Cowbell

What Cowbell does

Cowbell is a specialty insurance provider founded in 2019 and headquartered in Pleasanton, California, that underwrites adaptive cyber and digital protection coverage for small and medium-sized businesses and, more recently, the mid-market segment. The company operates an AI-powered continuous underwriting platform branded Cowbell Factors that ingests signals from approximately 45 million businesses and 30+ security tool integrations (via Cowbell Connectors) to generate real-time risk scores, support sub-five-minute quote-to-bind workflows, and monitor policyholder cyber posture on an ongoing basis. Insurance products span admitted and non-admitted cyber liability (Prime 100, Prime 100 Pro, Prime 250, Prime One, Prime Plus), technology E&O and professional indemnity (Prime Tech), management liability, and emerging risk coverages including affirmative AI-incident and quantum computing risk for organizations with $250M-$1B revenue. Following a November 2025 brand refresh, Cowbell has repositioned itself as a broader digital protection partner.

Name

Cowbell

Legal name

Cowbell Cyber, Inc.

Website

https://cowbell.insure

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Cowbell is an AI-powered cyber and specialty insurance provider that underwrites adaptive coverage for approximately 30,000 SMEs and mid-market organizations across the US, UK, Australia, and Canada, using continuous risk assessment and a broker-distributed platform.

Ownership category

akta.pro rank

Product category

Cyber Insurance

NAICS

Insurance and Employee Benefit Funds (5251), Claims Adjusting (524291)

SIC

Finance Services (6199)

akta.pro primary industry

Standalone Cyber Liability Insurance (FSAJAOAA)

Keywords

• Cyber insurance
• Risk assessment platform
• Specialty insurance
• AI underwriting
• Incident response

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cyber Insurance Premiums: Primary revenue from underwriting cyber insurance policies for SMEs and mid-market businesses. Policies offered on admitted and non-admitted basis with coverage limits up to $10 million. Revenue generated through policy premiums with pricing based on risk assessment and coverage limits.
2. Cowbell Resiliency Services (CRS): Subscription-based cybersecurity services including Managed Detection & Response, Penetration Testing, IdentityAI, and Compliance as a Service. Self-service platform allows policyholders to access vetted cybersecurity tools with pre-negotiated discounts.
3. Cowbell Rx Marketplace: Referral marketplace connecting policyholders with ecosystem of cyber risk management and security partners. Platform provides pre-negotiated discounts on cybersecurity solutions and services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cowbell provides adaptive cyber and specialty insurance for small and medium-sized businesses and mid-market organizations. Its core products include cyber liability insurance (Prime 100, Prime 100 Pro, Prime 250, Prime One, Prime Plus), technology E&O and management liability coverage, supported by an AI-powered continuous underwriting platform (Cowbell Factors), 30+ security tool integrations, and Cowbell Resiliency Services for risk management and incident response.

Product overview

Cowbell is an adaptive cyber and specialty insurance provider offering a platform-based architecture combining AI-powered underwriting with a portfolio of insurance products. The core offerings include cyber insurance products (Prime 100, Prime 100 Pro, Prime 250, Prime One, Prime Plus), professional liability (Prime One Tech), and management liability coverage. These are supported by the Cowbell Factors continuous underwriting platform, API-based quoting, and Cowbell Resiliency Services including IdentityAI, COMPaaS, and the Rx Marketplace. The closed-loop approach (assess, insure, respond, improve) integrates risk scanning, AI-assisted underwriting, policy issuance, and ongoing resilience services into a unified ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Cowbell Prime 100: Adaptive cyber insurance for small businesses
• Cowbell Prime 100 Pro
• Cowbell Prime 250
• Cowbell Prime One
• Cowbell Prime Plus
• Cowbell Prime Tech
• Cowbell Resiliency Services (CRS)
• Cowbell Rx
• Cowbell Factors
• Cowbell Insights
• Cowbell Connectors
• IdentityAI
• COMPaaS
• Cowbell COMPaaS-AI

Products and services

• Cowbell Prime 100 Adaptive cyber liability insurance for small businesses providing coverage against evolving cyber risks before, during, and after an incident.
• Cowbell Prime 100 Pro Premium tier adaptive cyber insurance for small businesses with enhanced coverage and additional risk management features beyond the base Prime 100 offering.
• Cowbell Prime 250 Non-admitted cyber insurance product for businesses requiring higher coverage limits, available for surplus lines accounts.
• Cowbell Prime One Non-admitted cyber insurance for mid-sized organizations with annual revenues between $250M and $1B, offering coverage limits up to $10M with affirmative coverage for AI-related incidents and quantum computing risks.
• Cowbell Prime Plus Excess cyber insurance coverage providing additional policy limits beyond primary cyber insurance for larger risk exposures.
• Prime One Tech Technology E&O coverage combining cyber insurance with professional indemnity for UK technology professionals, covering liabilities tied to advice, design, and services delivered.
• Management Liability Insurance protection for leaders and small to medium-sized organizations addressing exposures from critical decision-making in a fast-changing world.
• Cowbell Resiliency Services (CRS) Comprehensive cybersecurity risk management platform including complimentary services (connectors, risk assessment, training, pen testing, vendor risk assessment) and subscription-based offerings (MDR, IdentityAI, COMPaaS).
• Cowbell Rx Marketplace Referral marketplace connecting policyholders with ecosystem cyber risk management and security partners offering exclusive discounts on vetted cybersecurity solutions and services.
• Claims & Incident Response Services 24/7 claims handling with in-house cyber-specialist team and vetted panel of incident response experts providing immediate access to breach counsel, forensic investigators, and recovery specialists.

Quantifiable outcome

• 65% reduction of ransom demands through negotiations
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Chaucer Insurance CompanycoreTechnology or Integration · 22 April 2026Chaucer Insurance Company underwrites Cowbell Prime One policies on a non-admitted basis in the U.S. market. This collaboration enables Cowbell to offer coverage for AI-related incidents and quantum computing risks to mid-market organizations with revenues $250M-$1B.
• Matthieu Chan TsincoreOthers · 12 February 2026Senior Vice President of Resiliency Services; participates in industry events discussing cyber insurance demand around major global events; promoted from VP Cybersecurity Services role.
• Zurich Australian Insurance LtdflagshipTechnology or Integration · 6 February 2026Exclusive multi-year partnership for Australia market. Zurich Australian Insurance Ltd writes Prime One cyber insurance policies for Australian SMEs with annual turnover up to A$100 million. Product uses AI-powered underwriting enabling quoting and binding in under 5 minutes.
• Anthony WallcoreOthers · 6 February 2026Appointed as Head of Underwriting for Australia to lead local underwriting and claims capabilities for Prime One product launch.
• Alric LalcoreOthers · 6 February 2026Appointed as Head of Business Development for Australia to oversee local operations and market development for Australian expansion.
• Palomar HoldingscoreTechnology or Integration · 16 July 2024Palomar Holdings reinsurance treaty agreement renewal supporting Cowbell's reinsurance captive Cowbell Re. Partnership enhances data science, underwriting, risk engineering, and claims management capabilities.
• SophoscoreTechnology or Integration · 17 October 2023Strategic partnership enables Sophos MDR and endpoint customers in the US and UK to access Cowbell cyber insurance with optimized pricing based on security health. Customers share endpoint health information with Cowbell to receive tailored coverage and risk assessments. Partnership provides material discounts (33% in Australia, 12% in UK) to Sophos MDR customers.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• At-Bay: At-Bay is a cyber insurance MGA focused on U.S. SMEs and mid-market companies with continuous security monitoring and an active reinsurance captive (At-Bay ILS), closely paralleling Cowbell's model.
• Coalition: Coalition is a leading cyber insurtech providing active insurance, continuous risk assessment, and incident response for SMEs and mid-market, with global reach—Cowbell's most direct competitor in AI-driven cyber underwriting.
• Resilience: Resilience provides cyber insurance and security solutions for mid-market and enterprise clients; Cowbell's incoming CFO John Botros previously served as Resilience's finance chief, evidencing close operational comparability.
• Corvus Insurance: Corvus is a cyber-focused MGA using data-driven underwriting for SMEs and mid-market; it overlaps with Cowbell's broker-distributed cyber specialty insurance model.

Broad incumbents

• Beazley: Beazley is a global specialty insurer with a large cyber and technology E&O practice serving SMEs and mid-market; it competes with Cowbell's Prime Tech and broader specialty offerings.
• Chubb: Chubb is a major global P&C carrier with established cyber products across SME and mid-market; it represents incumbent competition Cowbell targets with AI-driven continuous underwriting.
• Hiscox: Hiscox is a specialty insurer with deep SME and professional lines expertise including cyber and professional indemnity; Cowbell's Management Liability and PI expansions directly overlap.
• Travelers: Travelers is a large U.S. P&C carrier with a growing cyber book for SMEs and mid-market, competing for broker placements and treaty capacity in Cowbell's core segments.
• Tokio Marine HCC: Tokio Marine HCC's Cyber & Professional Lines Group is a major cyber carrier for SMEs and mid-market, providing incumbent paper and competing with Cowbell Prime products.
• AIG: AIG is a global insurer with established cyber and specialty lines offerings across SME, mid-market, and enterprise tiers, representing broad incumbent competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CowbellCyber
• YouTubeyoutube.com/channel/UC6aNffIunCYvTt0dBvESpEg
• Facebookfacebook.com/cowbellcyber
• LinkedInlinkedin.com/company/cowbell-cyber

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowbell