Bloom Nutrition
Bloom Nutrition is a U.S.-based women's wellness supplement company founded in 2019, selling greens powders, protein, creatine, hydration, and sparkling energy beverages via DTC and 50+ major retailers including Walmart, Target, and Amazon.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bloom Nutrition does
Bloom Nutrition is a U.S.-based, female-focused health and wellness supplement brand founded in 2019 by Mari Llewellyn. Its product portfolio spans four functional categories: Greens & Superfoods (a 38-ingredient greens powder that is the #1 greens brand in the USA per IRI MULO+ retail data), Hydration and Energy (Daily Hydration Sticks with 1350 mg electrolytes plus protein and collagen, Energy Sticks, Pre-Workout, and the Bloom Sparkling Energy and Bloom Pop beverage lines), Protein and Creatine (Clear Protein combining 15 g ultra-filtered whey isolate with 5 g grass-fed collagen peptides, Whey Isolate Protein, Creatine Monohydrate, Creatine Gummies), and Wellness (Colostrum and Collagen Peptides plus targeted bundles). Core technology is proprietary formulation rather than software: ingredient blends, paired-functional delivery formats (clear protein that mixes light in water versus traditional creamy shakes), sugar-free electrolyte systems, and cGMP-certified manufacturing under FDA standards.
Bloom's go-to-market is a hybrid DTC-plus-mass-retail model. The company sells direct through bloomnu.com with a Bloom Wellness Club subscription at a 10% discount, free shipping, and a points-based loyalty program. Physical and marketplace distribution is unusually broad for a six-year-old brand, spanning 50-plus retailers in the United States (Walmart, Target, Amazon, Sam's Club, GNC, CVS, Walgreens, Kroger, Albertsons, Sprouts, Ulta Beauty, Wegmans) plus 300-plus Walmart stores in Canada. Marketing is concentrated on TikTok, Instagram, Facebook, and a Bloom Journal content hub, with a product-recommendation quiz as the mid-funnel conversion tool.
Revenue mechanics blend one-time retail/Amazon purchases with recurring DTC subscriptions and bundle dynamics. Bloom Sparkling Energy, which launched as part of a deliberate pivot from greens powders into functional beverages, surpassed $100 million in its first year, drives an estimated 60% of total revenue, and is the #2 energy brand on Amazon. Projection commentary cites $500 million in 2026 with a $1 billion run-rate on the horizon, supported by a $90 million funding round led by Nutrabolt in January 2024. Operating geographies are North America (United States and Canada), with Greg LaVecchia serving as CEO and Mari Llewellyn continuing as Founder and public face of the brand.
Bloom Nutrition firmographics
Firmographics- Name
- Bloom Nutrition
- Legal name
- Bloom Nu LLC
- Website
- https://bloomnu.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bloom Nutrition is a U.S.-based women's wellness supplement company founded in 2019, selling greens powders, protein, creatine, hydration, and sparkling energy beverages via DTC and 50+ major retailers including Walmart, Target, and Amazon.
- Ownership category
- akta.pro rank
Bloom Nutrition industry classification
Industry- Product category
- Women's Wellness Supplements and Functional Beverages
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Bloom Nutrition is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bloom Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Bloom operates its own e-commerce website (bloomnu.com) selling supplements and beverages directly to consumers. Offers subscription/subscribe & save model with 10% discount, free shipping, and flexible modification/cancellation. Primary revenue driver alongside retail partnerships.
- Retail Distribution: Products sold through major retail chains including Walmart, Amazon, Target, Sam's Club, GNC, CVS, Walgreens, Kroger, Albertsons, Sprouts, Ulta Beauty, Wegmans. Products available in-store and online through retail partners. International expansion via Walmart Canada.
- Beverage Sales (Energy Drinks & Sodas): Bloom Sparkling Energy and Bloom Pop beverage lines sold through retail and Amazon. Energy line generated over $100 million in first year and represents 60% of total company sales. Strategic pivot from greens powders into beverages driving rapid growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clear Protein - One-time purchase vs subscription |
| Subscription | Monthly | Daily Hydration Sticks - Multiple count options with subscription savings |
| Subscription | Monthly | Greens & Superfoods Powder |
| Unit Pricing | Monthly | Creatine Products |
| Unit Pricing | Monthly | Pre-Workout |
| Unit Pricing | Monthly | Energy Sticks |
| Unit Pricing | Monthly | Whey Isolate Protein |
| Unit Pricing | Monthly | Colostrum & Collagen Products |
| Unit Pricing | Monthly | Bundle Discounts |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels7 records
Bloom Nutrition product offering
Product offeringCore offering
Bloom Nutrition manufactures and sells women's health and wellness supplements and functional beverages, including Greens & Superfoods powder, Clear Protein, Creatine products, Daily Hydration sticks, Energy Sticks, Pre-Workout, Colostrum & Collagen Peptides, Whey Isolate Protein, and the Bloom Sparkling Energy and Bloom Pop beverage lines. Products are sold directly to consumers through bloomnu.com with subscription options and through 50+ major retail partners including Walmart, Target, Amazon, GNC, CVS, Walgreens, Ulta Beauty, Kroger, and Albertsons, with international availability in Canada via Walmart.
Product overview
Bloom Nutrition is a women's health and wellness supplement company offering a diversified portfolio of products organized across four main categories: Greens & Superfoods (their original hero product line), Hydration & Energy (including Daily Hydration Sticks, Energy Sticks, High Energy Pre-Workout, and the strategic Bloom™ Sparkling Energy and Bloom Pop™ beverages), Protein & Creatine (encompassing Clear Protein, Whey Isolate Protein, Creatine Monohydrate, and Creatine Gummies), and Wellness (featuring Colostrum & Collagen Peptides and various bundles). The company has recently pivoted into the functional beverage market with energy drinks and sodas, achieving significant growth with their Bloom Sparkling Energy line. Products are sold through both direct-to-consumer online channels and major retail partners including Walmart, Target, Amazon, GNC, CVS, Walgreens, Kroger, and Albertsons.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom™ Sparkling Energy: Better-for-you sparkling energy beverages available in multiple flavors including Summer Splash, Crisp Apple, Strawberry Watermelon, and Shirley Temple.
- Bloom Pop™
Quantifiable outcome
- 60% of company revenue from Sparkling Energy line in first year
- +5 more outcomes
Companies that use Bloom Nutrition
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Bloom Nutrition technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bloom Nutrition partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bloom Nutrition competitors and assessment
Company assessmentDirect peers
- Alani Nu: Alani Nu is a direct peer to Bloom, also founded by a fitness influencer (Katy Hearn) and targeting women with functional energy drinks, protein powders, and supplements — directly competing across Bloom's core SKUs including the energy and protein categories.
- Celsius: Celsius is a direct energy drink peer, competing with Bloom Sparkling Energy in the better-for-you energy category. It shares the fitness/active-lifestyle consumer and is currently the #1 energy brand on Amazon.
- C4 Energy (Nutrabolt): C4 Energy is Bloom's closest direct competitor in the energy drink space and also its lead equity investor (Nutrabolt). It competes head-to-head in fitness-oriented energy drinks and pre-workout products.
- AG1 (Athletic Greens): AG1 is a direct peer competing with Bloom Greens & Superfoods in the daily greens powder category, targeting similar health-conscious consumers with comprehensive nutrient blends.
- Ritual: Ritual is a direct peer in the women's daily supplement category, with a similarly design-forward, female-targeted brand positioning and DTC-led go-to-market competing for the same wellness consumer.
- Olly (Unilever): Olly is a direct peer in women's wellness supplements and gummies, owned by Unilever. It competes with Bloom's Supergreens Gummies, Creatine Gummies, and Colostrum products at major retailers.
- Vital Proteins: Vital Proteins is a direct peer in the collagen and beauty-from-within supplement category, competing with Bloom's Colostrum & Collagen Peptides across DTC and retail channels.
- Goli Nutrition: Goli Nutrition is a direct peer in the wellness gummy supplement category (e.g., apple cider vinegar, ashwagandha), competing with Bloom's Creatine Gummies and Supergreens Gummies on retail shelves and online.
Broad incumbents
- Red Bull: Red Bull is a broad incumbent in the energy drink space, competing with Bloom Sparkling Energy across mainstream and fitness occasions. It has dramatically larger marketing budgets and established global distribution.
- Monster Energy: Monster Energy is a broad incumbent in the energy drink category, with deep retail penetration and growing focus on female-targeted products that compete with Bloom's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bloom Nutrition social profiles
Digital presenceBloom Nutrition compliance and trust
Trust signalCompliance1 record
Bloom Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Bloom Nutrition funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom Nutrition
What does Bloom Nutrition do?
Bloom Nutrition manufactures and sells women's health and wellness supplements and functional beverages, including Greens & Superfoods powder, Clear Protein, Creatine products, Daily Hydration sticks, Energy Sticks, Pre-Workout, Colostrum & Collagen Peptides, Whey Isolate Protein, and the Bloom Sparkling Energy and Bloom Pop beverage lines. Products are sold directly to consumers through bloomnu.com with subscription options and through 50+ major retail partners including Walmart, Target, Amazon, GNC, CVS, Walgreens, Ulta Beauty, Kroger, and Albertsons, with international availability in Canada via Walmart.
Is Bloom Nutrition a public or private company?
Bloom Nutrition is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bloom Nutrition founded?
Bloom Nutrition was founded in 2019. It employs 101 to 250 people.
Where is Bloom Nutrition based?
Bloom Nutrition is headquartered in Los Angeles, United States, in the North America region.
How does Bloom Nutrition make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and beverage Sales (Energy Drinks & Sodas).
Who are Bloom Nutrition's main competitors?
Direct peers on record are Alani Nu, Celsius, C4 Energy (Nutrabolt), AG1 (Athletic Greens), Ritual, Olly (Unilever), Vital Proteins and Goli Nutrition. Broad incumbents are Red Bull and Monster Energy.
Does Bloom Nutrition have an API?
No public API is recorded for Bloom Nutrition.
What industry is Bloom Nutrition in?
Bloom Nutrition's product category is Women's Wellness Supplements and Functional Beverages. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots).