, subscriptions, and marketplace commissions.
Is ElevenLabs a public or private company?
ElevenLabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was ElevenLabs founded?
ElevenLabs was founded in 2022. It employs 501 to 1,000 people.
Where is ElevenLabs based?
ElevenLabs is headquartered in New York, United States, in the North America region.
How does ElevenLabs make money?
Six revenue lines are on record. Usage-Based API / Token Consumption is the primary driver. The others are enterprise Subscription (ElevenAgents, ElevenCreative), elevenReader Subscription (Consumer Audiobooks), voice Library / Iconic Marketplace Commissions, celebrity Voice Licensing (Iconic Marketplace) and freemium / Self-Serve Signup.
Who are ElevenLabs's main competitors?
Direct peers on record are OpenAI, Suno, Udio, Hume AI, PlayHT and Resemble AI. Broad incumbents are Google (DeepMind) — Gemini Voice, WaveNet, Lyria, Microsoft (Azure AI Speech) and Amazon Web Services (Polly / Lex). Cartesia is listed as an emerging player.
Does ElevenLabs have an API?
Yes. ElevenLabs offers the ElevenAPI suite, including Text to Speech, Speech to Text (Eleven Scribe), Music, Sound Effects, Speech to Speech, Dubbing, and Agents APIs. The platform provides models such as Eleven Flash (75ms latency), Eleven Multilingual, Eleven v3, and Scribe v2, supporting 29+ languages for TTS and 70+ languages for agent capabilities. The APIs use an apiKey-based authentication model (e.g., ElevenLabsClient), with usage-based billing that charges per AI token consumed, enabling developers to scale from prototype to production. SDKs are provided via the @elevenlabs/elevenlabs-js JavaScript package. Developer documentation is at elevenlabs.io/docs/overview/intro.
What industry is ElevenLabs in?
ElevenLabs's product category is AI Voice and Audio Generation Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 512 and its SIC code is 7372.