What CellPoint Digital does

CellPoint Digital is a London-headquartered (legally CellPoint Digital Limited, registered in England) payment orchestration platform purpose-built for the airline, hospitality, and broader travel sectors. Founded in Copenhagen in 2007, the company operates from 10 offices across the UK, Denmark, the United States (Dallas, Miami), India (Pune, engineering hub), the UAE, Singapore, Mexico, Argentina, and Colombia, serving enterprise travel merchants in 70+ countries.

The company's core product is the One Source Orchestration (OSO) Platform, launched in September 2025 and rebuilt on Google Cloud infrastructure (Google Kubernetes Engine, BigQuery, Pub/Sub) as a cloud-native microservices architecture. The platform unifies access to 410+ payment providers, 220+ PSPs and acquirers, 168+ alternative payment methods, and 100+ currencies through a single integration, with native support for the airline industry's transition to Offer-Order-Settle-Deliver (OOSD) retailing models. Performance specifications include 99.999% uptime, 10,000 transactions per second capacity, and an industry-record 7.9M transactions per hour set in 2024. The product suite comprises Intelligent Routing, Hosted Payment Page, Reporting and Analytics, a 410+ Payment Ecosystem, Fraud Management, Payment Reconciliation, an Alternative Payment Methods Hub, and FX Optimisation, all certified to PCI-DSS Level 1, SOC 1, GDPR, LGPD, and PSD2 standards.

CellPoint Digital generates revenue primarily through transaction fees on its orchestration platform, supplemented by enterprise platform licensing and shared savings arrangements with clients. The go-to-market is exclusively enterprise direct sales with quote-based, multi-year contracts targeting airlines (Emirates, Southwest, Virgin Atlantic, Avianca, Cebu Pacific, Icelandair, Riyadh Air, among 15+ named airline logos), hotel groups (Radisson Hotel Group), and broader travel merchants. The company has raised approximately $68M+ across disclosed rounds led by Penta Capital (£11M in 2019, $25M in 2022) and a $30M strategic investment in November 2024 from Penta Capital and Toscafund Asset Management. Ownership remains management-aligned, with founder Kristian Gjerding co-founding alongside Jonatan Evald Buus and current Group CEO Kevin Murphy leading a leadership team that includes CFO Shawn Rea, Chief Strategy and Product Officer Andrew Goddard (formerly American Express and UK Post Office), and CCO Shaun Donaghey.

Name

CellPoint Digital

Legal name

CellPoint Digital Limited

Website

https://cellpointdigital.com/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

CellPoint Digital provides cloud-native payment orchestration software purpose-built for airlines, hospitality, and travel merchants. Its OSO platform unifies 410+ payment providers, 168+ payment methods, and AI-driven routing across 70+ countries via a single integration.

Ownership category

akta.pro rank

Product category

Travel Payment Orchestration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payment Orchestration Platforms (Multi-PSP Routing) (FSAMACAB)

akta.pro secondary industries

Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Payment Gateways & Orchestration (BPAMAFAA), Payment Orchestration Platforms (FSAGABAA)

Keywords

• Payment orchestration platform
• Travel payment processing
• Airline payment solutions
• Merchant payment routing
• Alternative payment methods

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Orchestration Platform Fees: CellPoint Digital operates as a payment orchestration platform charging merchants for access to its platform, routing intelligence, and payment optimization capabilities. Revenue is derived from transaction processing fees, platform licensing, and optimization-driven savings shared with clients.

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

CellPoint Digital builds and sells the One Source Orchestration (OSO) platform, a cloud-native, travel-native payment orchestration solution that unifies payment flows across all channels, partners and geographies for airlines, hotel groups, OTAs and adjacent travel merchants. The platform connects merchants to 410+ payment providers (220+ PSPs and acquirers) and 168+ payment methods across 100+ currencies in 70+ countries, with ML-driven intelligent routing, AI-powered fraud management, hosted payment pages, automated reconciliation, FX optimisation and embedded finance capabilities bundled as paid modules. Native support for airline OOSD (Offer-Order-Settle-Deliver) retailing and NDC distinguishes it from generic payment orchestrators.

Product overview

CellPoint Digital offers the One Source Orchestration (OSO) Platform as its core unified payment orchestration solution for the airline and travel industry, supporting Offer-Order-Settle-Deliver (OOSD) retailing models. The platform comprises multiple integrated modules including Intelligent Routing, Hosted Payment Page, Reporting & Analytics, Payment Ecosystem (410+ payment options), Fraud Management, Payment Reconciliation, Alternative Payment Methods (168+ methods), FX Optimisation, and Embedded Finance solutions. The OSO platform handles payments across airlines, hospitality, travel, and e-commerce verticals with 99.999% uptime, processing up to 10,000 transactions per second.

Differentiator

Problem solved

Functional benefit

Brands

• OSO (One Source Orchestration): The One Source Orchestration Platform - the only travel-native payment orchestration solution that unifies payment flows across all channels, partners, and geographies for airlines and travel merchants.

Products and services

• One Source Orchestration (OSO) Platform The core cloud-native, microservices-based payment orchestration platform rebuilt on Google Cloud and purpose-built exclusively for the airline and travel industry's transition to Offer-Order-Settle-Deliver (OOSD) retailing. Supports 168+ payment methods, 220+ PSPs and acquirers, 100+ currencies across 70+ countries with Active-Active infrastructure, single-tenancy environments, and 99.999% uptime SLA. Modular architecture underpins all other CellPoint products (intelligent routing, HPP, fraud management, APM hub, FX optimisation, embedded finance).
• Intelligent Payment Routing AI/ML-powered routing module that dynamically directs transactions across multiple acquirers in real time based on issuer, geography, cost, card BIN, scheme, channel and real-time performance metrics to maximize approval rates and minimize cost-to-authorise. Includes automatic failover ('fall-through success' feature delivering up to 20% conversion lift), intelligent cross-border routing, and risk-based acquirer selection. Reports up to 25% improvement in approval rates. Sits as a module of the OSO platform and is sold to airlines, hotel groups and travel merchants.
• Hosted Payment Page (HPP) Secure hosted checkout solution providing a customisable payment page aligned with merchant branding and supporting 30+ languages, 135+ currencies, 28+ card schemes and 168+ payment methods. Dynamically presents payment options to boost conversion rates or reduce costs, and is offered as both a standard HPP for hands-off payment acceptance and a Custom HPP for merchants wanting bespoke payment experiences. Cited to deliver 8% payment page conversion improvement for a major carrier.
• Reporting & Analytics Comprehensive analytics dashboard providing real-time payment visibility across all providers, markets and methods with performance benchmarking, decline analysis, custom reports, KPI scorecards and decision-ready data for finance, commerce, digital and payments teams. Sits as a module of the OSO platform.
• Payment Ecosystem Multi-acquirer ecosystem module providing access to 410+ payment options (card schemes, digital wallets, alternative payment methods, and acquirers/PSPs) through a single CellPoint Control Console, including WorldPay, Stripe, Adyen, Elavon, HSBC, Samsung Pay, SEPA, Mercado Pago, 2C2P, Dragonpay and Pago.
• AI-Powered Fraud Management AI-powered fraud detection module using machine learning algorithms for real-time risk assessment, behavioural analytics and adaptive fraud tactics. Multi-channel monitoring across web, mobile, and in-app platforms with automated screening. Cited to deliver 60%+ reduction in fraud for a major carrier.
• Automated Payment Reconciliation Automated reconciliation module matching transactions across all stages from sale to bank deposit with real-time accounting, fee auditing, FX rate monitoring and AI-powered predictions for cost-effective payment routing. Cited to deliver $750K+ annual processing cost savings for a major carrier.
• Alternative Payment Methods (APM) Hub Alternative payment methods module offering 168+ payment options including digital wallets (Apple Pay, Google Pay, Samsung Pay, PayPal), mobile payments, BNPL, regional favorites such as Pago, Dragonpay, SEPA and Mercado Pago, plus local payment preferences for emerging markets. Enables global market access and local preference adaptation.
• FX Optimisation Engine Foreign exchange optimisation engine that maximizes value in cross-border payments by dynamically optimizing currency conversion, enabling localised pricing with dynamic currency conversion (DCC) and multi-currency pricing (MCP) options. Reduces currency conversion leakage across cross-border transactions.
• Embedded Finance Embedded finance module enabling merchants to offer banking-as-a-service capabilities including branded accounts, virtual cards and instant payouts integrated directly into their platforms. Forms a strategic category together with the APM Hub and FX Optimisation modules within the OSO platform.

Quantifiable outcome

• 30% reduction in payment processing costs
• +11 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• PayPalcoreTechnology or Integration · 3 March 2026Strategic collaboration integrating PayPal's payment options (digital wallet, Buy Now Pay Later) into CellPoint Digital's payment orchestration platform for travel and retail merchants globally. Integration is live and enables merchants to access PayPal wallet experiences through a single integration without separate technical builds. Supports cross-border commerce complexity and faster market entry. PayPal's network spans 400M+ active accounts globally.
• Google CloudcoreTechnology or Integration · 19 December 2025CellPoint Digital rebuilt its payment orchestration platform on Google Cloud infrastructure (Google Kubernetes Engine, BigQuery, Pub/Sub) migrating from legacy systems to scalable microservices architecture. Enables real-time data processing and analytics. New platform launched in 2025. Devoteam serves as managed services partner for the migration.
• XanderPaycoreStrategic or Co-development Partner · 29 July 2025CellPoint Digital and XanderPay introduced a new standard in hospitality payments, combining CellPoint's orchestration platform with XanderPay's hotel brand payment management solutions.

Scale indicators19 records

Recent moves12 records

Expansion highlights3 records

Direct peers

• APEXX Global: APEXX Global is a payment orchestration platform purpose-built for the travel, airline, and hospitality sectors, competing head-to-head with CellPoint Digital on multi-acquirer routing, APM enablement, and travel-specific optimization. It is one of the closest direct competitors in the travel-orchestration niche.
• Primer: Primer is a payment orchestration platform that unifies multiple PSPs, acquirers, and APMs through a single integration with smart routing and unified reconciliation. It targets enterprise merchants including travel and hospitality, overlapping directly with CellPoint Digital's multi-PSP orchestration proposition.
• Spreedly: Spreedly provides a payment orchestration and vault platform that lets merchants route transactions across multiple gateways and PSPs through a single integration. It serves global digital commerce including travel merchants, making it a direct functional peer in multi-PSP orchestration.
• IXOPAY: IXOPAY offers a payment orchestration platform with smart routing, tokenization, and reconciliation across multiple acquirers and PSPs. It serves global enterprise merchants and competes directly with CellPoint Digital on orchestration, routing intelligence, and unified reporting.
• Gr4vy: Gr4vy is a cloud-native payment orchestration platform providing no-code orchestration, smart routing, and APM enablement for enterprise merchants. It overlaps with CellPoint Digital's OSO capabilities in multi-PSP routing and unified payment operations.

Broad incumbents

• Nuvei: Nuvei is a global payment technology provider with strong focus on travel, airlines, and hospitality merchants, offering acquiring, processing, APMs, and increasingly orchestration. It is a broader incumbent competing in the same travel verticals as CellPoint Digital.
• Stripe: Stripe is a global payments and orchestration platform whose Stripe Connect and routing features increasingly address enterprise travel merchants. As one of CellPoint Digital's integrated PSP partners, it also competes in the orchestration layer with vastly broader resources.
• Adyen: Adyen is a global payments platform offering unified acquiring, processing, and increasingly orchestration and optimization. It serves major airlines and travel merchants, overlapping with CellPoint Digital's customer base and competing on routing intelligence.
• Worldpay: Worldpay is a global payments processor and acquirer with deep roots in airline and travel vertical processing. As a CellPoint Digital integrated partner, it also competes at the orchestration layer for the same enterprise travel accounts.
• PayPal: PayPal is a global digital payments and wallet platform that, through its 2026 strategic partnership with CellPoint Digital, embeds its wallet and BNPL options into the OSO platform. As a broader incumbent with 400M+ accounts, it competes and partners simultaneously with CellPoint in travel commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cellptdigital
• Facebookfacebook.com/cellpointdigital
• LinkedInlinkedin.com/company/cellpointdigital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CellPoint Digital