What Grafana Labs does

Grafana Labs provides an open observability cloud platform that unifies metrics, logs, traces, profiles, and AI workloads under a single tooling layer built on open standards including OpenTelemetry and Prometheus. Founded in 2014 in New York (legal entity Raintank, Inc., a Delaware corporation) and operating with 1,001-5,000 employees, the company commercializes a portfolio of open source projects — Grafana (visualization), Loki (logs), Mimir (metrics), Tempo (traces), Pyroscope (profiling), Beyla (eBPF auto-instrumentation), Alloy (OTel collector), Faro (RUM), and AI Observability — alongside Grafana Cloud, a fully managed SaaS offering that combines these signals with AI-powered incident investigation (Grafana Assistant) and Adaptive Telemetry for cost optimization. The platform is distributed as SaaS, self-managed Open Source, Grafana Enterprise, Grafana Federal Cloud (FedRAMP High/DoD IL5), and Bring Your Own Cloud (BYOC) deployments, and is supported by over 160 data source plugins and a global channel partner program.

The company monetizes primarily through Grafana Cloud subscriptions and consumption-based telemetry pricing under Free, Pro ($19/month platform fee plus usage), and Enterprise ($25,000/year minimum commit) tiers, with additional revenue from Enterprise plugin licenses, k6 cloud load testing (acquired 2021, separate and integrated module of the Grafana portfolio as Grafana Cloud k6), professional services, and a federal cloud offering. The go-to-market combines product-led growth (free tier, no credit card required), enterprise field sales (Fortune 500 customers including Microsoft, NVIDIA, Salesforce, BlackRock, Bloomberg, Anthropic, and Booking.com), community-driven demand (over 35 million Grafana OSS users; 7,000+ paying customers), and event-driven demand generation (GrafanaCON, ObservabilityCON on the Road). Reported ARR grew from $250 million in August 2024 to over $400 million by September 2025, against cumulative equity funding of $1.055 billion and a reported valuation trajectory of $6 billion (Series D extension, August 2024) toward approximately $9 billion in early 2026 talks.

Strategically, Grafana Labs is positioning as the cost-efficient, open-standards alternative to incumbents like Datadog and Splunk, with a particular focus on AI-era workloads (AI Observability for agentic systems, prompt and trace-level monitoring, and integrations with OpenRouter), federal/defense workloads (Grafana Federal Cloud), and developer-led adoption via open source. Recent strategic activity includes a $250 million Series E (March 2026), the acquisition of Logline (April 2026), co-development of OpenTelemetry eBPF Instrumentation with Splunk (March 2026), a new Japan subsidiary (fiscal year 2026), and a major product wave at GrafanaCON 2026 anchored by Grafana 13, AI Observability, Pyroscope 2.0, k6 2.0, and the o11y-bench benchmark.

Name

Grafana Labs

Legal name

Raintank, Inc.

Website

https://grafana.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grafana Labs provides an open observability cloud platform unifying metrics, logs, traces, and profiles for enterprise engineering teams. Founded in 2014, it serves over 7,000 customers via SaaS, self-managed, and federal cloud deployments.

Ownership category

akta.pro rank

Product category

Observability Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Observability platform
• Monitoring and logging
• Application performance
• Infrastructure monitoring
• Distributed tracing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Grafana Cloud SaaS Subscriptions: Subscription-based revenue from Grafana Cloud platform with usage-based pricing components. Tiers include Free (always free), Pro ($19/month platform fee + usage), and Enterprise (annual commit starting at $25,000/year). Revenue from consumption of metrics, logs, traces, profiles, Kubernetes monitoring, and other telemetry services.
2. Usage-based Telemetry Consumption: Consumption-based pricing for telemetry data including metrics (active series), logs (GB ingested/processed/retained), traces (GB ingested), and profiles. Adaptive Telemetry features optimize costs by eliminating unused data.
3. Enterprise Licenses and Plugins: Enterprise licensing for self-managed deployments with annual subscriptions. Additional revenue from Enterprise plugins ($55/user/month with Enterprise Plugins tier) and professional services.
4. k6 Performance Testing Platform: Revenue from k6 load testing platform including Cloud k6 (virtual user hours at $0.15/VUh Pro, $0.05/VUh Enterprise) and k6 Studio.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Grafana Labs provides an open observability cloud platform that unifies metrics, logs, traces, and profiles through its managed Grafana Cloud SaaS, self-managed Grafana Enterprise, and a suite of open source components (Grafana, Loki, Mimir, Tempo, Pyroscope, k6, Alloy, Beyla, Faro). The platform also delivers AI-powered incident response via Grafana Assistant, AI Observability for agentic workloads, Adaptive Telemetry cost controls, and Federal Cloud (FedRAMP High/DoD IL5) for government deployments.

Product overview

Grafana Labs provides an open observability cloud platform combining open source projects with managed SaaS services. The core portfolio includes Grafana (visualization/dashboards), Grafana Cloud (fully-managed platform), and multiple open source observability components: Loki (logs), Mimir (metrics), Tempo (traces), and Pyroscope (profiling). The k6 (performance testing) product was acquired in 2021 and integrated as Grafana Cloud k6. Additional offerings include Alloy (OTel collector), Beyla (eBPF auto-instrumentation), Faro (frontend RUM), IRM (incident response), and SLO management. AI capabilities are delivered through Grafana Assistant (natural language query/automation) and AI Observability (agent monitoring). Adaptive Telemetry suite provides intelligent cost optimization across all signal types. The platform is OpenTelemetry-native with 160+ data source plugins and supports deployment as SaaS, self-managed OSS, Enterprise, or Federal Cloud (FedRAMP High/DoD IL5).

Differentiator

Problem solved

Functional benefit

Brands

• Grafana Pyroscope: Continuous profiling platform combining Grafana Phlare with Pyroscope technology for application performance optimization.
• Grafana Cloud
• Grafana k6
• Grafana Assistant
• Grafana Loki
• Grafana Mimir
• Grafana Tempo
• Grafana Beyla
• Grafana Faro
• Grafana Alloy
• o11y-bench

Products and services

• Grafana Cloud Fully managed, cloud-native observability SaaS that provides unified metrics, logs, traces, and profiles with AI-powered insights, Adaptive Telemetry cost optimization, and OpenTelemetry-native collection. Targeted at engineering and SRE teams running distributed systems at scale.
• Grafana Enterprise Self-managed enterprise observability platform with advanced features including enterprise plugins, role-based access control, and dedicated support. Sold to organizations that require on-premises deployment of the Grafana stack.
• Grafana Federal Cloud FedRAMP High and DoD IL5 authorized deployment of Grafana Cloud for U.S. federal agencies and government contractors requiring compliance-grade observability.
• Grafana Assistant AI-powered copilot for Grafana Cloud that helps users build dashboards, write queries, investigate incidents, and submit code fixes via natural language. Available free for OSS/on-prem and as a token-priced add-on for cloud users.
• AI Observability Observability capability purpose-built for AI agent workloads, providing monitoring of agent inputs, outputs, and execution flows, real-time quality evaluation, policy violation detection, and correlation of agent sessions as first-class telemetry signals.
• Adaptive Telemetry Cost optimization suite for Grafana Cloud that includes Adaptive Metrics, Adaptive Logs, and intelligent sampling for traces and profiles to reduce telemetry spend by up to 80%.
• Grafana Cloud k6 Cloud-based load and performance testing platform supporting up to 1 million concurrent virtual users, distributed testing from 20+ geographic locations, and integration with Grafana dashboards.
• Grafana Cloud Kubernetes Monitoring End-to-end Kubernetes observability for cluster performance, health, and cost monitoring with curated dashboards and automatic service discovery.
• Grafana IRM Incident Response and Management add-on module providing on-call scheduling, alert routing, incident management, and unified silencing with just-in-time access controls.
• Grafana Synthetic Monitoring Global synthetic monitoring for APIs and web applications with automated debugging insights and multi-location testing.
• Grafana (Open Source Visualization) Open source analytics and visualization platform for querying, creating dashboards, and setting alerts across multiple data sources. Available as self-managed OSS, Grafana Enterprise, or cloud-hosted.
• Grafana Loki Open source log aggregation system that indexes only metadata labels rather than full log content, reducing operational complexity and costs. New Kafka-backed ingestion architecture delivers up to 20x less data scanned and 10x faster queries.
• Grafana Mimir
• Grafana Tempo
• Grafana Pyroscope
• Grafana Alloy
• Grafana Beyla
• Grafana Faro
• Grafana Marketplace

Quantifiable outcome

• Cut telemetry costs by up to 80% with Adaptive Telemetry
• +5 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature10 records

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• ClickHousestrategicTechnology or Integration · 27 May 2026Grafana Labs joined ClickHouse's inaugural House Mates partner program as a technology partner. The program supports partners serving customers in Latin America, Asia-Pacific, and the Middle East with structured processes and resources.
• OmniOpscoreChannel Partner/ Reseller/ Distributor · 28 April 2026OmniOps, a Saudi AI infrastructure technology provider, partnered with Grafana Labs to join its global channel partner program and deliver Advanced Observability services to enterprises in Saudi Arabia. Grafana Cloud is hosted within the Kingdom ensuring data sovereignty and compliance with local regulations while providing real-time visibility into AI workloads.
• LoglinestrategicStrategic or Co-development Partner · 21 April 2026Grafana Labs announced the acquisition of Logline, an early-stage company founded by Jason Nochlin specializing in needle-in-the-haystack log queries and full text search, introducing a new indexing approach for faster log searches.
• ChainguardstrategicStrategic or Co-development Partner · 17 March 2026Grafana Labs joined Chainguard Commercial Builds as an initial partner to deliver secure container images with zero known vulnerabilities, full provenance, and defined CVE service-level agreements. Grafana Labs will provide source code or binaries for secure containerization.
• Miggo SecurityminorStrategic or Co-development Partner · 17 March 2026Miggo Security and Grafana Labs announced a joint offering embedding runtime security directly into Grafana Cloud's existing observability workflows, allowing users to leverage production telemetry for vulnerability prioritization without deploying additional agents.
• SplunkstrategicStrategic or Co-development Partner · 13 March 2026Splunk and Grafana Labs co-developed OpenTelemetry eBPF Instrumentation (OBI), enabling zero-code, kernel-level visibility into Kubernetes clusters and Linux environments without requiring application configuration changes or code modifications.

Scale indicators14 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Datadog: Datadog is the largest cloud-native observability and monitoring platform, offering metrics, logs, traces, APM, and security in a unified SaaS product. It is Grafana Labs' most direct and largest competitor in cloud observability, particularly in the enterprise segment where both vendors compete for the same IT operations budgets.
• Splunk (Cisco): Splunk, now owned by Cisco, is a long-standing leader in log analytics, monitoring, and observability. It competes with Grafana Cloud on enterprise log management, SIEM-adjacent workloads, and APM. Notably, Splunk also co-developed OpenTelemetry eBPF Instrumentation with Grafana, indicating overlapping technology foundations.
• Dynatrace: Dynatrace provides an AI-powered observability and application performance management platform with automated root cause analysis. It competes with Grafana in enterprise APM, infrastructure monitoring, and AI-driven incident response, with a stronger traditional enterprise footprint.
• New Relic: New Relic is a cloud-based observability platform offering APM, infrastructure monitoring, logs, and browser/ mobile monitoring. After its pivot to a consumption-based model, it directly competes with Grafana Cloud for mid-market and enterprise observability spend.
• Elastic: Elastic (ELK stack) provides search-powered logging, metrics, APM, and observability solutions built on open-source Elasticsearch. It overlaps directly with Grafana on log analytics (vs. Loki) and search-driven monitoring, and is a frequent competitor in OSS-friendly enterprise accounts.
• Honeycomb: Honeycomb is an observability platform focused on high-cardinality event data and debugging for engineering teams. It competes with Grafana on traces and structured event analysis, with overlapping customer base among sophisticated DevOps and SRE teams.
• Chronosphere: Chronosphere is a cloud-native observability platform built on Mimir (originally forked from the same OSS project Grafana maintains) focused on controlling telemetry costs at scale. It directly competes with Grafana Cloud for Kubernetes-heavy enterprise customers prioritizing cost-optimized metrics.
• Sumo Logic: Sumo Logic provides cloud-native log management, infrastructure monitoring, and APM as a SaaS platform. It competes with Grafana Cloud on logs and observability for hybrid and multi-cloud environments, with comparable enterprise go-to-market.

Broad incumbents

• ServiceNow: ServiceNow is a broad enterprise IT service management and workflow platform that has expanded into observability and AIOps via its ITSM, Incident Management, and Cloud Observability products. While not a focused observability vendor, it competes for the same IT operations wallet and increasingly bundles monitoring into its platform.
• AppDynamics (Cisco): AppDynamics, part of Cisco, provides enterprise APM and infrastructure monitoring. Under Cisco (alongside Splunk), it represents a broader incumbent portfolio competing with Grafana Cloud for enterprise observability and APM budgets, especially within Cisco-attached accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grafana
• GitHubgithub.com/grafana
• YouTubeyoutube.com/channel/UCYCwgQAMm9sTJv0rgwQLCxw
• Facebookfacebook.com/grafana
• LinkedInlinkedin.com/company/grafana-labs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grafana Labs