Bria
Bria is a Visual Generative AI Platform-as-a-Service providing deterministic, IP-indemnified image and video generation APIs for enterprise customers in advertising, ecommerce, media, and technology. Its proprietary FIBO foundation model and VGL structured-prompt language are trained exclusively on licensed data from 20+ premium content partners.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bria does
Bria is a Visual Generative AI Platform-as-a-Service that provides commercially-safe image and video generation and editing APIs to enterprise customers in advertising, ecommerce, media/entertainment, and technology platforms. Founded in 2020 by Dr. Yair Adato and headquartered in Tel Aviv-Yafo, Israel with a U.S. presence in New York, Bria sells deterministic visual generation infrastructure to brands, agencies, retailers, studios, and software platforms that require IP-indemnified outputs suitable for production deployment rather than experimentation.
The company's core technology is FIBO, an 8-billion-parameter deterministic visual foundation model paired with VGL (Visual GenAI Language), a structured JSON specification language that replaces natural-language prompting with explicit, disentangled parameters for objects, lighting, camera, composition, and style. FIBO is trained exclusively on licensed, rights-cleared data from more than 20 premium content partners including Getty Images, Alamy, Envato, Shutterstock, and Depositphotos, and is supplemented by a collective licensing agreement with the News/Media Alliance representing approximately 2,200 publishers. Bria layers on a three-tier safety architecture (pre-training licensed data, in-generation moderation, post-generation C2PA marking and Birth Certificate provenance), SOC 2 Type II, ISO 27001, GDPR, and EU AI Act compliance, plus contractual full IP and Privacy indemnification on Business and Enterprise tiers — a guarantee scraper-trained competitors structurally cannot offer. The platform is accessible via REST API, Python SDK, TypeScript client, Model Context Protocol server (supporting 37+ AI coding agents), and native plugins for Foundry Nuke, SideFX Houdini, Toon Boom, Adobe Photoshop, Figma, and ComfyUI.
Bria's business model is multi-tier SaaS plus consumption: a Free Trial (100 generations) feeds a Development pay-as-you-go tier ($0.02–$0.03 per image), scaling into Business and Enterprise subscriptions with volume pricing, private cloud or on-premise deployment, dedicated customer success, and customized throughput. Distribution combines direct enterprise sales, a self-serve platform at platform.bria.ai, marketplace presence on Microsoft Azure AI Foundry and NVIDIA Holoscan for Media, and a creator-side revenue-share program (Artfair) plus an Attribution Engine that pays original data owners based on output lineage. The company has raised $65 million in total funding across a $2.5M seed (April 2023), a $24M Series A (February 2024), and a $40M Series B (March 2025 led by Red Dot Capital, with a Bright Pixel Capital extension in September 2025), and disclosed 300%+ annual recurring revenue growth in its 2026 company overview.
Bria firmographics
Firmographics- Name
- Bria
- Legal name
- Bria Artificial Intelligence Ltd.
- Website
- https://bria.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bria is a Visual Generative AI Platform-as-a-Service providing deterministic, IP-indemnified image and video generation APIs for enterprise customers in advertising, ecommerce, media, and technology. Its proprietary FIBO foundation model and VGL structured-prompt language are trained exclusively on licensed data from 20+ premium content partners.
- Ownership category
- akta.pro rank
Bria industry classification
Industry- Product category
- Generative AI / Visual AI Platform
- NAICS
- Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Look Development, Shading & Lighting (Animation) (MPAHACAI), VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation) (MPADAHAJ), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)
Keywords
Where Bria is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bria business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- API usage-based pricing (Development plan): Pay-as-you-go consumption pricing per API call: $0.03/image for Fibo and Fibo Edit, $0.02/image for Fibo Lite, $0.02/call for structured prompt generation, $0.018/image for background removal and product cutout, $0.0033/sec for video background removal, $0.02/sec for video resolution increase. Throughput: 60 actions/minute on prioritized queue.
- Business and Enterprise subscription tiers: Volume-based recurring contracts for Business (150 actions/minute, full IP & Privacy indemnity, premium support, dedicated customer success) and Enterprise (private cloud or on-prem hosting, customized throughput/latency, copyrightability report, premium security). Recurring with custom pricing.
- Free Trial / Freemium acquisition layer: 100 free generations across all API services to drive developer activation and self-service conversion; trial includes ComfyUI nodes and self-service fine-tuning access.
- Marketplace & ecosystem distribution: Text-to-image models distributed through Azure AI Foundry Model catalog (Microsoft) and showcased on NVIDIA Holoscan for Media infrastructure; revenue generated via cloud marketplace consumption and partner channel referral.
- Licensing royalties via attribution engine: Revenue-share system that compensates original data owners (publishers, photographers, rights holders) for use of their content in Bria's enterprise AI products; distribution based on degree publishers' content is used in outputs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial — 100 free generations, basic services, 10 actions/min |
| Usage-based | Pay-as-you-go | Development — Pay-as-you-go, 60 actions/min, standard indemnification |
| Subscription | Annual | Business — Volume pricing, 150 actions/min, full IP & Privacy indemnity |
| Subscription | Multi-year contract | Enterprise — Private hosting (on-prem or private cloud), custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Bria product offering
Product offeringCore offering
Bria provides a Visual Platform-as-a-Service (Visual PaaS) that lets enterprises generate, edit, and localize images and videos at scale via REST APIs, SDKs, and a web application. Its core engine is the FIBO family of deterministic visual foundation models trained on 100% licensed data and conditioned on VGL (Visual Generative Language), a structured JSON specification that gives pixel-level control over objects, lighting, camera, and style.
Product overview
Bria is a Visual Generative AI Platform-as-a-Service sold as a unified platform-plus-modules architecture. The core Visual PaaS powers all other Bria products and shares a single visual language (VGL) and the FIBO model family across the stack. On top of the platform sit ready-made products (Bria Create web app, Product Shots for ecommerce, Tailored Generation for custom models, Artfair by Bria for artists, Ads Generation for marketing campaigns) and a comprehensive set of API products (Image Generation via FIBO, Image Editing, Product Shot Editing with Automotive Endpoints, Video Editing including Streaming Background Removal). The platform also exposes infrastructure for AI agent integration through the Bria MCP Server, the Bria Skill for coding agents, and native creative-tool plugins (Nuke, Houdini, Toon Boom, Photoshop, Figma, ComfyUI). Enterprise safety is delivered through licensed-data training, C2PA marking, an attribution/birth-certificate provenance layer, full IP indemnification, and SOC 2 Type II / ISO 27001 / GDPR / EU AI Act compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Artfair by Bria: Artist program and sub-brand operated by Bria at artfair.bria.ai, supporting artists who train AI on their own work.
- FIBO
Products and services
- Bria Visual PaaS The core platform-as-a-service layer that underpins all Bria products, exposing the visual engine, media suite, ads & catalog tooling, and tailored generation capabilities that all speak VGL on shared infrastructure.
- Bria Create
Quantifiable outcome
- 10x output with 70%+ cost reduction
- +8 more outcomes
Companies that use Bria
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
Bria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability12 records
Feature10 records
Bria partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights8 records
Bria competitors and assessment
Company assessmentBroad incumbents
- Adobe (Firefly & Sensei): Adobe's Firefly family and Creative Cloud integrations are the closest broad-incumbent comparison: both target commercially-safe visual generation for creative professionals, both emphasize IP indemnification and both ship native plugins into Photoshop, Illustrator and Express — exactly the workflow surface Bria targets.
- OpenAI (DALL-E / Sora): OpenAI's image and video generation APIs compete with Bria across developer and enterprise use cases, are priced per-image/per-second similarly and benefit from the same Azure distribution channel. Less deterministic and less focused on licensed-data indemnification, but vastly larger model footprint.
- Google Cloud Vertex AI (Imagen / Gemini image gen): Google's Imagen on Vertex AI is a broad-incumbent visual foundation model API bundled with the broader Google Cloud AI stack. Directly comparable on enterprise image generation, indemnification and cloud-marketplace distribution — and notably powers part of Bria's own prompt-bridge stack.
- Microsoft Azure AI Foundry (incl. in-house image models): Microsoft hosts Bria's models in the Azure AI Foundry catalog but also offers competing first-party image generation models with similar indemnification and enterprise security controls. Most relevant as both a distribution partner and a potential head-to-head competitor in enterprise visual AI.
Direct peers
- Stability AI (incl. Clipdrop): Stability AI offers a competing image generation API and, via the acquired Clipdrop product, a background-removal and editing suite that Bria's own customer Elementor head-to-head tested against Bria's Eraser. Direct overlap on visual APIs, SDK distribution and enterprise IP indemnity positioning.
- Midjourney: Midjourney is a leading image generation platform with a strong creator and brand following; its API and v7/v8 models overlap with Bria's high-quality image generation use cases for marketing and creative teams, though it lacks Bria's licensed-data indemnity and structured-control architecture.
- Runway: Runway is a direct comparable in generative video (Gen-3/Gen-4) and image editing APIs, with similar enterprise pricing tiers and creative-pro tooling. Overlaps with Bria's video editing, background removal and streaming video capabilities for media and entertainment customers.
- Shutterstock: Shutterstock is both a licensed training-data partner to Bria and a direct competitor through its own AI Image Generator built on licensed content, with similar indemnification language and an enterprise API. Comparable on stock-photo-to-AI workflow and on legal-safety positioning.
- Lightricks: Lightricks operates Facetune, Photoleap and LTX Studio, offering consumer- and prosumer-facing AI image and video editing including background removal and generative fill. Comparable to Bria on image-editing APIs and on background-removal performance benchmarks.
Emerging players
- Pika Labs: Pika is an emerging generative video startup with overlapping video-editing capabilities (object removal, background replacement, restyling) and a creator-led GTM. Smaller scale than Bria and less enterprise focus, but a relevant emerging player in the same visual-AI category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Bria social profiles
Digital presenceBria compliance and trust
Trust signalCompliance5 records
Bria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bria leadership team
Management profileNumber of profiles
Profiles2 records
Bria funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bria
What does Bria do?
Bria provides a Visual Platform-as-a-Service (Visual PaaS) that lets enterprises generate, edit, and localize images and videos at scale via REST APIs, SDKs, and a web application. Its core engine is the FIBO family of deterministic visual foundation models trained on 100% licensed data and conditioned on VGL (Visual Generative Language), a structured JSON specification that gives pixel-level control over objects, lighting, camera, and style.
Is Bria a public or private company?
Bria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bria founded?
Bria was founded in 2020. It employs 51 to 100 people.
Where is Bria based?
Bria is headquartered in New York, United States, in the North America region.
How does Bria make money?
Five revenue lines are on record. API usage-based pricing (Development plan) is the primary driver. The others are business and Enterprise subscription tiers, free Trial / Freemium acquisition layer, marketplace & ecosystem distribution and licensing royalties via attribution engine.
Who are Bria's main competitors?
Broad incumbents on record are Adobe (Firefly & Sensei), OpenAI (DALL-E / Sora), Google Cloud Vertex AI (Imagen / Gemini image gen) and Microsoft Azure AI Foundry (incl. in-house image models). Direct peers are Stability AI (incl. Clipdrop), Midjourney, Runway, Shutterstock and Lightricks. Pika Labs is listed as an emerging player.
Does Bria have an API?
Yes. Bria offers a public REST API (v2) for image generation, image editing, product shot editing, video editing, and ads generation. By default, v2 endpoints process requests asynchronously, returning a request_id and status_url that must be polled until completion; sync:true is available for simple integrations. Authentication via static API token or OAuth 2.0 bearer token. Rate limits vary by plan (10 actions/min on Free Trial, 60 on Development, 150 on Business, customized on Enterprise). Webhook delivery is supported with HMAC-SHA256 signed payloads. A Python SDK (bria-client with sync/async clients) and TypeScript client are provided. MCP server is available at https://mcp.prod.bria-api.com/mcp for AI agent integration. A WebSocket-based streaming API (Streaming Background Removal) supports ~24 FPS real-time throughput. Free trial includes 100 free generations with full platform access. Developer documentation is at docs.bria.ai.
What industry is Bria in?
Bria's product category is Generative AI / Visual AI Platform. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of MPAHACAI, Look Development, Shading & Lighting (Animation). Its NAICS code is 5132 and its SIC code is 7370.