BLUETTI

What BLUETTI does

BLUETTI is a privately held clean energy storage company founded in 2013 and headquartered in Shenzhen, China, operating under parent entity Shenzhen PowerOak Newener Co., Ltd. The company designs, manufactures, and sells a vertically integrated portfolio built on LiFePO4 battery chemistry with proprietary Battery Management Systems, MPPT solar controllers, and bi-directional inverters. Its product surface spans portable power stations (128Wh to 3,840Wh; Elite, Premium, Apex, AC, and FridgePower lines), modular home energy storage systems (EP760, EP2000, EnergyPro 6K, EnergyPro 13K), commercial and industrial storage (ES125 liquid-cooled 125kW/257kWh system, expandable to 2,057kWh), balcony solar solutions (Balco 260, Balco 500, Balco Transfer Hub), RV energy systems (RV5), and a solar panel line from 120W to 420W. An AI-powered Energy Management System integrates with 800+ dynamic electricity tariff data sources worldwide, Alexa/Google Home/Home Assistant, and smart meters from Shelly, Everhome, and Tibber/Ostrom.

The business model is overwhelmingly direct-to-consumer hardware sales, with one-time purchases ranging from $113 for compact accessories to $7,919 for whole-home backup systems, supported by frequent 20-55% promotional discounts tied to Prime Day, Memorial Day, and other seasonal events. Distribution combines DTC e-commerce on bluetti.com and Amazon with regional storefronts, Home Depot physical retail, a dropshipping partner program, an authorized dealer network, a certified installer channel, and a PAYGO financing model paired with the BLUETTI GO platform for African off-grid markets. The company serves an explicitly fragmented customer base across four primary segments: outdoor enthusiasts and RV owners, residential homeowners seeking backup and time-of-use optimization, European apartment dwellers needing balcony solar, and African off-grid communities. Commercial and industrial buyers (factories, hospitals, hotels) are addressed via the ES125 system. BLUETTI reports 3.5M+ users served across 120+ countries, 25+ wholly-owned regional subsidiaries, 30+ global warehouses, and 847 patents, with no disclosed institutional funding rounds beyond an aggregate ~$26M raised across five rounds since 2020.

Name

BLUETTI

Legal name

Shenzhen PowerOak Newener Co., Ltd.

Website

https://bluetti.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BLUETTI is a China-headquartered clean energy storage company selling LiFePO4 portable power stations, modular home battery systems, C&I storage, and balcony solar solutions to consumers, homeowners, businesses, and off-grid communities across 120+ countries via DTC e-commerce and 25+ regional subsidiaries.

Ownership category

akta.pro rank

Product category

Portable Power Stations and Energy Storage Systems

NAICS

Battery Manufacturing (33591), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Battery Management Systems (BMS) & Safety Controls (EUAFAAAD), EV Battery Warranty, Degradation Analytics & Lifecycle Optimization for V2G (EUAFAMAL)

Keywords

• Portable power stations
• Home energy storage
• Solar panels
• Commercial battery storage
• Balcony solar systems

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Portable Power Station Sales: One-time hardware sales of portable power stations ranging from compact 128Wh units to 3,840Wh capacity models, sold directly through official store and Amazon marketplace
2. Home Energy Storage System Sales: Whole-home battery backup systems including EP2000, EP760, EnergyPro 13K targeting residential and small business markets with modular expandable capacity
3. Commercial & Industrial Energy Storage: Large-scale C&I energy storage solutions (ES125 with 125kW/257kWh) targeting businesses, factories, hospitals, and industrial applications
4. Solar Panel Sales: Portable and fixed solar panels including PV series (120W-420W) and SORA series for charging power stations and home systems
5. PAYGO Financing (Africa): Pay-as-you-go financing model in African markets enabling installment payments for solar home systems, combined with BLUETTI GO digital distribution platform
6. Expansion Battery Sales: Expansion batteries (B500, B700, B300K, BlueCell 200) for extending power station capacity

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

BLUETTI designs, manufactures, and sells clean energy storage hardware built on LiFePO4 battery technology, including portable power stations (128Wh–3,840Wh), modular home battery backup systems (EP760, EP2000, EnergyPro 13K), balcony solar storage (Balco 260/500, Balco Transfer Hub), liquid-cooled commercial & industrial storage (ES125), and PV/SORA solar panels. The company sells directly to consumers via bluetti.com and Amazon, through Home Depot retail, certified installer and dealer networks, and regional subsidiaries across 25+ countries, with PAYGO financing in African markets.

Product overview

BLUETTI offers a comprehensive portfolio of clean energy solutions comprising portable power stations, home energy storage systems (ESS), commercial and industrial energy storage, balcony solar systems, and solar panels. The product lineup includes portable power stations ranging from 128 Wh (Elite 10 Mini) to 3,200 Wh (Elite 320), with the Elite series representing premium portable solutions and the Premium series targeting professional/emergency use. The Balco Series provides balcony solar storage solutions with AI-powered energy management, including Balco 260, Balco 500, and Balco Transfer Hub. Home energy storage is addressed through systems like EP2000 (up to 51.6 kWh), EP760 (up to 19.8 kWh), and EnergyPro 13K (up to 19.2 kWh). The ES125 serves commercial and industrial markets with 125 kW/257 kWh capacity. RV-specific solutions include the RV5 all-in-one energy system. Solar panels span from 120W to 420W with both standard PV and SORA series options. Expansion batteries (B500, B700, B300K) and accessories (Chargers, Hubs, Handsfree carrying systems) round out the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Balco Series: Balcony solar storage solutions including Balco 260, Balco 500, and Balco Transfer Hub for residential solar energy independence
• Elite Series
• Premium Series
• FridgePower
• ES Series
• EP Series
• RV Series
• SORA Series

Products and services

• Elite 10 Mini Ultra-compact 128Wh portable power station with 200W steady/400W surge output, six ports, solar charging support up to 100W, and UPS backup mode for travel and emergency use.
• Elite 30 V2 Compact 288Wh portable power station with 600W continuous output (1,500W surge), 10ms UPS switching, dual USB-C ports, and lightweight 4.26 kg design for portable power needs.
• Elite 100 V2 Portable power station with 1,024Wh capacity, 1,800W AC output (2,700W lifting power), 11 ports, and approximately 70-minute fast recharge capability; available in Bio-Based edition with recycled waste and agricultural byproducts, ISCC PLUS certified.
• Elite 200 V2 Portable power station with 2,073.6Wh capacity, nine output ports, up to 2,600W steady power and 5,200W surge output for versatile power needs.
• Elite 300 World's smallest 3kWh portable power station (Frost & Sullivan certified) with 3,014.4Wh LiFePO4 capacity, 2,400W continuous output (4,800W power lifting mode), 10ms UPS switchover, and 11 output ports. Targets RV owners and home backup users.
• Elite 320 High-capacity rolling power station with 3,200Wh capacity and 1,800W output (3,600W lifting power), featuring telescopic handle, wheels, and 10ms UPS for home backup, outdoor activities, and off-grid use.
• Elite 400 Rolling power station with 3,840Wh LiFePO4 capacity, 2,600W output (3,900W surge), built-in wheels and telescopic handle for mobile home backup use.
• Apex 300 High-capacity portable power station with 2,764.8Wh capacity, 3,840W total output, expandable to over 5kWh with B300K expansion battery. Suitable for RVs, off-grid homes, or whole-home backup power.
• AC70 768Wh portable power station with 1,000W inverter, 2,000W power lifting mode, LiFePO4 battery with over 3,000 charging cycles, and app connectivity.
• AC200L 2,048Wh portable power station with 2,400W output, 11 output ports, supporting ultra-fast recharging reaching 80% charge in 45 minutes.
• Premium 200 V2 High-capacity portable power station for critical operations and emergency response with advanced AI-powered BMS for 24/7 protection and reliable mobile power.
• FridgePower World's first ultra-slim refrigerator backup battery with 2,016Wh capacity, 1,800W output, 75mm profile, 10ms UPS switchover, expandable to 8,064Wh with BlueCell 200 batteries. Designed specifically to keep refrigerators running for at least 20 hours during power outages.
• Balco 260 Entry-to-mid-tier balcony solar storage with 2.56kWh LFP battery, expandable to 15kWh, 2,400W max solar input, 4 MPPTs, 1,200W AC output (2,300W AC bypass). IP65 rated, AI-powered EMS for energy optimization. Targeted at European apartment dwellers and renters.
• Balco 500 Advanced all-in-one balcony solar plus home storage with 5.02kWh LFP battery, 4,360W max solar input, 3,680W AC output, scalable to 11kW/15kWh via parallel configuration. Features AI-driven energy management and 10-year warranty.
• Balco Transfer Hub World's first grid-connected controller for portable power stations enabling conversion of existing power stations into balcony solar systems. Delivers up to 800W to home grid, with 1,000W AC input and 2,300W AC bypass output. Compatible with BLUETTI and third-party power stations.
• EP760 Modular energy storage with 7,600W output, 9,000W PV input, expandable from 4.96kWh to 19.8kWh with up to four B500 batteries. Features <10ms switchover, IP65 rating, Wi-Fi/Bluetooth connectivity for smart app control.
• EP2000 Modular whole-home energy storage with 20kW AC output, 30kW PV input, 14.7-51.6kWh expandable capacity (up to 154.8kWh with 3 parallel units). Supports AC coupling, DC coupling, and both simultaneously. VDE-certified, 98% inverter efficiency, 10-year warranty.
• EnergyPro 13K (EP13K) Next-generation whole-home battery backup with 13.2kW continuous output, modular 9.6-19.2kWh capacity, 22kW solar input via 4 independent MPPT channels. Includes AT1 smart distribution panel and automatic transfer switch for seamless grid-to-battery transition.
• EnergyPro 6K Residential energy storage system for whole-home backup with modular design and high capacity options.
• ES125 Liquid-cooled commercial and industrial energy storage system with 125kW power and 257kWh capacity per unit, expandable to 2,057kWh. All-in-one cabinet combining battery, PCS, BMS, and EMS. Targets peak shaving, capacity expansion, backup power, and VPP integration.
• RV5 World's first 48V high-voltage all-in-one RV energy system with 5,000W output, combining inverter, MPPT solar controller, DC output, alternator charging, and circuit protection. Supports shore power, solar (1,800W), alternator (1,200W), and generator charging with B4810 battery pack (5,120Wh, IP65, 6,000 cycles).
• PV Series Solar Panels Portable and fixed solar panels ranging from 120W to 420W with monocrystalline cell efficiency up to 23.4%, IP65 waterproof rating, and foldable designs for outdoor and home use.
• SORA Series Solar Panels Portable solar panels including SORA220 (220W) and SORA130 (130W) for compact portable solar power solutions for power stations and home systems.

Quantifiable outcome

• Up to 1,632 EUR annual electricity cost savings with Balco 260 balcony solar system
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EcoFlow: Direct competitor in portable power stations and home energy storage with comparable LiFePO4 product lines, global distribution, and DTC-led go-to-market. EcoFlow is BLUETTI's closest head-to-head rival across portable, home ESS, and balcony solar categories.
• Jackery (Hello Tech): Direct competitor in consumer portable power stations with strong outdoor enthusiast positioning and Amazon presence. Operates similar product range from compact 100Wh units to high-capacity home backup models.
• Anker Innovations (Anker SOLIX): Consumer electronics giant that has expanded into portable power stations under the SOLIX sub-brand. Competes with BLUETTI on Amazon and through similar charging/battery technology platforms.
• Goal Zero: Pioneer in portable solar power stations for outdoor and emergency use. Competes with BLUETTI in the outdoor enthusiast segment and through similar retail channels like Home Depot and REI.
• FranklinWH: Whole-home residential energy storage specialist competing directly with BLUETTI's EP760 and EnergyPro 13K in the premium modular home ESS segment.

Broad incumbents

• Tesla Energy (Powerwall, Megapack): Dominant incumbent in residential (Powerwall) and utility-scale (Megapack) energy storage. Competes with BLUETTI's home ESS (EP series, EnergyPro 13K) and C&I (ES125) offerings, though at much larger scale and with established bankability.
• Enphase Energy: Established residential energy storage and solar inverter player with IQ Battery products. Competes with BLUETTI's home ESS portfolio in markets where installer-driven AC-coupled solutions are preferred.
• Pylontech: Established Chinese battery storage manufacturer with modular lithium battery products for residential, C&I, and telecom applications. Competes with BLUETTI in residential ESS and supplies cells/packs in adjacent markets.
• Generac Power Systems: Established US home backup power incumbent (generators, PWRcell battery). Competes with BLUETTI's home backup offerings in the US market, particularly during outage-driven demand spikes.

Regional players

• Sonnen (Shell subsidiary): European residential energy storage specialist owned by Shell Energy, competing primarily with BLUETTI's EP series and Balco Series in Germany, Italy, and other DACH/Southern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluetti_inc
• YouTubeyoutube.com/@BLUETTIOfficial
• Facebookfacebook.com/bluetti.inc
• LinkedInlinkedin.com/company/bluetti-power-inc
• Instagraminstagram.com/bluetti_official/?hl=en
• TikToktiktok.com/@bluetti_official

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries16 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUETTI