Framework
Framework Computer Inc. designs and sells modular, repairable laptops and desktops built on swappable mainboards and standardized Expansion Cards, serving software developers, Linux power users, mainstream consumers, education, and enterprise customers via direct-to-consumer e-commerce.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Framework does
Framework Computer Inc. is a US-based consumer electronics company that designs and sells modular, repairable, and upgradeable laptops and desktops. Founded circa 2019-2020 by CEO Nirav Patel and headquartered in the San Francisco Bay Area, the company's product line includes the Framework Laptop 12 (12.2-inch convertible), Laptop 13 and Laptop 13 Pro (13.5-inch mainstream and developer-focused), Laptop 16 (16-inch with swappable discrete GPU), and the Framework Desktop (compact 4.5L Mini-ITX system). All products share a swappable-component architecture built around standardized Expansion Cards for I/O ports, swappable mainboards that allow processor upgrades across multiple chassis generations, LPCAMM2 upgradeable memory, and open-source firmware, CAD documentation, and repair guides. The Framework Laptop 13 Pro became the first Ubuntu-certified system from a modular laptop maker through a partnership with Canonical.
The company operates a direct-to-consumer e-commerce model, selling both DIY Edition kits for self-assembly and pre-built configurations through frame.work with global shipping and free delivery on laptop and desktop orders. Hardware sales are the primary revenue stream, supplemented by a marketplace for replacement parts, expansion cards, memory, storage, keyboards, and accessories, including a refurbished Outlet channel. Pricing spans $549 (Laptop 12 entry DIY) to $3,449 (top-end Framework Desktop DIY), with memory and storage upgrades subject to volatility from the 2025-2026 AI-driven memory shortage. A Framework for Business program supports volume orders for enterprise and education, and distribution is exclusively DTC with no identified third-party retail channel.
Framework serves a horizontal customer mix that includes software developers and Linux power users (approximately 55% of Laptop 13 users run Linux, with a roughly 50/50 Windows/Linux split across the broader install base), mainstream consumers seeking repairable alternatives to disposable laptops, the education sector (including a partnership with Hack Club to provide laptops to student coders), enterprise IT, and gamers and content creators served by the Laptop 16. The company is venture-backed, having raised an $18 million Series A led by Spark Capital in February 2022, and reports roughly 75 employees as of March 2026. In 2026, Framework was named among Fast Company's Most Innovative Consumer Electronics Companies and was featured in Tom's Guide AI Awards.
Framework firmographics
Firmographics- Name
- Framework
- Legal name
- Framework Computer Inc.
- Website
- https://frame.work
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Framework Computer Inc. designs and sells modular, repairable laptops and desktops built on swappable mainboards and standardized Expansion Cards, serving software developers, Linux power users, mainstream consumers, education, and enterprise customers via direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Framework industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Consumer Laptops (Mainstream & Premium) (HDACAAAF)
- akta.pro secondary industries
- Consumer Desktops (Home & Family PCs) (HDACAAAA), 2-in-1 Convertibles & Detachables (HDACAAAK), Business Laptops (Commercial Notebooks) (HDACAAAG)
Keywords
Where Framework is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Framework business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Primary revenue from selling modular laptops (Laptop 12, 13, 13 Pro, 16) and desktops (Framework Desktop) as both DIY kits and pre-built systems. Products sold directly through e-commerce platform with configurable specifications.
- Marketplace Parts & Accessories: Secondary revenue stream from selling individual components including mainboards, expansion cards, memory modules, storage drives, keyboards, bezels, batteries, and peripherals. Offers refurbished and factory-seconds options through Framework Outlet.
- Business Volume Orders: Volume purchasing programs for businesses and educational institutions with dedicated B2B sales support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Framework Laptop 13 Pro DIY Edition (Intel Core Ultra 3) - $1,199 |
| One time/ perpetual license | Pay-as-you-go | Framework Laptop 12 DIY Edition (13th Gen Intel) - Starting at $549 |
| One time/ perpetual license | Pay-as-you-go | Framework Laptop 13 DIY Edition (AMD Ryzen AI 300) - Starting at $849 |
| One time/ perpetual license | Pay-as-you-go | Framework Laptop 16 DIY Edition (AMD Ryzen AI 300) - Starting at $1,249 |
| One time/ perpetual license | Pay-as-you-go | Framework Desktop DIY Edition (AMD Ryzen AI Max 300) - Starting at $1,269 |
| One time/ perpetual license | Pay-as-you-go | Framework Marketplace |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
Framework product offering
Product offeringCore offering
Framework designs, manufactures, and sells modular, repairable, and upgradeable consumer electronics including laptops (Laptop 12, 13, 13 Pro, 16) and desktops (Framework Desktop). All products are built around swappable components — mainboards, expansion cards, memory, storage, batteries, and input modules — sold direct-to-consumer through frame.work in both DIY and pre-built configurations.
Product overview
Framework designs and sells a portfolio of modular, repairable, and upgradeable laptops and desktops centered on a swappable-component architecture. The core product line includes the Framework Laptop 13 Pro (Intel Core Ultra Series 3, CNC aluminum chassis, Ubuntu-certified), the Framework Laptop 13 (AMD Ryzen AI 300 Series), the Framework Laptop 16 (16-inch with upgradeable swappable GPU via Expansion Bay), and the Framework Laptop 12 (compact 12.2-inch convertible with stylus support). The Framework Desktop is a compact 4.5L Mini-ITX system powered by AMD Ryzen AI Max 300 Series APUs, positioned as an AI PC capable of running LLMs locally. All products share a common Expansion Card system for customizable I/O ports, a Marketplace for parts and accessories, and open-source firmware and CAD files on GitHub. The company sells direct-to-consumer via its website and offers DIY Edition configurations alongside pre-built systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Framework Desktop A compact 4.5-liter Mini-ITX desktop PC powered by AMD Ryzen AI Max 300 Series APUs, designed for gaming, AI workloads, and local LLM inference with up to 128GB unified LPDDR5x memory and 8TB NVMe storage. Sold in DIY Edition and pre-built configurations.
- Framework Laptop 13 Pro A premium 13.5-inch developer notebook with Intel Core Ultra Series 3 or AMD Ryzen AI 300 processors, CNC aluminum chassis, 74Wh battery delivering over 20 hours of 4K streaming, haptic touchpad, and Ubuntu certification as the first Linux-certified Framework laptop. Marketed as 'the MacBook Pro for Linux users.'
- Framework Laptop 13 A thin, light 13.5-inch notebook with AMD Ryzen AI 300 Series processors (up to 12 CPU cores), upgradeable DDR5 memory up to 96GB, 61Wh battery, and the modular expansion card system. Available as pre-built or DIY Edition.
- Framework Laptop 16
- Framework Laptop 12 A compact 12.2-inch convertible laptop with 360-degree hinge and stylus support, built with MIL-STD-810 durability standards. Powered by 13th Gen Intel Core i3/i5 processors with upgradeable DDR5 memory up to 48GB and M.2 2230 NVMe SSD up to 2TB. Available in five colorways.
- Framework Expansion Cards Modular port expansion modules allowing users to customize I/O on Framework laptops and desktops. Available in USB-C (multiple generations), USB-A, HDMI, DisplayPort, MicroSD, SD, Ethernet (2.5Gbit and 10Gbit), Audio, and Storage (250GB/1TB) variants in multiple colors.
- Framework Mainboards Modular replacement and upgrade motherboards for Framework laptops and desktops, available in variants supporting Intel Core (13th Gen, Ultra Series 1, Ultra Series 3), AMD Ryzen (7040 Series, AI 300 Series, AI Max 300 Series), and DeepComputing RISC-V processors.
Quantifiable outcome
- Framework Laptop 13 Pro achieves over 20 hours of Netflix 4K streaming battery life, outpacing Apple's 14-inch M5 Pro MacBook Pro
- +3 more outcomes
Companies that use Framework
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Framework technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Framework partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Canonical (Ubuntu)coreFramework Laptop 13 Pro became the first Ubuntu-certified system from a modular laptop maker. Canonical provides Ubuntu certification and development hardware seeding. Framework is positioned as 'the MacBook Pro for Linux users' with Ubuntu pre-loaded and certified out of the box.
- ADATA (XPG)coreSupplier of PCIe Gen 5 SSDs (XPG MARS 970) enabling Framework to offer better performance at lower costs. ADATA offered favorable pricing during memory market volatility allowing Framework to upgrade customers from 500GB to 1TB storage at reduced prices.
- Western DigitalcorePrimary SSD supplier for Framework products including SN7100, SN850X, SN770M, and SN740 drives across various product lines.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Framework competitors and assessment
Company assessmentDirect peers
- Tuxedo Computers: Tuxedo Computers is a German manufacturer of Linux-optimized laptops and desktops. It directly competes with Framework in the Linux-premium and developer-laptop category, particularly in the European market where Framework also operates.
- System76: System76 is a US-based PC vendor specializing in Linux-first laptops and desktops (Pop!_OS, Thelio). It is a direct competitor to Framework, targeting overlapping developer and Linux-user segments with comparable modularity and repairability messaging.
- Star Labs: Star Labs is a UK-based maker of small-form-factor Linux laptops (StarLite, StarBook) with comparable target market to Framework's ultra-portable offerings. Competes in the same developer/Linux enthusiast segment with a focus on portability.
Emerging players
- Purism: Purism makes privacy- and security-focused Linux laptops (Librem 14) and phones, sharing Framework's focus on user rights and open hardware/firmware. Smaller scale and narrower product portfolio, but with overlapping values-driven customer base.
Broad incumbents
- Apple: Apple's MacBook line is the primary premium-laptop competitor Framework is winning share from (over one-third of Laptop 13 Pro buyers are MacBook Pro replacements). A broad incumbent with massive R&D, brand, and ecosystem advantages.
- Lenovo: Lenovo's ThinkPad line competes directly in the business and developer laptop market, and Lenovo's T14/T16 received 10/10 iFixit repairability scores partly in response to Framework's industry influence. A broad incumbent with global scale and enterprise distribution.
- Dell: Dell's XPS and Latitude lines compete in the premium consumer and enterprise laptop segments. A broad incumbent with global retail distribution and enterprise support infrastructure that Framework lacks.
- HP: HP's EliteBook and Spectre lines compete in the premium business and consumer laptop market. A broad incumbent with massive R&D, distribution, and corporate IT relationships that Framework would need to displace to scale enterprise sales.
- ASUS: ASUS's Zenbook and ROG lines compete in the premium consumer and gaming laptop segments—Framework Laptop 16 is positioned against ASUS ROG in particular. A broad incumbent with deep component supply-chain relationships.
Others
- iFixit: iFixit is the leading right-to-repair advocacy and repair-parts ecosystem company. While not a direct hardware competitor, it shares Framework's customer base, mission alignment, and repairability scoring standards, and has driven industry spillover (10/10 scores for Lenovo) in response to Framework's influence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Framework social profiles
Digital presenceFramework financial estimates
Financial estimateRevenue estimate
Valuation estimate
Framework leadership team
Management profileNumber of profiles
Profiles1 record
Framework funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Framework M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Framework
What does Framework do?
Framework designs, manufactures, and sells modular, repairable, and upgradeable consumer electronics including laptops (Laptop 12, 13, 13 Pro, 16) and desktops (Framework Desktop). All products are built around swappable components — mainboards, expansion cards, memory, storage, batteries, and input modules — sold direct-to-consumer through frame.work in both DIY and pre-built configurations.
Is Framework a public or private company?
Framework is a private company. It is classified as venture growth investor backed and is currently operating.
When was Framework founded?
Framework was founded in 2020. It employs 101 to 250 people.
Where is Framework based?
Framework is headquartered in San Francisco, United States, in the North America region.
How does Framework make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are marketplace Parts & Accessories and business Volume Orders.
Who are Framework's main competitors?
Direct peers on record are Tuxedo Computers, System76 and Star Labs. Purism is listed as an emerging player. Broad incumbents are Apple, Lenovo, Dell, HP and ASUS. iFixit is listed as an others.
Does Framework have an API?
No public API is recorded for Framework.
What industry is Framework in?
Framework's product category is Consumer Electronics. Its primary akta.pro industry code is HDACAAAF, Consumer Laptops (Mainstream & Premium), with a secondary code of HDACAAAA, Consumer Desktops (Home & Family PCs). Its NAICS code is 33411 and its SIC code is 3670.