Paramount+
Paramount+ is a direct-to-consumer subscription streaming service operated by Paramount Skydance Corporation, offering original series, movies, live sports including UFC and UEFA Champions League, and CBS, MTV, Nickelodeon, and Showtime content to approximately 79.6 million subscribers across 29 countries.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Paramount+ does
Paramount+ is a direct-to-consumer subscription streaming platform operated by Paramount Skydance Corporation (formed in 2024 through the merger of Paramount Global and Skydance Media), serving general entertainment consumers, sports fans, and families with children across 29 countries in North America, Europe, South America, and Asia-Pacific. The service was launched in March 2021 as a rebrand of CBS All Access and consolidates content from the legacy ViacomCBS portfolio — CBS, Paramount Pictures, MTV, Nickelodeon, Comedy Central, BET, and Showtime — into a unified SVOD brand.
The product is built around two monthly subscription tiers: Paramount+ Essential at $8.99/month (ad-supported) and Paramount+ Premium at $13.99/month (ad-free, includes SHOWTIME, 4K UHD, and offline downloads). Streaming is delivered via proprietary apps across iOS, Android, smart TVs, gaming consoles, and streaming devices, supporting up to three simultaneous streams. Content differentiation rests on exclusive live sports rights — most notably a $7.7 billion, seven-year UFC agreement, UEFA Champions League soccer, NFL on CBS, and Zuffa Boxing — layered on top of a deep on-demand library and a growing Taylor Sheridan-anchored slate of originals (Dutton Ranch, Landman, MobLand, Lioness, Tulsa King).
The business model is subscription-recurring with tiered pricing, supplemented by heavy promotional campaigns ($0.99/month introductory offers, student discounts, and Canadian regional discounts) and diversified distribution including direct subscription, Amazon Prime Video channel add-on, and telecom/broadband bundling. Subscriber base is cited at approximately 79.6 million globally, with notable engagement milestones including record-breaking original series debuts and UFC-driven viewership spikes in the US and Latin America. Standalone Paramount+ revenue is not disclosed in the source data and rolls up into the parent's financials.
Paramount+ firmographics
Firmographics- Name
- Paramount+
- Legal name
- Paramount Skydance Corporation
- Website
- https://paramountplus.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Paramount+ is a direct-to-consumer subscription streaming service operated by Paramount Skydance Corporation, offering original series, movies, live sports including UFC and UEFA Champions League, and CBS, MTV, Nickelodeon, and Showtime content to approximately 79.6 million subscribers across 29 countries.
- Ownership category
- akta.pro rank
Paramount+ industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212)
- SIC
- Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Pay-TV / Premium Window Distribution (MPADAJAH)
- akta.pro secondary industries
- Premium/Movies & Specials Broadcast Networks (MPABAAAH), Pay-Per-View (PPV) & Premium Sports Event Networks (MPABAJAF)
Keywords
Where Paramount+ is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paramount+ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Streaming Subscription Revenue: Paramount+ generates revenue primarily through monthly and annual subscription fees from consumers accessing its streaming platform. The service offers tiered subscription plans (Essential with ads and Premium ad-free) that provide access to movies, TV shows, live sports, and original content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paramount+ Essential - Ad-supported streaming tier |
| Subscription | Monthly | Paramount+ Premium - Ad-free tier with additional content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Paramount+ product offering
Product offeringCore offering
Paramount+ is a subscription-based direct-to-consumer streaming platform offering two tiers: Paramount+ Essential (ad-supported, $8.99/month) and Paramount+ Premium (ad-free, $13.99/month). The service streams 40,000+ episodes and movies, original programming (Dutton Ranch, Landman, MobLand, Lioness), library content from CBS, Paramount Pictures, MTV, Nickelodeon, BET, and Showtime brands, plus exclusive live sports including UFC, UEFA Champions League, NFL on CBS, and Zuffa Boxing. Content is accessible on up to 3 simultaneous devices across mobile, smart TVs, streaming devices, gaming consoles, and web browsers.
Product overview
Paramount+ is a unified streaming platform offering two subscription tiers (Premium at $13.99/month and Essential at $8.99/month) that provides on-demand access to thousands of TV episodes and movies from CBS, BET, Comedy Central, MTV, Nickelodeon, and Showtime brands. The platform combines live TV streaming capabilities with an extensive on-demand library of Paramount Pictures films and original programming. Live sports coverage includes exclusive streaming rights for UFC events, UEFA Champions League soccer, NFL games on CBS, and Zuffa Boxing. The service streams on up to 3 simultaneous devices with apps available across major platforms including iOS, Android, Roku, Apple TV, Fire TV, Samsung, Xbox, PlayStation, and web browsers.
Differentiator
Problem solved
Functional benefit
Brands
- Paramount+ Essential: Ad-supported tier with access to thousands of episodes and movies, live TV, and sports streaming
- Paramount+ Premium
Products and services
- Paramount+ Premium Ad-free streaming tier offering access to the full content library including Paramount+ Originals, movies, live sports (UFC, NFL on CBS, UEFA Champions League), and Showtime content for $13.99/month with offline downloads and 4K UHD streaming.
- Paramount+ Essential Ad-supported streaming tier offering access to the content library with limited commercials for $8.99/month, including live TV streaming and select sports.
- UFC on Paramount+ Exclusive streaming home for UFC mixed martial arts events including numbered events, Fight Night cards, and The Ultimate Fighter reality series, available to Paramount+ subscribers.
- UEFA Champions League Exclusive streaming of all UEFA Champions League soccer matches live and on-demand for Paramount+ subscribers.
- NFL on CBS Live streaming of NFL games broadcast on CBS including AFC matchups, available to Paramount+ subscribers.
- Paramount+ Originals Exclusive original programming created for Paramount+ including Dutton Ranch, Landman, MobLand, The Madison, The Agency, Lioness, Tulsa King, Yellowjackets, and Dexter series.
- Showtime Content Access to Showtime premium cable network content included with the Premium tier, including original series and films such as The Chi, Yellowjackets, Dexter: Resurrection, and Dexter: Original Sin.
- Zuffa Boxing Boxing promotion founded by UFC CEO Dana White, streaming live events and fight replays on Paramount+.
- CBS Sports Golazo Network 24/7 soccer coverage network available on Paramount+ featuring match analysis, watchalongs, and live reactions.
- Paramount+ Global International streaming service available across 29 countries including US, UK, Canada, Australia, Mexico, Brazil, and European markets.
Companies that use Paramount+
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Paramount+ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paramount+ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Skydance SportscoreProducing college football docuseries following Texas Tech Red Raiders football team, providing unprecedented behind-the-scenes access to the program. The project covers roster building in the modern NIL and transfer portal era.
- Second Wind CreativecoreProduction partner for Texas Tech Red Raiders college football docuseries, contributing to production alongside Skydance Sports.
- Disney+minorPartnership with Versus AI for interactive second-screen technology integration to enhance viewer engagement.
- HBO MaxminorPartnership with Versus AI for interactive second-screen technology integration.
- RedditminorPartnership with Versus AI for interactive second-screen technology integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Paramount+ competitors and assessment
Company assessmentDirect peers
- Netflix: Netflix is the global streaming market leader with the largest subscriber base and original content budget. It is the most direct competitor to Paramount+ across SVOD tiers, original programming, and global reach.
- Disney+: Disney+ is a major streaming competitor leveraging Disney, Pixar, Marvel, Star Wars, and National Geographic IP. Like Paramount+, it bundles family content with tentpole franchises and offers tiered pricing with ad-supported options.
- Max (formerly HBO Max): Max is Warner Bros. Discovery's flagship streaming service offering premium scripted content (HBO) plus discovery, DC, and Warner Bros. film libraries. Directly competes with Paramount+ in prestige originals and content-licensing scale.
- Peacock: Peacock is NBCUniversal's streaming platform offering NBC content, Universal films, WWE, Premier League, and original programming. Closely comparable to Paramount+ in tiered pricing, ad-supported tiers, and live sports strategy.
- Hulu: Hulu is Disney's general-entertainment streaming service offering next-day TV, originals, and live TV add-ons. Comparable to Paramount+ in horizontal general-entertainment positioning and ad-supported subscription model.
- Apple TV+: Apple TV+ is Apple's premium SVOD service emphasizing prestige originals (Severance, Ted Lasso). Competes with Paramount+ Premium for high-value subscribers seeking award-winning original programming.
- ESPN+: ESPN+ is Disney's sports-focused streaming service complementing ESPN linear. Directly comparable to Paramount+ for exclusive UFC-adjacent sports content (UFC PPV distribution) and live-event streaming.
- YouTube TV: YouTube TV is a live-TV streaming bundle including broadcast networks and sports. Comparable to Paramount+ for live TV streaming, NFL/sports coverage, and broadband/telecom-bundled distribution.
Broad incumbents
- Amazon Prime Video: Amazon Prime Video is a broader incumbent streaming platform bundled into Prime membership, plus a major distribution channel for Paramount+ as an add-on channel. Competes head-on in originals (e.g., The Lord of the Rings: Rings of Power) and global streaming scale.
Emerging players
- FuboTV: FuboTV is a sports-focused live-TV streaming service with international soccer rights. Comparable to Paramount+ for sports-bundled streaming and live-event positioning, though at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paramount+ social profiles
Digital presenceParamount+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paramount+ leadership team
Management profileNumber of profiles
Paramount+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paramount+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paramount+
What does Paramount+ do?
Paramount+ is a subscription-based direct-to-consumer streaming platform offering two tiers: Paramount+ Essential (ad-supported, $8.99/month) and Paramount+ Premium (ad-free, $13.99/month). The service streams 40,000+ episodes and movies, original programming (Dutton Ranch, Landman, MobLand, Lioness), library content from CBS, Paramount Pictures, MTV, Nickelodeon, BET, and Showtime brands, plus exclusive live sports including UFC, UEFA Champions League, NFL on CBS, and Zuffa Boxing. Content is accessible on up to 3 simultaneous devices across mobile, smart TVs, streaming devices, gaming consoles, and web browsers.
Is Paramount+ a public or private company?
Paramount+ is a private company. It is classified as corporate owned and is currently operating.
When was Paramount+ founded?
Paramount+ was founded in 2021. It employs 251 to 500 people.
Where is Paramount+ based?
Paramount+ is headquartered in Atlanta, United States, in the North America region.
How does Paramount+ make money?
One revenue line is on record: streaming Subscription Revenue.
Who are Paramount+'s main competitors?
Direct peers on record are Netflix, Disney+, Max (formerly HBO Max), Peacock, Hulu, Apple TV+, ESPN+ and YouTube TV. Amazon Prime Video is listed as a broad incumbent. FuboTV is listed as an emerging player.
Does Paramount+ have an API?
No public API is recorded for Paramount+.
What industry is Paramount+ in?
Paramount+'s product category is Video Streaming. Its primary akta.pro industry code is MPADAJAH, Pay-TV / Premium Window Distribution, with a secondary code of MPABAAAH, Premium/Movies & Specials Broadcast Networks. Its NAICS code is 516210 and its SIC code is 4841.