Hulu

What Hulu does

Hulu is a US-based subscription streaming platform offering on-demand video content and live TV services, operating as a wholly owned subsidiary of The Walt Disney Company since Disney's 2024 acquisition of Comcast's 33% stake. Founded in 2007, the platform serves US consumers across cord-cutter, live TV, and value-conscious family segments, with tiered pricing from $11.99/month for ad-supported streaming to $99.99/month for premium Hulu + Live TV with 100+ channels and unlimited DVR.

The platform's core technology consists of a cloud-based streaming delivery system with multi-device synchronization, personalized recommendation engines, and adaptive bitrate streaming that adjusts quality based on bandwidth and device type. Hulu distributes through web, mobile apps (iOS/Android), and connected TV applications across Roku, Amazon Fire TV, Apple TV, Samsung, LG, and gaming consoles. Content includes Hulu Originals (The Bear, Only Murders in the Building, The Testaments), FX-branded programming via FX on Hulu, current-season network TV episodes, and licensed movies. The platform was an early acquirer of content-AI technology, purchasing The Video Genome Project in 2016 for content recommendation.

Hulu's business model combines subscription revenue (recurring monthly fees across standalone, Disney+ bundle, ESPN bundle, and HBO Max bundle tiers), advertising revenue from ad-supported plans, and premium add-on fees (HBO Max, Cinemax, Paramount+ with SHOWTIME, STARZ ranging $9.99-$13.99/month). The company leverages multiple go-to-market channels including direct-to-consumer subscriptions, Disney's bundle distribution, T-Mobile carrier partnerships, and FuboTV aggregator integration following the October 2025 Hulu Live Business merger. Disney's Project Gemini initiative aims to fully integrate Hulu into Disney+ by year-end 2026, with the standalone Hulu app expected to be decommissioned after user transition.

Name

Hulu

Legal name

Hulu, LLC

Website

https://hulu.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hulu is a US subscription streaming platform offering on-demand video and live TV to US consumers, operating as a wholly owned Disney subsidiary since 2024. Revenue comes from tiered subscriptions ($11.99-$99.99/month), ad-supported plans, bundle sales with Disney+ and ESPN, and premium add-ons.

Ownership category

akta.pro rank

Product category

Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG), News OTT & Live News Streaming Channels (MPABAHAK), FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)

Keywords

• Video streaming service
• Live TV streaming
• On-demand entertainment
• Subscription streaming platform
• Cloud DVR streaming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Subscription Revenue: Monthly subscription fees from streaming plans including ad-supported (With Ads) and ad-free (No Ads) tiers, with pricing ranging from $11.99 to $18.99 per month for standalone plans
2. Live TV Subscription: Hulu + Live TV plans providing access to 100+ live channels, starting at $89.99/month with Disney+ and ESPN integration
3. Advertising Revenue: Ad-supported tiers generate advertising revenue through video ads served during content playback and within the streaming experience
4. Premium Add-ons: Additional subscription revenue from add-on networks including HBO Max ($10.99/mo), Cinemax ($9.99/mo), Paramount+ with SHOWTIME ($13.99/mo), and STARZ ($11.99/mo)
5. Bundle Subscriptions: Bundled offerings including Disney+ and Hulu at $12.99/month, and Disney+, Hulu, ESPN Unlimited at $35.99/month, generating cross-platform subscription revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hulu operates a subscription-based streaming service providing on-demand access to TV shows, movies, Hulu Originals, and current-season episodes, available in ad-supported and ad-free tiers. It also offers Hulu + Live TV with 100+ live channels and cloud DVR, and sells bundled subscriptions combining Hulu with Disney+, ESPN Unlimited, and HBO Max at discounted rates.

Product overview

Hulu operates as a multi-tiered streaming platform offering on-demand video streaming and live TV services. The core product is the Hulu streaming service (plans from $11.99/month with ad-supported and ad-free options), which provides access to full seasons of exclusive series, Hulu Originals, hit movies, and current-season TV episodes. Hulu + Live TV ($89.99-$99.99/month) augments this with 100+ live channels including sports, news, and entertainment, plus Unlimited DVR functionality. These core offerings are available through various bundle configurations including Disney+, Hulu Bundle (from $12.99/month), Disney+, Hulu, ESPN Unlimited Bundle (from $35.99/month), and Disney+, Hulu, HBO Max Bundle (from $19.99/month). The platform also offers premium network add-ons (HBO Max, Cinemax, Paramount+ with SHOWTIME, STARZ) and feature add-ons (Unlimited Screens, Entertainment, Sports, and Español packages). FX-branded content is integrated through FX on Hulu, while Hulu Originals represents the platform's exclusive original programming. Profile linking between Disney+ and Hulu was introduced under Project Gemini integration initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Hulu (Streaming) On-demand streaming subscription offering full seasons of exclusive series, current-season TV episodes, hit movies, Hulu Originals, and kids' shows. Available in ad-supported and ad-free tiers for individual consumers in the United States.
• Hulu + Live TV Live TV streaming subscription providing 100+ channels including sports, news, and entertainment, plus the full Hulu on-demand library, Live TV Guide, and cloud DVR. Priced from $89.99/month with ads or $99.99/month premium, with Disney+ and ESPN integration.
• Disney+, Hulu Bundle Bundle subscription combining Disney+ and Hulu streaming services at a discounted rate. Available in Basic ($12.99/month with ads, 45% savings) and Premium ($19.99/month without ads, 47% savings) tiers.
• Disney+, Hulu, ESPN Unlimited Bundle Triple-service subscription bundle combining Disney+, Hulu, and ESPN Unlimited (all ESPN networks plus ESPN+). Available for $35.99/month with ads or $44.99/month premium tier.
• Disney+, Hulu, HBO Max Bundle Triple-service subscription bundle combining Disney+, Hulu, and HBO Max at a 41% monthly savings. Plans start at $19.99/month.
• Hulu Originals Exclusive original programming produced for and available only on Hulu, including award-winning series such as The Bear (21 Primetime Emmy Awards), Only Murders in the Building, and The Testaments.
• FX on Hulu FX-branded content hub on Hulu featuring FX Networks original series such as The Bear and Snowfall, with new FX-branded titles now premiering simultaneously on FX/FXX linear and Hulu under the FX simulcast strategy.

Quantifiable outcome

• Save up to 47% with bundle plans compared to purchasing services separately
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• DisneycoreStrategic or Co-development Partner · 25 June 2026Disney (the parent company) owns approximately 67% of Hulu and is integrating the platform into Disney+ through 'Project Gemini.' Disney agreed to pay $50 million to settle class action claims related to streaming price practices. The integration aims to consolidate streaming platforms as part of CEO Josh D'Amaro's 'One Disney' strategy.
• FuboTVcoreStrategic or Co-development Partner · 29 October 2025FuboTV completed a business combination with Disney's Hulu Live Business in October 2025, with Hulu receiving a 70% economic and voting interest in the combined entity. Hulu Live TV is now integrated into Fubo's streaming platform, and Hulu Live content packages are available through Fubo's aggregated eCommerce flow.
• ESPNcoreStrategic or Co-development PartnerESPN content is bundled with Hulu through the Disney+, Hulu, ESPN Unlimited Bundle. The partnership provides access to ESPN's sports content including NFL, NBA, NHL, NCAA sports, and live events through Hulu's platform.
• Live NationmajorStrategic or Co-development PartnerHulu has a six-year history of streaming Live Nation music festivals including Bonnaroo, Lollapalooza, and Austin City Limits. Disney+ joined the partnership in 2026 to expand global livestreaming of these festivals to international audiences.
• Device Manufacturers (Roku, Amazon, Apple, Samsung, LG, PlayStation, Xbox)majorChannel Partner/ Reseller/ DistributorHulu apps are distributed through major streaming device and smart TV manufacturers including Roku, Amazon Fire TV, Apple TV, Samsung, LG, PlayStation, Xbox, and Nintendo Switch, enabling platform access across the connected TV ecosystem.
• T-MobileminorChannel Partner/ Reseller/ DistributorT-Mobile offers free and discounted streaming services including Hulu with Experience Beyond or Go5G Next plans as part of carrier plan perks, providing customer acquisition through wireless carrier distribution.
• QYOU USAminorGTM or Marketing PartnerCreator marketing division that executed the 'Creators are the Channel — Hulu' campaign, winning multiple industry awards including ANA Reggie Brand Catalyst Awards.
• Mindy KalingminorStrategic or Co-development PartnerCreator of 'Not Suitable for Work' comedy series on Hulu, with ongoing development relationship for original content production.
• Adeia Inc.minorOthersAdeia Inc. filed patent infringement lawsuits against Disney and its subsidiaries Hulu and ESPN in U.S. District Court and Europe, alleging patent infringement related to streaming technology.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Netflix: Netflix is the dominant global SVOD platform with the most directly overlapping subscription video streaming model, original content investment, and global subscriber base. It is Hulu's primary head-to-head competitor for on-demand streaming consumer attention and ad-supported tier growth.
• Disney+: Disney+ is Hulu's sibling SVOD platform under The Walt Disney Company and the deepest bundle partner. The two share content, distribution, billing, and a unified profile-linking roadmap under Project Gemini, making Disney+ Hulu's closest functional peer even as they jointly target cord-cutters.
• Max (HBO Max): Max is a direct SVOD competitor and an active Hulu add-on partner ($10.99/mo). It competes for premium scripted subscribers while also distributing through Hulu's checkout, creating a hybrid competitor/partner dynamic similar to other premium add-ons like Paramount+ and STARZ.
• Amazon Prime Video: Amazon Prime Video is a large-scale SVOD with bundled Prime distribution and a growing ad-supported tier. It competes directly with Hulu for on-demand subscribers, originals, and advertising budgets, and benefits from device and ecosystem distribution that mirrors Hulu's device partnerships.
• YouTube TV: YouTube TV is the largest US vMVPD and the most direct competitor to Hulu + Live TV, offering 100+ live channels with cloud DVR. The two compete for the same cord-cutter-plus-live-sports audience, and YouTube TV's parent Google is the named plaintiff in Hulu's recent pricing-conduct class action.
• Peacock: Peacock is NBCUniversal's SVOD and live TV streaming service, combining ad-supported tiers, originals, and live sports (NFL, Premier League). It is a direct peer to Hulu in the dual SVOD/live-TV hybrid model and competes for the same bundle and advertiser dollars.
• Paramount+: Paramount+ is a direct SVOD competitor and a Hulu add-on partner (Paramount+ with SHOWTIME at $13.99/mo). It competes for originals, live sports, and ad-supported subscribers while leveraging the same kind of bundle economics Hulu uses with Disney+ and ESPN.
• Apple TV+: Apple TV+ is a premium SVOD with award-winning originals and deep device-level distribution via iPhone, iPad, and Apple TV. It competes with Hulu for premium-tier subscribers and Emmy-grade content mindshare, and is often bundled with Apple One.
• FuboTV: FuboTV is a US-focused vMVPD that completed its business combination with Hulu's Live TV business in October 2025. It now both partners with and competes against Hulu in live sports streaming, with Hulu holding a 70% economic and voting interest in the combined entity.
• Sling TV: Sling TV is a long-standing US vMVPD operated by Dish Network offering à-la-carte live channel packages. It is a direct Hulu + Live TV competitor for budget-conscious cord-cutters, particularly in single-stream and skinny-bundle segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hulu
• YouTubeyoutube.com/channel/UCE5mQnNl8Q4H2qcv4ikaXeA
• Facebookfacebook.com/hulu
• Instagraminstagram.com/hulu
• LinkedInlinkedin.com/company/hulu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hulu