What alric does

Maison Alric is a French family-owned beverage wholesaler and distributor headquartered in Boissy-l'Aillerie, Val-d'Oise, operating continuously since 1865. The company distributes alcoholic and non-alcoholic beverages — including wines (Bordeaux, Burgundy, Beaujolais, Champagne), spirits, beers in keg and bottle formats, mineral waters, sodas, juices, and syrups — alongside an add-on line of CO2 products for professional beer tapping and personal uses such as aquariums and water softeners. Its delivery radius spans 30 kilometers around Boissy-l'Aillerie, covering Pontoise, Cergy, Houilles, Bezons, Poissy, Saint-Germain-en-Laye, Conflans-Sainte-Honorine, and Magny-en-Vexin.

The company serves three primary customer segments: restaurants and food service establishments (the primary segment), collective catering installations, and event organizers hosting weddings, baptisms, festivals, and private or public events. A differentiated service for the event segment is the return of unconsumed beverages in bottles, cans, or barrels, reducing buyer risk on volume commitments. Beer tap rental complements keg distribution for on-premise customers.

The business operates on a quote-based sales motion with no publicly disclosed pricing. A four-person team delivers personalized advisory on beverage selection, paired with reactive local delivery. Marketing is conducted primarily through organic local SEO across the company's website, with structured landing pages targeting each served municipality. There are no disclosed technology platforms, APIs, or AI capabilities; the company operates as a traditional distribution enterprise with €50,000 registered capital and no external institutional investors.

Name

alric

Legal name

Maison Alric

Website

https://alric.fr

Company type

Private

Founded year

1865

Operating status

Operating

Short description

Maison Alric is a family-owned French beverage wholesaler founded in 1865, distributing wines, spirits, beers, and non-alcoholic beverages to restaurants, collective installations, and event organizers within a 30km radius of Boissy-l'Aillerie in Val-d'Oise.

Ownership category

akta.pro rank

Product category

Beverage Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Beverage wholesale distribution
• Wine distribution
• Spirits distribution
• Beer distribution
• Non-alcoholic beverages

Headquarters

HQ city

Boissy-l'Aillerie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beverage Distribution and Sales: Maison Alric generates revenue through the wholesale distribution and sale of alcoholic and non-alcoholic beverages including wines, spirits, beers, waters, sodas, and juices. The company also sells CO2 products for professional use (beer tapping) and personal use (aquariums, water softeners, botany). Services include delivery and returns of unconsumed beverages in bottles, cans, or barrels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maison Alric is a family-owned beverage wholesaler and distributor that sells alcoholic and non-alcoholic beverages (wines, spirits, beers, waters, sodas, juices, and syrups) along with CO2 products to restaurants, collective installations, and event organizers. The company delivers within a 30-kilometer radius of Boissy-l'Aillerie in the Val-d'Oise region near Paris, and offers a flexible return policy for unconsumed beverages at events.

Product overview

Maison Alric is a traditional beverage wholesaler and distributor established in 1865, operating as a family-owned business in the Val-d'Oise region near Paris. The company offers a comprehensive portfolio of beverage products through five core product lines: wines (Vins), spirits (Spiritueux), beers (Bières), non-alcoholic beverages (Boissons non alcoolisées), and CO2 products. The wine category includes Bordeaux, Burgundy, Beaujolais, and Champagne selections. Spirits cover whiskies, rums, gins, vodkas, cognac, and liqueurs. Beers are available in both keg and bottle formats with tap rental services. Non-alcoholic offerings include mineral waters, sodas, juices, and syrups. Additionally, CO2 products are sold for professional and personal use.

Differentiator

Problem solved

Functional benefit

Products and services

• Vins (Wines) Distribution of wines including Bordeaux (Saint-Émilion, Saint-Estèphe, Margaux, Pomerol), Burgundy (Côte de Beaune, Côte Chalonnaise, Côtes de Nuits, Vosnes-Romanée, Chambolle-Musigny, Pouilly-Fuissé, Meursault, Puligny-Montrachet, Chablis), Beaujolais (Saint-Amour, Morgon, Brouilly), and Champagne (Nicolas Feuillatte, Moët & Chandon, Gardet, Dom Pérignon) for restaurants, collective installations, and event organizers in Val-d'Oise.
• Spiritueux (Spirits) Distribution of spirits including whiskies (Bellevoye, Jack Daniels, Johnnie Walker, Glenmorangie), rums (Neisson, Bacardi), gins (Bombay Sapphire, Tanqueray), vodkas (Belvedere, Ketel One), cognac (Hennessy), liqueurs (Montmorency cherry liqueur), fruit brandies (prune, framboise, mirabelle, Williamine), and aniseed aperitifs (absinthe, Ricard, Pastis) for restaurants, collective installations, and event organizers.
• Bières (Beers) Distribution of beers in kegs and bottles including Stella Artois, Pelforth, Kronenbourg, Grimbergen, Heineken, Affligem, 1664, Super Bock, Desperados, Tripel Karmeliet, Chouffe, Duvel, and artisanal IPA and abbey beers. Beer tap rental service also offered for restaurants and events.
• Boissons non alcoolisées (Non-alcoholic beverages) Distribution of non-alcoholic beverages including mineral waters (Saint-Amand, San Benedetto, Evian, Contrex, Cristaline, Vittel, Perrier, Badoit, San Pellegrino, La Salvetat, Rozana, Quézac), sodas (Coca-Cola, Orangina, Sprite, Schweppes, Fanta, Red Bull, Lipton Ice Tea, Fuze Tea, Oasis), fruit juices (Pago, Pampryl, Compal), and syrups (Teisseire) for restaurants, collective installations, and event organizers.
• CO2 Products Sale of CO2 products for professional beer tap systems, as well as for personal use including aquariums, water softeners, and botany applications. Offered as a complementary line to the beverage distribution portfolio.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Castel Group: One of France's largest wine and beverage producers and distributors with national reach. Comparable as a broad incumbent operating across wine, beer and spirits distribution channels overlapping with Alric's portfolio, but at vastly larger scale.
• Nicolas (Compagnie des Vins et Spiritueux): France's largest wine retail chain with deep expertise in French wine categories including Bordeaux, Burgundy and Champagne. Comparable portfolio breadth and category overlap, but operates a retail storefront network rather than regional wholesale distribution.
• METRO France: Major French cash-and-carry wholesaler supplying restaurants, hotels and caterers with alcoholic and non-alcoholic beverages across France. Directly competes for the same HoReCa customer base, but at national scale with full self-service digital ordering.
• Brasseries Kronenbourg (HEINEKEN France): Major French brewer and beverage distributor whose brands (1664, Kronenbourg, Affligem) appear in Alric's beer portfolio. Comparable beer category and on-trade distribution model, but at industrial scale with national reach.

Direct peers

• Caves Augé: Historic Parisian wine merchant and wholesaler offering a curated multi-region French wine portfolio to restaurants and professionals. Directly comparable to Maison Alric in product mix (premium French wines, spirits), B2B HoReCa focus, and traditional advisory-led sales motion.
• Millésima: French wine merchant specializing in Bordeaux and Burgundy fine wines with both B2B trade and direct-to-consumer channels. Comparable premium wine positioning, supplier relationships and B2B advisory-led approach, though with national/international reach.

Emerging players

• Vinatis: France-based online wine retailer/wholesaler with broad multi-region French wine selection. Comparable product focus on French regional wines and B2B/B2C hybrid model, though with digital-first ordering rather than local delivery.
• Le Petit Ballon: French wine subscription and curation company focused on discovering French regional wines for consumers. Adjacent comparator via shared French wine category expertise and curated portfolio approach, but operates a subscription/DTC model rather than B2B wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alric