What Goli Nutrition does

Goli Nutrition Inc. is a privately held wellness company founded in 2019 and headquartered in West Hollywood, California. It develops and sells a portfolio of vegan, pectin-based gummy dietary supplements manufactured in a cGMP-certified US facility. The portfolio spans 12 core SKUs across wellness categories including the world's first Apple Cider Vinegar Gummies (a patented formula with Vitamin B12), Ashwagandha (KSM-66), a 3-in-1 Pre/Post/Probiotic gummy, Matcha Mind (Cognizin Citicoline), Beets Cardio, Sleep, Women's Multi, Supergreens, Superfruits Beauty, Triple Action Immune, and Renew NAD+ (Nicotinamide Riboside), plus curated bundle SKUs.

Goli operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront at goli.com with a Subscribe & Save subscription program offering a 10% discount, and wholesale distribution across 100K+ global retailers including Walmart, Target, CVS, Kroger, Walgreens, and Publix. The brand is positioned as America's #1 Apple Cider Vinegar gummy (SPINS MULO/IRI, 52 weeks ending 01/01/2023) and has accumulated over 1 million customer reviews. Pricing follows unit-economics with single bottles around $27–$36, multi-packs offering up to ~62% off, and free US shipping.

The business is mission-driven: Goli is B Corp Certified and operates the 'Goli for Good' 1-for-1 giving program, partnering with Vitamin Angels (donating a 6-month vitamin supply per order) and Eden Reforestation Projects (planting a tree per order). The company pursues creator-led social commerce as a core growth pillar, formalized by the March 2026 Goli Gala co-hosted with TikTok. It is bootstrapped/founder-owned (Michael Bitensky as Founder) with a Scientific Advisory Board drawn from Harvard Medical School, Mass General Hospital, Duke, and Microsoft Health & Life Sciences.

Name

Goli Nutrition

Legal name

Goli Nutrition Inc.

Website

https://goli.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Goli Nutrition is a private, B Corp Certified US wellness company that develops and sells vegan, pectin-based gummy dietary supplements (ACV, Ashwagandha, Probiotic+, NAD+, etc.) via DTC e-commerce, a subscription program, and 100K+ global retailers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Sugar and Confectionery Product Manufacturing (3113), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Vegan gummy supplements
• Apple cider vinegar gummies
• Ashwagandha gummies
• Probiotic supplement gummies
• Nutritional wellness products

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Goli sells its full range of gummy supplements directly through its website (goli.com) at retail prices, offering single-product purchases and bundles with discounts for multi-pack purchases. Subscription and autoship options provide recurring revenue with a 10% discount for subscribers.
2. Wholesale and Retail Distribution: Goli products are sold through major retail chains including Walmart, Target, CVS, Kroger, Walgreens, and Publix, as well as over 100,000 global retailers. Wholesale revenue is generated through bulk purchase orders from retail distributors.
3. Subscription / Autoship Program: Goli offers a subscription service allowing customers to set up recurring deliveries. Subscribers receive a 10% discount and can cancel or modify their subscription at any time. The subscription model provides predictable recurring revenue and customer lifetime value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Goli Nutrition develops, manufactures, and sells vegan, pectin-based gummy dietary supplements formulated with clinically studied ingredients such as Apple Cider Vinegar with Vitamin B12, KSM-66 Ashwagandha, Cognizin Citicoline, NMN, and Niagen (NR). Products are sold direct-to-consumer via goli.com, through subscription/autoship, and across more than 100,000 retail and wholesale doors globally including Walmart, Target, CVS, Walgreens, Kroger, and Publix.

Product overview

Goli Nutrition is a wellness gummy company offering a portfolio of 12 distinct core gummy products plus bundle options. The product line includes Apple Cider Vinegar Gummies (the world's first), Ashwagandha Gummies with KSM-66, Probiotic+ Gummies (world's first 3-in-1 pre-post-probiotic), Matcha Mind Cognitive Gummies, Beets Cardio Gummies, Dreamy Sleep and Extra-Strength Sleep Gummies, Women's Complete Multi Gummies, Supergreens Gummies, Superfruits Beauty Gummies, Triple Action Immune Gummies, and the recently launched Renew NAD+ Gummies. All products are vegan, gluten-free, made with pectin from fruit peels, and manufactured in a US cGMP certified facility. The company offers bundle packages (Daily Wellness Trio, Zero Sugar Essentials, Complete Health Pack) and a subscription service. Goli positions itself as America's #1 Apple Cider Vinegar Gummy brand with over 1 million reviews and availability at 100,000+ retailers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Cider Vinegar (ACV) Gummies Vegan, pectin-based gummies delivering Apple Cider Vinegar with Vitamin B12 for digestion, immunity, and energy support; targeted at consumers who want the benefits of ACV without drinking liquid vinegar.
• Ashwagandha Gummies (KSM-66) Vegan, pectin-based gummies delivering 600 mg of KSM-66 Ashwagandha root extract per serving, marketed for stress, mood, cortisol balance, and sleep support.
• Probiotic+ Gummies 3-in-1 gut health gummies combining 2 billion CFU probiotics, prebiotic chicory root fiber, and a postbiotic into a single vegan gummy for digestive and immune support.
• Matcha Mind Gummies Vegan gummies pairing organic matcha green tea with Cognizin Citicoline, marketed for focus, mental clarity, and sustained clean energy.
• Beets Cardio Gummies Vegan gummies combining beetroot with CoQ10 and Vitamin B12 for cardiovascular support, circulation, and natural energy production.
• Dreamy Sleep Gummies Vegan gummies with Magnesium, L-Theanine, and Lemon Balm formulated for relaxation, stress relief, and improved sleep quality.
• Extra-Strength Sleep Gummies Higher-dose vegan sleep gummies combining Magnesium, L-Theanine, and Lemon Balm for users seeking stronger relaxation and sleep support.
• Women's Complete Multi Gummies Women's daily multivitamin gummies providing 13 essential vitamins and minerals, including Biotin and Folate, in a vegan pectin-based format.
• Supergreens Gummies Vegan gummies combining a greens blend with apple cider vinegar for daily fruit-and-vegetable nutrient support.
• Superfruits Beauty Gummies Vegan beauty gummies pairing a SuperFruits blend with Biotin and Vitamin C for skin, hair, and nail support.
• Triple Action Immune Gummies Vegan immunity gummies combining elderberry, Vitamin C, and Zinc for daily immune system support.
• Renew NAD+ Gummies Vegan NAD+ gummies formulated with NMN and Chromax chromium picolinate, marketed for cellular energy, healthy aging, and weight management.

Quantifiable outcome

• Over 1 million customer reviews, indicating large-scale customer adoption and satisfaction.
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing Partner · 20 February 2026Goli Nutrition co-hosted the inaugural Goli Gala with TikTok on March 3, 2026, in Anaheim, California, coinciding with Natural Products Expo West. The black-tie awards ceremony drew 600+ top North American creators and was positioned as the industry's first event honoring digital entrepreneurs who drive consumer discovery and purchasing through social platforms. This partnership underscores Goli's strategic focus on creator-led commerce and social commerce growth.
• Vitamin AngelscoreStrategic or Co-development PartnerGoli partners with Vitamin Angels as part of its 'Goli for Good' initiative. For every order placed at goli.com, Goli donates a 6-month supply of essential vitamins to a child in need through Vitamin Angels. Vitamin Angels reaches 72 million women and children annually in 65 countries including the US and Canada, and all 50 US states. This is a core element of Goli's brand purpose and B Corp mission.
• Eden Reforestation ProjectscoreStrategic or Co-development PartnerFor every order placed at goli.com, Goli plants a tree through its partnership with Eden Reforestation Projects. Eden is a 501c3 non-profit that provides fair-wage employment to impoverished communities as agents of global restoration. To date, 700+ million trees have been produced, planted, and protected across 229 project sites in 9 countries, empowering 10,000+ employees with fair wages.
• Care for ChildrenminorStrategic or Co-development PartnerGoli supports Care for Children, an initiative operating Sri Sri Gnan Mandir Schools (SSGM) and Sri Sri Bal Vidya Kendra (SSBVK) free schools across India, providing primary and secondary education to children in tribal and rural belts where child labor and poverty are widespread. Impact: 22+ Indian states, 2,032+ villages, 1,356+ free schools, 120,000+ children.
• KSM-66 Ashwagandha (Ixoreal Bio)coreOEM/ Whitelabel/ Licensing PartnerGoli Ashwagandha Gummies are made with KSM-66 Ashwagandha Root Extract, sourced from Ixoreal Bio. KSM-66 is described as a highly concentrated, root-only Ashwagandha extract with extensive clinical research. Goli's product claims (stress reduction, sleep quality, memory, physical performance) are backed by KSM-66's research portfolio.
• Cognizin Citicoline (Kyowa Hakko Bio)coreOEM/ Whitelabel/ Licensing PartnerGoli Matcha Mind Gummies feature Cognizin Citicoline, sourced from Kyowa Hakko Bio. Cognizin is a clinically studied brain health ingredient supporting focus, attention, and cognitive function. The ingredient is described on Goli's product page as supporting brain health, focus, and attention.
• Scientific Advisory Board (Duke, Harvard Medical School, Mass General Hospital)coreStrategic or Co-development PartnerGoli's Scientific Advisory Board includes Dr. Keith J. Dreyer (Vice Chairman of Radiology, Massachusetts General Hospital; Associate Professor, Harvard Medical School), Dr. Sheela Agarwal (CMIO, Microsoft; MGH/Harvard trained), Dr. Matthew Lungren (Chief Data Science Officer, Microsoft Health & Life Sciences; Stanford/UCSF), and Dr. Ben Bikman (metabolic health researcher, Duke-NUS). This board supports product formulation and validates claims.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vitafusion: Church & Dwight's Vitafusion is the established category leader in gummy vitamins, sold across the same major retail and drug channels. Directly comparable format (gummy supplements) and customer base.
• MaryRuth's Organics: MaryRuth's sells vegan liquid and gummy supplements with a strong DTC + Amazon presence targeting similar health-conscious, plant-based consumers. Closely comparable on clean-label and vegan positioning.
• OLLY: OLLY (owned by Unilever) sells premium gummy vitamins and supplements across immunity, beauty, sleep, and multivitamin categories with similar mass + DTC distribution. Most direct head-to-head competitor on shelf at Target, CVS, and Walmart.
• Lifeable Vitamins: Lifeable produces a broad line of children's and adults' gummy vitamins sold via Amazon and DTC, competing on similar price points and gummy formats with comparable ingredient transparency claims.
• SmartyPants Vitamins: SmartyPants offers premium gummy multivitamins and supplements with a clean-label positioning and similar premium DTC + retail strategy. Closely comparable in product format, target consumer, and channel mix.

Emerging players

• Ritual Vitamins: Ritual is a DTC-first supplement brand known for traceable ingredients, clinical-grade formulations, and a modern brand identity aimed at similar health-conscious millennial/Gen-Z consumers. Comparable in DTC motion and design-led positioning, though primarily pill/capsule format.
• Care/of: Care/of (acquired by Bayer) offers personalized DTC vitamins and supplements, overlapping with Goli's audience of digitally native wellness consumers seeking ingredient transparency and tailored regimens.
• Culturelle (i-Health): Culturelle is a leading probiotic supplement brand (Lactobacillus rhamnosus GG) sold through pharmacy and mass retail, directly comparable to Goli's Probiotic+ line in probiotic category positioning and channel.

Broad incumbents

• Garden of Life (Nestlé Health Science): Garden of Life, owned by Nestlé Health Science, is a major certified-organic and B-Corp-adjacent supplement brand sold in natural and mainstream retail, overlapping with Goli's clean-label and values-driven positioning.
• Nature's Bounty (Bountiful Company): Nature's Bounty is a major incumbent supplement brand portfolio (vitamins, minerals, herbal supplements) competing broadly on shelf with Goli in the same retail aisles, but with a much wider portfolio spanning non-gummy formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@goli
• LinkedInlinkedin.com/company/goli-nutrition

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goli Nutrition