iFixit
iFixit operates a free repair knowledge platform hosting 139,684+ step-by-step guides for 47,000+ products, monetizing through parts and tools e-commerce, manufacturer consulting, and a Pro wholesale network serving DIY consumers, repair shops, and OEMs globally.
- Company typePrivate
- Founded2003
- HeadquartersSan Luis Obispo, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What iFixit does
iFixit is a private, community-driven repair knowledge platform founded in 2003 by Kyle Wiens in San Luis Obispo, California. The company operates a free, publicly accessible library of 139,684+ step-by-step repair guides covering 47,000+ products across phones, laptops, game consoles, tablets, appliances, cameras, medical devices, and vehicles, contributed by a community of 245,675+ solutions authors who have collectively facilitated an estimated 100M+ successful repairs. The platform also publishes independent teardowns and a proprietary 0-10 Repairability Scoring System that has been adopted as a reference by consumers, press, and regulators. Technology infrastructure centers on the user-generated repair guide database, an e-commerce store for parts and precision tools (backed by a Lifetime Guarantee), a Pro wholesale program serving repair shops and institutional buyers, and, since December 2025, an AI-powered diagnostic assistant called FixBot delivered through iOS and Android mobile apps.
iFixit monetizes through multiple revenue streams: direct e-commerce sales of replacement parts and tools (including $79.95 Pro Tech and $299.95 Repair Business toolkits), wholesale parts distribution to professional repair shops and enterprise IT, OEM parts-reselling arrangements with manufacturers (Google, Microsoft, Valve, Samsung, Fairphone, Motorola, Framework, HP), paid repairability consulting to manufacturers during product design, and a freemium app subscription introduced with FixBot. The company also operates iFixit EDU, a university partnership program with 100+ institutions, and iFixit Foundation, a nonprofit launched in 2025 to extend repair education into schools and government. Distribution spans direct e-commerce shipping to the US, UK, Canada, Australia, and the EU, plus retail placement at Best Buy, Home Depot, Ace Hardware, Micro Center, Walmart, MediaMarkt, and others.
Strategic positioning centers on the Right to Repair movement: iFixit is an active advocacy partner with PIRG, Repair.org, and EFF, and benefits from regulatory tailwinds including seven U.S. state laws passed 2022-2024 and EU Ecodesign battery regulations effective February 2027. Notable manufacturer engagements include the Lenovo ThinkPad T14 Gen 7 (which achieved a 10/10 iFixit score after design-phase collaboration), Google's multi-year genuine Pixel parts partnership, Microsoft's official Surface and Xbox repair hub status, and Valve's Steam Deck and Steam Controller partnerships. The company is bootstrapped and self-sustaining, with no disclosed funding rounds or institutional investors.
iFixit firmographics
Firmographics- Name
- iFixit
- Legal name
- iFixit
- Website
- https://ifixit.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- iFixit operates a free repair knowledge platform hosting 139,684+ step-by-step guides for 47,000+ products, monetizing through parts and tools e-commerce, manufacturer consulting, and a Pro wholesale network serving DIY consumers, repair shops, and OEMs globally.
- Ownership category
- akta.pro rank
Where iFixit is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iFixit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Parts and Tools E-commerce: iFixit sells replacement parts (batteries, screens, cables, etc.) and precision repair tools through its online store, backed by a Lifetime Guarantee. Revenue is generated through individual part/tool sales and Fix Kits bundling multiple components for specific repairs.
- Repair App Subscriptions: The iFixit repair app (launched December 2025) offers free basic access with AI-powered FixBot assistance, and paid plans for advanced features including extended functionality.
- Professional Wholesale and B2B Services: iFixit provides exclusive wholesale pricing for repair shops, schools, government organizations, and enterprise IT through its Pro network. This includes parts, tools, and resources.
- Manufacturer Consulting: iFixit provides paid repairability consulting to manufacturers, including design feedback, repairability assessments, and workshops. Also creates repair manuals as a service for brands.
- Parts Reselling for Manufacturers: iFixit resells genuine parts from manufacturers (Google, Samsung, Motorola, Valve, etc.) through its e-commerce platform, providing a distribution channel for OEMs to reach DIY consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to 139,684+ repair guides and community Answers Forum |
| Freemium | Monthly | iFixit Repair App with FixBot AI - Free tier |
| Subscription | Monthly | iFixit Repair App with FixBot AI - Paid tier |
| One time/ perpetual license | Pay-as-you-go | Pro Tech Toolkit - $79.95 |
| One time/ perpetual license | Pay-as-you-go | Repair Business Toolkit - $299.95 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
iFixit product offering
Product offeringCore offering
iFixit provides a free, community-authored library of over 139,000 step-by-step repair guides covering 47,000+ products, paired with an e-commerce store selling replacement parts and precision tools backed by a Lifetime Guarantee, and an AI-powered diagnostic assistant called FixBot. The company also operates the iFixit Pro wholesale network serving professional repair shops, manufacturers, and educational institutions, plus paid repairability consulting for OEMs.
Product overview
iFixit is a repair platform built around a freely accessible database of over 139,000 step-by-step repair guides covering 47,000+ devices across categories including phones, laptops, tablets, game consoles, appliances, cameras, medical devices, vehicles, and more. The platform combines this community-authored content with an e-commerce store selling precision tools and replacement parts (backed by a Lifetime Guarantee), a professional Pro/Wholesale network for repair businesses, and AI-powered assistance through FixBot and a mobile app. iFixit conducts and publishes independent teardowns and repairability scores, offers education programs through iFixit EDU with 100+ university partners, and actively advocates for right-to-repair legislation. The company partners with manufacturers including Google, Lenovo, Microsoft, Valve, Samsung, Fairphone, Motorola, and HP to distribute genuine parts, improve product design for repairability, and make repair information widely accessible.
Differentiator
Problem solved
Functional benefit
Brands
- FixBot: AI-powered repair assistant and diagnostic tool launched in December 2025
- iFixit EDU
- iFixit Foundation
Products and services
- iFixit Mobile Repair App with FixBot AI A mobile application for iOS and Android that provides step-by-step repair guides, and embeds FixBot, an AI-powered assistant that interprets user-submitted images, text, and voice to diagnose device issues and recommend repair procedures using iFixit's content library.
- Pro Tech Toolkit A precision driver toolkit sold at $79.95 with a Lifetime Guarantee, designed for smartphone, computer, and consumer electronics repair work and commonly referenced as the baseline toolkit referenced across iFixit's repair guides.
- Repair Business Toolkit An expanded toolkit priced at $299.95 with a Lifetime Guarantee, intended for professional repair operations and businesses that require a comprehensive set of precision tools for high-volume device repair.
- Fix Kits (bundled replacement parts) Pre-curated bundles of replacement parts (batteries, screens, cables) paired with the required tools for specific device repairs, designed to provide a single-box solution for common iPhone, smartphone, and consumer electronics repairs.
- iFixit Pro Wholesale Program A B2B wholesale pricing and procurement program providing repair shops, school districts, government agencies, and enterprise IT customers with volume pricing, dedicated account support, and access to OEM-authorized parts through iFixit's manufacturer partnerships.
- iFixit Repairability Consulting (Solutions) A paid consulting service in which iFixit provides manufacturers with repairability assessments, design feedback, and OEM parts distribution support, engaged by brands such as Google, Lenovo, Microsoft, HP, and Valve to extend product lifecycles and improve repair scores.
Quantifiable outcome
- 100M+ successful repairs facilitated through iFixit guides and community
- +3 more outcomes
Companies that use iFixit
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
iFixit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
iFixit partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- LenovoflagshipLenovo consulted with iFixit's Solutions team to redesign the ThinkPad T14 Gen 7 for maximum repairability. The laptop achieved a perfect 10/10 repairability score from iFixit. Partnership includes repairability workshops and ongoing design collaboration.
- MicrosoftcoreOfficial repair hub providing guides, tools, and spare parts for Microsoft Surface and Xbox devices. iFixit manufactures tools to Microsoft's specifications for distribution to independent repair shops. Partnership supports Microsoft's sustainability commitment to carbon-negative and zero waste by 2030.
- SamsungcoreiFixit sells Samsung Galaxy parts and provides repair guides for Samsung devices. Partnership expanded in 2024 despite iFixit ending formal partnership in 2024 due to parts availability concerns. Galaxy S26 Ultra received 5/10 repairability score in March 2026.
- ValvecoreiFixit serves as official repair partner for Valve Steam Deck and Valve Index. Provides premium tools and official Valve parts through combined kits. Free step-by-step guides for Steam Deck and Valve Index repairs.
- GoogleflagshipPartnership to sell genuine Google Pixel parts through iFixit's e-commerce platform. Includes repair guides for Pixel 2 through Pixel 6 Pro and future models. iFixit provides genuine replacement batteries, displays, cameras, and complete Fix Kits. Google provides software tools for fingerprint sensor calibration free of charge. Collaboration ongoing for over 5 years to improve Pixel repairability.
- FairphonecoreRepairability pioneer Fairphone collaborates with iFixit for repair guides and parts. Fairbuds XL wireless headphones received perfect 10/10 repairability score from iFixit in May 2026.
- MotorolacoreiFixit sells Motorola parts and provides repair guides for Motorola devices through their e-commerce platform.
- PatagoniaminorJoint creation of repair guides to support Patagonia's lifetime warranty repairs and Worn Wear campaign. Guides hosted on iFixit.com.
- Back MarketminorRefurbished tech marketplace partnership to promote longer smartphone lifespans and circular economy initiatives. Joint effort to extend device use from 2.5 to 5 years and support 10-year software updates.
- LogitechminorLogitech products covered by iFixit repair guides and parts.
- FrameworkcoreFramework Computer, known for ultra-repairable laptops, partners with iFixit. Their Laptop 13 Pro received high marks, and iFixit scores are credited with pushing the broader PC industry toward better repairability.
- Micron/CrucialminorMicron/Crucial memory products covered by iFixit repair guides.
- PIRG (U.S. Public Interest Research Group)coreLeading advocacy organization in the Right to Repair movement. iFixit works alongside PIRG on legislative efforts and consumer protection campaigns. PIRG estimates broad Right to Repair legislation could save US farmers $4.2 billion annually.
- Repair.orgcoreNon-profit organization coordinating Right to Repair advocacy efforts. iFixit works with Repair.org on policy initiatives.
- EFF (Electronic Frontier Foundation)minorDigital rights organization collaborating on Right to Repair advocacy, particularly regarding 3D printing legislation and cybersecurity concerns.
- 100+ University PartnerscoreiFixit EDU program partners with over 100 colleges and universities to train next-generation technical writers and fixers. Includes Cal Poly San Luis Obispo, Stanford, MIT, University of Michigan, and many others.
- Retail PartnersminorBest Buy, Home Depot, Ace Hardware, Micro Center, MediaMarkt, Walmart, Bauhaus, Clas Ohlson, Datart, Elkjop, Kjell and Company, Notebooksbilliger provide physical retail distribution for iFixit tools worldwide.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
iFixit competitors and assessment
Company assessmentDirect peers
- Back Market: Back Market is a refurbished electronics marketplace that, like iFixit, targets the circular economy and longer device lifespans. The two companies have a documented partnership, and Back Market's model of extending smartphone lifespans from 2.5 to 5 years aligns directly with iFixit's repair-driven value proposition.
- uBreakiFix (Asurion): uBreakiFix, owned by Asurion, is the largest U.S. professional device repair chain and shares iFixit's mission of enabling consumer device repair. It targets a different buyer (drop-off service vs. DIY parts) but operates in the same device repair ecosystem that iFixit enables through its Pro wholesale network.
- CPR Cell Phone Repair: CPR Cell Phone Repair is a franchised professional device repair chain serving as a customer and channel partner for iFixit parts and tools. Comparable as a device repair service provider in the same ecosystem, with a focus on smartphone, tablet, and computer repair.
Broad incumbents
- Geek Squad (Best Buy): Best Buy's Geek Squad is a large, established retail-anchored repair and installation service that competes for the same end-user repair demand. As a broad incumbent, it offers overlapping capabilities (device repair, support) but as part of a much wider electronics retail portfolio rather than a specialized repair focus.
- Allstate Protection Plans (formerly SquareTrade): Allstate Protection Plans (acquired from SquareTrade) provides device protection plans and repair services at scale. It is a broad incumbent in the device protection and repair space, offering overlapping capabilities with iFixit's professional repair network but as part of a much larger insurance-backed portfolio.
Emerging players
- Fairphone: Fairphone is a European modular smartphone manufacturer that partners with iFixit for repair guides and parts distribution. It is a focused emerging player in the repairable device category, with its Fairbuds XL receiving a 10/10 iFixit repairability score, representing the same repairability-first philosophy iFixit champions.
- Framework Computer: Framework Computer is a modular, repairable laptop manufacturer that partners with iFixit for guides and parts. It is a focused emerging player whose product philosophy (user-upgradeable, repairable hardware) directly aligns with iFixit's repairability advocacy and content platform.
Others
- The Restart Project: The Restart Project is a UK-based charity that runs community repair events and advocates for Right to Repair. It is an ecosystem participant with a similar repair advocacy mission, though it focuses on community events rather than e-commerce or content platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
iFixit social profiles
Digital presenceiFixit financial estimates
Financial estimateRevenue estimate
Valuation estimate
iFixit leadership team
Management profileNumber of profiles
Profiles1 record
iFixit subsidiaries and ownership
Company hierarchySubsidiaries2 records
iFixit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iFixit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iFixit
What does iFixit do?
iFixit provides a free, community-authored library of over 139,000 step-by-step repair guides covering 47,000+ products, paired with an e-commerce store selling replacement parts and precision tools backed by a Lifetime Guarantee, and an AI-powered diagnostic assistant called FixBot. The company also operates the iFixit Pro wholesale network serving professional repair shops, manufacturers, and educational institutions, plus paid repairability consulting for OEMs.
Is iFixit a public or private company?
iFixit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iFixit founded?
iFixit was founded in 2003. It employs 251 to 500 people.
Where is iFixit based?
iFixit is headquartered in San Luis Obispo, United States, in the North America region.
How does iFixit make money?
Five revenue lines are on record. Parts and Tools E-commerce is the primary driver. The others are repair App Subscriptions, professional Wholesale and B2B Services, manufacturer Consulting and parts Reselling for Manufacturers.
Who are iFixit's main competitors?
Direct peers on record are Back Market, uBreakiFix (Asurion) and CPR Cell Phone Repair. Broad incumbents are Geek Squad (Best Buy) and Allstate Protection Plans (formerly SquareTrade). Emerging players are Fairphone and Framework Computer. The Restart Project is listed as an others.
Does iFixit have an API?
No public API is recorded for iFixit.