Greenberg Traurig
- Company typePrivate
- Founded1967
- HeadquartersAlbany, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Greenberg Traurig does
Greenberg Traurig is a privately held global law firm founded in 1967 in Miami, Florida and headquartered at One Vanderbilt Avenue, New York. Operating as Greenberg Traurig, LLP under a limited liability partnership structure, the firm fields more than 3,100 attorneys and legal professionals across 51 offices in 15 countries, with attorneys admitted to practice in 80+ jurisdictions and fluency in 60+ languages. Its core offering is comprehensive legal counsel across practice areas including Corporate, M&A, Litigation, Real Estate, Tax, Finance, and Government Law & Policy, supplemented by specialized task forces such as the Tariff Task Force, the Trump Executive Order Hub, and thought-leadership initiatives like Big Law Redefined.
The firm serves a diverse client base spanning Fortune 500 multinationals, PE sponsors and their portfolio companies, innovative startups, and federal/state government entities, with named mandates ranging from VeloBank's acquisition of Citi Handlowy's consumer business and Samsung Electronics' $175M Series E investment in Element Biosciences, to the State of North Dakota and PDVSA. Pricing is not publicly disclosed but follows standard professional-services models (hourly, flat fee, contingency, or alternative fee arrangements). GTM is sales-led and relationship-driven, with client acquisition through referrals, attorney reputation, industry recognition, and thought-leadership content rather than transactional marketing channels.
The firm's technology stack is conventional for the legal industry, with no proprietary AI/ML product disclosed; differentiation rests on human capital and brand rather than software. With 880+ Chambers rankings globally, 306 attorneys recognized in Chambers USA 2026, 208 in Legal 500 US 2026, and the most Best Lawyers in America listings of any firm since 2008, the firm's competitive identity is anchored in talent density, multi-jurisdictional reach, and consistent recognition across major industry rankings.
Greenberg Traurig firmographics
Firmographics- Name
- Greenberg Traurig
- Legal name
- Greenberg Traurig, LLP
- Website
- https://gtlaw.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Greenberg Traurig industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Litigation & Dispute Resolution (BPAHAAAB)
- akta.pro secondary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
Keywords
Where Greenberg Traurig is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices28 records
Markets served
Greenberg Traurig business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services: Greenberg Traurig generates revenue through providing legal counsel and representation to corporate, institutional, and individual clients across practice areas including M&A, litigation, real estate, finance, regulatory compliance, and more.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Greenberg Traurig product offering
Product offeringCore offering
Greenberg Traurig is a global law firm providing comprehensive legal services across multiple practice areas including corporate, M&A, litigation, real estate, tax, finance, regulatory compliance, and intellectual property. The firm operates 51 offices in 15 countries with more than 3,100 attorneys serving Fortune 500 corporations, innovative startups, private equity sponsors, and government entities. Legal counsel is delivered through integrated multidisciplinary teams with cross-border transaction capability and local market expertise.
Product overview
Greenberg Traurig is a global law firm offering comprehensive legal services through a platform-plus-practices model. The core offering is legal counsel across diverse practice areas including Corporate, Mergers & Acquisitions, Litigation, Real Estate, Tax, Finance, and Government Law. The firm complements its core legal services with branded initiatives such as the 'Big Law Redefined' thought leadership platform, specialized task forces like the Tariff Task Force, and community programs including the GT Alumni Network and Trump Executive Order Hub. The firm operates 51 offices worldwide with more than 3,100 attorneys.
Differentiator
Problem solved
Functional benefit
Brands
- Big Law Redefined: A firm initiative and podcast focused on redefining the traditional legal services model and client service innovation.
- GT Tariff Task Force
- GT Alumni Network
Products and services
- Greenberg Traurig Legal Services Comprehensive legal counsel across Corporate, Mergers & Acquisitions, Litigation, Real Estate, Tax, Finance, Government Law, and Regulatory practices, delivered by 3,100+ attorneys across 51 global offices for enterprise, PE, startup, and government clients.
- Tariff Task Force
Quantifiable outcome
- 306 attorneys recognized in Chambers USA 2026 Guide
- +2 more outcomes
Companies that use Greenberg Traurig
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Greenberg Traurig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenberg Traurig partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- DentonsminorDentons advised EBRD while Greenberg Traurig advised Spinneys Levant on $22 million term loan for Lebanon expansion.
- Wolf TheissminorWolf Theiss advised seller Immobel on Central Point sale while Greenberg Traurig advised Lewandpol Property buyer.
- TECOminorTECO and Greenberg Traurig are serving as Marketplace Co-Sponsors for Florida Trend's Tampa-Hillsborough County Portrait Regional Spotlight covering business development, healthcare, technology, and real estate.
- Cleary Gottlieb Steen & HamiltonminorCleary advised Cerberus while Greenberg Traurig represented VeloBank and Cerberus-affiliated funds on Citi Handlowy acquisition.
- Rymarz Zdort MarutaminorRymarz Zdort Maruta advised BHW while Greenberg Traurig represented VeloBank and Cerberus-affiliated funds.
- White & CaseminorWhite & Case reportedly advised Panattoni while Greenberg Traurig advised land seller on Bidfood's Lodz warehouse acquisition.
- White & CaseminorWorked alongside Greenberg Traurig as legal counsel for the Kayne Anderson-BKM joint venture on $1.81B portfolio acquisition.
- FIT ConsultingminorFIT Consulting is a first-time partner for Greenberg Traurig's annual cocktail reception in conjunction with SuperReturn International 2026, bringing together private equity and private credit industry leaders.
- Ministry of Finance and Public Credit (SHCP) - MexicocoreMexico office advised SHCP on establishing MXN$20 billion FAM-backed fiduciary securities program with MXN$8 billion initial issuance for educational infrastructure.
- Ministry of Foreign Affairs of DenmarkminorCo-organized a side event at CleanPower 2026 in Houston focused on U.S.-Denmark energy sector collaboration and greenfield project opportunities.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Greenberg Traurig competitors and assessment
Company assessmentDirect peers
- Dentons: The world's largest law firm by headcount and number of countries served, with a comparable global footprint and full-service model including M&A, litigation, real estate, and regulatory. Direct competitor for cross-border mandates and lateral talent.
- DLA Piper: Global law firm with comparable scale, geographic reach, and full-service practice offerings. Frequent opposing counsel on matters where Greenberg Traurig is engaged (e.g., Cerberus/VeloBank on Citi Handlowy) and a direct competitor for Fortune 500 mandates.
- Baker McKenzie: One of the longest-established global law firms with a similar international footprint and full-service model. Competes directly with Greenberg Traurig for cross-border M&A, regulatory, and disputes work across the Americas, EMEA, and Asia.
- Hogan Lovells: Major global law firm formed from the merger of Hogan & Hartson and Lovells, with comparable practice breadth (corporate, litigation, regulatory, IP) and international office footprint in the US, UK, Europe, Latin America, and Asia.
- Latham & Watkins: Elite global law firm with leading M&A, finance, and litigation practices. Direct competitor for high-end transactional and disputes work, particularly with Fortune 500 and PE sponsor clients.
- Kirkland & Ellis: Top global law firm known for private equity, M&A, and litigation. Direct competitor for the same PE sponsor relationships (e.g., LongRange Capital, Cerberus) and high-stakes transactional matters that drive GT's core revenue.
- Skadden, Arps, Slate, Meagher & Flom: Major global law firm with strong M&A, litigation, and capital markets practices. Direct competitor for large-cap M&A advisory work and complex litigation matters across the United States and internationally.
- White & Case: Global law firm with strong M&A, international arbitration, and finance practices. Frequently works alongside Greenberg Traurig on major transactions (e.g., Kayne Anderson portfolio, Bidfood Lodz warehouse) and competes for the same cross-border mandates.
- Clifford Chance: Magic Circle firm headquartered in London with global reach across the US, Europe, Middle East, and Asia. Competes directly for cross-border M&A, finance, and capital markets work involving Greenberg Traurig's international client base.
- Norton Rose Fulbright: Global law firm formed from the merger of Norton Rose and Fulbright & Jaworski, with comparable international presence and full-service offerings. Competes directly for energy, finance, and cross-border M&A matters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenberg Traurig social profiles
Digital presenceGreenberg Traurig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenberg Traurig leadership team
Management profileNumber of profiles
Profiles7 records
Greenberg Traurig funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenberg Traurig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenberg Traurig
What does Greenberg Traurig do?
Greenberg Traurig is a global law firm providing comprehensive legal services across multiple practice areas including corporate, M&A, litigation, real estate, tax, finance, regulatory compliance, and intellectual property. The firm operates 51 offices in 15 countries with more than 3,100 attorneys serving Fortune 500 corporations, innovative startups, private equity sponsors, and government entities. Legal counsel is delivered through integrated multidisciplinary teams with cross-border transaction capability and local market expertise.
Is Greenberg Traurig a public or private company?
Greenberg Traurig is a private company. It is classified as management employee owned and is currently operating.
When was Greenberg Traurig founded?
Greenberg Traurig was founded in 1967. It employs 1,001 to 5,000 people.
Where is Greenberg Traurig based?
Greenberg Traurig is headquartered in Albany, United States, in the North America region.
How does Greenberg Traurig make money?
One revenue line is on record: legal Services.
Who are Greenberg Traurig's main competitors?
Direct peers on record are Dentons, DLA Piper, Baker McKenzie, Hogan Lovells, Latham & Watkins, Kirkland & Ellis, Skadden, Arps, Slate, Meagher & Flom, White & Case, Clifford Chance and Norton Rose Fulbright.
Does Greenberg Traurig have an API?
No public API is recorded for Greenberg Traurig.
What industry is Greenberg Traurig in?
Greenberg Traurig's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAB, Litigation & Dispute Resolution, with a secondary code of BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 541110 and its SIC code is 8111.