Elastic
Elastic N.V. (NYSE: ESTC) provides the Elasticsearch-based Search AI platform for search, observability, and security, serving more than half of the Fortune 500 and 3,000+ organizations running AI workloads through a freemium-to-enterprise subscription model spanning self-managed deployments and Elastic Cloud on AWS, Azure, and Google Cloud.
- Company typePublic
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Elastic does
Elastic N.V. (NYSE: ESTC), founded in 2012 and incorporated in the Netherlands with US operations centered in Mountain View, is a publicly traded software company that operates the Elasticsearch platform for search, observability, security, and analytics workloads. The platform is built on Apache Lucene and processes structured, unstructured, and vector data at petabyte scale, with native vector search using HNSW and Better Binary Quantization that reduces memory consumption by up to 95%. Surrounding Elasticsearch are three productized solutions — Elastic Security (SIEM/XDR/endpoint), Elastic Observability (logs, APM, infrastructure, AIOps), and Enterprise Search (site, workplace, ecommerce, applications) — plus a set of supporting components including Kibana for visualization, Elastic Agent and Beats for ingestion, Logstash for processing, ES|QL as a piped query language, AutoOps for cluster management, and Elastic Workflows and Elastic Agent Builder for AI-driven automation and agentic use cases.
The company's monetization is dominated by recurring software subscriptions, which represent approximately 93% of total revenue, with Elastic Cloud (managed deployments on AWS, Azure, and Google Cloud) now comprising 46-49% of total revenue. Pricing follows a freemium-to-enterprise progression, with free local downloads and 14-day cloud trials converting into tiered enterprise subscriptions (Limited, Base, Enhanced, Premium) and Platinum/Enterprise support for self-managed deployments. Elastic serves more than 50% of the Fortune 500 alongside a broad base of 3,000+ organizations running AI workloads and approximately 470 large accounts actively deploying AI at scale; named customers span financial services (Discover, BBVA, Bank BRI, Ameritas, UOL), technology (Docusign, IBM, GitHub, Informatica), telecommunications (Comcast), retail (Waitrose, Porsche Informatik), and public sector (Texas A&M University).
Distribution combines enterprise field sales — including record million-dollar-plus deals and Fortune 50 bank contracts — with product-led self-serve, a global channel of VARs and SIs (Atos, Carahsoft, V2X), technology partners (NVIDIA, Dell, Red Hat, Anthropic, OpenAI), and listings on all three hyperscaler marketplaces. FY2026 revenue reached $1.739 billion (+17% YoY) with 76% gross margins, $285 million in non-GAAP operating income, $346 million in adjusted free cash flow, and a $1.37 billion cash position; FY2027 guidance implies approximately $1.985–2.000 billion at a ~14.6% midpoint growth rate. In June 2026 the company announced a roughly 7% workforce reduction and the departure of its Chief Product Officer as it reorganized around AI automation.
Elastic firmographics
Firmographics- Name
- Elastic
- Legal name
- Elasticsearch B.V.
- Website
- https://elastic.co
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Elastic N.V. (NYSE: ESTC) provides the Elasticsearch-based Search AI platform for search, observability, and security, serving more than half of the Fortune 500 and 3,000+ organizations running AI workloads through a freemium-to-enterprise subscription model spanning self-managed deployments and Elastic Cloud on AWS, Azure, and Google Cloud.
- Ownership category
- akta.pro rank
Elastic industry classification
Industry- Product category
- Enterprise Search and Observability Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (519290), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Search / Index Databases (HDAEAAAK)
- akta.pro secondary industries
- Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where Elastic is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Elastic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Software): Core subscription revenue from Elasticsearch software licenses including self-managed deployments. Enterprise subscription tiers with Platinum and Enterprise support levels. Subscriptions comprise approximately 93% of total revenue.
- Elastic Cloud (SaaS): Fully managed cloud deployments on AWS, Azure, and Google Cloud. Cloud revenue represents 46-49% of total revenue with Q4 FY2026 cloud revenue of $217.4 million, growing 20% year-over-year.
- Professional Services: Consulting services, training, and support services including architecture review, migration planning, and AI strategy consulting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Local Download - Elasticsearch for local machine deployment |
| Freemium | Pay-as-you-go | Elastic Cloud Free Trial - 14 days free cloud trial |
| Subscription | Monthly | Limited Support - Basic cloud support tier |
| Subscription | Monthly | Base Support - Business hours support |
| Subscription | Monthly | Enhanced Support - 24/7/365 support |
| Subscription | Monthly | Premium Support - Highest tier support |
| Subscription | Annual | Platinum and Enterprise Support - Self-managed deployments |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
Elastic product offering
Product offeringCore offering
Elastic builds and sells the Elasticsearch platform, a distributed RESTful search and analytics engine, along with integrated solutions for enterprise search, observability, and security. The platform is offered as self-managed software, Elastic Cloud (hosted/serverless on AWS, Azure, Google Cloud), and includes add-on modules such as Kibana, Elastic Agent, Elastic Agent Builder, Elastic Workflows, Beats, Logstash, ES|QL, and AutoOps.
Product overview
Elastic is a search and analytics company offering a platform-plus-modules architecture built around its core Elasticsearch engine. The platform includes three main integrated solutions: Elastic Security (combining SIEM, XDR, and endpoint security), Elastic Observability (covering logs, APM, infrastructure monitoring), and Enterprise Search (for building search applications). Supporting these are add-on modules including Kibana for visualization, Elastic Agent and Beats for data collection, Logstash for data processing, ES|QL for querying, AutoOps for automated cluster management, and Elastic Agent Builder with Elastic Workflows for AI-powered automation. The platform supports both self-managed deployments and Elastic Cloud (hosted/serverless), and includes AI capabilities powered by Jina AI models for vector search and semantic retrieval.
Differentiator
Problem solved
Functional benefit
Brands
- Elasticsearch: Open source distributed search and analytics engine; core product platform for search, observability, and security
- Elastic Security
- Elastic Observability
- Elastic Enterprise Search
- Kibana
- Jina AI
- Elastic Agent Builder
- Elastic Workflows
- Elastic Cloud
- Elastic Security Labs
- Elastic Inference Service (EIS)
- Elastic Support Assistant
- AutoOps
- Elastic Common Schema (ECS)
- Elasticsearch Labs
- Elastic Observability Labs
Products and services
- Elasticsearch
Quantifiable outcome
- 62% reduction in overall risk to stop ransomware and advanced threats
- +8 more outcomes
Companies that use Elastic
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
Elastic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability15 records
Feature12 records
Elastic partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship, strategic and minor.
- NVIDIAcorePartnership for GPU-accelerated vector search capabilities announced October 2025. NVIDIA collaboration enables faster embedding and inference workloads for AI search applications.
- Dell TechnologiescorePartnership for GPU-accelerated vector search capabilities announced October 2025 as part of broader AI infrastructure collaboration.
- Red HatcorePartnership for GPU-accelerated vector search capabilities announced October 2025. Red Hat OpenShift integration for enterprise deployments.
- Google CloudflagshipDeep integration with Google Distributed Cloud for air-gapped environments with SIEM, XDR, and automation capabilities. Only partner natively integrated into Google Vertex AI as grounding engine for Gemini. 5th consecutive Partner of the Year award in Marketplace category.
- V2XstrategicStrategic partnership to integrate Elasticsearch for government, defense, and intelligence missions. Collaboration for data indexing, search, analytics, logistics, and cyber resilience.
- AtosstrategicAtos partnered with Elastic to deploy Elasticsearch technology across Europe for enterprise customers.
- AWS (Amazon Web Services)flagshipElastic Cloud available on AWS marketplace with FedRAMP High authorization for AWS GovCloud. Deep integration across deployment options.
- Microsoft AzurecoreElastic Cloud available on Azure marketplace with deployment options across Azure regions.
- LangChaincoreNative integrations with LangChain for AI application development and agent orchestration on Elasticsearch.
- LlamaIndexcoreNative integrations with LlamaIndex for AI application development and RAG workflows on Elasticsearch.
- AnthropiccoreCo-authored Model Context Protocol (MCP) specification with Anthropic and OpenAI. MCP Apps for Security and Observability integrate with Claude AI assistant.
- OpenAIcoreCo-authored Model Context Protocol (MCP) specification. GPT integration through Elasticsearch inference API.
- Hugging FacecoreHugging Face model hub integration for accessing embedding models and deployment flexibility.
- ChainguardminorChainguard Commercial Builds program partner. Elastic contributes software to be packaged through Chainguard's secure containerization.
- CarahSoftstrategicUS public sector exclusive distributor partner for Elastic solutions to government customers.
Scale indicators22 records
Recent moves7 records
Expansion highlights6 records
Elastic competitors and assessment
Company assessmentDirect peers
- Splunk (Cisco): Direct competitor across log analytics, observability, and SIEM, now part of Cisco with bundled networking and security offerings. Splunk's enterprise install base and Cisco's go-to-market directly target Elastic's displacement opportunity.
- Datadog: Direct competitor in cloud observability and APM with a unified SaaS platform covering logs, metrics, traces, and security. Datadog's integrated stack and faster growth profile compete directly against Elastic Observability.
- Dynatrace: Enterprise observability and APM platform with AI-driven automation (Davis AI). Dynatrace's full-stack auto-instrumentation and SaaS-first model compete against Elastic Observability in large enterprises.
- New Relic: Observability platform with consumption-based pricing covering APM, infrastructure, logs, and browser monitoring. New Relic competes head-on with Elastic Observability in the mid-market and enterprise segments.
- Grafana Labs: Open source observability vendor behind Grafana, Loki, Tempo, and Mimir. Grafana Labs competes directly with Elastic's observability stack, particularly with self-managed open source deployments and LGTM stack adoption.
- Sumo Logic: Cloud-native log management and observability platform with strong SIEM capabilities. Sumo Logic's SaaS-first log analytics directly competes with Elastic's log monitoring and security analytics offerings.
Emerging players
- Pinecone: Managed vector database purpose-built for production RAG and semantic search at scale. Pinecone competes with Elastic's vector database capabilities, particularly for AI-native customers prioritizing a purpose-built vector store.
- Algolia: Search-as-a-service platform focused on ecommerce and site search use cases with AI-powered relevance. Algolia competes with Elastic Enterprise Search in customer-facing search applications, particularly in retail and digital experiences.
Broad incumbents
- MongoDB: Broader document database and search platform with Atlas Search and Vector Search. MongoDB competes in developer mindshare and adjacent search/analytics workloads, though not directly in log analytics or SIEM.
- Confluent: Data streaming platform built on Apache Kafka with growing observability footprint via Stream Governance. Confluent is adjacent in the data infrastructure stack and increasingly overlaps with Elastic on real-time data flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Elastic social profiles
Digital presenceElastic compliance and trust
Trust signalCompliance4 records
Elastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elastic leadership team
Management profileNumber of profiles
Profiles14 records
Elastic subsidiaries and ownership
Company hierarchySubsidiaries5 records
Elastic funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elastic M&A and investment
M&A and investmentM&A17 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elastic
What does Elastic do?
Elastic builds and sells the Elasticsearch platform, a distributed RESTful search and analytics engine, along with integrated solutions for enterprise search, observability, and security. The platform is offered as self-managed software, Elastic Cloud (hosted/serverless on AWS, Azure, Google Cloud), and includes add-on modules such as Kibana, Elastic Agent, Elastic Agent Builder, Elastic Workflows, Beats, Logstash, ES|QL, and AutoOps.
Is Elastic a public or private company?
Elastic is a public company. It is classified as public and is currently operating.
When was Elastic founded?
Elastic was founded in 2012. It employs 1,001 to 5,000 people.
Where is Elastic based?
Elastic is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Elastic make money?
Three revenue lines are on record. Subscription Revenue (Software) is the primary driver. The others are elastic Cloud (SaaS) and professional Services.
Who are Elastic's main competitors?
Direct peers on record are Splunk (Cisco), Datadog, Dynatrace, New Relic, Grafana Labs and Sumo Logic. Emerging players are Pinecone and Algolia. Broad incumbents are MongoDB and Confluent.
Does Elastic have an API?
Yes. Elasticsearch provides a comprehensive REST API that allows developers to build and automate search, analytics, and observability applications. The API supports multiple programming languages including Java, Python, Go, Ruby, .NET, PHP, Perl, and Rust. MCP (Model Context Protocol) is available for integrations with AI platforms. Developer documentation is at www.elastic.co/docs.
What industry is Elastic in?
Elastic's product category is Enterprise Search and Observability Software. Its primary akta.pro industry code is HDAEAAAK, Search / Index Databases, with a secondary code of HDABAJAJ, Observability Data Platforms (O11y Pipelines, Telemetry Backends). Its NAICS code is 51821 and its SIC code is 7372.