Bria

What Bria does

Bria is a Visual Generative AI Platform-as-a-Service that provides commercially-safe image and video generation and editing APIs to enterprise customers in advertising, ecommerce, media/entertainment, and technology platforms. Founded in 2020 by Dr. Yair Adato and headquartered in Tel Aviv-Yafo, Israel with a U.S. presence in New York, Bria sells deterministic visual generation infrastructure to brands, agencies, retailers, studios, and software platforms that require IP-indemnified outputs suitable for production deployment rather than experimentation.

The company's core technology is FIBO, an 8-billion-parameter deterministic visual foundation model paired with VGL (Visual GenAI Language), a structured JSON specification language that replaces natural-language prompting with explicit, disentangled parameters for objects, lighting, camera, composition, and style. FIBO is trained exclusively on licensed, rights-cleared data from more than 20 premium content partners including Getty Images, Alamy, Envato, Shutterstock, and Depositphotos, and is supplemented by a collective licensing agreement with the News/Media Alliance representing approximately 2,200 publishers. Bria layers on a three-tier safety architecture (pre-training licensed data, in-generation moderation, post-generation C2PA marking and Birth Certificate provenance), SOC 2 Type II, ISO 27001, GDPR, and EU AI Act compliance, plus contractual full IP and Privacy indemnification on Business and Enterprise tiers — a guarantee scraper-trained competitors structurally cannot offer. The platform is accessible via REST API, Python SDK, TypeScript client, Model Context Protocol server (supporting 37+ AI coding agents), and native plugins for Foundry Nuke, SideFX Houdini, Toon Boom, Adobe Photoshop, Figma, and ComfyUI.

Bria's business model is multi-tier SaaS plus consumption: a Free Trial (100 generations) feeds a Development pay-as-you-go tier ($0.02–$0.03 per image), scaling into Business and Enterprise subscriptions with volume pricing, private cloud or on-premise deployment, dedicated customer success, and customized throughput. Distribution combines direct enterprise sales, a self-serve platform at platform.bria.ai, marketplace presence on Microsoft Azure AI Foundry and NVIDIA Holoscan for Media, and a creator-side revenue-share program (Artfair) plus an Attribution Engine that pays original data owners based on output lineage. The company has raised $65 million in total funding across a $2.5M seed (April 2023), a $24M Series A (February 2024), and a $40M Series B (March 2025 led by Red Dot Capital, with a Bright Pixel Capital extension in September 2025), and disclosed 300%+ annual recurring revenue growth in its 2026 company overview.

Name

Bria

Legal name

Bria Artificial Intelligence Ltd.

Website

https://bria.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Bria is a Visual Generative AI Platform-as-a-Service providing deterministic, IP-indemnified image and video generation APIs for enterprise customers in advertising, ecommerce, media, and technology. Its proprietary FIBO foundation model and VGL structured-prompt language are trained exclusively on licensed data from 20+ premium content partners.

Ownership category

akta.pro rank

Product category

Generative AI / Visual AI Platform

NAICS

Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industries

Look Development, Shading & Lighting (Animation) (MPAHACAI), VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation) (MPADAHAJ), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

Keywords

• Visual generative AI
• AI image generation
• AI image editing API
• Visual platform-as-a-service
• Enterprise AI video tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. API usage-based pricing (Development plan): Pay-as-you-go consumption pricing per API call: $0.03/image for Fibo and Fibo Edit, $0.02/image for Fibo Lite, $0.02/call for structured prompt generation, $0.018/image for background removal and product cutout, $0.0033/sec for video background removal, $0.02/sec for video resolution increase. Throughput: 60 actions/minute on prioritized queue.
2. Business and Enterprise subscription tiers: Volume-based recurring contracts for Business (150 actions/minute, full IP & Privacy indemnity, premium support, dedicated customer success) and Enterprise (private cloud or on-prem hosting, customized throughput/latency, copyrightability report, premium security). Recurring with custom pricing.
3. Free Trial / Freemium acquisition layer: 100 free generations across all API services to drive developer activation and self-service conversion; trial includes ComfyUI nodes and self-service fine-tuning access.
4. Marketplace & ecosystem distribution: Text-to-image models distributed through Azure AI Foundry Model catalog (Microsoft) and showcased on NVIDIA Holoscan for Media infrastructure; revenue generated via cloud marketplace consumption and partner channel referral.
5. Licensing royalties via attribution engine: Revenue-share system that compensates original data owners (publishers, photographers, rights holders) for use of their content in Bria's enterprise AI products; distribution based on degree publishers' content is used in outputs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bria provides a Visual Platform-as-a-Service (Visual PaaS) that lets enterprises generate, edit, and localize images and videos at scale via REST APIs, SDKs, and a web application. Its core engine is the FIBO family of deterministic visual foundation models trained on 100% licensed data and conditioned on VGL (Visual Generative Language), a structured JSON specification that gives pixel-level control over objects, lighting, camera, and style.

Product overview

Bria is a Visual Generative AI Platform-as-a-Service sold as a unified platform-plus-modules architecture. The core Visual PaaS powers all other Bria products and shares a single visual language (VGL) and the FIBO model family across the stack. On top of the platform sit ready-made products (Bria Create web app, Product Shots for ecommerce, Tailored Generation for custom models, Artfair by Bria for artists, Ads Generation for marketing campaigns) and a comprehensive set of API products (Image Generation via FIBO, Image Editing, Product Shot Editing with Automotive Endpoints, Video Editing including Streaming Background Removal). The platform also exposes infrastructure for AI agent integration through the Bria MCP Server, the Bria Skill for coding agents, and native creative-tool plugins (Nuke, Houdini, Toon Boom, Photoshop, Figma, ComfyUI). Enterprise safety is delivered through licensed-data training, C2PA marking, an attribution/birth-certificate provenance layer, full IP indemnification, and SOC 2 Type II / ISO 27001 / GDPR / EU AI Act compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Artfair by Bria: Artist program and sub-brand operated by Bria at artfair.bria.ai, supporting artists who train AI on their own work.
• FIBO

Products and services

• Bria Visual PaaS The core platform-as-a-service layer that underpins all Bria products, exposing the visual engine, media suite, ads & catalog tooling, and tailored generation capabilities that all speak VGL on shared infrastructure.
• Bria Create

Quantifiable outcome

• 10x output with 70%+ cost reduction
• +8 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability12 records

Feature10 records

Scale indicators12 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Adobe (Firefly & Sensei): Adobe's Firefly family and Creative Cloud integrations are the closest broad-incumbent comparison: both target commercially-safe visual generation for creative professionals, both emphasize IP indemnification and both ship native plugins into Photoshop, Illustrator and Express — exactly the workflow surface Bria targets.
• OpenAI (DALL-E / Sora): OpenAI's image and video generation APIs compete with Bria across developer and enterprise use cases, are priced per-image/per-second similarly and benefit from the same Azure distribution channel. Less deterministic and less focused on licensed-data indemnification, but vastly larger model footprint.
• Google Cloud Vertex AI (Imagen / Gemini image gen): Google's Imagen on Vertex AI is a broad-incumbent visual foundation model API bundled with the broader Google Cloud AI stack. Directly comparable on enterprise image generation, indemnification and cloud-marketplace distribution — and notably powers part of Bria's own prompt-bridge stack.
• Microsoft Azure AI Foundry (incl. in-house image models): Microsoft hosts Bria's models in the Azure AI Foundry catalog but also offers competing first-party image generation models with similar indemnification and enterprise security controls. Most relevant as both a distribution partner and a potential head-to-head competitor in enterprise visual AI.

Direct peers

• Stability AI (incl. Clipdrop): Stability AI offers a competing image generation API and, via the acquired Clipdrop product, a background-removal and editing suite that Bria's own customer Elementor head-to-head tested against Bria's Eraser. Direct overlap on visual APIs, SDK distribution and enterprise IP indemnity positioning.
• Midjourney: Midjourney is a leading image generation platform with a strong creator and brand following; its API and v7/v8 models overlap with Bria's high-quality image generation use cases for marketing and creative teams, though it lacks Bria's licensed-data indemnity and structured-control architecture.
• Runway: Runway is a direct comparable in generative video (Gen-3/Gen-4) and image editing APIs, with similar enterprise pricing tiers and creative-pro tooling. Overlaps with Bria's video editing, background removal and streaming video capabilities for media and entertainment customers.
• Shutterstock: Shutterstock is both a licensed training-data partner to Bria and a direct competitor through its own AI Image Generator built on licensed content, with similar indemnification language and an enterprise API. Comparable on stock-photo-to-AI workflow and on legal-safety positioning.
• Lightricks: Lightricks operates Facetune, Photoleap and LTX Studio, offering consumer- and prosumer-facing AI image and video editing including background removal and generative fill. Comparable to Bria on image-editing APIs and on background-removal performance benchmarks.

Emerging players

• Pika Labs: Pika is an emerging generative video startup with overlapping video-editing capabilities (object removal, background replacement, restyling) and a creator-led GTM. Smaller scale than Bria and less enterprise focus, but a relevant emerging player in the same visual-AI category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Bria-AI
• Xx.com/bria_ai_
• Facebookfacebook.com/BriaAI
• LinkedInlinkedin.com/company/briaai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bria