Bubble
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Bubble firmographics
Firmographics- Name
- Bubble
- Legal name
- Bubble Group, Inc.
- Website
- https://bubble.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Bubble is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bubble business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Bubble offers tiered subscription plans (Free, Starter, Growth, etc.) that provide access to the platform, hosting, and core features. Pricing is based on plan tier and usage measured in Workload Units (WUs). Higher tiers offer more capacity, additional features, and priority support.
- Workload Units (Usage-based): Usage-based pricing component where applications consume Workload Units based on server resource usage. Users exceeding their plan's included WUs are charged additional fees at $0.30 per 1,000 WUs. This creates consumption-based revenue that scales with customer usage.
- Agency Plans: Specialized subscription plans for agencies and developer teams that build applications for clients. These plans offer multiple developer seats and collaboration features, providing recurring revenue from professional development firms.
- Enterprise Plans: Custom enterprise pricing for large organizations requiring dedicated infrastructure, advanced security, and dedicated support. These typically include location-based data hosting options and higher service levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for learning and prototyping |
| Subscription | Annual | Starter tier at $69/month |
| Subscription | Annual | Higher tiers up to $349/month |
| Subscription | Monthly | Web+Mobile plan at $59/month |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Bubble product offering
Product offeringCore offering
Bubble is a visual no-code development platform that enables users to build full-stack web and mobile applications through a drag-and-drop interface without writing code. The platform includes an integrated database, backend workflows, API connectors, AWS-hosted cloud infrastructure, native mobile development capabilities, and AI-powered development tools. It serves non-technical founders, professional developers and agencies, and large enterprise organizations building production-grade applications.
Product overview
Bubble is a no-code visual programming platform that enables users to build full-stack web and mobile applications without coding. The core platform combines visual editing with AI-powered capabilities through the Bubble AI Agent, allowing both visual design and conversational AI interactions. Native mobile builder extends capabilities to iOS and Android. The ecosystem includes educational resources (Academy), extensibility (Plugins, Templates), specialized plans (Agency Plan), and the Immerse pre-accelerator program. In October 2024, Bubble acquired Flusk for enhanced security and monitoring. The platform integrates with AI providers including Anthropic (for AI Agent), OpenAI, and Google Gemini.
Differentiator
Problem solved
Functional benefit
Brands
- Bubble AI Agent: AI-powered visual development tool for building web and mobile applications through visual editing or conversational AI interactions.
- Immerse
Products and services
- Bubble Platform
- Bubble AI Agent
- Native Mobile Builder
- Flusk
Quantifiable outcome
- Users of Bubble-built applications have collectively raised over $15 billion in funding
- +3 more outcomes
Companies that use Bubble
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Bubble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature8 records
Bubble partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AnthropicminorBubble announced an AI hackathon in partnership with Anthropic offering $25,000 in prizes. The partnership supports the development of AI-powered applications built on Bubble's platform using Claude models.
- NotioncoreBubble and Notion joined forces to help startup founders. Entrepreneurs can access up to six months free on Notion's Business Plan with unlimited AI (up to $12,000 value) and exclusive Bubble credits through Notion's Deal Book. Both companies share aligned missions around democratizing toolmaking.
- Stripe AtlascorePartnership to help startup founders incorporate and build their businesses. Bubble entrepreneurs can access special perks through Stripe Atlas for company formation and banking services.
- AWS (Amazon Web Services)coreBubble hosts all applications on AWS infrastructure. This infrastructure partnership enables Bubble to provide scalable, reliable hosting without managing own servers, supporting millions of applications globally.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bubble competitors and assessment
Company assessmentDirect peers
- Webflow: Webflow is a visual no-code platform for building responsive websites and web applications, directly competing with Bubble in the design-led, code-free web app category. Both serve non-technical founders and designers with hosted, drag-and-drop building experiences.
- Glide: Glide turns spreadsheets (primarily Airtable/Google Sheets) into web and mobile apps without code, competing directly with Bubble in the no-code app builder category. It targets similar citizen-developer and SMB use cases.
- Adalo: Adalo is a no-code platform focused on building publishable native mobile and web apps, directly overlapping with Bubble's mobile wrapper and visual app builder positioning. It targets non-technical founders building consumer apps.
- Softr: Softr is a no-code app builder that layers on top of Airtable and Google Sheets to deliver full web apps, portals, and marketplaces. It competes with Bubble's SMB/startup use cases around MVPs and internal tools.
- Retool: Retool is a low-code platform for building internal business tools, overlapping with Bubble's enterprise internal-tools use cases (e.g., Seagate, City of Atlanta). Both target ops teams that need custom internal apps fast.
- Appsmith: Appsmith is an open-source low-code platform for building internal applications and dashboards, similar in scope and audience to Bubble's enterprise/internal-tools segment. Both serve developers and ops teams building business apps.
Broad incumbents
- OutSystems: OutSystems is an enterprise low-code application platform with broader portfolio capabilities (web, mobile, core systems) and deeper enterprise penetration. It competes with Bubble for large-organization custom application workloads but at a higher price point.
- Microsoft Power Apps: Power Apps is Microsoft's enterprise low-code platform within the Power Platform, targeting the same internal-tools and line-of-business app use cases as Bubble. It bundles with Microsoft 365 and Dynamics, giving it a strong incumbent distribution advantage.
Emerging players
- Replit: Replit is an AI-augmented online IDE that enables users to build and deploy apps via natural language and code, directly competitive with Bubble's positioning as a fast path from idea to deployed app. Replit has raised significant capital and competes most directly on AI-driven app creation.
- Cursor: Cursor is an AI code editor that accelerates full-stack development for technical users. While targeted at professional developers, it represents the AI-native alternative to Bubble's visual approach, particularly as AI coding quality improves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bubble social profiles
Digital presenceBubble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubble leadership team
Management profileNumber of profiles
Profiles7 records
Bubble subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bubble funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubble M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubble
What does Bubble do?
Bubble is a visual no-code development platform that enables users to build full-stack web and mobile applications through a drag-and-drop interface without writing code. The platform includes an integrated database, backend workflows, API connectors, AWS-hosted cloud infrastructure, native mobile development capabilities, and AI-powered development tools. It serves non-technical founders, professional developers and agencies, and large enterprise organizations building production-grade applications.
Is Bubble a public or private company?
Bubble is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bubble founded?
Bubble was founded in 2012. It employs 101 to 250 people.
Where is Bubble based?
Bubble is headquartered in New York, United States, in the North America region.
How does Bubble make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are workload Units (Usage-based), agency Plans and enterprise Plans.
Who are Bubble's main competitors?
Direct peers on record are Webflow, Glide, Adalo, Softr, Retool and Appsmith. Broad incumbents are OutSystems and Microsoft Power Apps. Emerging players are Replit and Cursor.
Does Bubble have an API?
Yes. Bubble provides an API Connector that allows users to integrate with third-party APIs and services. Users can connect to services like OpenAI, Anthropic Claude, Google Gemini, Twilio, PostMark, and Sertifier through this native feature. The platform supports native Stripe payment processing integration. Developer documentation is at manual.bubble.io.