Property Finder

What Property Finder does

Property Finder is a Dubai-headquartered online real estate marketplace founded in 2007 that operates the largest property portal in the MENA region, covering the UAE, Saudi Arabia, Egypt, Turkey, Qatar, Bahrain, Lebanon, and Morocco. The platform connects a long tail of real estate agents and brokers (its primary paying customer base) with property buyers, renters, investors, and developers through a website and iOS/Android apps, offering residential and commercial listings, new-project and off-plan inventory, area and community insights, and a suite of decision-support tools including a Mortgage Calculator, Mortgage Finder, Home Valuation, and bi-monthly PF Market Pulse reports. The company's technology stack increasingly centers on AI: an automated listing verification system cross-checks property details against government records (e.g., Dubai Land Department) and has reduced non-compliant listing attempts by more than 90%, while the company is hiring into a large-scale AI department focused on agentic AI systems, LLMs, and Generative AI for autonomous multi-step task completion.

Property Finder monetizes through three core streams: subscription and premium listing fees paid by agents and brokers, advertising revenue from developers, banks, and service providers, and transaction-facilitation revenue from adjacent services such as agent referrals, Mortgage Finder, and, more recently, embedded integrations with Stake (fractional property investment from AED 500) and Keyper (rent-now-pay-later in 12 monthly installments). It also offers a Saabsoft/Bitrix24 CRM integration for broker back-offices. UAE core real estate revenue grew from $30M in 2021 to $117M in 2024, with group revenue compounding at over 40% CAGR from 2020 to 2024.

The company has raised nearly $1B in cumulative equity and debt from blue-chip institutional investors including General Atlantic, Permira, Blackstone Growth, Mubadala, BECO Capital, Francisco Partners (debt), and Ares Management (debt), and is led by founder and CEO Michael Lahyani, with Fernando Fanton joining as CPTO in October 2025 to lead the AI and product agenda. Property Finder has pursued a roll-up strategy in MENA (acquisitions of eSimsar.com in 2016, JRD Group, Just Property, and Bahrain Property World in 2019, and HomeValue in 2022) and is progressively repositioning from a classifieds portal into what it describes as the region's leading real estate operating system.

Name

Property Finder

Legal name

Property Finder

Website

https://propertyfinder.ae

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Property Finder is a Dubai-headquartered online real estate marketplace and the largest property portal in the MENA region, connecting real estate agents, brokers, and developers with property buyers, renters, and investors across eight countries.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate marketplace
• Property listings
• Rental classifieds
• Off-plan projects
• Property search platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Classifieds Listings Revenue: Revenue from real estate agents and brokers paying to list properties on the platform. Includes premium listings, featured properties, and agent subscriptions.
2. Real Estate Transaction Facilitation: Facilitating property transactions through the platform, generating revenue from the transaction ecosystem including agent referrals and mortgage finder services.
3. Advertising Revenue: Advertising revenue from real estate developers, banks, and related service providers advertising on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Property Finder is a digital real estate marketplace operating across the MENA region that aggregates property listings from real estate agents, brokers, and developers and surfaces them to property buyers, renters, and investors. The platform supports residential and commercial property search, off-plan project discovery, mortgage calculation, home valuation, agent matching, and integrated financial services including fractional investment (via Stake) and rent-in-installments (via Keyper). Revenue is generated through agent/broker listing subscriptions, advertising, and transaction facilitation including mortgage referrals.

Product overview

Property Finder operates as the MENA region's largest property portal, functioning as a unified platform with modular add-on services. The core platform (propertyfinder.ae) provides property listings for buying, renting, and new projects across the UAE, Bahrain, Egypt, Qatar, Saudi Arabia, and Turkey. The platform is augmented by integrated financial services including Keyper's Rent Now Pay Monthly (12-installment rent payments) and Stake's fractional property investment (starting from AED 500), both seamlessly integrated into the core website and app. Additional tools include the Home Valuation tool, Mortgage Calculator, Mortgage Finder (separate subdomain), Area Insights, PF Market Pulse reports, PF Expert agent tools, and Partner Hub for broker management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Finder Platform Leading property portal in the MENA region providing residential and commercial property listings for buying, renting, and new projects across UAE, Bahrain, Egypt, Qatar, Saudi Arabia, and Turkey. Serves both property seekers (consumers) and real estate agents, brokers, and developers (business customers).
• Mortgage Finder

Quantifiable outcome

• Non-compliant listing attempts reduced by more than 90%
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• Saabsoft TechnologiesmajorTechnology or Integration · 29 December 2025Strategic partnership to develop comprehensive real estate CRM platform integrated within Bitrix24. Involves proprietary Property Listing App enabling real estate companies to manage listings and leads within unified platform.
• StakecoreStrategic or Co-development Partner · 26 November 2025Partnership to enable fractional property investment through Property Finder platform starting from AED500. Property Finder also invested in Stake. Integration allows users to access Stake's investment products supported by UAE government policy.
• KeypermajorStrategic or Co-development Partner · 18 November 2025Partnership and investment in Keyper to enable rent-now-pay-later feature. Integration makes monthly rent installments available on Property Finder platform, transforming UAE rental market from cheque-based to digital monthly payments.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bayut: Bayut is Property Finder's most direct MENA rival — a property portal operating across UAE, Saudi Arabia, Egypt, and other regional markets with comparable residential listings, agent directory, and lead-generation features. It is the primary head-to-head competitor for agent subscriptions and consumer traffic in the region.
• PropertyGuru: PropertyGuru is a leading Asian (Singapore/SEA) property portal that shares Property Finder's marketplace model connecting buyers, renters, agents, and developers. It is closely comparable on business model (agent subscription + transaction facilitation), geographic-market-penetration strategy, and recent push into adjacent fintech services.

Broad incumbents

• Zillow: Zillow is the dominant US residential real estate portal with listings, agent advertising, mortgages, and AI-driven valuation tools (Zestimate). It is comparable to Property Finder in marketplace structure and product breadth (search, valuation, agent directory, mortgage integration) even though its market maturity is much further along.
• Rightmove: Rightmove is the UK's largest property portal and a global benchmark for real estate classifieds businesses, with a similar agent-subscription-led monetization model. It is highly comparable as a public-market proxy for Property Finder's core listing revenue economics.
• Zoopla: Zoopla is a leading UK residential property portal offering listings, agent directory, valuation tools, and integrated mortgage services. It is comparable to Property Finder in marketplace mechanics and value-added services around the core search experience.
• Realtor.com: Realtor.com is the second-largest US residential real estate portal operated by Move/News Corp, providing listings, agent advertising, and market data. It overlaps with Property Finder's core marketplace offering and tools-for-agents (PF Expert/Partner Hub) go-to-market.

Regional players

• 99acres: 99acres is one of India's largest property portals, founded by InfoEdge, competing with MagicBricks and Housing.com. It is comparable in marketplace model and emerging-market stage but serves a different geography.
• MagicBricks: MagicBricks is an India-focused real estate classifieds platform under Times Group, offering listings, agent tools, and consumer property search. It is a regional comparable to Property Finder in marketplace mechanics.

Emerging players

• Dubizzle: Dubizzle is a Dubai-based horizontal classifieds platform (owned by OLX/Gruppo MutuiOnline) that includes real estate listings alongside other verticals. It is comparable as a regional classifieds alternative competing for property search demand.
• OpenSooq: OpenSooq is a leading MENA classifieds platform operating across the Arab world, including real estate vertical listings. It is comparable as a regional classifieds marketplace competing for the same consumer and agent relationships that Property Finder serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/propertyfinder-ae
• Instagraminstagram.com/propertyfinderae
• Facebookfacebook.com/propertyfinderuae
• YouTubeyoutube.com/channel/UCxd0-QV0mC9gY9xY3KPlKQQ
• Xx.com/propertyfinder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Finder