ActionIQ
ActionIQ was a B2C enterprise Customer Data Platform offering a composable, zero-copy architecture that queries customer data in place within enterprise warehouses. Acquired by Uniphore in December 2024, it is now rebranded as the 'CDP Agent' within Uniphore's Business AI Cloud.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ActionIQ does
ActionIQ was a B2C enterprise Customer Data Platform (CDP) founded in 2014 by Tasso Argyros and Nitay Joffe, headquartered in New York with operations in Palo Alto. The company's core product was a composable, zero-copy CDP that queries customer data in place within enterprise data warehouses — Snowflake, Databricks, and BigQuery — without duplicating or migrating it, addressing fragmented customer data, governance overhead, and lengthy implementation timelines common with legacy CDPs. The platform served large B2C enterprises across retail, entertainment, and technology, with named customers including PetSmart, Warner Music Group, Skechers, and HP Inc.
The company generated revenue through opaque, quote-based multi-year enterprise SaaS subscriptions supplemented by professional services for implementation, distributed exclusively through a direct enterprise field sales motion. In December 2024, ActionIQ was acquired by Uniphore Technologies alongside Infoworks, ending its status as an independent company; the product was rebranded as 'CDP Agent' within Uniphore's Marketing AI suite and now operates as the Data Layer of Uniphore's Business AI Cloud platform.
Post-acquisition, the product participates in Uniphore's broader go-to-market targeting Fortune 500 enterprises across 2,000+ global companies, supported by analyst validation including Gartner Magic Quadrant Leader (2026, upgraded from Visionary), Forrester Wave Leader (2024), and IDC MarketScape Leader. The original founders departed following the acquisition, and the product's standalone metrics are no longer publicly reported.
ActionIQ firmographics
Firmographics- Name
- ActionIQ
- Legal name
- ActionIQ
- Website
- https://actioniq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- ActionIQ was a B2C enterprise Customer Data Platform offering a composable, zero-copy architecture that queries customer data in place within enterprise warehouses. Acquired by Uniphore in December 2024, it is now rebranded as the 'CDP Agent' within Uniphore's Business AI Cloud.
- Ownership category
- akta.pro rank
ActionIQ industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where ActionIQ is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ActionIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Enterprise software subscription model for the composable CDP platform. Pricing is opaque and quote-based, with implementation requiring months of professional services engagement.
- Platform Integration Services: Implementation and integration services as part of the broader Uniphore Business AI Cloud deployment for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise-only, no public pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ActionIQ product offering
Product offeringCore offering
ActionIQ provides a composable, zero-copy Customer Data Platform that queries customer data in place within enterprise data warehouses (Snowflake, Databricks, BigQuery) without duplicating it. Following Uniphore's acquisition in December 2024, the product is now sold as "CDP Agent" within Uniphore's Marketing AI suite, enabling AI-driven customer experience orchestration for B2C enterprises.
Product overview
ActionIQ operates as a composable Customer Data Platform (CDP) that has been integrated into Uniphore's Business AI Cloud following its acquisition in December 2024. The product, now rebranded as the 'CDP Agent,' features a zero-copy architecture that queries customer data directly within enterprise data warehouses (Snowflake, Databricks, BigQuery) without duplicating it. This composable approach is part of Uniphore's comprehensive end-to-end Enterprise AI platform delivering the industry's first Zero Data AI, enabling AI-driven customer experiences across the enterprise through the Data Layer component of Uniphore's Business AI Cloud architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- CDP Agent (formerly ActionIQ Composable Customer Data Platform) A composable, zero-copy Customer Data Platform that queries customer data in place within enterprise data warehouses like Snowflake, Databricks, and BigQuery without duplicating it. Designed for B2C enterprises seeking unified customer data with AI-powered activation. Now integrated as part of Uniphore's Marketing AI suite.
- Zero Data AI Cloud Uniphore's comprehensive end-to-end Enterprise AI platform that combines ActionIQ's composable customer data platform with AI expertise to deliver the industry's first Zero Data AI, enabling businesses to orchestrate AI-driven customer experiences across the enterprise.
Quantifiable outcome
- Gartner Magic Quadrant Leader placement for CDPs in 2026, upgraded from prior Visionary position
Companies that use ActionIQ
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ActionIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
ActionIQ partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RackspacecoreRackspace and Uniphore announced a strategic partnership to define a new category of infrastructure to agents architecture accelerating enterprise AI adoption.
- CognizantcoreCognizant and Uniphore partnered to deliver smarter, domain-specific AI for the enterprise, with Cognizant providing implementation and consulting services.
- KPMGcoreKPMG entered a strategic relationship with Uniphore to build AI agents powered by industry-specific small language models.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ActionIQ competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): Segment is one of the largest customer data platforms, offering customer data collection, unification, and activation across marketing and product channels. It is directly comparable to ActionIQ as a CDP serving B2C enterprises with API-first data pipelines and downstream activation.
- mParticle: mParticle is a B2C-focused customer data platform that unifies mobile, web, and offline data and routes it to downstream marketing and analytics tools. It competes head-to-head with ActionIQ for enterprise B2C CDP deals.
- Tealium: Tealium provides a real-time customer data platform and tag management solution for B2C enterprises, with a focus on data governance and downstream activation. It is a like-for-like alternative to ActionIQ for large enterprises.
- Treasure Data: Treasure Data is an enterprise CDP built on a cloud data platform that unifies customer data and activates it for marketing and CX use cases. It overlaps closely with ActionIQ in target customer, architecture philosophy, and B2C enterprise focus.
- RudderStack: RudderStack is a warehouse-native customer data platform that collects, transforms, and routes customer data without duplicating it into a separate store. It shares ActionIQ's composable, zero-copy architectural philosophy and competes for the same enterprise B2C segment.
Broad incumbents
- Salesforce Data Cloud: Salesforce Data Cloud (formerly Salesforce CDP) is a CDP capability within the Salesforce Customer 360 platform, serving large enterprises with deep CRM integration. It competes with ActionIQ as part of a much broader CX cloud portfolio.
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Cloud, providing enterprise customer data unification and activation. It competes with ActionIQ for B2C enterprise marketing use cases but is sold as part of Adobe's broader CX platform.
- Oracle Unity CDP: Oracle Unity is the CDP offering within Oracle's CX and advertising applications, serving large enterprises with existing Oracle footprints. It is comparable to ActionIQ as a B2C enterprise CDP but bundled into a much larger Oracle software portfolio.
- SAP Customer Data Platform: SAP Customer Data Platform is a CDP capability within SAP's CX suite, targeting large enterprises with existing SAP implementations. It competes with ActionIQ for enterprise B2C customer data unification but is part of a broader enterprise software portfolio.
Emerging players
- Hightouch: Hightouch is a warehouse-native reverse ETL and customer data activation platform that syncs data from the data warehouse into downstream tools. It overlaps ActionIQ on the warehouse-native activation layer but focuses more on reverse ETL than full CDP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ActionIQ social profiles
Digital presenceActionIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionIQ leadership team
Management profileNumber of profiles
Profiles11 records
ActionIQ funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionIQ
What does ActionIQ do?
ActionIQ provides a composable, zero-copy Customer Data Platform that queries customer data in place within enterprise data warehouses (Snowflake, Databricks, BigQuery) without duplicating it. Following Uniphore's acquisition in December 2024, the product is now sold as "CDP Agent" within Uniphore's Marketing AI suite, enabling AI-driven customer experience orchestration for B2C enterprises.
Is ActionIQ a public or private company?
ActionIQ is a private company. It is classified as corporate owned and is currently acquired.
When was ActionIQ founded?
ActionIQ was founded in 2014. It employs 51 to 100 people.
Where is ActionIQ based?
ActionIQ is headquartered in New York, United States, in the North America region.
How does ActionIQ make money?
Two revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are platform Integration Services.
Who are ActionIQ's main competitors?
Direct peers on record are Segment (Twilio), mParticle, Tealium, Treasure Data and RudderStack. Broad incumbents are Salesforce Data Cloud, Adobe Real-Time CDP, Oracle Unity CDP and SAP Customer Data Platform. Hightouch is listed as an emerging player.
Does ActionIQ have an API?
No public API is recorded for ActionIQ.
What industry is ActionIQ in?
ActionIQ's product category is Customer Data Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.