Augment

What Augment does

Augment Technologies, Inc. is an AI-native software company that builds "Augie," an agentic AI teammate purpose-built for supply-chain and logistics operations. The platform automates manual workflows across the order-to-cash lifecycle — quoting, booking, load building, carrier selection, track and trace, document management, appointment scheduling, and customer service — and operates natively inside customers' existing TMS, ERP, email, voice, and messaging channels rather than displacing them. Following the April 2026 acquisition of Merlin, the company extended into wholesale distribution, adding quote-to-cash, supplier-portal, and product-search modules for enterprise distributors.

The product is organized as a core AI agent (Augie) plus a suite of vertical workflow modules, a Knowledge Hub that captures institutional operational know-how and serves it contextually inside Slack, Teams, email, and TMS portals, and a Workflow Builder that lets operators configure automation from SOPs in plain English. Augment claims approximately $50 billion in aggregate freight under management and $20 billion in distributor revenue under management across enterprise customers including Penske Logistics, Armstrong Transport Group, Ewing Outdoor Supply, NFI, Hirschbach Motor Lines, Transportation One, Insco Distributing, Brooks Safety Solutions, and Reece.

The business model is enterprise SaaS with quote-based, value-based annual subscriptions priced on freight volume under management, number of workflows deployed, and customer size. Go-to-market is direct enterprise field sales supplemented by a strategic partnership with Turvo (TMS Collaboration Cloud) that embeds Augie into Turvo's broker and 3PL customer base. As of late 2025 the company had raised $110 million total ($25M seed in March 2025 led by 8VC, plus an $85M Series A in September 2025 led by Redpoint Ventures with 8VC, Autotech Ventures, Dell Technologies Capital, Shopify Ventures, and 9Yards Capital participating) and operated with 11-50 employees plus a stated plan to hire approximately 100 engineers in North America.

Name

Augment

Legal name

Augment Technologies, Inc.

Website

https://goaugment.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Augment builds Augie, an agentic AI teammate for supply-chain operators, automating quoting, booking, tracking, and institutional-knowledge workflows across freight brokerages, FTL/LTL carriers, 3PLs, and wholesale distributors via TMS, ERP, and communication integrations.

Ownership category

akta.pro rank

Product category

Supply Chain AI Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• AI logistics platform
• Supply chain automation
• Freight broker software
• Agentic AI workflows
• Logistics AI assistant

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Enterprise subscription model for access to the Augie AI platform with workflows, Knowledge Hub, and integrations. Pricing is quote-based and tailored to customer size and usage volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Augment provides an AI teammate called Augie that automates logistics and supply chain workflows for freight brokerages, FTL carriers, LTL and last mile carriers, and B2B distributors. The platform works across the order-to-cash lifecycle, handling quoting, booking, shipment tracking, document management, appointment scheduling, and customer service by integrating with existing TMS, ERP, email, voice, and messaging systems. It also offers Knowledge Hub for institutional knowledge management and a Workflow Builder for custom automation configured from SOPs in plain English.

Product overview

Augment is an AI productivity platform for supply chain built around its flagship AI teammate 'Augie.' The platform follows a platform-plus-modules architecture, combining a core AI agent with specialized workflow modules (Load Building, Carrier Selection, Track & Trace, Document Management, Appointment Scheduling, Customer Service), additional capabilities (Knowledge Hub for institutional knowledge retrieval, Workflow Builder for custom automation), and sector-specific solutions for freight brokerages, FTL carriers, LTL & last mile carriers, and B2B distributors. The April 2026 acquisition of Merlin expanded Augie's reach into wholesale distribution. Augie operates across the order-to-cash lifecycle, integrating with ERP, email, voice, messaging, and TMS systems. The company reports $50B aggregate freight under management, $20B distributor revenue under management, and $110M total funding raised.

Differentiator

Problem solved

Functional benefit

Brands

• Augie: AI teammate platform for logistics operations that automates quoting, booking, updates, and track-and-trace workflows for freight brokers, carriers, shippers, and distributors.

Products and services

• Augie Augie is the flagship AI teammate for supply chain that handles daily workflows including quoting, booking, shipment tracking, and updates for freight brokerages, FTL carriers, LTL and last mile carriers, and B2B distributors. It works continuously, integrates across ERP, email, voice, and messaging channels, and adapts to each organization's workflows through natural language.
• Knowledge Hub Knowledge Hub is a freight-native knowledge management system that captures operational know-how and institutional knowledge from scattered sources such as emails, spreadsheets, and disconnected systems, and delivers context-aware answers to logistics operators at the point of decision across TMS workflows, portals, email, and collaboration tools like Slack and Teams.

Quantifiable outcome

• 30-40% productivity gains in logistics operations
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Penske LogisticscoreTechnology or Integration · 1 January 2026Penske deployed Augment's AI platform following a successful six-month pilot. The platform validates approximately 600,000 loads and delivers 30-40% productivity gains by automating routine manual processes and improving carrier dispatcher follow-up workflows. AI autonomously contacts carriers via call, email, or text when shipment status updates are unavailable.
• TurvocoreStrategic or Co-development Partner · 1 October 2025Strategic partnership to deliver AI-powered end-to-end supply chain orchestration. The collaboration integrates Augment's AI capabilities with Turvo's Collaboration Cloud platform to enhance efficiency and resilience across global supply chains, enabling automation, predictive disruption management, and real-time optimization.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FourKites: FourKites is a supply chain visibility and predictive ETA platform serving shippers, brokers, and carriers with AI-driven track-and-trace. It directly overlaps Augment's track-and-trace and shipment monitoring workflows for the same logistics enterprise customer base.
• Project44: Project44 provides a supply chain visibility platform with deep TMS integrations and multimodal tracking for shippers, carriers, and 3PLs. It competes head-to-head with Augment's real-time visibility and TMS-embedded workflow automation for the same Fortune 500 logistics buyers.
• Turvo: Turvo offers a Collaboration Cloud TMS for brokers, carriers, and shippers, and is both a strategic partner and a competitive risk: it is the system of record into which Augie embeds, but Turvo could also build native AI agents that compete directly with Augie.
• Stord: Stord is an AI-powered supply chain platform combining warehousing, transportation, and software for brands and distributors. It targets the same B2B distribution and shipper customer base that Augment's Merlin acquisition now serves.
• Flexport: Flexport is a digital freight forwarder and logistics platform that has invested heavily in AI tooling for quote, book, and track workflows. It competes with Augment on the freight broker and shipper side, particularly for cross-border and international shipping workflows.
• MercuryGate: MercuryGate provides a TMS for shippers, brokers, and 3PLs, including carrier selection, rating, and visibility. It competes with Augment at the TMS layer for 3PLs and freight brokerages and is a potential integration partner that could also build native agentic AI.

Broad incumbents

• Blue Yonder: Blue Yonder (a Panasonic company) is a large end-to-end supply chain software suite spanning planning, execution, and transportation management. It is a broad incumbent that overlaps with Augment's order-to-cash vision and could bundle native AI agents into its TMS and ERP offerings.
• Kinaxis: Kinaxis offers a concurrent supply chain planning platform used by large manufacturers and distributors, with growing AI/agent capabilities. It is a broad incumbent in the same supply chain software category that Augment's distribution vertical targets.
• Uber Freight: Uber Freight operates a managed transportation platform serving shippers with AI-powered matching, pricing, and visibility. It is a broad incumbent that overlaps with Augment's freight broker and carrier workflows and is actively building AI tooling in the same space.
• o9 Solutions: o9 Solutions is an AI-powered integrated business planning platform for supply chain, with strong distribution and CPG customer overlap. It is a broad incumbent in supply chain planning and decision intelligence, competing for the same enterprise buyer budget as Augment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/augment-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augment