Trulioo
Trulioo operates a unified digital identity verification platform (GlobalGateway) providing KYC, KYB, AML, fraud intelligence and credit risk capabilities across 195 countries for regulated enterprises in banking, crypto, payments, marketplaces and fintech.
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Trulioo does
Trulioo is a Vancouver-based digital identity verification company founded in 2011 by Stephen Ufford and Tanis Jorge, operating a unified GlobalGateway platform that aggregates more than 450 data sources across 195 countries to verify 5 billion people and 700 million business entities. The platform combines KYC Data (sub-second identity matching), KYC Documents (AI-powered document and biometric verification across 14,000+ document templates), Electronic Identification (digital ID / e-ID verification), Business Verification (Business Essentials, Business Complete, and bureau-grade Credit and Financial Insights), and Fraud Intelligence (Person Fraud plus Device Intelligence and Behavior Anomaly across 320+ signals). Underlying technology is a single API with intelligent routing, ML-based document classification and OCR across 20+ character sets, NLP-driven business-document normalization, and iBeta Level 2 certified biometrics trained on 25M+ images; the proprietary face-analysis algorithm ranked top-5 of 82 in the NIST Face Analysis Technology Evaluation.
The company serves regulated industries including banking, cryptocurrency exchanges, payments, marketplaces, online trading, remittance, and increasingly healthcare, with named enterprise customers spanning J.P. Morgan Payments, Binance, Coinbase, Kraken, Nuvei, Airwallex, EQ Bank, Metal Pay, Consensys, and Phoenix Digital Health. Revenue is generated through a mix of per-verification transaction fees and annual enterprise subscriptions with quote-based pricing, distributed via direct enterprise field sales, an API-first developer portal, and inbound inside-sales/demo flows. The company has raised approximately $472M in disclosed funding, including a $394M Series D led by TCV in June 2021 at a $1.75B valuation, employs 251-500 people, and in 2025-2026 has launched Credit Decisioning and the Digital Agent Passport (as part of Google's Agent Payments Protocol), expanded its APAC presence (64% YoY revenue growth), and added a public-company-grade CFO and additional C-suite leaders, signaling preparation for either an IPO or strategic exit.
Trulioo firmographics
Firmographics- Name
- Trulioo
- Legal name
- Trulioo
- Website
- https://trulioo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trulioo operates a unified digital identity verification platform (GlobalGateway) providing KYC, KYB, AML, fraud intelligence and credit risk capabilities across 195 countries for regulated enterprises in banking, crypto, payments, marketplaces and fintech.
- Ownership category
- akta.pro rank
Trulioo industry classification
Industry- Product category
- Identity Verification Platform
- NAICS
- Security Systems Services (except Locksmiths) (561621), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)
- akta.pro secondary industries
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI), Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), KYC/KYB Identity Verification & Onboarding (FSADALAA), Identity Verification, Proofing & KYC (IDV) (HDAEAJAI)
Keywords
Where Trulioo is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trulioo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Transaction Fees: Per-verification transaction fees based on volume of identity and business verifications processed through the platform
- Enterprise Subscriptions: Annual subscription contracts for enterprise clients requiring dedicated capacity, support, and custom configurations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Enterprise subscription with custom pricing based on verification volume and capability requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Trulioo product offering
Product offeringCore offering
Trulioo provides a global identity verification platform that combines KYC, KYB, and AML capabilities through a single API. The platform aggregates 450+ data sources across 195 countries to verify 5 billion people and 700 million business entities, with modular offerings for person verification, business verification, document and biometric authentication, and fraud intelligence.
Product overview
Trulioo offers a unified GlobalGateway platform combining person verification (KYC), business verification (KYB), and AML compliance capabilities. The platform provides modular components including KYC Data for data-driven identity matching against 450+ sources, KYC Documents for AI-powered document and biometric verification supporting 14,000+ document types, and Electronic Identification for digital ID verification. Business verification is delivered through Business Essentials (basic entity lookup), Business Complete (full ownership mapping with 10,000+ data points), and Business Credit and Financial Insights (bureau-grade credit signals). Fraud prevention is handled through Person Fraud (synthetic identity detection) and Device Intelligence and Behavior Anomaly (320+ device/behavior signals). All capabilities are accessible through a single API and no-code Workflow Studio, supporting verification of 5 billion people and 700 million business entities across 195 countries.
Differentiator
Problem solved
Functional benefit
Brands
- GlobalGateway: Global identity verification platform unifying person and business verification services
- Global Identity Platform
- Trulioo Credit Decisioning
Products and services
- GlobalGateway (Global Identity Platform)
Quantifiable outcome
- 34% surge in marketplace transactions and 21% increase in payments transactions in 2024
- +10 more outcomes
Companies that use Trulioo
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles5 records
Trulioo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature7 records
Trulioo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and flagship.
- WorldpaystrategicWorldpay is building an agentic commerce hub and partnering with Trulioo for identity verification infrastructure as part of the emerging AI-driven commerce ecosystem.
- Collabria Financial ServicescorePartnership with Canada's largest credit union credit card issuer to automate Know Your Business review process using Trulioo's identity verification and fraud detection capabilities.
- Phoenix Digital HealthcorePhoenix Digital Health uses Trulioo KYC Documents for patient identity verification at onboarding to reduce fraud, streamline access to care, and ensure compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
- Google (Agent Payments Protocol)flagshipTrulioo joined Google's Agent Payments Protocol (AP2) initiative to develop standardized framework for AI agents to initiate and complete transactions securely. Trulioo contributes its Digital Agent Passport and identity verification infrastructure to enable trustworthy agent-led transactions across 195 countries.
- TransUnioncoreTrulioo and TransUnion launched new credit risk assessment tools integrating Trulioo's identity verification with TransUnion's credit washing detection to enhance fraud prevention and credit risk detection in financial services onboarding.
- HelloFlowcoreTrulioo acquired HelloFlow, a no-code digital onboarding platform, to enhance global identity verification services and simplify client onboarding workflows. The acquisition expands Trulioo's identity platform offerings.
- MastercardstrategicTrulioo participates in joint research and thought leadership with Mastercard on synthetic business fraud and identity verification in financial services.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Trulioo competitors and assessment
Company assessmentDirect peers
- Jumio: Direct global competitor offering KYC, KYB, and AML identity verification across 200+ countries. Closely comparable in customer base (banks, fintechs, crypto, marketplaces), product breadth, and enterprise GTM motion.
- Onfido (Entrust): AI-powered identity verification platform owned by Entrust, focused on document verification and biometrics. Direct competitor in banking, fintech, and crypto segments with comparable document and biometric verification capabilities.
- Persona: Unified identity platform offering KYC, KYB, and fraud prevention with no-code workflow tools. Closely comparable product architecture and developer-first GTM; aggressive in North American fintech and crypto.
- Sumsub: All-in-one verification platform covering KYC, KYB, AML, and fraud, with strong crypto and iGaming customer concentration. Comparable in modular product structure and global coverage ambitions.
- Veriff: Identity verification platform specializing in AI-powered document and biometric verification with strong European presence. Direct competitor in regulated industries and marketplaces with similar product depth.
- Socure: US-focused identity verification and fraud platform with predictive ML models for KYC and KYB. Closely comparable technology approach (ML-driven risk scoring) and overlap in fintech and banking segments.
- ID.me: Digital identity verification network with strong government and healthcare verticals. Comparable in KYC document verification and biometric authentication; increasingly overlapping in regulated industries.
Broad incumbents
- Ekata (Mastercard): Mastercard-owned identity and risk data business providing person and business verification at global scale. Competes with Trulioo in financial services, leveraging Mastercard's distribution and data network — also a current Trulioo partner.
- Mitek Systems: Established identity verification and digital identity platform with strong US bank, fintech, and government customer base. Broader incumbent with mobile deposit heritage now competing in KYC/biometric verification.
Emerging players
- Plaid Identity Verification: Plaid's identity verification product extends its bank-connect platform into KYC onboarding. Emerging competitor in fintech and neobank segments with strong US distribution through existing Plaid integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trulioo social profiles
Digital presenceTrulioo compliance and trust
Trust signalCompliance2 records
Trulioo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trulioo leadership team
Management profileNumber of profiles
Profiles9 records
Trulioo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trulioo funding detail
Funding detailFunding overview
Funding rounds9 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trulioo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trulioo
What does Trulioo do?
Trulioo provides a global identity verification platform that combines KYC, KYB, and AML capabilities through a single API. The platform aggregates 450+ data sources across 195 countries to verify 5 billion people and 700 million business entities, with modular offerings for person verification, business verification, document and biometric authentication, and fraud intelligence.
Is Trulioo a public or private company?
Trulioo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trulioo founded?
Trulioo was founded in 2011. It employs 251 to 500 people.
Where is Trulioo based?
Trulioo is headquartered in Vancouver, Canada, in the North America region.
How does Trulioo make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are enterprise Subscriptions.
Who are Trulioo's main competitors?
Direct peers on record are Jumio, Onfido (Entrust), Persona, Sumsub, Veriff, Socure and ID.me. Broad incumbents are Ekata (Mastercard) and Mitek Systems. Plaid Identity Verification is listed as an emerging player.
Does Trulioo have an API?
Yes. Trulioo offers a unified API that provides access to its full suite of verification capabilities including KYC Data, KYC Documents, Business Verification, and Fraud Intelligence through a single token and endpoint. The API supports integration with SDKs for web, iOS, and Android, built using industry-standard OAuth protocol and mTLS security. The developer portal provides API references, guides, and recipe examples. Response times for verification results are under a second for data matching, and document verification completes in less than 5.2 seconds. Developer documentation is at developer.trulioo.com.
What industry is Trulioo in?
Trulioo's product category is Identity Verification Platform. Its primary akta.pro industry code is FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics), with a secondary code of BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC). Its NAICS code is 561621.