Xsolla
Xsolla is a global Merchant of Record providing integrated commerce infrastructure (payments, tax, fraud, identity, web shops, LiveOps) to more than 1,500 game developers and publishers across 200+ geographies, charging a 5% transaction fee versus up to 30% on major app stores.
- Company typePrivate
- Founded2006
- HeadquartersSherman Oaks, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Xsolla does
Xsolla is a global video game commerce company founded in 2006 and headquartered in Sherman Oaks, California. It operates as a Merchant of Record for game developers and publishers, providing a unified commerce infrastructure that handles payment processing, tax calculation and remittance, fraud prevention, authentication, catalog management and LiveOps tooling across 200+ geographies and 1,000+ payment methods. The platform is delivered through an integrated cross-platform SDK and a portfolio of more than 20 products including Pay Station, Anti-Fraud, Login, Web Shop, Subscriptions, Cloud Gaming, Xsolla Mall, Partner Network, Reseller Program, LiveOps Management Suite and Xsolla Agency, with over $10 billion in cumulative payments processed and $1 billion-plus in direct-to-consumer PC revenue transacted in 2025.
The company charges a flat 5% transaction fee on payments it processes as Merchant of Record, undercutting the up to 30% commission charged by Apple App Store and Google Play, which positions Xsolla primarily as the commerce backbone for direct-to-consumer and alternative-app-store monetization. Its customer base spans more than 1,500 developers and publishers ranging from AAA studios such as Ubisoft, Epic Games, Capcom, Sega and NetEase Games to mid-market and indie studios, with distribution supplemented by partner networks, resellers, creator storefronts and Discord/Telegram commerce channels. The go-to-market combines direct enterprise sales, self-serve publisher onboarding, channel partners and heavy event-driven demand generation across GDC, Gamescom, ChinaJoy and regional conferences.
Growth has been driven by an active acquisition program (AcceleratXR, Lightstream/Rainmaker/API.stream, LF.Group, Ludo, Wetaps Corporation), a January 2026 corporate rebrand repositioning the firm as a broader game-developer ecosystem, flagship product launches (Cross-Play/Cross-Pay, LiveOps Management Suite), and multi-year strategic collaborations with government and industry partners in Dubai, Azerbaijan, Cyprus, the Philippines and Vietnam. The company holds SOC 1/2 Type 2, PCI DSS, GDPR, CCPA, LGPD, PIPEDA, HIPAA and COPPA Safe Harbor certifications, and operates regional offices across North America, Europe, the Middle East and Asia Pacific with 501-1,000 employees.
Xsolla firmographics
Firmographics- Name
- Xsolla
- Legal name
- Xsolla (USA), Inc.
- Website
- https://xsolla.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Xsolla is a global Merchant of Record providing integrated commerce infrastructure (payments, tax, fraud, identity, web shops, LiveOps) to more than 1,500 game developers and publishers across 200+ geographies, charging a 5% transaction fee versus up to 30% on major app stores.
- Ownership category
- akta.pro rank
Xsolla industry classification
Industry- Product category
- Video Game Commerce Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)
- akta.pro secondary industries
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
Keywords
Where Xsolla is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Xsolla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction-based Payment Processing: Xsolla acts as Merchant of Record, handling payment processing, tax collection, refunds, and regulatory compliance on behalf of developers. The company charges a 5% transaction fee for this service, enabling developers to access 1,000+ payment methods across 200+ geographies without building local infrastructure.
- Payment Service Provider: Providing payment gateway services with access to localized payment methods including digital wallets, carrier billing, prepaid cards, and buy-now-pay-later options for game developers.
- Creator and Partner Programs: Revenue sharing through Xsolla Partner Network enabling creators, community leaders, and resellers to earn commissions by driving game discovery and direct-to-consumer revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Merchant of Record Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | Anti-Fraud Protection |
| Other | Multi-year contract | Enterprise Solutions |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Xsolla product offering
Product offeringCore offering
Xsolla operates as a global Merchant of Record providing video game commerce infrastructure for game developers and publishers, including payment processing (Pay Station with 1,000+ methods across 200+ geographies), ML-powered anti-fraud protection, cross-platform identity management, and direct-to-consumer monetization tools (Web Shop, Buy Button, LiveOps). The company charges a 5% transaction fee and serves 1,500+ game developers including 60%+ of the top 100 highest-grossing games globally, offering comprehensive commerce infrastructure accessible via unified SDK for iOS, Android, PC, and web deployment.
Product overview
Xsolla is a global video game commerce company operating as a Merchant of Record with a comprehensive ecosystem of tools and services designed to help game developers launch, monetize, and scale their games globally. The portfolio consists of core products including Pay Station (payment checkout), Anti-Fraud (fraud prevention with ML-based anomaly detection), Xsolla SDK (cross-platform monetization toolkit), and Login (identity management with 30+ auth providers). The platform extends through add-on modules covering the entire game lifecycle: Web Shop and Buy Button for direct-to-consumer sales, Publishing Suite and Launcher for distribution, Subscriptions and Rewards for monetization, Partner Network and Reseller Program for channel expansion, Cloud Gaming for accessibility, Xsolla Backend for multiplayer infrastructure, LiveOps Management Suite for campaign automation, Xsolla Agency for IP licensing, and Tax Management for compliance. The system processes over 1,000 payment methods across 200+ geographies with approximately 5% transaction fee, serving over 50 million cumulative audience reach.
Differentiator
Problem solved
Functional benefit
Brands
- Xsolla Partner Network: Creator-focused features with built-in attribution and automated global payouts for influencers and creators.
- Xsolla Web Shop
- Xsolla Mobile SDK
- Xsolla Agency
- Xsolla Reseller Program
- Xsolla LiveOps Management Suite
- Xsolla Cloud Gaming
Products and services
- Pay Station Comprehensive payment checkout solution for video games that streamlines and secures game payments from anywhere in the world with customizable multi-platform checkout supporting 1,000+ localized payment methods across 200+ geographies. Designed for game developers needing global payment infrastructure.
- Anti-Fraud Gaming-specific fraud prevention and chargeback management solution using machine learning and cross-game analytics to detect anomalies, protect legitimate purchases, and maximize revenue with 99.99% fraud prevention. Built for game developers and publishers handling global transactions.
- Xsolla SDK Unified cross-platform software development kit consolidating PC, mobile, and web monetization tools into a single download with built-in Payments, Login, Catalog, and Offerwall integration for iOS, Android, PC, and web deployment. Designed for game developers integrating commerce into Unity, Unreal Engine, and Cocos Creator.
- Login Cross-platform identity management solution enabling easy-to-use, localized, one-click authentication through 30+ third-party providers like Facebook, Google, Steam, and Discord with cross-platform account linking and synchronization. Built for game developers needing authentication.
- Subscriptions Recurring revenue stream solution enabling game developers to create and manage subscription-based monetization models with tailored plans. Designed for studios building predictable recurring revenue.
- Site Builder Code-free gaming website builder allowing developers to create branded storefronts without development resources, supporting full range of IAPs, currency packs, bundles, and subscriptions. Built for game developers wanting no-code storefront creation.
- Web Shop Fully customized game storefronts for long-term direct-to-consumer revenue growth with advanced LiveOps, seamless authentication, comprehensive catalog management, and community growth tools including social quests and referral systems. Designed for game developers monetizing players outside app stores.
- Buy Button for Mobile Games Mobile-specific solution enabling secure, seamless link-outs directly from iOS and Android games in the U.S. with one-tap purchase flow, merchant of record services, and Apple Pay/Google Pay integration for maximized conversion rates. Built for mobile game developers in the US market.
- Publishing Suite Universal solution enabling games to publish and sell directly-to-consumers online, combining distribution, monetization, and global commerce infrastructure. For game publishers seeking direct channels.
- Cloud Gaming Cloud-based gaming solution enabling developers to go beyond hardware limits, allowing players to access games on any device without local installation. Designed for game publishers expanding reach.
- Partner Network Performance-based revenue sharing program enabling creators, community leaders, and influencers to monetize game discovery through referral links with built-in attribution and automated global payouts. For creators and community leaders driving game discovery.
- Xsolla Mall Online destination for games serving as a gaming marketplace that aggregates game content and commerce from multiple developers. Built for players seeking discovery of multiple games.
- Xsolla Agency Service connecting game developers with premium entertainment-based intellectual property for licensing through expert-led negotiations and industry relationships, offering monetization-focused deals to increase discoverability and reduce user acquisition costs. Designed for game developers seeking IP partnerships.
- Reseller Program Program helping game developers expand into local markets by connecting them with vetted regional resellers, initially targeting Southeast Asia and Latin America with KYC/AML compliance support. Built for game developers seeking emerging market reach.
- Launch Custom game client application enabling developers to create unique, optimized launchers with built-in update management and distribution capabilities. Designed for game publishers needing branded distribution.
- Xsolla Backend Backend infrastructure for developing social and multiplayer games across multiple platforms, including server solutions and cross-play capabilities. Built for game developers needing multiplayer infrastructure.
- LiveOps Management Suite Visual-based tool enabling developers to build and operate direct-to-consumer LiveOps campaigns without engineering involvement, featuring behavior-driven personalization, dynamic trigger-action campaigns, scheduled launches, and real-time analytics. Built for game product and live operations teams.
- Tax Management Service helping businesses manage and calculate taxes accurately based on global and regional tax regulations, calculating, collecting, remitting, and filing taxes on behalf of developers. Built for game developers needing multi-jurisdiction tax compliance.
- Rewards Digital rewards solution keeping players engaged through loyalty programs and personalized reward options tied to player behavior within games. Designed for game developers seeking player retention.
- Digital Distribution Hub Platform enabling telecom operators to distribute gaming content and virtual items directly to customers with Direct Carrier Billing for secure payments. Built for telecom operators seeking gaming content distribution.
- In-Game Store and Services Backend service enabling developers to implement and boost microtransactions with inventory management, user attributes, bundles, cart, and promotion capabilities. Built for game developers managing in-game stores and microservices.
- Xsolla Pay Customizable checkout experience with access to 1,000+ payment forms worldwide, enabling developers to reach new players and expand audience globally. Designed for game developers wanting unified checkout.
- Xsolla Bot in Discord Discord bot for conversational commerce enabling community management and transactions within Discord platform. Built for gaming communities operating on Discord.
- Xsolla Funding Club Game funding program connecting developers with investors and publishers for financial support and growth opportunities. Built for game developers and studios seeking capital.
- Xsolla Ads Advertising solution for game developers within the Xsolla ecosystem. Designed for game developers seeking player acquisition within platform ecosystem.
Quantifiable outcome
- Reduce platform fees from 30% to 5%
- +7 more outcomes
Companies that use Xsolla
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Xsolla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability6 records
Feature10 records
Xsolla partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- GameAnalyticscoreStrategic partnership to advance direct-to-consumer game monetization by combining Xsolla's video game commerce expertise with GameAnalytics' analytical capabilities. The partnership enables developers to view Web Shop and In-App Purchase data together, providing strategic insights to optimize revenue streams and enhance player engagement. GameAnalytics serves over 12,000 game studios and provides insights on more than 2.3 billion players monthly.
- PlanetPlaycoreLead sponsorship of PlanetPlay's 2026 environmental campaign slate, encompassing the Battle for the Habitats initiative and the Green Games Showcase at Summer Game Fest. The partnership directs net profits from game purchases to Rainforest Alliance, Oceana, and clean energy projects.
- Dubai Films and Games Commission (DFGC)flagshipMulti-year strategic partnership to accelerate video game development in Dubai and the MENA region. Combines Xsolla's global commerce infrastructure with DFGC's mandate to establish Dubai as a world-class gaming destination, including a joint studio accelerator program to be launched in Dubai and co-produced market intelligence on the games industry.
- SkichcoreStrategic partnership to bring Merchant of Record payments to Skich's alternative mobile game marketplace. Xsolla serves as Merchant of Record for in-app purchases and paid game sales on the Skich Store, handling payment processing, tax collection, refunds, and regulatory compliance on behalf of developers.
- De La Salle-College of Saint Benilde (DLS-CSB)corePartnership through Memorandum of Understanding to launch a global publishing platform for Filipino game developers. Provides Benilde students with access to Xsolla's global publishing infrastructure, including a co-developed Benilde-branded game launcher and distribution platform, along with technical training and analytics tools.
- Cyprus Game Makers Association (CYGMA)coreStrategic partnership to provide Cyprus-based game developers with commerce tools, industry expertise, and hands-on support for global distribution. The collaboration includes sponsoring workshops, talks led by game industry professionals, and access to Xsolla's suite of monetization tools used by over 1,500 developers worldwide.
- Azerbaijan's Innovation and Digital Development Agency (IDDA) and AzercellflagshipMulti-year strategic collaboration to support Azerbaijan's game development and digital innovation ecosystem. Initiative focuses on establishing an R&D hub, talent recruitment and training, game prototype development, education programs, and IP commercialization support over a five-year period.
- Wetaps CorporationcoreAcquisition of Wetaps Corporation (WeTaps) to launch Vietnam's first licensed Merchant of Record solution for video games. Wetaps, based in Ho Chi Minh City, brings regulatory expertise and established gaming platforms reaching millions of users.
- Global Game JamcoreHeadline sponsorship of Global Game Jam 2026 to support game developers and expand opportunities for creators worldwide. Xsolla hosts the event at their Kuala Lumpur office, providing educational experiences, workshops, and resources.
- HPflagshipPartnership to create a global ecosystem supporting game developers through education, mentorship, and funding opportunities. The initiative includes pilot programs in Saudi Arabia, Azerbaijan, and the UAE, targeting over 100,000 students and creators worldwide.
- Scaffold InstitutecorePartnership to launch the Xsolla x Scaffold Game Accelerator Program, a 12-week initiative to assist early-stage game developers in creating playable demos and publisher-ready pitches. The program provides structured learning, practical development goals, industry access, and expert insights.
- FlexioncoreStrategic partnership to expand mobile game distribution and improve payment solutions for developers. The collaboration combines Xsolla's payment systems with Flexion's distribution expertise, potentially offering developers a 10% revenue increase compared to traditional methods.
- LudocoreAcquisition of web3 community platform Ludo to boost web store push. Integration of Ludo's code-free social quests into Xsolla Web Shop and rewards solutions to help developers increase player engagement and unlock new monetization opportunities.
- LF.GroupcoreAcquisition of LF.Group (LFG), a provider of digital solutions for gaming communities including advanced Discord bot technology, to enhance Xsolla's gaming connectivity and commerce platform, particularly Xsolla Mall.
- AcceleratXRcoreAcquisition of AcceleratXR, a provider of in-game server backend technology designed for live service games and software. The acquisition enhances cross-play and cross-platform capabilities across various devices and platforms.
Scale indicators11 records
Recent moves6 records
Expansion highlights8 records
Xsolla competitors and assessment
Company assessmentBroad incumbents
- Stripe: Stripe is a leading global payments and finance platform with growing gaming-vertical focus, tax (Stripe Tax), and Atlas-style compliance capabilities – a broad incumbent whose developer brand and pricing pressure Xsolla's 5% take rate.
- 2Checkout (Verifone eCommerce): 2Checkout, now part of Verifone, is an established global online payment processor and Merchant of Record serving software and digital goods merchants – a broader incumbent offering overlapping MoR capabilities to game developers.
- PayU: PayU is a global payment service provider with strong emerging-market coverage in LATAM, Africa, and Asia – directly comparable to Xsolla's emerging-market licensed MoR strategy (e.g., WeTaps Vietnam).
- Adyen: Adyen is a global payment processor offering unified commerce APIs for enterprise merchants, including gaming – a much larger incumbent whose payment-rails capability directly competes for the processing layer of Xsolla's stack.
- Unity (ironSource): Unity, via the ironSource acquisition, offers mobile game monetization, ad mediation, and LevelPlay – overlapping with Xsolla's offerwall, ad, and LiveOps capabilities inside the broader mobile-game publishing stack.
Direct peers
- FastSpring: FastSpring is a Merchant of Record e-commerce platform for software, games, and digital products, offering global payments, tax, and fraud handling – a near-identical business model to Xsolla in adjacent verticals.
- Appcharge: Appcharge is a direct-to-consumer web shop platform built specifically for mobile game publishers, offering branded storefronts and payment infrastructure – the most direct functional competitor to Xsolla's Web Shop and Buy Button products.
- Paddle: Paddle operates a Merchant of Record model for software and digital goods, handling tax, compliance, and global payments – closely mirroring Xsolla's MoR proposition, though Paddle focuses more on SaaS than gaming.
- PayPro: PayPro Global is a Merchant of Record service for software, SaaS, and digital game vendors, providing global payment processing, tax compliance, and subscription management – directly comparable to Xsolla's core payment/MoR offering.
Emerging players
- CrazyGames: CrazyGames is a browser-based game platform partnered with Xsolla (and Defold) to enable in-game purchasing for web games, representing an emerging distribution edge that combines content aggregation with commerce – an adjacent model to Xsolla Mall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Xsolla social profiles
Digital presenceXsolla compliance and trust
Trust signalCompliance9 records
Xsolla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xsolla leadership team
Management profileNumber of profiles
Profiles14 records
Xsolla subsidiaries and ownership
Company hierarchySubsidiaries5 records
Xsolla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xsolla M&A and investment
M&A and investmentM&A8 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xsolla
What does Xsolla do?
Xsolla operates as a global Merchant of Record providing video game commerce infrastructure for game developers and publishers, including payment processing (Pay Station with 1,000+ methods across 200+ geographies), ML-powered anti-fraud protection, cross-platform identity management, and direct-to-consumer monetization tools (Web Shop, Buy Button, LiveOps). The company charges a 5% transaction fee and serves 1,500+ game developers including 60%+ of the top 100 highest-grossing games globally, offering comprehensive commerce infrastructure accessible via unified SDK for iOS, Android, PC, and web deployment.
Is Xsolla a public or private company?
Xsolla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xsolla founded?
Xsolla was founded in 2006. It employs 1,001 to 5,000 people.
Where is Xsolla based?
Xsolla is headquartered in Sherman Oaks, United States, in the North America region.
How does Xsolla make money?
Three revenue lines are on record. Transaction-based Payment Processing is the primary driver. The others are payment Service Provider and creator and Partner Programs.
Who are Xsolla's main competitors?
Broad incumbents on record are Stripe, 2Checkout (Verifone eCommerce), PayU, Adyen and Unity (ironSource). Direct peers are FastSpring, Appcharge, Paddle and PayPro. CrazyGames is listed as an emerging player.
Does Xsolla have an API?
Yes. Xsolla offers a comprehensive API for game commerce, payments, and backend services. The API enables developers to automate payment processing, manage user accounts, configure pricing and inventory, handle webhooks for transaction notifications, manage promotions and bundles, access user attributes and inventory data, and integrate with cart systems. The API documentation is available at developers.xsolla.com with support for various programming languages through SDKs. Developer documentation is at developers.xsolla.com.
What industry is Xsolla in?
Xsolla's product category is Video Game Commerce Infrastructure. Its primary akta.pro industry code is MPAFAJAA, Payment Processing & PSPs (Card, Wallets, Carrier Billing), with a secondary code of MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console). Its NAICS code is 518210 and its SIC code is 7900.