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TraceLink

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uuid00000m3

Namestring
TraceLink
Legal namestring
TraceLink Inc.
Websiteurl
tracelink.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

TraceLink is a privately-held SaaS company founded in 2009 and headquartered in Boston, Massachusetts, that operates a multienterprise digital network platform connecting life sciences and healthcare supply chain participants. The company serves pharmaceutical manufacturers, biotech firms, contract manufacturers (CMOs), wholesale distributors, third-party logistics providers (3PLs), healthcare providers, and retail pharmacies, addressing fragmented supply chain communications, serialization compliance (DSCSA, EU FMD), and digital transformation requirements across 128 countries. Its flagship OPUS (Orchestration Platform for Universal Solutions) platform is a cloud-native, no-code/low-code architecture built on a distributed data mesh, supporting multiple integration protocols (HTTPS, SFTP, AS2) and data formats (X12, EDIFACT, IDoc, CSV). The network connects 310,000+ authenticated trading partners and 339,000+ active network links, processing approximately 300,000 files per day and managing 9 billion EPCIS transactions.

The company's product portfolio spans the MINT (Multienterprise Information Network Tower) integration platform with B2N Integrate-Once architecture, POET (Process Orchestration for Empowered Teams) for workflow design, and Serialization solutions including SNM, SNX, and SOM modules. In 2025-2026, TraceLink introduced OPUS Agents (no-code autonomous AI agents with role-based permissions and GxP compliance), the Mozart AI Experience conversational interface, and the Agentic Orchestration platform with Artificial Expert Intelligence layer. Revenue is generated through subscription-based SaaS pricing tied to partner counts and transaction volumes, distributed via direct enterprise sales complemented by a certified implementation partner network (Genpact, NTT DATA, LTIMindtree, Amalia Technologies) and technology partners (Kinaxis, AWS, SAP). The company has raised approximately $234M in disclosed funding across rounds through 2018 from institutional investors including Goldman Sachs, FirstMark, F-Prime, Georgian, Volition Capital, and Vulcan Capital, with no new rounds disclosed since 2018.

TraceLink has accumulated extensive compliance and security certifications relevant to regulated industries, including ISO/IEC 27001:2022, ISO/IEC 27017:2015, SOC 1 Type II, SOC 2 Type II, ISO 9001:2015, ISO/IEC 42001:2023, and a Platinum CyberVadis rating of 993/1000. Industry recognition includes Leader designation in the IDC MarketScape Worldwide Multi-Enterprise Supply Chain Commerce Network, multiple Merit Awards for Healthcare Innovation, and the ISM Supply Chain Trailblazer Award for OPUS in 2026. Leadership is founder-led with Shabbir Dahod serving as President and CEO since inception, supported by a C-suite that includes CTO Bob Sturim, CISO Daniel Nelson, CRO Rinus Strydom, CFO Michael Mozzer, and CIO/SVP Cloud John Kordash.

Short descriptiontext

TraceLink is a private SaaS company that operates a multienterprise digital network connecting 310,000+ pharmaceutical and healthcare supply chain partners globally. Its OPUS platform enables real-time B2B integration, serialization compliance, and AI-driven agentic orchestration for pharma manufacturers, CMOs, distributors, and providers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersNorth Reading, United States
HQ citystring
North Reading
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
pharmaceutical supply chain, serialization compliance software, multienterprise orchestration, track-and-trace platform, agentic AI network
Industry2 codes
1Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features)
CodeIMALAIAJPrimaryYes
2Medication Inventory, Procurement & Supply Chain (Pharmacy)
CodeHLACAKAIPrimaryNo
NAICS code1 code
  • Computer Systems Design and Related Services54151
Product category
Pharmaceutical Supply Chain Orchestration Software
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS/Cloud Platform Subscription
TypeSubscription Recurring
Description

TraceLink operates as a SaaS platform provider with subscription-based pricing. The OPUS platform and MINT are offered as cloud-based solutions with recurring subscription fees based on partner count and transaction volume. Customers pay for network access, integration capabilities, and platform features.

tracelink.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details1 tier
1Enterprise SaaS subscription with per-partner and transaction-based pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Simple and unique pricing model based on a low per partner and transaction type fee making it possible to integrate all of your partners. Quote-based pricing requires contact with sales team.

tracelink.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 4 records shown
1OPUS (Orchestration Platform for Universal Solutions)
Description

The company's no-code development platform for agentic supply chain orchestration, enabling end-to-end digital supply chain networks with AI-powered execution capabilities.

tracelink.com
+3 more records
Core offering1 text field

TraceLink operates a SaaS digital network platform (OPUS) that connects pharmaceutical manufacturers, contract manufacturers, wholesale distributors, 3PLs, healthcare providers, and retail pharmacies for multienterprise supply chain orchestration. Its core offerings include the MINT network integration platform for real-time order-to-cash and procure-to-pay data exchange, POET for no-code process orchestration, Serialization and track-and-trace solutions for DSCSA/EU FMD compliance, and OPUS Agents for AI-driven supply chain execution. The platform serves 1,790+ customers and links 310,000+ authenticated trading partners across 128 countries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 11 values shown
  • 30-50% process acceleration
+10 more records
Product overview1 text field

TraceLink offers a unified digital network platform architecture for life sciences and healthcare supply chain orchestration. The core OPUS (Orchestration Platform for Universal Solutions) platform provides the foundational infrastructure for agentic supply chain execution, supporting over 300,000 trading partners on the world's largest Agentic Business Network. Key product modules include: MINT (Multienterprise Information Network Tower) for B2B network integration enabling real-time data exchange across order-to-cash, demand forecasting, and supply planning processes; POET (Process Orchestration for Empowered Teams) for no-code workflow orchestration across functions and companies; OPUS Agents as no-code enterprise AI agents that execute work as permissioned digital participants; Mozart AI Experience as the conversational AI interface; and Serialization solutions including SNM, SNX, and SOM for track-and-trace compliance across dozens of markets. The platform uses a B2N Integrate-Once architecture allowing single integration to connect with all network partners, and supports multiple data formats (X12, EDIFACT, IDoc, CSV) and protocols (HTTPS, SFTP, AS2). OPUS Agents and Agentic Orchestration represent the company's shift toward AI-powered autonomous supply chain execution.

Product and service6 records
1OPUS Platform (Orchestration Platform for Universal Solutions)
CategoryCore Platform
Description

Foundational cloud-native, no-code/low-code digital network platform enabling end-to-end multienterprise supply chain orchestration and agentic execution across the TraceLink network of over 300,000 trading partners. Built on distributed data mesh architecture with B2N Integrate-Once connectivity.

2Multienterprise Information Network Tower (MINT)
CategoryPartner Orchestration Network
Description

B2B network integration platform with B2N Integrate-Once architecture enabling real-time digital data exchange across order-to-cash, demand forecasting, supply planning, production tracking, and inventory management with a single integration to 100% of supply chain partners.

3Process Orchestration for Empowered Teams (POET)
CategoryProcess Orchestration
Description

No-code, low-code workflow designer for digitalizing multienterprise supply chain business processes, enabling creation and linking of workflows spanning functions, sites, and enterprises.

4TraceLink Serialization and Track-and-Trace
CategorySerialization and Compliance
Description

Comprehensive drug serialization and track-and-trace solution supporting requirements in dozens of markets, including Serial Number Manager (SNM), Serial Number Exchange (SNX), and Serialized Operations Manager (SOM) for managing high-volume serialization processes.

5OPUS Agents
CategoryAgentic AI / Autonomous Workforce
Description

No-code enterprise AI agents that execute specialized work across multienterprise supply chain processes as permissioned, role-based digital participants alongside human teams, with declarative natural language approach for purchase order approval, invoice data validation, and supply chain exception management.

6Mozart AI Experience
CategoryAI Experience / Conversational Interface
Description

AI-powered conversational workspace enabling natural language interactions for agentic supply chain innovation with guided value assessments and AI-driven insights for supply chain optimization.

Scale indicator16 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-29
Description

TraceLink partnered with LogiPharma for 2026 Playbook report analyzing pharmaceutical supply chain performance across Europe. Partnership also includes executive masterclass on agentic AI and keynote presentations at LogiPharma Europe 2026. Joint research reveals 36% of pharma supply chain leaders using AI in isolated experimental cases, with 62% citing geopolitical disruption as top concern.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-15
Description

Expanded strategic partnership to launch 'Kinaxis Network Collaboration by TraceLink,' integrating Kinaxis Maestro concurrent planning platform with real-time trading partner data from TraceLink's network of 300,000+ authenticated supply chain entities. Joint solution enables continuous, multienterprise orchestration by connecting supply-demand planning and scenario simulation with live inventory, order status, and manufacturing signals. Partnership targets life sciences supply chains with automated exception management and reduced manual spreadsheet coordination.

Strategic tierStrategicTypeStrategic or Co-development PartnerAnnounced on2025-12-11
Description

TraceLink announced support for UNICEF's Traceability and Verification System (TRVST), a global digital platform aimed at improving safety, authenticity, and traceability of medicines, vaccines, and health products. Initiative helps governments and supply partners verify products across supply chains to combat falsified and substandard medicines, particularly in regions vulnerable to these issues.

Strategic tierCoreTypeTechnology or Integration
Description

AWS serves as the cloud infrastructure provider for TraceLink's OPUS platform and AI capabilities. Listed as a technology partner on TraceLink's partner ecosystem page.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Certified implementation partner specializing in TraceLink solutions, particularly POET. Built high-impact supply chain solutions for clients including Fresenius Medical Care's track-and-trace transition to TraceLink.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Global management consulting and technology services firm listed as TraceLink partner providing implementation and consulting services for supply chain digitalization initiatives.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Global IT services provider and certified TraceLink partner contributing insights on aligning data, process, and people in life sciences supply chains for agentic AI adoption.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Global technology consulting and IT services company listed as TraceLink partner for supply chain digitalization implementations.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Life sciences IT consulting firm and TraceLink certified partner providing implementation services for pharmaceutical serialization and supply chain solutions.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Logistics and supply chain consulting firm now operating as Value Added Reseller (VAR) for TraceLink solutions, expanding AI-powered supply chain partnerships.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

E2open operates a multi-enterprise supply chain orchestration network connecting manufacturers, suppliers, distributors, and logistics providers. It is the closest direct peer to TraceLink in the multi-enterprise commerce network category, with comparable focus on real-time B2B data exchange and partner onboarding.

TypeDirect peer
Description

Kinaxis (Maestro concurrent planning) is both a TraceLink strategic partner and a competitor in adjacent supply chain planning territory. The April 2026 'Kinaxis Network Collaboration by TraceLink' joint solution directly links their capabilities, making Kinaxis a direct peer in multienterprise supply chain orchestration for life sciences.

TypeDirect peer
Description

rfXcel is a serialization and track-and-trace software provider for pharmaceutical manufacturers, wholesalers, and dispensers. It directly competes with TraceLink's core Serialization product line and addresses the same DSCSA and EU FMD compliance use cases.

TypeDirect peer
Description

Antares Vision provides serialization, track-and-trace, and inspection systems for the pharmaceutical supply chain. The company is a direct peer in life sciences serialization and increasingly in software-based supply chain visibility and orchestration.

TypeDirect peer
Description

Systech provides pharmaceutical serialization, track-and-trace, and supply chain authentication solutions. It is a direct peer to TraceLink in the DSCSA/EU FMD compliance software category, with overlapping customer base in pharma manufacturers and CMOs.

TypeBroad incumbent
Description

Blue Yonder is a large incumbent in supply chain planning, execution, and commerce. It overlaps with TraceLink's broader multienterprise orchestration ambitions, particularly for large enterprises seeking integrated planning-to-execution capabilities, though it does not specialize in life sciences serialization.

TypeBroad incumbent
Description

SAP's Business Network (formerly Ariba) is the largest B2B procurement and supply chain network. It competes broadly with TraceLink's B2N Integrate-Once value proposition for enterprises standardizing on SAP, and SAP is also a TraceLink integration partner—creating a coopetitive dynamic.

TypeBroad incumbent
Description

project44 is a leading supply chain visibility platform for real-time transportation and shipment tracking. It is a broad incumbent in the multienterprise supply chain data exchange space where TraceLink's MINT for Transportation and MINT for Logistics compete, and was a TraceLink co-presenter at LogiPharma 2026.

TypeEmerging player
Description

o9 Solutions is an AI-driven integrated planning and decision platform serving large enterprises including life sciences. It is an emerging player in supply chain planning that intersects with TraceLink's orchestration ambition, particularly around demand-supply collaboration.

TypeEmerging player
Description

FourKites is a supply chain visibility platform providing real-time shipment tracking and predictive ETA. It is an emerging player that overlaps with TraceLink's logistics and transportation modules, though it does not focus on serialization or life sciences regulatory compliance.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers11 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance8 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment13 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TraceLink

Pharmaceutical Supply Chain Orchestration Softwaretracelink.com

TraceLink is a private SaaS company that operates a multienterprise digital network connecting 310,000+ pharmaceutical and healthcare supply chain partners globally. Its OPUS platform enables real-time B2B integration, serialization compliance, and AI-driven agentic orchestration for pharma manufacturers, CMOs, distributors, and providers.

What TraceLink does

TraceLink is a privately-held SaaS company founded in 2009 and headquartered in Boston, Massachusetts, that operates a multienterprise digital network platform connecting life sciences and healthcare supply chain participants. The company serves pharmaceutical manufacturers, biotech firms, contract manufacturers (CMOs), wholesale distributors, third-party logistics providers (3PLs), healthcare providers, and retail pharmacies, addressing fragmented supply chain communications, serialization compliance (DSCSA, EU FMD), and digital transformation requirements across 128 countries. Its flagship OPUS (Orchestration Platform for Universal Solutions) platform is a cloud-native, no-code/low-code architecture built on a distributed data mesh, supporting multiple integration protocols (HTTPS, SFTP, AS2) and data formats (X12, EDIFACT, IDoc, CSV). The network connects 310,000+ authenticated trading partners and 339,000+ active network links, processing approximately 300,000 files per day and managing 9 billion EPCIS transactions.

The company's product portfolio spans the MINT (Multienterprise Information Network Tower) integration platform with B2N Integrate-Once architecture, POET (Process Orchestration for Empowered Teams) for workflow design, and Serialization solutions including SNM, SNX, and SOM modules. In 2025-2026, TraceLink introduced OPUS Agents (no-code autonomous AI agents with role-based permissions and GxP compliance), the Mozart AI Experience conversational interface, and the Agentic Orchestration platform with Artificial Expert Intelligence layer. Revenue is generated through subscription-based SaaS pricing tied to partner counts and transaction volumes, distributed via direct enterprise sales complemented by a certified implementation partner network (Genpact, NTT DATA, LTIMindtree, Amalia Technologies) and technology partners (Kinaxis, AWS, SAP). The company has raised approximately $234M in disclosed funding across rounds through 2018 from institutional investors including Goldman Sachs, FirstMark, F-Prime, Georgian, Volition Capital, and Vulcan Capital, with no new rounds disclosed since 2018.

TraceLink has accumulated extensive compliance and security certifications relevant to regulated industries, including ISO/IEC 27001:2022, ISO/IEC 27017:2015, SOC 1 Type II, SOC 2 Type II, ISO 9001:2015, ISO/IEC 42001:2023, and a Platinum CyberVadis rating of 993/1000. Industry recognition includes Leader designation in the IDC MarketScape Worldwide Multi-Enterprise Supply Chain Commerce Network, multiple Merit Awards for Healthcare Innovation, and the ISM Supply Chain Trailblazer Award for OPUS in 2026. Leadership is founder-led with Shabbir Dahod serving as President and CEO since inception, supported by a C-suite that includes CTO Bob Sturim, CISO Daniel Nelson, CRO Rinus Strydom, CFO Michael Mozzer, and CIO/SVP Cloud John Kordash.

TraceLink firmographics

Firmographics
Name
TraceLink
Legal name
TraceLink Inc.
Website
https://tracelink.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
501–1,000 employees
Short description
TraceLink is a private SaaS company that operates a multienterprise digital network connecting 310,000+ pharmaceutical and healthcare supply chain partners globally. Its OPUS platform enables real-time B2B integration, serialization compliance, and AI-driven agentic orchestration for pharma manufacturers, CMOs, distributors, and providers.
Ownership category
akta.pro rank

TraceLink industry classification

Industry
Product category
Pharmaceutical Supply Chain Orchestration Software
NAICS
Computer Systems Design and Related Services (54151)
akta.pro primary industry
Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)
akta.pro secondary industry
Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

Keywords

  • Pharmaceutical supply chain
  • Serialization compliance software
  • Multienterprise orchestration
  • Track-and-trace platform
  • Agentic AI network

Where TraceLink is headquartered

Location

Headquarters

HQ city
North Reading
HQ country
United States
HQ region
North America

Offices1 record

Markets served

TraceLink business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. SaaS/Cloud Platform Subscription: TraceLink operates as a SaaS platform provider with subscription-based pricing. The OPUS platform and MINT are offered as cloud-based solutions with recurring subscription fees based on partner count and transaction volume. Customers pay for network access, integration capabilities, and platform features.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise SaaS subscription with per-partner and transaction-based pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

TraceLink product offering

Product offering

Core offering

TraceLink operates a SaaS digital network platform (OPUS) that connects pharmaceutical manufacturers, contract manufacturers, wholesale distributors, 3PLs, healthcare providers, and retail pharmacies for multienterprise supply chain orchestration. Its core offerings include the MINT network integration platform for real-time order-to-cash and procure-to-pay data exchange, POET for no-code process orchestration, Serialization and track-and-trace solutions for DSCSA/EU FMD compliance, and OPUS Agents for AI-driven supply chain execution. The platform serves 1,790+ customers and links 310,000+ authenticated trading partners across 128 countries.

Product overview

TraceLink offers a unified digital network platform architecture for life sciences and healthcare supply chain orchestration. The core OPUS (Orchestration Platform for Universal Solutions) platform provides the foundational infrastructure for agentic supply chain execution, supporting over 300,000 trading partners on the world's largest Agentic Business Network. Key product modules include: MINT (Multienterprise Information Network Tower) for B2B network integration enabling real-time data exchange across order-to-cash, demand forecasting, and supply planning processes; POET (Process Orchestration for Empowered Teams) for no-code workflow orchestration across functions and companies; OPUS Agents as no-code enterprise AI agents that execute work as permissioned digital participants; Mozart AI Experience as the conversational AI interface; and Serialization solutions including SNM, SNX, and SOM for track-and-trace compliance across dozens of markets. The platform uses a B2N Integrate-Once architecture allowing single integration to connect with all network partners, and supports multiple data formats (X12, EDIFACT, IDoc, CSV) and protocols (HTTPS, SFTP, AS2). OPUS Agents and Agentic Orchestration represent the company's shift toward AI-powered autonomous supply chain execution.

Differentiator

Problem solved

Functional benefit

Brands

  • OPUS (Orchestration Platform for Universal Solutions): The company's no-code development platform for agentic supply chain orchestration, enabling end-to-end digital supply chain networks with AI-powered execution capabilities.
  • MINT (Multienterprise Information Network Tower)
  • POET (Process Orchestration for Empowered Teams)
  • Mozart

Products and services

  • OPUS Platform (Orchestration Platform for Universal Solutions) Foundational cloud-native, no-code/low-code digital network platform enabling end-to-end multienterprise supply chain orchestration and agentic execution across the TraceLink network of over 300,000 trading partners. Built on distributed data mesh architecture with B2N Integrate-Once connectivity.
  • Multienterprise Information Network Tower (MINT) B2B network integration platform with B2N Integrate-Once architecture enabling real-time digital data exchange across order-to-cash, demand forecasting, supply planning, production tracking, and inventory management with a single integration to 100% of supply chain partners.
  • Process Orchestration for Empowered Teams (POET) No-code, low-code workflow designer for digitalizing multienterprise supply chain business processes, enabling creation and linking of workflows spanning functions, sites, and enterprises.
  • TraceLink Serialization and Track-and-Trace Comprehensive drug serialization and track-and-trace solution supporting requirements in dozens of markets, including Serial Number Manager (SNM), Serial Number Exchange (SNX), and Serialized Operations Manager (SOM) for managing high-volume serialization processes.
  • OPUS Agents No-code enterprise AI agents that execute specialized work across multienterprise supply chain processes as permissioned, role-based digital participants alongside human teams, with declarative natural language approach for purchase order approval, invoice data validation, and supply chain exception management.
  • Mozart AI Experience AI-powered conversational workspace enabling natural language interactions for agentic supply chain innovation with guided value assessments and AI-driven insights for supply chain optimization.

Quantifiable outcome

  • 30-50% process acceleration
  • +10 more outcomes

Companies that use TraceLink

Customer profile

Named customers11 records

Segments7 records

Ideal customer profiles1 record

TraceLink technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

TraceLink partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

  • LogiPharmacoreStrategic or Co-development Partner · 29 April 2026TraceLink partnered with LogiPharma for 2026 Playbook report analyzing pharmaceutical supply chain performance across Europe. Partnership also includes executive masterclass on agentic AI and keynote presentations at LogiPharma Europe 2026. Joint research reveals 36% of pharma supply chain leaders using AI in isolated experimental cases, with 62% citing geopolitical disruption as top concern.
  • KinaxiscoreStrategic or Co-development Partner · 15 April 2026Expanded strategic partnership to launch 'Kinaxis Network Collaboration by TraceLink,' integrating Kinaxis Maestro concurrent planning platform with real-time trading partner data from TraceLink's network of 300,000+ authenticated supply chain entities. Joint solution enables continuous, multienterprise orchestration by connecting supply-demand planning and scenario simulation with live inventory, order status, and manufacturing signals. Partnership targets life sciences supply chains with automated exception management and reduced manual spreadsheet coordination.
  • UNICEFstrategicStrategic or Co-development Partner · 11 December 2025TraceLink announced support for UNICEF's Traceability and Verification System (TRVST), a global digital platform aimed at improving safety, authenticity, and traceability of medicines, vaccines, and health products. Initiative helps governments and supply partners verify products across supply chains to combat falsified and substandard medicines, particularly in regions vulnerable to these issues.
  • AWS (Amazon Web Services)coreTechnology or IntegrationAWS serves as the cloud infrastructure provider for TraceLink's OPUS platform and AI capabilities. Listed as a technology partner on TraceLink's partner ecosystem page.
  • Amalia TechnologiescoreImplementation/ SI/ Consulting PartnerCertified implementation partner specializing in TraceLink solutions, particularly POET. Built high-impact supply chain solutions for clients including Fresenius Medical Care's track-and-trace transition to TraceLink.
  • GenpactcoreImplementation/ SI/ Consulting PartnerGlobal management consulting and technology services firm listed as TraceLink partner providing implementation and consulting services for supply chain digitalization initiatives.
  • NTT DATAcoreImplementation/ SI/ Consulting PartnerGlobal IT services provider and certified TraceLink partner contributing insights on aligning data, process, and people in life sciences supply chains for agentic AI adoption.
  • LTIMindtreecoreImplementation/ SI/ Consulting PartnerGlobal technology consulting and IT services company listed as TraceLink partner for supply chain digitalization implementations.
  • NNITminorImplementation/ SI/ Consulting PartnerLife sciences IT consulting firm and TraceLink certified partner providing implementation services for pharmaceutical serialization and supply chain solutions.
  • LIDDminorChannel Partner/ Reseller/ DistributorLogistics and supply chain consulting firm now operating as Value Added Reseller (VAR) for TraceLink solutions, expanding AI-powered supply chain partnerships.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

TraceLink competitors and assessment

Company assessment

Direct peers

  • E2open: E2open operates a multi-enterprise supply chain orchestration network connecting manufacturers, suppliers, distributors, and logistics providers. It is the closest direct peer to TraceLink in the multi-enterprise commerce network category, with comparable focus on real-time B2B data exchange and partner onboarding.
  • Kinaxis: Kinaxis (Maestro concurrent planning) is both a TraceLink strategic partner and a competitor in adjacent supply chain planning territory. The April 2026 'Kinaxis Network Collaboration by TraceLink' joint solution directly links their capabilities, making Kinaxis a direct peer in multienterprise supply chain orchestration for life sciences.
  • rfXcel: rfXcel is a serialization and track-and-trace software provider for pharmaceutical manufacturers, wholesalers, and dispensers. It directly competes with TraceLink's core Serialization product line and addresses the same DSCSA and EU FMD compliance use cases.
  • Antares Vision: Antares Vision provides serialization, track-and-trace, and inspection systems for the pharmaceutical supply chain. The company is a direct peer in life sciences serialization and increasingly in software-based supply chain visibility and orchestration.
  • Systech International: Systech provides pharmaceutical serialization, track-and-trace, and supply chain authentication solutions. It is a direct peer to TraceLink in the DSCSA/EU FMD compliance software category, with overlapping customer base in pharma manufacturers and CMOs.

Broad incumbents

  • Blue Yonder: Blue Yonder is a large incumbent in supply chain planning, execution, and commerce. It overlaps with TraceLink's broader multienterprise orchestration ambitions, particularly for large enterprises seeking integrated planning-to-execution capabilities, though it does not specialize in life sciences serialization.
  • SAP Business Network (Ariba): SAP's Business Network (formerly Ariba) is the largest B2B procurement and supply chain network. It competes broadly with TraceLink's B2N Integrate-Once value proposition for enterprises standardizing on SAP, and SAP is also a TraceLink integration partner—creating a coopetitive dynamic.
  • project44: project44 is a leading supply chain visibility platform for real-time transportation and shipment tracking. It is a broad incumbent in the multienterprise supply chain data exchange space where TraceLink's MINT for Transportation and MINT for Logistics compete, and was a TraceLink co-presenter at LogiPharma 2026.

Emerging players

  • o9 Solutions: o9 Solutions is an AI-driven integrated planning and decision platform serving large enterprises including life sciences. It is an emerging player in supply chain planning that intersects with TraceLink's orchestration ambition, particularly around demand-supply collaboration.
  • FourKites: FourKites is a supply chain visibility platform providing real-time shipment tracking and predictive ETA. It is an emerging player that overlaps with TraceLink's logistics and transportation modules, though it does not focus on serialization or life sciences regulatory compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

TraceLink social profiles

Digital presence

TraceLink compliance and trust

Trust signal

Compliance8 records

TraceLink financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TraceLink leadership team

Management profile

Number of profiles

Profiles13 records

TraceLink funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TraceLink M&A and investment

M&A and investment

M&A2 records

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TraceLink

What does TraceLink do?

TraceLink operates a SaaS digital network platform (OPUS) that connects pharmaceutical manufacturers, contract manufacturers, wholesale distributors, 3PLs, healthcare providers, and retail pharmacies for multienterprise supply chain orchestration. Its core offerings include the MINT network integration platform for real-time order-to-cash and procure-to-pay data exchange, POET for no-code process orchestration, Serialization and track-and-trace solutions for DSCSA/EU FMD compliance, and OPUS Agents for AI-driven supply chain execution. The platform serves 1,790+ customers and links 310,000+ authenticated trading partners across 128 countries.

Is TraceLink a public or private company?

TraceLink is a private company. It is classified as venture growth investor backed and is currently operating.

When was TraceLink founded?

TraceLink was founded in 2009. It employs 501 to 1,000 people.

Where is TraceLink based?

TraceLink is headquartered in North Reading, United States, in the North America region.

How does TraceLink make money?

One revenue line is on record: saaS/Cloud Platform Subscription.

Who are TraceLink's main competitors?

Direct peers on record are E2open, Kinaxis, rfXcel, Antares Vision and Systech International. Broad incumbents are Blue Yonder, SAP Business Network (Ariba) and project44. Emerging players are o9 Solutions and FourKites.

Does TraceLink have an API?

No public API is recorded for TraceLink.

What industry is TraceLink in?

TraceLink's product category is Pharmaceutical Supply Chain Orchestration Software. Its primary akta.pro industry code is IMALAIAJ, Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features), with a secondary code of HLACAKAI, Medication Inventory, Procurement & Supply Chain (Pharmacy). Its NAICS code is 54151.

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PR NewswireTraceLink and Omnicell Integrate DSCSA Compliance Solution into Hospital Pharmacy OperationsTraceLink integrated its DSCSA compliance solution with Omnicell's pharmacy inventory management systems, enabling hospitals to verify serialized products and handle compliance within medication receiving workflows. The integration aims to reduce manual effort and streamline operations, with TraceLink's network linking over 315,000 entities.PR Newswire APACTraceLink and Omnicell Integrate DSCSA Compliance Solution into Hospital Pharmacy OperationsTraceLink integrated its DSCSA compliance solution with Omnicell's pharmacy inventory management systems, enabling hospitals to verify serialized products and handle compliance within medication receiving workflows. The integration aims to reduce manual effort and streamline operations without changing established workflows.Stock TitanOmnicell Integrates TraceLink Drug-Supply ComplianceTraceLink integrated its DSCSA compliance solution into Omnicell's central pharmacy inventory workflows, enabling hospitals to verify serialized products and manage compliance within medication receiving. The integration aims to reduce manual effort and streamline operations without separate compliance processes.Australian Associated PressTraceLink's No-Code, Governed OPUS Agents Can Now Perform Work on All Supply Chain Business Transactions and ProcessesTraceLink announced OPUS Agents, no-code digital teammates that perform work on supply chain transactions and processes. The agents are governed with roles, permissions, and audit logs, and can be created via natural language descriptions. The company projects productivity gains of 50-100% and revenue growth of 15-25%.Third NewsTransforming Supply Chains: Innovations in TraceLink's OPUS Agents for Enhanced OperationsTraceLink describes its OPUS Agents, customizable digital teammates built for life sciences and healthcare supply chains using no-code natural language definitions of events, actions, intents, tasks and rules. Agents can validate financial transactions, monitor production readiness, track logistics and inventory, and enforce compliance, with each action logged for audit. The article cites productivity gains of 50-100%, customer response time reductions of up to 50%, and revenue growth without proportional workforce increases, and points to FutureLink Barcelona 2026.PR Newswire APACTraceLink's No-Code, Governed OPUS Agents Can Now Perform Work on All Supply Chain Business Transactions and ProcessesTraceLink announced advancements to its OPUS Agents, enabling no-code creation of digital teammates for supply chain work. The agents operate under governance with audit logs, and the company projects 50-100% productivity gains and 30-50% customer responsiveness improvements.Tracxn2026 Funding Rounds & List of InvestorsTraceLink's funding rounds from 2012 to 2018 are listed, with amounts and post-money valuations. The rounds include Series A through Series D, with lead investors such as Volition Capital and F-Prime Capital. No specific financial figures or outcomes are disclosed.citybizTraceLink Wins Global AI Award for Agentic Supply Chain TechnologyTraceLink won a Global AI Award for its agentic supply chain technology in the AI in Supply Chain & Logistics category. The company's model embeds AI agents into business processes with human oversight, supporting 315,000 authenticated entities and hundreds of billions of transactions annually. The award highlights the shift toward agentic AI in supply chain operations.Third NewsTraceLink Receives Global AI Award for Innovative Supply Chain Model EnhancementsTraceLink, a life sciences and healthcare supply chain platform, was recognized in the Global AI Awards for its Agentic Supply Chain Operating Model, which blends human oversight with automated OPUS Agents. The model's no-code framework lets companies deploy specialized agents quickly, reducing manual tasks and speeding exception resolution. CEO Shabbir Dahod cited the award as validation of agentic AI reshaping supply chain operations.PR Newswire APACTraceLink Wins Global AI Award for Advancing the Agentic Supply Chain Operating ModelTraceLink announced on August 26, 2026 that it won a Global AI Award in the AI in Supply Chain & Logistics category for its Agentic Supply Chain Operating Model. The company says its no-code framework lets enterprises deploy thousands of specialized agents across the supply chain, linking 315,000 authenticated entities and hundreds of billions of annual transactions.