Genius Sports

What Genius Sports does

Genius Sports Limited is a publicly traded (NYSE: GENI) sports data, technology, and commercial partner founded in 2000/2001 and headquartered in London, with US operations in New York. The company operates as the connective layer between sports leagues, sportsbooks, broadcasters, brands, and fans, providing official data, computer-vision tracking, AI-powered analytics, interactive betting products, and programmatic advertising technology across more than 200,000 events per year in 140+ countries. Its foundational platform, GeniusIQ, ingests billions of data points and powers a portfolio of products including Data & Odds APIs, BetVision (in-play betting with Touch-to-Bet), FANHub (sports-first programmatic advertising), Moment Engine (real-time moment-triggered ad activation), Performance Studio (coaching/video analysis), and Semi-Automated Offside Technology (SAOT) for officiating.

The company monetizes through three primary revenue streams: Betting Technology (recurring API/data licensing plus managed trading services to sportsbooks such as DraftKings, FanDuel, Bet365, BetMGM, Caesars, and Entain), Media Technology (programmatic advertising via FANHub and Moment Engine sold to brands like Coca-Cola, Heineken, and Puma), and Data & Performance Solutions (software licensing and tracking data to leagues including the NFL, Premier League, NCAA, FIBA, Liga MX, and the Swiss Football League). Integrity monitoring, prediction-market data services (e.g., Polymarket), and advertising complete the mix. Pricing is enterprise and quote-based, anchored on long-term exclusive official-data rights deals (NFL through 2029, Premier League through 2029, NCAA through 2032, FIBA through 2035).

Genius Sports reported FY2025 revenue of $669.5 million (+31% YoY) and Q1 2026 revenue of $188 million (+31% YoY), raising FY2026 guidance to $990M-$1.01B following the $1.2 billion acquisition of Legend (Covers.com, Casino.org, Casino Guru), which added 320 million annual visits and 118 million unique visitors. Go-to-market combines enterprise field sales, an API-first motion with self-serve developer documentation for sportsbooks, and channel partnerships with Google, Meta, X, Snap, and Publicis. The NFL is both the largest data rights counterparty and an approximately 8.7% equity holder, with institutional investors owning roughly 82% of the float.

Name

Genius Sports

Legal name

Genius Sports Group

Website

https://geniussports.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Genius Sports is a publicly traded (NYSE: GENI) sports data, AI, and technology provider that connects leagues, sportsbooks, broadcasters, and brands through official data feeds, computer-vision tracking, interactive betting products, and programmatic advertising, serving customers like the NFL, Premier League, DraftKings, FanDuel, Bet365, and Coca-Cola globally.

Ownership category

akta.pro rank

Product category

Sports Data and Technology

NAICS

Gambling Industries (7132), Spectator Sports (71121), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports data analytics
• Sports betting technology
• Computer vision tracking
• Fan engagement platforms
• Sports broadcasting solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Betting Technology: Data and odds APIs, trading services, and BetVision platform for sportsbooks. Revenue from licensing official data feeds, managed trading services, and technology solutions. Major customers include DraftKings, FanDuel, Bet365, BetMGM, Caesars, Entain, William Hill, SuperBet.
2. Media Technology: FANHub advertising platform, augmentation solutions, dynamic creative, and media buying services for brands, broadcasters, and teams. Revenue from ad impressions, programmatic buying, and campaign management fees.
3. Data & Performance Solutions: Performance Studio, tracking data, and analytics software for teams and leagues. Revenue from software licensing and data services to leagues including Premier League, NFL, NCAA, FIBA, Liga MX, and Swiss Football League.
4. Prediction Markets: Data services for prediction market platforms. Partnership with Polymarket providing official sports data for market settlement. Emerging revenue stream with potential for significant growth.
5. Integrity Services: Betting integrity monitoring, education services, and audit capabilities for sports organizations. Monitors bets 24/7 and educates industry on betting-related threats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Genius Sports is the official data, technology and commercial partner powering the global sports, betting and media ecosystem. The company sells AI-powered sports data feeds and odds APIs to sportsbooks, performance analytics and officiating technology to leagues and teams, fan engagement and programmatic advertising platforms to brands and broadcasters, and managed trading services to betting operators. Its foundational GeniusIQ platform combines computer vision tracking, machine learning, and real-time data processing to deliver products such as BetVision, FANHub, Moment Engine, Performance Studio, and SAOT officiating.

Product overview

Genius Sports operates as a comprehensive sports technology platform offering integrated products across four main areas: Bet (sportsbook solutions), Engage (fan engagement and advertising), Perform (performance analysis and officiating), and Data (official data capture and distribution). The core AI platform, GeniusIQ, serves as the foundational technology powering all products including BetVision for interactive in-play betting, FANHub for fan activation with Moment Engine for real-time advertising, Performance Studio for coaching analytics, and SAOT for AI-powered officiating. The product portfolio combines official sports data rights with AI/ML capabilities for computer vision tracking, predictive analytics, and automated content generation, serving leagues, sportsbooks, broadcasters, brands, and teams globally.

Differentiator

Problem solved

Functional benefit

Brands

• GeniusIQ: AI-powered next-generation data and artificial intelligence platform providing game analysis, fan engagement, advertising and sports betting solutions.
• FANHub
• BetVision
• Genius Trading Services
• Moment Engine
• SAOT (Semi-Automated Offside Technology)

Products and services

• GeniusIQ Next-generation data and artificial intelligence platform that applies machine learning and AI to large-scale sports data. Powers game analysis, immersive experiences, fan engagement, advertising optimization, and sports betting across all Genius Sports products including BetVision, FANHub, Performance Studio, and SAOT.
• Data & Odds APIs Ultra-fast sports data feeds and odds APIs delivering official content for NFL, Premier League, FIBA, Serie A and 400+ leagues globally. Provides low-latency live feeds for pre-match and in-play betting with high market uptime and odds accuracy for sportsbook operators.
• BetVision Interactive in-play betting experience integrating live streaming, betslip, statistics, and personalization in a single-screen view. Includes Touch-to-Bet functionality, contextual recommendations, personalized bet tracking, and near 100% odds uptime for sportsbook operators.
• Genius Trading Services Managed trading solution providing full outsourcing of sportsbook pricing and risk management. Includes unrivalled content, automated trading models, and margin optimization tools backed by 500+ global expert sportsbook traders.
• MultiBet Complete betbuilder and same-game parlay solution with market's largest event coverage. Enables users to customize bets while engaging new and existing audiences to grow turnover and boost loyalty.
• Performance Studio Sport's most advanced analytics and video platform for training, tactics, and player development. AI-powered video platform automatically pairs game events with video for faster, richer analysis with customizable filters for coaches and performance teams.
• Semi-Automated Offside Technology (SAOT) AI-powered officiating technology making close offside decisions with speed and accuracy using broadcast-ready visuals delivered in seconds. Uses computer vision mesh tracking with millimeter accuracy for sports leagues and officiating bodies.
• FANHub Sports-first fan activation platform combining programmatic and social media buying, audience activation, and creative personalization. Includes Fan-First Audiences, Curated Premium Inventory, Media Buying, and Dynamic Creative modules for brands, agencies, and rights holders.
• Moment Engine Technology converting live sports moments into real-time addressable advertising activations. Uses official game data and real-time signals to trigger ads following goals, saves, substitutions, and other high-impact in-game moments for sponsors and advertisers.
• Dynamic Creative Data-driven creative platform enabling design, automation and scaling of captivating dynamic advertising. Delivers personalized ads with real-time scores, player stats, and highlights adapting to live sports action for brands and agencies.
• FanHub ID Audience identification solution allowing brands to reach audiences across platforms and channels in a privacy-conscious way. Provides 360-degree fan profiles for targeted marketing using verified first-party fan data and sports signals.
• Media Buying Fan-optimized programmatic and social media buying capabilities built with sports-first mentality. Smart bidding technology driven by sports audience datasets and live game-time data points.
• Augmentation AI-powered live augmentation transforming sports broadcasts with immersive experiences, real-time graphics, and data-driven storytelling. Enables alternative broadcasts, custom streams, and new sponsorship inventory for broadcasters and content owners.
• Integrity Services Monitoring system highlighting suspicious betting activity 24/7 using predictive algorithms. Includes education services and audits to protect sports organizations from match-fixing threats.
• Official Sports Data API API providing official league sports data for integration with sportsbooks, media companies, and betting platforms. Powers official data-driven solutions for brands, broadcasters, and teams.
• League Software Competition management and member management tools for sports leagues of all sizes. Includes fixture lists, venue allocation, squad building, and official records for competitions at any level.
• Gamification Free-to-play games and gamification tools capturing valuable behavioral and demographic insights. Enables personalized advertising to fans and monetization of databases with commercial partners.
• ProView3D 3D visualization tool enabling analysis of games from any perspective including player point-of-view. Part of Performance Studio suite for immersive performance analysis for coaches and broadcasters.

Quantifiable outcome

• Coca-Cola achieved 10% CTR increase and 14.4% brand preference increase using Genius Sports dynamic creative at FIFA World Cup
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• PolymarketcoreTechnology or Integration · 10 June 2026Genius Sports provides official sports data and integrity services to underpin Polymarket's LIGA MX prediction markets in the United States. GeniusIQ platform serves as authoritative source of truth for market settlement.
• Liga MXflagshipStrategic or Co-development Partner · 4 May 2026Landmark technology and AI partnership deploying GeniusIQ platform across all Liga MX stadiums. Includes semi-automated offside technology (SAOT), Moment Engine for advertising, ProView3D for augmented broadcasts, and Performance Studio.
• Swiss Football LeaguecoreStrategic or Co-development Partner · 21 April 2026Long-term tech and AI partnership for league technology solutions including data analytics, officiating, and fan engagement tools.
• DirecTV AdvertisingcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Partnership to extend Moment Engine platform to 90% of programmatic ad ecosystem. Combined with FreeWheel, Magnite, PubMatic, and The Weather Company partnerships.
• FIBAflagshipStrategic or Co-development Partner · 1 July 2025Long-term strategic partnership through 2035. AI-driven technologies for U19 World Cup including in-game optical tracking, augmented broadcasts, and rich performance insights. Extended to Lithuanian Basketball League.
• NFLflagshipStrategic or Co-development Partner · 1 April 2021Official data partnership since April 2021. Genius Sports sub-licenses NFL official data to media companies and sportsbooks globally, alongside select video streaming rights. Expanded to power official data-driven solutions for brands, broadcasters, and NFL teams.
• CBScoreStrategic or Co-development Partner · 1 April 2021Partnership on RomoVision, a tracking-powered replay tool helping commentator Tony Romo break down key NFL game moments. Won Sports Emmy Award for outstanding technical innovation.
• Football DataCo (Premier League)flagshipStrategic or Co-development Partner · 1 January 2019Official Tracking Provider since 2019 through Second Spectrum technology. Expanded in October 2022 to include sub-second skeletal data. Provides tracking data for all Premier League stadiums.
• NCAAflagshipStrategic or Co-development PartnerOfficial data and trademark partnership providing official NCAA data and trademarks to sportsbooks. Multi-sport data ecosystem for 1,100 schools and conferences.
• MediaScienceminorStrategic or Co-development PartnerJoint biometric research study 'The Live Moment Effect' finding that ads following emotionally heightened moments in live sports double unaided brand recall.
• International Betting Integrity Association (IBIA)coreStrategic or Co-development PartnerIntegrity training programme for CFL athletes covering prevention of match-fixing and betting-related corruption. CAD $300,000 investment committed by IBIA and members FanDuel, bet365, and Betway.
• WNBAcoreStrategic or Co-development PartnerOfficial data and technology partnership providing tracking data, analytics, and fan engagement solutions for women's basketball.
• Legend (Zeal Ltd)flagshipStrategic or Co-development PartnerAcquisition completed May 2026 for up to $1.2 billion. Digital sports and gaming media network encompassing Covers.com, Casino.org, Casino Guru. Generated 320M annual visits from 118M unique visitors in 2025.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sportradar: Sportradar is Genius Sports' closest direct competitor, offering sports data, odds feeds, trading services, and integrity monitoring to sportsbooks and leagues globally. The two operate a near-duopoly in official sports betting data, both holding rights with major leagues (NFL, NBA, MLB, FIFA) and serving the same sportsbook customers (DraftKings, FanDuel, Bet365).
• Stats Perform (Opta): Stats Perform provides official sports data, AI-powered analytics, and performance insights to sportsbooks, leagues, broadcasters, and teams. It competes directly with Genius in sports data feeds (Opta), performance analysis, and AI-driven broadcasting tools across football, basketball, and other major sports.
• Kambi Group: Kambi is a B2B sportsbook technology provider offering a turnkey platform including odds feeds, trading services, and risk management to operators. It overlaps with Genius Trading Services and BetVision in serving sportsbook customers with managed trading and in-play betting capabilities.
• Better Collective: Better Collective is a sports betting affiliate marketing and media company that operates sports media sites and lead generation platforms. Following Genius' Legend acquisition, Better Collective overlaps with Covers.com and Casino.org in the sports betting affiliate/lead generation space.
• Catena Media: Catena Media operates sports betting and casino affiliate websites, generating leads for sportsbook operators. Similar to Better Collective, it is a sports betting media/lead generation peer that overlaps with Genius Sports' Legend business in driving sportsbook acquisition.

Broad incumbents

• Endeavor (IMG / WME): Endeavor's IMG division is a broad sports and entertainment incumbent that owns rights, manages events, produces broadcasts, and represents athletes. It competes with Genius in sports content production, sponsorship activation, and media rights at the league/team level, though across a much wider portfolio.
• DraftKings: DraftKings is a major Genius Sports customer and one of the largest US sportsbook operators. While primarily a customer/partner rather than competitor, DraftKings' in-house technology development and direct relationships with leagues for some data products create partial competitive overlap in select areas of sportsbook technology.

Emerging players

• Hawk-Eye Innovations (Sony): Hawk-Eye is a Sony-owned sports technology company providing ball-tracking, officiating, and broadcast augmentation technology. It competes with Genius' SAOT and Second Spectrum mesh tracking in officiating and computer vision-based sports analysis, particularly in tennis, cricket, and football.
• Polymarket: Polymarket is a prediction market platform that partners with Genius Sports to source official sports data for market settlement. While not a direct competitor, Polymarket represents an emerging intersection between prediction markets and sports data that could evolve into either a partner or competitor depending on regulatory developments.

Regional players

• DAZN: DAZN is a global sports streaming platform that broadcasts sports content and has begun integrating sports betting features in select markets. It overlaps with Genius in broadcast augmentation, data integration, and increasingly in sportsbook-adjacent services, particularly across European and Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GeniusSports
• YouTubeyoutube.com/channel/UCs30f29MkDPs7rnY12r2GSA
• Facebookfacebook.com/GeniusSports
• LinkedInlinkedin.com/company/genius-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genius Sports