Anything
Anything is an AI-native app builder that converts natural-language prompts into production-ready mobile and web applications, serving non-technical indie founders, solo builders, and small teams who want to ship software without coding or hiring engineers.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Anything does
Anything (operating under Create, Inc.) is an AI-native application builder that converts natural-language prompts into production-ready mobile and web applications. The platform owns its full runtime stack — Neon-backed Postgres, authentication, serverless compute, payments, AI integrations, and deployment — and ships with 40+ pre-wired integrations including GPT-5, Stripe, Neon, and Groq. On top of this base, the company has built "Anything Max," an autonomous software-engineer agent that runs the user's app in a real browser, performs Visual QA, writes code and tests, and operates for 30+ minutes and 100+ steps without human intervention, with internal beta claims of resolving 97% of the hardest issues.
The business runs on a self-serve, product-led growth motion with three publicly listed tiers: a Free tier (3K monthly credits), a Pro tier at $19/month (20K credits, private projects, custom domains, code export), and a Max-enabled tier at $199/month (200K–220K credits, parallel multi-agent runs, Visual QA, 1M context, priority support), plus a custom-quoted Teams plan. The target customer is non-technical indie founders, solo builders, early-stage startups, and small business operators — individuals and small teams who want to ship apps without hiring engineers or stitching together multiple vendors. Distribution is moving toward iMessage-based app building, a desktop companion, Android, and web apps following two iOS App Store removals in March and April 2026.
The company was founded in 2021 as a freelance developer marketplace called Create by Dhruv Amin and Marcus Lowe, both ex-Google engineers. The founders shut down the marketplace in October 2023 after recognizing that ChatGPT disrupted the human-software-services model, and relaunched as Anything in August 2025. Within roughly two weeks of relaunch, the company reported a $2M ARR run rate and over 500,000 users. The team remains small at 1–10 employees with four open engineering roles, the company is headquartered in San Francisco, and total funding of $19.5M has been raised across a 2022 seed, an August 2025 round from Bessemer, and a September 2025 Series A led by Footwork at a $100M valuation.
Anything firmographics
Firmographics- Name
- Anything
- Legal name
- Create, Inc.
- Website
- https://createanything.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anything is an AI-native app builder that converts natural-language prompts into production-ready mobile and web applications, serving non-technical indie founders, solo builders, and small teams who want to ship software without coding or hiring engineers.
- Ownership category
- akta.pro rank
Anything industry classification
Industry- Product category
- AI App Builder / No-Code Development Platform
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Anything is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Anything business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Free tier: Free plan with 3K monthly credits, daily credits up to 10K/month, chat and generate, publish, and AI integrations included. Drives top-of-funnel acquisition and PLG conversion into paid tiers.
- Pro subscription ($19/mo): Pro 20k tier at $19/month (or $19/month billed annually, saving $60/yr) with 20K monthly credits, private projects, removal of Anything branding, custom domains, intermediate/advanced agent tiers, larger storage, and integrations. Subscription recurring with monthly or annual billing.
- Max subscription ($199/mo): Top tier priced at $199/month (saving $480/yr on annual) with 200K–220K monthly credits, unlock of Anything Max (autonomous software engineer), parallel multi-agent runs, automated testing, Visual QA, extended 1M context, priority support. Subscription recurring with monthly or annual billing, plus pay-as-you-go credit top-ups.
- Pay-as-you-go credit purchases: Across all paid tiers, users can purchase additional credits beyond the monthly allocation, functioning as a usage-based overlay on top of the subscription base price.
- Teams plan (custom pricing): Custom-priced Teams plan routed through a Typeform for collaboration/team-scale usage, indicating an enterprise/team motion layered on top of the self-serve tiers.
- Integrated domain purchasing: Users can buy and connect custom domains directly within the platform (Anything itself acquired anything.com for $2M to enable this), creating a secondary revenue stream via domain reselling/markup on top of the core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free — $0/mo with 3K monthly credits, daily credits up to 10K/mo, basic chat/generate/publish and AI integrations. |
| Subscription | Monthly | Pro 20k — $19/mo with 20K monthly credits, private projects, custom domains, removed Anything branding, and broader integrations. |
| Subscription | Monthly | Max tier — $199/mo with 200K–220K monthly credits, unlocking Anything Max autonomous engineer, parallel multi-agent runs, Visual QA, automated testing, 1M context, and priority support. |
| Usage-based | Pay-as-you-go | Pay-as-you-go credit top-ups across all paid tiers. |
| Other | Annual | Teams plan — custom pricing for teams and collaboration usage. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Anything product offering
Product offeringCore offering
Anything is an AI app-builder platform that converts natural-language prompts into production-ready mobile and web applications, with a fully owned runtime (Neon Postgres, auth, serverless compute, payments, deployment) and an autonomous agent (Anything Max) that tests, debugs, and ships features end-to-end. The platform ships with 40+ integrations including GPT-5 and is sold via a self-serve PLG funnel with Free, Pro ($19/mo), and Max ($199/mo) tiers.
Product overview
Anything (operating company Create, Inc.) is a single unified AI app-builder platform rather than a portfolio of separate products, with Anything Max positioned as a higher-tier autonomous-engineering module on top of the same Anything runtime. The core Anything product converts natural-language prompts into mobile and web apps with built-in auth, Neon Postgres databases, Stripe payments, and 40+ integrations (including GPT-5), shipped under Free, Pro 20k ($19/mo), and $199/mo plans; Anything Max layers an autonomous software engineer (priced into the $200+/mo tier) on top of that same runtime, and the Anything iOS app + integrated anything.com domain purchasing extend the platform into mobile-native and branded-app workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Anything Max: Autonomous software engineer product that tests apps, fixes bugs, and ships features independently; priced at $199/month and available to $200+/month subscribers.
Products and services
- Anything AI app builder platform AI app builder that turns natural-language prompts into production-ready mobile and web applications with built-in auth, payments, Neon Postgres database, and 40+ integrations; pricing tiers include Free, Pro 20k ($19/mo), and Max ($199/mo).
- Anything Max Autonomous software engineer agent that runs the user's app end to end (browses, clicks, logs in, branches the database), writes code and tests, and ships fixes or features on its own; priced at $199/mo and available to $200+/mo subscribers.
- Anything iOS app Mobile companion app that lets users build apps directly from iPhone ("the app to make apps"); launched November 2025 and subsequently removed from the App Store twice by Apple for alleged Section 2.5.2 violations.
- Integrated anything.com domain purchasing Integrated domain buying and connecting flow that enables users to purchase a domain and bind it to their generated app within Anything; anchors a secondary transaction-fee revenue stream.
Quantifiable outcome
- 97%+ hardest issues solved autonomously by Anything Max in beta
- +3 more outcomes
Companies that use Anything
Customer profileSegments6 records
Ideal customer profiles5 records
Anything technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature6 records
Anything partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Anything competitors and assessment
Company assessmentDirect peers
- Bolt (StackBlitz): Bolt is the closest direct peer — an AI prompt-to-full-stack app builder from StackBlitz targeting the same indie founder and SMB segment with browser-based generation, code export, and one-click deployment.
- Lovable: Lovable is a direct competitor in the prompt-to-app space, offering natural-language generation of production-ready web apps with backend, database, and one-click publish, targeting non-technical founders.
- v0 by Vercel: v0 is Vercel's AI UI/code generation tool that turns prompts into React/Next.js components and full apps — overlapping with Anything's prompt-to-code workflow, especially for web app output.
- Cursor (Anysphere): Cursor is an AI-native code editor with autonomous agent capabilities ('Composer', background agents) that overlap with Anything Max's autonomous software engineer positioning, particularly for technical users building full apps.
- Replit Agent: Replit's AI Agent turns natural language into deployed apps inside the Replit cloud IDE, directly competing with Anything's prompt-to-app model and adding deployment, hosting, and a Teams/edu motion.
Broad incumbents
- Bubble: Bubble is the established incumbent in the no-code app builder category, serving SMB and enterprise with a visual programming model — broadly comparable target market and use case to Anything, though a different technical paradigm.
- Glide: Glide turns spreadsheets into apps and internal tools — comparable target segment of non-technical builders and small teams, with overlapping use cases in internal tools and MVPs.
- FlutterFlow: FlutterFlow is a visual builder for production Flutter mobile/web apps, targeting a similar mobile-first indie founder and small-team segment as Anything's mobile app builder positioning.
- Microsoft Power Apps / Copilot Studio: Microsoft's Power Apps with Copilot turns natural language into business apps and workflows, serving the same line-of-business and SMB builder audience Anything targets, with deep enterprise distribution.
- Google Firebase Studio: Google's Firebase Studio (formerly Project IDX) is an AI-assisted app development environment with Gemini integration that overlaps with Anything's prompt-to-full-stack-app proposition, backed by Google's cloud and AI stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Anything social profiles
Digital presenceAnything financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anything leadership team
Management profileNumber of profiles
Profiles2 records
Anything funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anything M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anything
What does Anything do?
Anything is an AI app-builder platform that converts natural-language prompts into production-ready mobile and web applications, with a fully owned runtime (Neon Postgres, auth, serverless compute, payments, deployment) and an autonomous agent (Anything Max) that tests, debugs, and ships features end-to-end. The platform ships with 40+ integrations including GPT-5 and is sold via a self-serve PLG funnel with Free, Pro ($19/mo), and Max ($199/mo) tiers.
Is Anything a public or private company?
Anything is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anything founded?
Anything was founded in 2021. It employs 1 to 10 people.
Where is Anything based?
Anything is headquartered in San Francisco, United States, in the North America region.
How does Anything make money?
Six revenue lines are on record. Free tier is the primary driver. The others are pro subscription ($19/mo), max subscription ($199/mo), pay-as-you-go credit purchases, teams plan (custom pricing) and integrated domain purchasing.
Who are Anything's main competitors?
Direct peers on record are Bolt (StackBlitz), Lovable, v0 by Vercel, Cursor (Anysphere) and Replit Agent. Broad incumbents are Bubble, Glide, FlutterFlow, Microsoft Power Apps / Copilot Studio and Google Firebase Studio.
Does Anything have an API?
No public API is recorded for Anything.
What industry is Anything in?
Anything's product category is AI App Builder / No-Code Development Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 541511 and its SIC code is 7372.