BlastPoint
- Company typePrivate
- Founded2017
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
BlastPoint firmographics
Firmographics- Name
- BlastPoint
- Legal name
- BlastPoint
- Website
- https://blastpoint.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
BlastPoint industry classification
Industry- Product category
- Customer Intelligence Analytics
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where BlastPoint is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BlastPoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: AI-driven customer intelligence platform subscription providing predictive insights, data enrichment, and automated engagement tools. Pricing is quote-based, with enterprise sales motion indicating tiered or customized pricing based on customer size and scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS platform with customized pricing based on organization size and use case |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
BlastPoint product offering
Product offeringCore offering
BlastPoint sells an AI-driven customer intelligence SaaS platform that ingests and unifies customer data from enterprise systems (CRMs, ERPs, billing, marketing platforms) via API and SFTP, enriches it with proprietary and third-party demographic, housing, and psychographic data, and applies custom machine learning models to produce daily, household-level predictive insights such as propensity to enroll, churn risk, delinquency, and CSAT. The platform is sold in industry-specific configurations for Utilities, Credit Unions, and Banks, and ships with four standalone public benchmarking tools (CU Scorecard, Banking Scorecard, EE Savings Benchmark, PressurePoint) that score thousands of U.S. institutions.
Product overview
BlastPoint is an AI-driven customer intelligence platform that helps utilities and financial institutions transform data into actionable insights. The core offering is the BlastPoint AI Customer Intelligence Platform, which provides data centralization, enrichment, and AI-powered predictive modeling capabilities. The platform is organized around three industry-specific solution tracks: Utilities Solutions, Credit Unions Solutions, and Banks Solutions, each tailored to the unique regulatory and operational requirements of regulated industries. Additional offerings include the Credit Union Scorecard, Banking Scorecard, EE Savings Benchmark, and PressurePoint benchmarking platforms, which serve as analytical tools for industry benchmarking and competitive intelligence. The platform supports enterprise integrations via API and SFTP with utility ERPs, financial CRMs, and marketing platforms.
Differentiator
Problem solved
Functional benefit
Brands
- CU Scorecard: A free, interactive benchmarking tool developed by BlastPoint to help credit unions understand how they compare across national and state-level industry trends using official NCUA data from 4,800+ federally insured credit unions.
- EE Savings Benchmark
- PressurePoint
- Banking Scorecard
Products and services
- BlastPoint AI Customer Intelligence Platform
Quantifiable outcome
- 3x increase in energy efficiency engagement among low and moderate income customers
- +13 more outcomes
Companies that use BlastPoint
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
BlastPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature13 records
BlastPoint partnerships and signals
Strategic signalScale indicators22 records
Recent moves6 records
Expansion highlights5 records
BlastPoint competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Data Cloud / Marketing Cloud): Cloud CRM and marketing platform with growing AI-driven customer-data and personalization capabilities. BlastPoint competes for the same enterprise CRM/intelligence budgets but lacks the breadth of a full CRM; conversely, BlastPoint's vertical specialization in utilities/financial services is a meaningful differentiator.
- Adobe (Real-Time CDP / Experience Platform): Adobe's Real-Time CDP and Experience Platform provide customer data unification and personalization across enterprise marketing. Comparable in offering AI-driven audience targeting; BlastPoint's auditability, household-level daily scoring, and regulated-industry focus differentiate it.
- EXL (EXL Service): Large analytics and operations services firm with deep utilities and financial-services verticals. Competes for the same analytics budgets; broader service mix but less specialized in predictive household-level targeting than BlastPoint.
- Zeta Global: AI-powered marketing and customer experience platform combining consumer data, predictive analytics, and activation. Overlaps in predictive AI personalization and omnichannel activation; broader horizontal footprint versus BlastPoint's regulated-vertical focus.
Direct peers
- Twilio Segment: Customer data platform for collecting, unifying, and routing customer data into downstream tools. Closely comparable to BlastPoint's data centralization layer; differ in that BlastPoint layers predictive household-level modeling and vertical-specific activation on top.
- ActionIQ: Enterprise customer data platform with composable CDP architecture serving marketing and customer experience use cases. Directly overlaps with BlastPoint's data unification and audience activation, though BlastPoint emphasizes regulated-industry predictive modeling.
- Personetics: AI-driven personalization platform for banks and credit unions focused on engagement, retention, and financial well-being. Direct competitor within BlastPoint's credit-union vertical with similar predictive analytics and engagement use cases.
- Optimove: Customer-led marketing platform with AI-driven segmentation, journey orchestration, and predictive modeling. Comparable in delivering predictive, household-level insights for engagement; BlastPoint targets regulated industries whereas Optimove spans consumer brands.
- Treasury Data (Treasure Data): Enterprise CDP with AI capabilities for customer data unification and analytics. Comparable data centralization and AI-layer functionality; BlastPoint differentiates via household-level prediction and verticalized packaging for utilities and financial services.
- BlueConic: Pure-play customer data platform offering unified profiles, predictive scoring, and activation. Smaller-scale CDP competitor serving similar enterprise use cases; BlastPoint's regulated-industry specialization and daily household-level scoring differentiate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BlastPoint social profiles
Digital presenceBlastPoint compliance and trust
Trust signalCompliance1 record
BlastPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlastPoint leadership team
Management profileNumber of profiles
Profiles4 records
BlastPoint funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlastPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlastPoint
What does BlastPoint do?
BlastPoint sells an AI-driven customer intelligence SaaS platform that ingests and unifies customer data from enterprise systems (CRMs, ERPs, billing, marketing platforms) via API and SFTP, enriches it with proprietary and third-party demographic, housing, and psychographic data, and applies custom machine learning models to produce daily, household-level predictive insights such as propensity to enroll, churn risk, delinquency, and CSAT. The platform is sold in industry-specific configurations for Utilities, Credit Unions, and Banks, and ships with four standalone public benchmarking tools (CU Scorecard, Banking Scorecard, EE Savings Benchmark, PressurePoint) that score thousands of U.S. institutions.
Is BlastPoint a public or private company?
BlastPoint is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlastPoint founded?
BlastPoint was founded in 2017. It employs 101 to 250 people.
Where is BlastPoint based?
BlastPoint is headquartered in Pittsburgh, United States, in the North America region.
How does BlastPoint make money?
One revenue line is on record: saaS Platform Subscription.
Who are BlastPoint's main competitors?
Broad incumbents on record are Salesforce (Data Cloud / Marketing Cloud), Adobe (Real-Time CDP / Experience Platform), EXL (EXL Service) and Zeta Global. Direct peers are Twilio Segment, ActionIQ, Personetics, Optimove, Treasury Data (Treasure Data) and BlueConic.
Does BlastPoint have an API?
Yes. BlastPoint offers API-based integrations for enterprise connections. The platform provides data exchange via SFTP for reliable data flow into and out of the BlastPoint Platform. Implementation timelines are as low as 30 days, with seamless connection to utility ERPs, financial CRMs, and marketing platforms. Developer documentation is at blastpoint.com/contact.
What industry is BlastPoint in?
BlastPoint's product category is Customer Intelligence Analytics. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 5132 and its SIC code is 7372.