Greenberg Traurig

What Greenberg Traurig does

Greenberg Traurig is a privately held global law firm founded in 1967 in Miami, Florida and headquartered at One Vanderbilt Avenue, New York. Operating as Greenberg Traurig, LLP under a limited liability partnership structure, the firm fields more than 3,100 attorneys and legal professionals across 51 offices in 15 countries, with attorneys admitted to practice in 80+ jurisdictions and fluency in 60+ languages. Its core offering is comprehensive legal counsel across practice areas including Corporate, M&A, Litigation, Real Estate, Tax, Finance, and Government Law & Policy, supplemented by specialized task forces such as the Tariff Task Force, the Trump Executive Order Hub, and thought-leadership initiatives like Big Law Redefined.

The firm serves a diverse client base spanning Fortune 500 multinationals, PE sponsors and their portfolio companies, innovative startups, and federal/state government entities, with named mandates ranging from VeloBank's acquisition of Citi Handlowy's consumer business and Samsung Electronics' $175M Series E investment in Element Biosciences, to the State of North Dakota and PDVSA. Pricing is not publicly disclosed but follows standard professional-services models (hourly, flat fee, contingency, or alternative fee arrangements). GTM is sales-led and relationship-driven, with client acquisition through referrals, attorney reputation, industry recognition, and thought-leadership content rather than transactional marketing channels.

The firm's technology stack is conventional for the legal industry, with no proprietary AI/ML product disclosed; differentiation rests on human capital and brand rather than software. With 880+ Chambers rankings globally, 306 attorneys recognized in Chambers USA 2026, 208 in Legal 500 US 2026, and the most Best Lawyers in America listings of any firm since 2008, the firm's competitive identity is anchored in talent density, multi-jurisdictional reach, and consistent recognition across major industry rankings.

Name

Greenberg Traurig

Legal name

Greenberg Traurig, LLP

Website

https://gtlaw.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Corporate legal services
• Mergers acquisitions
• Litigation representation
• Intellectual property law
• Real estate law

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services: Greenberg Traurig generates revenue through providing legal counsel and representation to corporate, institutional, and individual clients across practice areas including M&A, litigation, real estate, finance, regulatory compliance, and more.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greenberg Traurig is a global law firm providing comprehensive legal services across multiple practice areas including corporate, M&A, litigation, real estate, tax, finance, regulatory compliance, and intellectual property. The firm operates 51 offices in 15 countries with more than 3,100 attorneys serving Fortune 500 corporations, innovative startups, private equity sponsors, and government entities. Legal counsel is delivered through integrated multidisciplinary teams with cross-border transaction capability and local market expertise.

Product overview

Greenberg Traurig is a global law firm offering comprehensive legal services through a platform-plus-practices model. The core offering is legal counsel across diverse practice areas including Corporate, Mergers & Acquisitions, Litigation, Real Estate, Tax, Finance, and Government Law. The firm complements its core legal services with branded initiatives such as the 'Big Law Redefined' thought leadership platform, specialized task forces like the Tariff Task Force, and community programs including the GT Alumni Network and Trump Executive Order Hub. The firm operates 51 offices worldwide with more than 3,100 attorneys.

Differentiator

Problem solved

Functional benefit

Brands

• Big Law Redefined: A firm initiative and podcast focused on redefining the traditional legal services model and client service innovation.
• GT Tariff Task Force
• GT Alumni Network

Products and services

• Greenberg Traurig Legal Services Comprehensive legal counsel across Corporate, Mergers & Acquisitions, Litigation, Real Estate, Tax, Finance, Government Law, and Regulatory practices, delivered by 3,100+ attorneys across 51 global offices for enterprise, PE, startup, and government clients.
• Tariff Task Force

Quantifiable outcome

• 306 attorneys recognized in Chambers USA 2026 Guide
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• DentonsminorOthers · 22 June 2026Dentons advised EBRD while Greenberg Traurig advised Spinneys Levant on $22 million term loan for Lebanon expansion.
• Wolf TheissminorOthers · 22 June 2026Wolf Theiss advised seller Immobel on Central Point sale while Greenberg Traurig advised Lewandpol Property buyer.
• TECOminorGTM or Marketing Partner · 17 June 2026TECO and Greenberg Traurig are serving as Marketplace Co-Sponsors for Florida Trend's Tampa-Hillsborough County Portrait Regional Spotlight covering business development, healthcare, technology, and real estate.
• Cleary Gottlieb Steen & HamiltonminorOthers · 16 June 2026Cleary advised Cerberus while Greenberg Traurig represented VeloBank and Cerberus-affiliated funds on Citi Handlowy acquisition.
• Rymarz Zdort MarutaminorOthers · 16 June 2026Rymarz Zdort Maruta advised BHW while Greenberg Traurig represented VeloBank and Cerberus-affiliated funds.
• White & CaseminorOthers · 12 June 2026White & Case reportedly advised Panattoni while Greenberg Traurig advised land seller on Bidfood's Lodz warehouse acquisition.
• White & CaseminorOthers · 11 June 2026Worked alongside Greenberg Traurig as legal counsel for the Kayne Anderson-BKM joint venture on $1.81B portfolio acquisition.
• FIT ConsultingminorGTM or Marketing Partner · 10 June 2026FIT Consulting is a first-time partner for Greenberg Traurig's annual cocktail reception in conjunction with SuperReturn International 2026, bringing together private equity and private credit industry leaders.
• Ministry of Finance and Public Credit (SHCP) - MexicocoreOthers · 8 June 2026Mexico office advised SHCP on establishing MXN$20 billion FAM-backed fiduciary securities program with MXN$8 billion initial issuance for educational infrastructure.
• Ministry of Foreign Affairs of DenmarkminorStrategic or Co-development Partner · 1 June 2026Co-organized a side event at CleanPower 2026 in Houston focused on U.S.-Denmark energy sector collaboration and greenfield project opportunities.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dentons: The world's largest law firm by headcount and number of countries served, with a comparable global footprint and full-service model including M&A, litigation, real estate, and regulatory. Direct competitor for cross-border mandates and lateral talent.
• DLA Piper: Global law firm with comparable scale, geographic reach, and full-service practice offerings. Frequent opposing counsel on matters where Greenberg Traurig is engaged (e.g., Cerberus/VeloBank on Citi Handlowy) and a direct competitor for Fortune 500 mandates.
• Baker McKenzie: One of the longest-established global law firms with a similar international footprint and full-service model. Competes directly with Greenberg Traurig for cross-border M&A, regulatory, and disputes work across the Americas, EMEA, and Asia.
• Hogan Lovells: Major global law firm formed from the merger of Hogan & Hartson and Lovells, with comparable practice breadth (corporate, litigation, regulatory, IP) and international office footprint in the US, UK, Europe, Latin America, and Asia.
• Latham & Watkins: Elite global law firm with leading M&A, finance, and litigation practices. Direct competitor for high-end transactional and disputes work, particularly with Fortune 500 and PE sponsor clients.
• Kirkland & Ellis: Top global law firm known for private equity, M&A, and litigation. Direct competitor for the same PE sponsor relationships (e.g., LongRange Capital, Cerberus) and high-stakes transactional matters that drive GT's core revenue.
• Skadden, Arps, Slate, Meagher & Flom: Major global law firm with strong M&A, litigation, and capital markets practices. Direct competitor for large-cap M&A advisory work and complex litigation matters across the United States and internationally.
• White & Case: Global law firm with strong M&A, international arbitration, and finance practices. Frequently works alongside Greenberg Traurig on major transactions (e.g., Kayne Anderson portfolio, Bidfood Lodz warehouse) and competes for the same cross-border mandates.
• Clifford Chance: Magic Circle firm headquartered in London with global reach across the US, Europe, Middle East, and Asia. Competes directly for cross-border M&A, finance, and capital markets work involving Greenberg Traurig's international client base.
• Norton Rose Fulbright: Global law firm formed from the merger of Norton Rose and Fulbright & Jaworski, with comparable international presence and full-service offerings. Competes directly for energy, finance, and cross-border M&A matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GT_Law
• Facebookfacebook.com/GreenbergTraurigLLP
• LinkedInlinkedin.com/company/greenberg-traurig-llp
• Instagraminstagram.com/gt_law

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Traurig