dubizzle
dubizzle is the UAE's leading online classifieds marketplace, connecting millions of individual buyers and sellers across property, motors, classifieds, and jobs verticals in all seven emirates and six additional Middle Eastern markets via the OLX network.
- Company typePrivate
- Founded2005
- HeadquartersDubai, United Arab Emirates
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What dubizzle does
dubizzle is the UAE's leading online classifieds marketplace, founded in 2005 and headquartered in Dubai under the privately held Dubizzle Group. The platform connects millions of individual buyers and sellers across all seven UAE emirates and extends to six additional Middle Eastern markets (Egypt, Bahrain, Saudi Arabia, Kuwait, Oman, Qatar) via the OLX regional network. It operates four core verticals: Property (residential sales, rentals, off-plan, and new projects), Motors (used, new, export, rental vehicles, and motorcycles), Classifieds (electronics, furniture, home appliances, mobile devices), and Jobs. The company is led by CEO Haider Khan, who also oversees sister property platform Bayut.
The platform is built on a self-serve marketplace architecture with proprietary AI tools that reduce listing friction. The 'Sell with AI' feature has been adopted by over 180,000 users to generate 842,000 listings, demonstrating product-led adoption. TruEstimate, an AI property valuation tool powered by data partnerships with the Dubai Land Department and Abu Dhabi Real Estate Center, has reached 500,000 valuations on the Bayut platform and is accessible through dubizzle Property. A native mobile app, Arabic and English language support, and city-specific portals underpin the user experience.
Revenue is generated through listing fees, marketplace commissions, and promotional advertising across the four verticals; pricing tiers and revenue figures are not publicly disclosed. The platform has shifted from pure listing discovery toward transaction orchestration, evidenced by the 2025 exclusive home finance partnership with Prypco Mortgage to embed mortgage estimates in property listings, and by the publication of annual market research including the Pre-Owned Electric Car Market Report.
dubizzle firmographics
Firmographics- Name
- dubizzle
- Legal name
- Dubizzle Group
- Website
- https://dubizzle.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- dubizzle is the UAE's leading online classifieds marketplace, connecting millions of individual buyers and sellers across property, motors, classifieds, and jobs verticals in all seven emirates and six additional Middle Eastern markets via the OLX network.
- Ownership category
- akta.pro rank
dubizzle industry classification
Industry- Product category
- Online Classifieds Marketplace
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Home, Furniture & Appliances C2C (CRAFAKAD)
Keywords
Where dubizzle is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
dubizzle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Listing Fees and Marketplace Commission: Dubizzle generates revenue as a classifieds marketplace, likely charging fees for listings and premium placements across property, motors, and general classifieds categories.
- Advertising and Promotional Services: Platform likely offers paid advertising and promotional features for sellers looking to increase visibility of their listings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
dubizzle product offering
Product offeringCore offering
dubizzle operates an online classifieds marketplace platform that connects individual buyers and sellers across four verticals: Property (residential sales, rentals, off-plan developments), Motors (used, new, export, and rental vehicles, motorcycles), General Classifieds (electronics, furniture, mobile devices, home appliances), and Jobs. The platform provides self-serve listing creation tools, including an AI-powered 'Sell with AI' feature, and covers all seven UAE emirates with city-specific portals.
Product overview
Dubizzle is the UAE's #1 online classifieds website operating as a multi-vertical marketplace platform. The platform is organized into four core product categories: Property (for buying, selling, and renting residential properties including off-plan and new projects), Motors (vehicles including used cars, new cars, export cars, rental cars, and motorcycles), Classifieds (general items including electronics, furniture, home appliances, and mobile devices), and Jobs (employment listings across various sectors). The platform covers all seven emirates of the UAE (Dubai, Abu Dhabi, Sharjah, Ajman, Al Ain, Ras Al Khaimah, Fujairah, Umm Al Quwain) with city-specific portals. The platform has also launched AI-powered listing creation features and publishes market research reports on automotive trends. Related property services include valuation tools like TruEstimate and transaction data tools. The company operates under the broader Dubizzle Group alongside Bayut (a dedicated property platform).
Differentiator
Problem solved
Functional benefit
Products and services
- dubizzle Property Real estate classifieds platform for buying, selling, and renting residential properties including apartments, villas, off-plan developments, rooms, and new projects across all seven UAE emirates. Targeted at individual property buyers, sellers, tenants, and real estate agents.
- dubizzle Motors Automotive classifieds section offering used cars, new cars, export cars, rental cars, and motorcycles for sale across UAE emirates including Dubai, Abu Dhabi, and Sharjah. Targeted at individual vehicle buyers and sellers.
- dubizzle Classifieds General classifieds marketplace for buying and selling items including mobile phones, tablets, home appliances, furniture, electronics, and home and garden products across UAE emirates. Targeted at individual consumers trading second-hand goods.
- dubizzle Jobs Employment listing platform featuring job categories including sales, business development, accounting, finance, secretarial, front office, driver, and delivery positions across UAE emirates. Targeted at individual job seekers and employers.
- TruEstimate AI-powered property valuation tool used on dubizzle Property and Bayut platforms that has reached half a million valuations, helping users make property decisions based on official real estate data.
- Dubai Transactions
Quantifiable outcome
- 180,000+ users used AI feature to create 842,000 listings
- +2 more outcomes
Companies that use dubizzle
Customer profileSegments4 records
Ideal customer profiles4 records
dubizzle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
dubizzle partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Prypco MortgagecoreBayut and dubizzle entered into an agreement with Prypco Mortgage to enhance property financing access for homebuyers. The partnership allows users to access personalized mortgage estimates directly on the platforms and positions Prypco as the exclusive home finance partner on Bayut and dubizzle. The collaboration aims to connect buyers, sellers, brokers, agents, and banks in a single digital ecosystem in the UAE.
- Dubai Land Department (DLD)coreBayut (sister platform to dubizzle) has established data partnerships with DLD and ADREC as part of its broader ambition to position Dubai as a global proptech hub. This enables AI-powered TruEstimate valuation tool to access official property data.
- Abu Dhabi Real Estate Center (ADREC)coreBayut (sister platform to dubizzle) has established data partnerships with DLD and ADREC to power its AI valuation tools and property market analytics, integrating official real estate data into the platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
dubizzle competitors and assessment
Company assessmentDirect peers
- Carswitch: UAE used-car marketplace serving the same vehicle buyer/seller segment as dubizzle Motors, with inspection and transaction services layered on top of listings.
- OpenSooq: MENA-based horizontal classifieds marketplace covering vehicles, property, jobs, and general goods. Directly competes with dubizzle in GCC markets using the same multi-vertical marketplace model.
- Bayut: Sister property platform under Dubizzle Group, operating UAE real estate classifieds with overlapping GTM, AI valuation tools (TruEstimate), and broker credentialing (TruBroker). Directly comparable in product and customer base.
- Property Finder: Leading UAE property classifieds platform serving the same property buyers, sellers, and agents as dubizzle Property. Closest direct competitor in the highest-value vertical of dubizzle's marketplace.
- YallaMotor: UAE/MENA auto classifieds platform specializing in new and used cars. Direct competitor to dubizzle Motors in the same region and customer base.
Broad incumbents
- CarGurus: Global auto marketplace combining listings with pricing transparency and dealer tools. Comparable Motors vertical competitor and benchmark for AI-assisted automotive listings.
- OLX: Global classifieds network under which dubizzle operates across MENA markets. Directly comparable horizontal C2C marketplace model spanning multiple verticals and geographies.
- Zillow: US-based property marketplace with comparable listing, valuation, and lead-generation model. Useful global benchmark for AI valuation tools (TruEstimate) and property data integrations.
Regional players
- Avito: Morocco-focused horizontal classifieds marketplace from the same broader network of classifieds operators. Comparable horizontal C2C marketplace model serving a different MENA geography.
- Expatriates.com: UAE/GCC classifieds platform with comparable general-merchandise and jobs listings. Adjacent marketplace serving the same expatriate-heavy UAE buyer/seller base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
dubizzle social profiles
Digital presencedubizzle financial estimates
Financial estimateRevenue estimate
Valuation estimate
dubizzle leadership team
Management profileNumber of profiles
Profiles1 record
dubizzle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dubizzle M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dubizzle
What does dubizzle do?
dubizzle operates an online classifieds marketplace platform that connects individual buyers and sellers across four verticals: Property (residential sales, rentals, off-plan developments), Motors (used, new, export, and rental vehicles, motorcycles), General Classifieds (electronics, furniture, mobile devices, home appliances), and Jobs. The platform provides self-serve listing creation tools, including an AI-powered 'Sell with AI' feature, and covers all seven UAE emirates with city-specific portals.
Is dubizzle a public or private company?
dubizzle is a private company. It is classified as corporate owned and is currently operating.
When was dubizzle founded?
dubizzle was founded in 2005. It employs 501 to 1,000 people.
Where is dubizzle based?
dubizzle is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does dubizzle make money?
Two revenue lines are on record. Listing Fees and Marketplace Commission is the primary driver. The others are advertising and Promotional Services.
Who are dubizzle's main competitors?
Direct peers on record are Carswitch, OpenSooq, Bayut, Property Finder and YallaMotor. Broad incumbents are CarGurus, OLX and Zillow. Regional players are Avito and Expatriates.com.
Does dubizzle have an API?
No public API is recorded for dubizzle.
What industry is dubizzle in?
dubizzle's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAKAD, Home, Furniture & Appliances C2C. Its SIC code is 7310.