Spreedly
Spreedly is a private payments orchestration platform that gives enterprise and mid-market merchants a single API to connect to 140+ payment gateways and 40+ payment methods, processing over $60B in annual GMV across 100+ countries. Its five-product platform spans tokenization, intelligent routing, fraud orchestration, and emerging agentic commerce.
- Company typePrivate
- Founded2011
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Spreedly does
Spreedly is a private, Durham, North Carolina-based payments orchestration platform founded in 2007 that processes over $60 billion in annual gross merchandise volume across more than 100 countries. The company operates a five-pillar platform architecture—Connect (orchestration for wallets and alternative payment methods), Vault (PCI-DSS-compliant tokenization and storage), Optimize (AI-driven routing and authorization-rate intelligence), Protect (fraud orchestration and 3DS authentication, strengthened by the September 2025 Dodgeball acquisition), and Resolve (reporting and reconciliation)—accessible to merchants through a single REST API. Spreedly's structural neutrality, positioned as neither a payment service provider, acquirer, nor gateway, allows merchants to connect to 140-150+ payment gateways and 40+ payment methods without vendor lock-in, and to dynamically route, fail over, and optimize transactions across acquirers.
The company's go-to-market targets enterprise and mid-market merchants (defined as $10M+ annual revenue) across e-commerce, travel, SaaS/recurring billing, financial services, and hospitality, with named customers including Priceline, Adidas, Chargebee, Lemonade, Hotel Engine, Hopper, Cabify, and Busbud. Revenue is generated through subscription-based platform access with 30-day auto-renewing terms, optional tiered support plans (Advanced, Professional, Premium) with guaranteed SLAs, professional services for implementation and integration, and per-transaction fees including manual data export charges; pricing is not publicly disclosed. Approximately one-third of 2025 new business was sourced through strategic alliances with Visa, Checkout.com, Paysafe, EBANX, and Trustly, alongside direct enterprise field sales and a developer-led API-first self-serve motion. The company's most recent institutional capital was a $75 million Series D from Spectrum Equity in November 2019, since when it has been internally funded through growth; reported operating signals include 54% year-over-year enterprise segment growth in Q3 2025, a doubling of new business bookings in the second half of 2025, and the March 2026 launch of an Agentic Commerce channel with Priceline as a launch partner.
Spreedly firmographics
Firmographics- Name
- Spreedly
- Legal name
- Spreedly, Inc.
- Website
- https://spreedly.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Spreedly is a private payments orchestration platform that gives enterprise and mid-market merchants a single API to connect to 140+ payment gateways and 40+ payment methods, processing over $60B in annual GMV across 100+ countries. Its five-product platform spans tokenization, intelligent routing, fraud orchestration, and emerging agentic commerce.
- Ownership category
- akta.pro rank
Spreedly industry classification
Industry- Product category
- Payment Orchestration Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payment Orchestration Platforms (FSAGABAA)
- akta.pro secondary industries
- Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Tokenization, Network Vaults & Credential Management (FSAGABAF)
Keywords
Where Spreedly is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spreedly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Payment Orchestration Platform Subscription: Spreedly provides its open payments platform through subscription-based access, with an initial term of 30 days auto-renewing, and optional Subscription Support Services Plans (Advanced, Professional, Premium) that add guaranteed response/resolution times and uptime SLAs.
- Professional Services: Implementation, integration, migration, and consulting services provided under Ordering Documents, with associated fees and payment terms.
- Manual Payment Data Export: Manual export of Payment Data and Account Data to a PCI-DSS compliant third-party recipient incurs an export charge at Spreedly's then-current rates.
- Trial Features: Trial Features may be paid-for or free during the trial period, with pricing noted on applicable Ordering Document or Supplemental Terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Support (Base) |
| Subscription | Annual | Advanced Support |
| Subscription | Annual | Professional Support |
| Subscription | Annual | Premium Support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Spreedly product offering
Product offeringCore offering
Spreedly provides an open payments orchestration platform that enables merchants to connect to 140+ payment gateways and 40+ payment methods globally through a single API integration. The platform is structured around five pillars: Connect (unified orchestration for wallets and alternative payments), Vault (secure tokenization repository for payment methods), Optimize (workflow-driven routing and authorization rate intelligence), Protect (fraud orchestration and 3DS authentication), and Resolve (AI-powered reporting and reconciliation).
Product overview
Spreedly is an open payments platform that operates as a platform-plus-modules architecture built around five interconnected products. The core platform provides global payment orchestration connectivity, tokenization vault, and unified management capabilities, supplemented by four integrated modules: Connect for wallet and alternative payment orchestration, Optimize for workflow-driven payment intelligence and routing, Protect for fraud prevention and 3DS authentication, and Resolve for reporting and reconciliation. Together, these products enable merchants to connect any payment provider, intelligently orchestrate payment flows from traditional checkout to agentic commerce, tokenize and vault payment methods securely, optimize authorization rates and reduce costs, and prevent fraud. The platform connects to over 140 payment gateways and 40 payment methods globally, serving enterprise merchants across industries including retail, travel, SaaS, and financial services.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect The unified orchestration layer for wallets and alternative payments that eliminates the technical debt of fragmented wallet integrations and compliance requirements, centralizing wallet enablement for merchants seeking to expand globally.
- Vault The secure repository for all payment methods that centralizes payment method management, delivers advanced analytics, supports tokenization and merchant-specific network tokens, and enables merchants to focus on growth rather than PCI DSS compliance overhead.
- Optimize Workflow-driven payments intelligence for smarter routing and higher authorization rates, enabling strategic optimization of transaction performance with granular routing insights and failover logic to improve reliability and recover lost revenue across multiple gateway connections.
- Protect A flexible fraud and authentication layer that empowers merchants to reduce risk, increase approvals, and stay ahead of evolving threats by instantly adding advanced fraud tools and 3DS authentication capabilities.
- Resolve Reduces silos and provides rich, flexible, AI-powered reporting tools to help spot opportunities for revenue gains with comprehensive reporting and reconciliation functionality across the payment stack in a single view.
- Agentic Commerce Channel A live channel on Spreedly's open payments platform enabling merchants to process AI agent-initiated transactions over existing payment infrastructure. Supports emerging agentic commerce protocols including Universal Commerce Protocol (UCP) and Agentic Commerce Protocol (ACP), with one-click integration across AI environments such as ChatGPT and Gemini.
Quantifiable outcome
- 69% of companies with all five payment orchestration capabilities achieve approval rates above 97% vs. 32% with fewer capabilities
- +3 more outcomes
Companies that use Spreedly
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Spreedly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Spreedly partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PricelinecorePriceline partnered with Spreedly and is actively testing agent-driven transaction flows through Spreedly's open payments platform as part of the launch of agentic commerce as a live channel. Spreedly enables merchants to process AI agent-initiated transactions while maintaining their existing payment service provider relationships and merchant-of-record status.
- PaysafecorePaysafe integrated as an acquirer into Spreedly's global payments orchestration platform to process credit and debit card payments for online merchants across Europe, North America, and other global markets. The integration is live, with Paysafe processing card payments for multiple online trading brokers and financial services companies. Future phases will expand to include Paysafe's alternative payment methods (Skrill, Neteller, PaysafeCard). The partnership accounts for ongoing merchant onboarding through 2026.
- EBANXcoreSpreedly partnered with EBANX to support Brazil's Pix Automático and NuPay payment methods, expanding access to Brazil's e-commerce market through a single integration. EBANX data shows that 64% of consumers paying with Pix Automático are new users to their digital platforms, with the feature growing at 177% average monthly rate in active enrollments. Spreedly merchants can now serve Brazil's 60 million consumers without credit card access.
- TrustlycoreTrustly integrated its Pay by Bank offerings into Spreedly's Open Payment Platform. The collaboration expands Trustly's market reach in the U.S. while providing Spreedly's merchants with access to real-time payment processing, reduced operational risk, and improved authorization success rates. The partnership combines Trustly's bank connectors and risk engine with Spreedly's payment orchestration capabilities, positioning both companies to drive adoption of unified payments as an industry standard.
- Checkout.comcoreCheckout.com is one of the strategic alliances that drove approximately one-third of Spreedly's new business in 2025, contributing to expansion into high-growth regions including Latin America and Europe.
- VisacoreVisa is a strategic alliance partner that accounted for approximately one-third of Spreedly's new business in 2025, supporting expansion into high-growth regions including Latin America and Europe.
- PYMNTS IntelligencecorePYMNTS Intelligence collaborated with Spreedly to produce original research examining how payment orchestration architecture affects authorization rates, completion rates, and operational flexibility. Multiple research reports were published in 2025-2026 covering the State of Checkout, payment orchestration capabilities, and AI in payments, establishing Spreedly as a thought leader in the space.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Spreedly competitors and assessment
Company assessmentDirect peers
- Primer: Primer is a payment orchestration platform that enables merchants to connect to multiple PSPs and payment methods through a unified API. It competes most directly with Spreedly in the multi-PSP routing and smart orchestration space, serving similar enterprise and mid-market merchants globally.
- Juspay: Juspay is explicitly listed in Spreedly's own buyer's guide as a comparable modular payment orchestration layer. Both companies provide multi-gateway routing, tokenization, and orchestration capabilities for global merchants, with overlapping target customer segments in enterprise e-commerce.
- Cellpoint Digital: Cellpoint Digital provides payment orchestration and optimization for travel and digital commerce merchants. It is a direct competitor to Spreedly in the multi-PSP routing and global payment method enablement space, with strong overlap in the travel vertical.
- Gr4vy: Gr4vy is a cloud-based payment orchestration platform that allows merchants to deploy, optimize, and scale payment infrastructure without code. It competes directly with Spreedly's Optimize and Connect products in the enterprise and mid-market merchant segment.
Broad incumbents
- Stripe: Stripe is listed in Spreedly's own buyer's guide as a full-stack payments provider alternative. While Stripe's core is payment processing, its Smart Routing, Works with Stripe integrations, and embedded finance capabilities position it as a broad incumbent that competes with parts of Spreedly's orchestration stack.
- Adyen: Adyen is explicitly listed in Spreedly's own buyer's guide as a full-stack payment provider alternative. As a global acquiring and processing incumbent, Adyen competes with Spreedly for enterprise merchants, particularly those seeking unified global payment acceptance rather than orchestration across providers.
- Checkout.com: Checkout.com is both a strategic partner (accounted for ~33% of Spreedly's new business in 2025) and a broad incumbent competitor in global payment processing. Its Intelligent Acceptance and optimization features overlap with Spreedly's Optimize product.
Others
- Paysafe: Paysafe is a strategic partner integrated as an acquirer into Spreedly's platform. While not a direct orchestration competitor, Paysafe's acquiring capabilities and alternative payment methods (Skrill, Neteller, PaysafeCard) make it both an ecosystem participant and a potential competitive overlap in payment acceptance.
- EBANX: EBANX is a Latin American payment processor partnered with Spreedly for Brazil Pix Automático and NuPay support. While EBANX itself processes payments regionally, its partnership with Spreedly and expansion into orchestration-adjacent services makes it an ecosystem participant rather than a direct orchestration competitor.
Emerging players
- Akurateco: Akurateco is a white-label payment orchestration and risk management platform targeting payment service providers and large merchants. It represents an emerging player in the orchestration space with overlapping capabilities in smart routing and fraud orchestration, though with a more PSP-oriented customer base than Spreedly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spreedly social profiles
Digital presenceSpreedly compliance and trust
Trust signalCompliance1 record
Spreedly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spreedly leadership team
Management profileNumber of profiles
Profiles6 records
Spreedly funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spreedly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spreedly
What does Spreedly do?
Spreedly provides an open payments orchestration platform that enables merchants to connect to 140+ payment gateways and 40+ payment methods globally through a single API integration. The platform is structured around five pillars: Connect (unified orchestration for wallets and alternative payments), Vault (secure tokenization repository for payment methods), Optimize (workflow-driven routing and authorization rate intelligence), Protect (fraud orchestration and 3DS authentication), and Resolve (AI-powered reporting and reconciliation).
Is Spreedly a public or private company?
Spreedly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spreedly founded?
Spreedly was founded in 2011. It employs 101 to 250 people.
Where is Spreedly based?
Spreedly is headquartered in Durham, United States, in the North America region.
How does Spreedly make money?
Four revenue lines are on record. Payment Orchestration Platform Subscription is the primary driver. The others are professional Services, manual Payment Data Export and trial Features.
Who are Spreedly's main competitors?
Direct peers on record are Primer, Juspay, Cellpoint Digital and Gr4vy. Broad incumbents are Stripe, Adyen and Checkout.com. Others are Paysafe and EBANX. Akurateco is listed as an emerging player.
Does Spreedly have an API?
Yes. Spreedly provides a REST API that enables merchants to validate, tokenize, and vault payment methods and transact with multiple payment gateways and third-party services. The Transaction APIs are the core APIs responsible for processing payment transaction requests. The company has spent 15 years building an orchestration layer connecting enterprises to over 150 payment gateways and processors globally, positioning its neutrality as neither a PSP, acquirer, nor gateway itself. The API documentation is available at developer.spreedly.com with endpoints at developer.spreedly.com/reference/api/v1/. Developer documentation is at developer.spreedly.com.
What industry is Spreedly in?
Spreedly's product category is Payment Orchestration Platform. Its primary akta.pro industry code is FSAGABAA, Payment Orchestration Platforms, with a secondary code of FSAMACAJ, Smart Routing, Cascading & Payment Optimization. Its NAICS code is 522320 and its SIC code is 7372.