Appcharge
- Company typePrivate
- Founded2022
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Appcharge firmographics
Firmographics- Name
- Appcharge
- Legal name
- Appcharge Ltd.
- Website
- https://appcharge.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Appcharge industry classification
Industry- Product category
- Mobile Game Payments & Monetization Platform
- akta.pro primary industry
- Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)
- akta.pro secondary industries
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD), Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF), Cloud Gaming Billing, Identity & Entitlement Services (SSO, account linking, DRM) (MPAFAHAK)
Keywords
Where Appcharge is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices13 records
Markets served
Appcharge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform / Transaction Fee on DTC Payments: Appcharge partners typically pay between 4% and 5% in platform fees on web store transactions processed through the platform. Revenue scales with the dollar volume of direct-to-consumer payment volume Appcharge processes for mobile game publishers; annualized transaction volume reached $1BN by March 2026 and the company is targeting $10BN within two years.
- Merchant of Record Services: Appcharge acts as Merchant of Record for publisher DTC transactions, handling tax remittance, fraud prevention, chargeback management, and global compliance; pricing is bundled into the platform fee structure on processed payments.
- Projected Subscription / ARR Component: Beyond transaction fees, Appcharge projects surpassing $100 million in annual recurring revenue in 2026 per ynetnews reporting on the Series B round, indicating an ARR component (likely from subscription-style billing products and ongoing platform contracts) alongside transactional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based transaction / take-rate pricing on DTC payments processed |
Go-to-market motion4 records
Appcharge product offering
Product offeringCore offering
Appcharge operates a cloud-based, Merchant-of-Record payments and commerce platform purpose-built for mobile game publishers, enabling them to sell in-game items directly to players via web stores, in-app SDKs, and iOS/Android Payment Links. Its integrated suite covers checkout, subscriptions, fraud prevention, A/B testing, personalization, and global compliance across 500+ payment methods and 100+ currencies, with reported conversion rates up to 92% and order success rates above 95%.
Product overview
Appcharge is a direct-to-consumer (DTC) monetization platform for mobile game publishers, built as an integrated suite of products plus a shared platform backbone. The Appcharge Platform provides Merchant of Record (MoR) services, fraud prevention, a Publisher Dashboard, and an API/SDK backend processing over $1 billion in annualized transactions for more than 150 mobile games. The product suite comprises the Mobile Payments SDK (for in-app purchases on iOS, Android, Unity, and Cocos), Checkout (a conversion-optimized web checkout), Web Stores (pixel-perfect branded storefronts), the Game Portal, Subscriptions (recurring billing), and Payment Links (for iOS and Android link-out purchases). Developer-facing extensions include the Appcharge MCP Server for AI-agent workflows. Together these products let publishers reduce app-store platform fees and build a unified, measurable DTC revenue channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Store A pixel-perfect, branded web storefront for mobile games that drives DTC revenue through personalized offers, localized currencies, loyalty programs, promo codes, subscriptions, and post-purchase gamified engagement features (Daily Bonus, Progress Bar, Rolling Offers). Fully hosted and maintained by Appcharge.
- Checkout A conversion-optimized DTC checkout supporting 500+ payment methods and 100+ currencies, with personalization, A/B testing, coupons, price localization, and auto-fill. Backed by Appcharge's Merchant of Record services including compliance, sales tax/VAT, chargebacks and refunds.
- Mobile Payments SDK An agnostic in-app payments SDK for iOS, Android, Unity, Cocos and WebGL, enabling publishers to run, track and optimize in-app and DTC purchases from a single platform with native mobile checkout to reduce platform fees and maximize conversion.
- Payment Links (iOS and Android) A link-out payment solution for iOS and Android that lets publishers send in-app users to the Appcharge checkout and back, supporting hundreds of payment methods, A/B testing, saved card details and 1-day integration.
- Subscriptions A subscription engine supporting trials, freemium tiers, prepaid bundles and usage-based models with dunning and retry logic, multi-currency support, smart localization and revenue recognition; includes a subscription dashboard with churn and growth analytics.
- Game Portal A game portal module within the Appcharge product suite that enables player access points to publisher DTC storefronts.
- Appcharge MCP Server A Model Context Protocol server that connects the Appcharge platform to MCP-compatible IDEs (Claude, Cursor, Claude Code), enabling developers and AI agents to read platform configuration, identify and resolve callback URL issues and complete integration setup end-to-end.
- Merchant of Record (MoR) Platform Appcharge's fully managed Merchant of Record layer handling global compliance, sales tax/VAT, payment processing, refunds, chargebacks, fraud prevention and regulatory requirements on behalf of publishers, covering 500+ payment methods and 100+ currencies across supported regions.
Companies that use Appcharge
Customer profileNamed customers10 records
Ideal customer profiles1 record
Appcharge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature10 records
Appcharge partnerships and signals
Strategic signalScale indicators17 records
Recent moves8 records
Expansion highlights7 records
Appcharge competitors and assessment
Company assessmentDirect peers
- Xsolla: Global commerce and payments platform purpose-built for video games, offering Merchant of Record services, web stores, and payment-link solutions for mobile and PC publishers. The most direct competitor to Appcharge, with overlapping products (web stores, checkout, payments) and a shared target market of top-grossing mobile and game publishers; Appcharge even hired Xsolla's ex-President/CBO David Stelzer as CSO.
- FastSpring: Merchant of Record platform for digital goods and SaaS, handling global payments, tax, fraud, and subscriptions for software and game publishers. Comparable to Appcharge on MoR-led DTC monetization, though historically more weighted toward desktop software and SaaS than mobile games.
- Paddle: Merchant of Record billing platform for SaaS and digital products, combining payments, tax, and subscription management. Comparable to Appcharge's MoR + Subscriptions + Checkout 2.0 stack, with similar take-rate economics and a focus on software/digital sellers.
Emerging players
- Lemon Squeezy: MoR platform for digital sellers, handling payments, tax, and subscriptions for creators, indie game studios, and SaaS companies. Comparable in MoR + checkout + subscription architecture to Appcharge, but smaller-scale and focused on indie creators rather than top-grossing publishers.
- Chargebee: Subscription billing and revenue management platform supporting trials, dunning, and revenue recognition for SaaS and digital businesses. Comparable to Appcharge's Subscriptions engine on recurring-billing mechanics and lifecycle management, but without the gaming-specific checkout or MoR layer.
- Recurly: Subscription management and recurring billing platform for digital businesses, handling churn, dunning, and revenue recognition. Comparable to Appcharge's Subscriptions product in billing mechanics, though it does not provide gaming-specific MoR or payments-link flows.
Broad incumbents
- Adyen: Global enterprise payments platform offering unified online, mobile, and in-store payment processing across 100+ currencies and many local methods. Comparable to Appcharge's payments-processing and multi-currency layer, but as a broad incumbent serving all industries — not specialized in gaming DTC or MoR services.
- Stripe: Dominant global payments and financial infrastructure platform with Stripe Checkout, Tax, Billing, and a developer-first API. Comparable to Appcharge's payments/checkout and subscription components, but as a broad incumbent not specialized in mobile gaming or DTC link-out flows.
- 2Checkout (Verifone): Digital commerce and MoR platform for online merchants, offering global payments, subscriptions, tax, and fraud for digital goods and SaaS. Comparable to Appcharge's MoR and checkout stack at a broader, more horizontal scale.
- Braintree (PayPal): PayPal-owned payments platform powering mobile and web checkout for global merchants with fraud, vaulting, and multi-currency support. Comparable to Appcharge's checkout and payments-processing layer, but as a broad incumbent rather than a gaming-specialized MoR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Appcharge social profiles
Digital presenceAppcharge compliance and trust
Trust signalCompliance1 record
Appcharge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appcharge leadership team
Management profileNumber of profiles
Profiles11 records
Appcharge funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appcharge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appcharge
What does Appcharge do?
Appcharge operates a cloud-based, Merchant-of-Record payments and commerce platform purpose-built for mobile game publishers, enabling them to sell in-game items directly to players via web stores, in-app SDKs, and iOS/Android Payment Links. Its integrated suite covers checkout, subscriptions, fraud prevention, A/B testing, personalization, and global compliance across 500+ payment methods and 100+ currencies, with reported conversion rates up to 92% and order success rates above 95%.
Is Appcharge a public or private company?
Appcharge is a private company. It is classified as venture growth investor backed and is currently operating.
When was Appcharge founded?
Appcharge was founded in 2022. It employs 51 to 100 people.
Where is Appcharge based?
Appcharge is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Appcharge make money?
Three revenue lines are on record. Platform / Transaction Fee on DTC Payments are the primary driver. The others are merchant of Record Services and projected Subscription / ARR Component.
Who are Appcharge's main competitors?
Direct peers on record are Xsolla, FastSpring and Paddle. Emerging players are Lemon Squeezy, Chargebee and Recurly. Broad incumbents are Adyen, Stripe, 2Checkout (Verifone) and Braintree (PayPal).
Does Appcharge have an API?
Yes. Appcharge exposes a public REST API (Analytics API & Webhooks, Setup Guides, Events Center, API Reference) for partners to integrate payments, configure web stores, retrieve transaction/finance/analytics data, and manage events. SDKs are provided for iOS, Android, Unity, and Cocos. The Appcharge MCP Server (Model Context Protocol) connects the platform directly to MCP-compatible development environments including Claude, Cursor, and Claude Code, allowing developers and AI agents to read platform configuration, identify and resolve callback URL issues, and finalize integration; all actions are schema-validated and logged in the Appcharge dashboard. Developer documentation is at docs.appcharge.com/api-reference/introduction.
What industry is Appcharge in?
Appcharge's product category is Mobile Game Payments & Monetization Platform. Its primary akta.pro industry code is MPAFAJAA, Payment Processing & PSPs (Card, Wallets, Carrier Billing), with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration).