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Reltio

Full company profile

uuid00000z1

Namestring
Reltio
Legal namestring
Reltio, Inc.
Websiteurl
reltio.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Reltio is a Redwood City, California-based enterprise software company founded in 2011 by Manish Sood that builds the Reltio Context Intelligence Platform, a cloud-native, multi-tenant SaaS for master data management (MDM) and real-time data unification. The platform is architected around the Reltio Intelligent Data Graph, a semantic knowledge graph that combines structured and unstructured data into unified 360-degree profiles across customer, product, supplier, and location domains, served globally in under 50 milliseconds through the Reltio Lightspeed Data Delivery Network. Differentiated capabilities include the patent-pending Flexible Entity Resolution Networks (FERN) for LLM-augmented matching, the Reltio AgentFlow agentic AI operations suite with eight prebuilt agents and an Agent Builder, the Reltio MCP Server for governed third-party agent access, and 1,000+ prebuilt connectors with zero-copy integration into Snowflake, Databricks, Google BigQuery, and Microsoft Fabric.

Reltio primarily serves Global 2000 and Fortune 500 enterprises in regulated industries, with a documented customer base spanning life sciences (9 of the top 10 global life sciences companies), financial services, insurance, healthcare, travel and hospitality, retail, manufacturing, and high tech, totaling more than 200 large enterprise customers including 16 Fortune 100 and 43 Fortune 500 organizations. The platform is delivered via multi-year subscription SaaS contracts, with 49 customers at $1M+ annual contract value, and is distributed through direct enterprise sales, Microsoft Azure Marketplace and AWS Marketplace listings, a global SI partner ecosystem (TCS, Cognizant, Deloitte, ZS, Axtria), and, following SAP's completion of the acquisition on May 7, 2026, through SAP's direct enterprise sales force as part of SAP Business Data Cloud.

Reltio reported $185 million in Annual Recurring Revenue for the fiscal year ending January 31, 2026, with 40% year-over-year bookings growth in Q4 FY26 and 93% net-new customer growth, supported by HITRUST CSF, SOC 2 Type 2, ISO 27001, NIST 800-53, HIPAA, and GDPR certifications and analyst recognition as a Leader in the 2026 Gartner Magic Quadrant for MDM (furthest for Completeness of Vision) and the Forrester Wave 2025 for MDM.

Short descriptiontext

Reltio provides a cloud-native master data management and context intelligence platform that unifies enterprise data into AI-ready 360-degree profiles, serving 200+ large enterprise customers across life sciences, financial services, insurance, healthcare, and other regulated industries, now operating within SAP Business Data Cloud.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersRedwood Shores, United States
HQ citystring
Redwood Shores
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
master data management, data unification platform, cloud MDM software, agentic AI data layer, enterprise data intelligence
Industry6 codes
1Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring)
CodeHDAEAAAOPrimaryYes
2Enterprise Case Management & Request Fulfillment Platforms
CodeHDAEALAJPrimaryNo
3Service Catalog & Self-Service Portal Platforms
CodeHDAEALAGPrimaryNo
4Data & Analytics Platforms (Data Warehousing, Lakes, Streaming)
CodeHDABAAAFPrimaryNo
5Data Migration & Replication Tools
CodeHDABAEANPrimaryNo
6Resilient DNS, Traffic Management & Global Load Balancing
CodeHDABAIAIPrimaryNo
NAICS code3 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Software Publishers5132
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Master Data Management (MDM) Software
Social media profiles3 records
GTM motion5 records

Each record includes

Type, Description, Source

Revenue model3 records
1Subscription SaaS (Annual Recurring Revenue)
TypeSubscription Recurring
Description

Reltio Data Cloud sold primarily as multi-year SaaS subscriptions with $185 million ARR reported at fiscal year ending January 31, 2026. 40% YoY bookings growth in Q4 FY26; 93% net-new customer growth for FY26. Land-and-expand dynamic across additional domains and use cases.

businesswireindia.com
2Professional Services
TypeProfessional Services
Description

Reltio Professional Services providing 90-Day MVP implementations with Forward Deployed Engineers (FDEs) embedded with advanced customers. Over 200 successful implementations completed.

reltio.com
3Channel/Partner-sourced revenue
TypeSubscription Recurring
Description

Revenue delivered through cloud marketplace (Microsoft Azure Marketplace, AWS Marketplace) listings and through GTM/technology partners including TCS, Cognizant, Deloitte, ZS, and Axtria.

crn.com
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details2 tiers
130-day free trial / access
ModelSubscriptionBilling cadenceAnnual
Notes

30 days free access mentioned as a trial offer to evaluate real-time, trusted data.

reltio.com
2Quote-based enterprise subscription (not publicly disclosed)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Standard enterprise SaaS contract with ACVs typically $1M+ for largest customers. Multi-year contracts inferred from enterprise sales motion.

reltio.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 12 records shown
1Reltio Context Intelligence Platform
Description

The overarching AI-powered data unification and context intelligence platform.

reltio.com
+11 more records
Core offering1 text field

Reltio sells a cloud-native SaaS data unification and master data management platform — the Reltio Context Intelligence Platform / Reltio Data Cloud — that consolidates fragmented customer, product, supplier, and location data into trusted 360° profiles and a semantic knowledge graph, delivering that data in real time (<50ms) to operational systems, analytics, and AI agents via Reltio Lightspeed and the Reltio MCP Server. Offerings are packaged as Reltio Multidomain MDM, Reltio Intelligent 360, and Reltio AgentFlow (an agentic AI suite), and are licensed primarily through multi-year enterprise subscription contracts supported by Reltio Professional Services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 16 values shown
  • 78% more efficient IT operations
+15 more records
Product and service10 records
1Reltio Context Intelligence Platform
CategoryCore platform
Description

Open, event-driven cloud-native SaaS platform that unifies and enriches enterprise data into a dynamic semantic model of the business, powering intelligent operations and agentic transformation with built-in governance and real-time data delivery.

2Reltio Data Cloud
CategoryCore platform
Description

Secure, scalable, cloud-native SaaS data unification platform that unifies disparate data sources in real time and serves as the high-performance data foundation for trusted, unified context across modern data-driven and agentic operations.

3Reltio Multidomain MDM
CategoryMaster Data Management
Description

Agent-enabled, cloud-native SaaS MDM platform delivering a secure best source of truth with LLM-augmented entity resolution (FERN), real-time data integration, continuous data quality management, reference data management, and graph-based relationship views.

4Reltio Intelligent 360
CategoryData unification
Description

Foundational data unification offering that creates real-time 360° profiles across customers, products, suppliers, and locations, with zero-copy access to cloud data warehouses, dynamic segmentation, automated grouping, and interaction management to power agentic AI and personalized experiences.

5Reltio AgentFlow
CategoryAgentic AI operations
Description

Agentic AI operations suite for automating data stewardship and business operations, providing prebuilt purpose-built agents (Resolver, Product Recommender, Data Explorer, Work Assigner, Address Enricher, Unmerger, Profiler, Segmenter) and an Agent Builder for custom agents, operating on trusted, governed data from Reltio Intelligent Data Graph.

6Reltio Entity Resolution
CategoryData quality
Description

AI-powered match and merge capability using LLM-powered, pretrained ML models (Flexible Entity Resolution Networks/FERN) to deduplicate core data with dynamic survivorship strategies, match rule builder, analyzer, and proactive monitoring.

7Reltio Data Quality
CategoryData quality
Description

Continuous and automated data quality management powered by machine learning, including continuous data validation, ML-powered real-time dashboards, ongoing cleansing and standardization, and reference data management.

8Reltio Data Integration
CategoryData integration
Description

Low-code/no-code integration platform with 1,000+ prebuilt connectors, REST APIs (real time or batch), Streaming API for near real-time ingestion, data enrichment, iPaaS connectors (MuleSoft, SnapLogic), data catalog integration, and zero-copy integration with cloud data warehouses.

9Reltio AgentFlow Unstructured
CategoryAgentic AI operations
Description

Capability within Reltio AgentFlow that uses LLMs to extract key information from unstructured documents, notes, and emails and write it directly into the unified profiles of Reltio Intelligent Data Graph, bridging the AI readiness gap for unstructured data.

10Reltio Professional Services
CategoryProfessional services
Description

Implementation and advisory services organization with 250+ years of combined MDM expertise and 200+ successful implementations, including 90-Day MVP engagements and Forward Deployed Engineers embedded within advanced customers.

Scale indicator15 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-12
Description

SAP is deepening its partnership with Palantir, whose recent earnings presentation highlighted advances SAP has made using Palantir technology. Reltio, as part of SAP Business Data Cloud, benefits from this Palantir integration.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

SAP SE agreed to acquire Reltio on March 27, 2026 and completed the acquisition on May 7, 2026. Reltio is now part of SAP and is being integrated into SAP Business Data Cloud to make SAP and non-SAP enterprise data AI-ready. SAP is also building its 'Autonomous Enterprise' strategy on Reltio's master data management capabilities.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-04-27
Description

Reltio announced new AI-focused products (AgentFlow Unstructured, Profiler agent, Agent Builder) at Google Cloud Next 2026, building on existing Google Cloud compatibility and zero-copy integrations.

Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-02-26
Description

Cognizant was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.

Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-02-26
Description

Deloitte was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.

Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-02-26
Description

ZS was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.

Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-02-26
Description

Axtria was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.

Strategic tierFlagshipTypeTechnology or IntegrationAnnounced on2026-02-23
Description

Reltio Data Cloud achieved Microsoft Azure Certified Software status, validating security, reliability, and performance for Azure customers. Reltio is available on the Azure Marketplace and spend counts toward customers' Microsoft Azure Consumption Commitment (MACC). Integrations with Microsoft Fabric (zero-copy) and Microsoft Purview announced.

Strategic tierFlagshipTypeTechnology or IntegrationAnnounced on2026-02-09
Description

Reltio achieved AWS Financial Services Industry Competency for banks, insurers, and capital markets firms. Reltio also holds prior AWS competencies in Travel & Hospitality and Life Sciences verticals. Reltio AgentFlow is compatible with AWS, Microsoft Azure, and Google Cloud.

Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2025-07-01
Description

TCS is a recognized Reltio technology partner and global SI implementing Reltio MDM/Data Cloud for enterprise customers. Satish Byravan, Global Head of Data and Analytics Practice at TCS, is quoted endorsing Reltio AgentFlow on the Reltio website.

11AWS (Travel & Hospitality Competency)
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-07-01
Description

Reltio holds AWS Travel & Hospitality Competency alongside its Financial Services and Life Sciences competencies.

reltio.com
12AWS (Life Sciences Competency)
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-07-01
Description

Reltio holds AWS Life Sciences Industry Competency as part of its vertical-specific AWS recognitions.

reltio.com
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-07-01
Description

Reltio integrates with major third-party data enrichment sources (D&B, Moody's, ZoomInfo, NPI for healthcare; Experian and Bloomberg for financial services; LexisNexis; Verisk for insurance; IQVIA, MedPro, DEA for life sciences) for referential matching and data enrichment.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-03-31
Description

Reltio offers a Reltio Data Pipeline for Databricks enabling zero-copy data sharing from Reltio Data Cloud into Databricks lakehouse.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-03-31
Description

Reltio offers a Reltio Data Pipeline for Snowflake and zero-copy data sharing to Snowflake for analytics use cases.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Informatica is the long-established MDM and data integration category leader, with deep enterprise penetration across the same Fortune 500 buyer base. Reltio's CEO Manish Sood was part of the Informatica team that built the first MDM platform, making Informatica the most direct architectural and customer-overlap competitor.

TypeDirect peer
Description

Collibra is a leader in data catalog and governance, and pre-integrates with Reltio for metadata sharing. The two compete for the 'trusted data foundation' budget at Fortune 500 enterprises and increasingly overlap as Collibra expands into data quality and lineage adjacent to MDM.

TypeDirect peer
Description

Alation is a leading data intelligence/catalog platform and a pre-integrated Reltio partner. Both compete for the data steward and CDO persona at large enterprises, with overlapping value propositions around governed, AI-ready data.

TypeDirect peer
Description

Stibo Systems is a long-standing multidomain MDM competitor (STEP platform), historically strong in manufacturing, retail, and consumer goods. Directly comparable product offering with multi-domain master data across customer, product, supplier, and location.

TypeDirect peer
Description

Semarchy provides cloud-native multidomain MDM as a direct Reltio alternative for mid-market and enterprise buyers. Competes head-to-head on data unification, entity resolution, and 360-degree profile use cases with a similarly agile, multi-tenant SaaS architecture.

TypeDirect peer
Description

Talend, now part of Qlik, offers data integration and master data management capabilities. It overlaps with Reltio on data quality, integration, and governance, and competes for the same enterprise data unification budget.

TypeBroad incumbent
Description

SAP MDG is Reltio's now-parent-company's own enterprise MDM offering, historically deployed across SAP's installed base. Following SAP's acquisition of Reltio, the two product lines will be rationalized — making SAP MDG both a former competitor and an internal strategic factor for Reltio's roadmap.

TypeBroad incumbent
Description

Oracle's Enterprise Data Management suite includes customer MDM, product MDM, and supplier MDM as part of its broader applications stack. It overlaps with Reltio for Oracle-shop enterprises and represents a bundled incumbent alternative for large global deployments.

TypeEmerging player
Description

Atlan is a fast-growing AI-native data catalog and governance platform targeting modern data teams. While not yet at Reltio's enterprise scale, Atlan is increasingly competing for the data steward/CDO budget at large enterprises and could become a more direct rival as it adds governance and lineage depth.

TypeBroad incumbent
Description

Salesforce Data Cloud and Customer 360 bundle real-time customer profile unification, identity resolution, and activation natively into the Salesforce ecosystem. It competes with Reltio for customer-360 spend at large enterprises, particularly those anchored on Salesforce CRM.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat8 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers44 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment9 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration21 records

Each record includes

Title, Type, Description, Source

AI capability11 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance8 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Reltio

Master Data Management (MDM) Softwarereltio.com

Reltio provides a cloud-native master data management and context intelligence platform that unifies enterprise data into AI-ready 360-degree profiles, serving 200+ large enterprise customers across life sciences, financial services, insurance, healthcare, and other regulated industries, now operating within SAP Business Data Cloud.

What Reltio does

Reltio is a Redwood City, California-based enterprise software company founded in 2011 by Manish Sood that builds the Reltio Context Intelligence Platform, a cloud-native, multi-tenant SaaS for master data management (MDM) and real-time data unification. The platform is architected around the Reltio Intelligent Data Graph, a semantic knowledge graph that combines structured and unstructured data into unified 360-degree profiles across customer, product, supplier, and location domains, served globally in under 50 milliseconds through the Reltio Lightspeed Data Delivery Network. Differentiated capabilities include the patent-pending Flexible Entity Resolution Networks (FERN) for LLM-augmented matching, the Reltio AgentFlow agentic AI operations suite with eight prebuilt agents and an Agent Builder, the Reltio MCP Server for governed third-party agent access, and 1,000+ prebuilt connectors with zero-copy integration into Snowflake, Databricks, Google BigQuery, and Microsoft Fabric.

Reltio primarily serves Global 2000 and Fortune 500 enterprises in regulated industries, with a documented customer base spanning life sciences (9 of the top 10 global life sciences companies), financial services, insurance, healthcare, travel and hospitality, retail, manufacturing, and high tech, totaling more than 200 large enterprise customers including 16 Fortune 100 and 43 Fortune 500 organizations. The platform is delivered via multi-year subscription SaaS contracts, with 49 customers at $1M+ annual contract value, and is distributed through direct enterprise sales, Microsoft Azure Marketplace and AWS Marketplace listings, a global SI partner ecosystem (TCS, Cognizant, Deloitte, ZS, Axtria), and, following SAP's completion of the acquisition on May 7, 2026, through SAP's direct enterprise sales force as part of SAP Business Data Cloud.

Reltio reported $185 million in Annual Recurring Revenue for the fiscal year ending January 31, 2026, with 40% year-over-year bookings growth in Q4 FY26 and 93% net-new customer growth, supported by HITRUST CSF, SOC 2 Type 2, ISO 27001, NIST 800-53, HIPAA, and GDPR certifications and analyst recognition as a Leader in the 2026 Gartner Magic Quadrant for MDM (furthest for Completeness of Vision) and the Forrester Wave 2025 for MDM.

Reltio firmographics

Firmographics
Name
Reltio
Legal name
Reltio, Inc.
Website
https://reltio.com
Company type
Private
Founded year
2011
Operating status
Acquired
Headcount range
251–500 employees
Short description
Reltio provides a cloud-native master data management and context intelligence platform that unifies enterprise data into AI-ready 360-degree profiles, serving 200+ large enterprise customers across life sciences, financial services, insurance, healthcare, and other regulated industries, now operating within SAP Business Data Cloud.
Ownership category
akta.pro rank

Reltio industry classification

Industry
Product category
Master Data Management (MDM) Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
akta.pro secondary industries
Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ), Service Catalog & Self-Service Portal Platforms (HDAEALAG), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), Data Migration & Replication Tools (HDABAEAN), Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI)

Keywords

  • Master data management
  • Data unification platform
  • Cloud MDM software
  • Agentic AI data layer
  • Enterprise data intelligence

Where Reltio is headquartered

Location

Headquarters

HQ city
Redwood Shores
HQ country
United States
HQ region
North America

Markets served

Reltio business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Subscription SaaS (Annual Recurring Revenue): Reltio Data Cloud sold primarily as multi-year SaaS subscriptions with $185 million ARR reported at fiscal year ending January 31, 2026. 40% YoY bookings growth in Q4 FY26; 93% net-new customer growth for FY26. Land-and-expand dynamic across additional domains and use cases.
  2. Professional Services: Reltio Professional Services providing 90-Day MVP implementations with Forward Deployed Engineers (FDEs) embedded with advanced customers. Over 200 successful implementations completed.
  3. Channel/Partner-sourced revenue: Revenue delivered through cloud marketplace (Microsoft Azure Marketplace, AWS Marketplace) listings and through GTM/technology partners including TCS, Cognizant, Deloitte, ZS, and Axtria.

Pricing tiers

ModelBillingPrice
SubscriptionAnnual30-day free trial / access
SubscriptionMulti-year contractQuote-based enterprise subscription (not publicly disclosed)

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Reltio product offering

Product offering

Core offering

Reltio sells a cloud-native SaaS data unification and master data management platform — the Reltio Context Intelligence Platform / Reltio Data Cloud — that consolidates fragmented customer, product, supplier, and location data into trusted 360° profiles and a semantic knowledge graph, delivering that data in real time (<50ms) to operational systems, analytics, and AI agents via Reltio Lightspeed and the Reltio MCP Server. Offerings are packaged as Reltio Multidomain MDM, Reltio Intelligent 360, and Reltio AgentFlow (an agentic AI suite), and are licensed primarily through multi-year enterprise subscription contracts supported by Reltio Professional Services.

Differentiator

Problem solved

Functional benefit

Brands

  • Reltio Context Intelligence Platform: The overarching AI-powered data unification and context intelligence platform.
  • Reltio Data Cloud
  • Reltio Intelligent 360
  • Reltio Multidomain MDM
  • Reltio AgentFlow
  • Reltio Intelligent Data Graph
  • Reltio Lightspeed Data Delivery Network
  • Reltio MCP Server
  • Reltio Ontology Builder
  • Reltio Business Critical Edition
  • FERN (Flexible Entity Resolution Networks)
  • DataDriven

Products and services

  • Reltio Context Intelligence Platform Open, event-driven cloud-native SaaS platform that unifies and enriches enterprise data into a dynamic semantic model of the business, powering intelligent operations and agentic transformation with built-in governance and real-time data delivery.
  • Reltio Data Cloud Secure, scalable, cloud-native SaaS data unification platform that unifies disparate data sources in real time and serves as the high-performance data foundation for trusted, unified context across modern data-driven and agentic operations.
  • Reltio Multidomain MDM Agent-enabled, cloud-native SaaS MDM platform delivering a secure best source of truth with LLM-augmented entity resolution (FERN), real-time data integration, continuous data quality management, reference data management, and graph-based relationship views.
  • Reltio Intelligent 360 Foundational data unification offering that creates real-time 360° profiles across customers, products, suppliers, and locations, with zero-copy access to cloud data warehouses, dynamic segmentation, automated grouping, and interaction management to power agentic AI and personalized experiences.
  • Reltio AgentFlow Agentic AI operations suite for automating data stewardship and business operations, providing prebuilt purpose-built agents (Resolver, Product Recommender, Data Explorer, Work Assigner, Address Enricher, Unmerger, Profiler, Segmenter) and an Agent Builder for custom agents, operating on trusted, governed data from Reltio Intelligent Data Graph.
  • Reltio Entity Resolution AI-powered match and merge capability using LLM-powered, pretrained ML models (Flexible Entity Resolution Networks/FERN) to deduplicate core data with dynamic survivorship strategies, match rule builder, analyzer, and proactive monitoring.
  • Reltio Data Quality Continuous and automated data quality management powered by machine learning, including continuous data validation, ML-powered real-time dashboards, ongoing cleansing and standardization, and reference data management.
  • Reltio Data Integration Low-code/no-code integration platform with 1,000+ prebuilt connectors, REST APIs (real time or batch), Streaming API for near real-time ingestion, data enrichment, iPaaS connectors (MuleSoft, SnapLogic), data catalog integration, and zero-copy integration with cloud data warehouses.
  • Reltio AgentFlow Unstructured Capability within Reltio AgentFlow that uses LLMs to extract key information from unstructured documents, notes, and emails and write it directly into the unified profiles of Reltio Intelligent Data Graph, bridging the AI readiness gap for unstructured data.
  • Reltio Professional Services Implementation and advisory services organization with 250+ years of combined MDM expertise and 200+ successful implementations, including 90-Day MVP engagements and Forward Deployed Engineers embedded within advanced customers.

Quantifiable outcome

  • 78% more efficient IT operations
  • +15 more outcomes

Companies that use Reltio

Customer profile

Named customers44 records

Segments9 records

Ideal customer profiles5 records

Reltio technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability11 records

Feature10 records

Reltio partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and flagship.

  • PalantircoreStrategic or Co-development Partner · 12 May 2026SAP is deepening its partnership with Palantir, whose recent earnings presentation highlighted advances SAP has made using Palantir technology. Reltio, as part of SAP Business Data Cloud, benefits from this Palantir integration.
  • SAP SEflagshipStrategic or Co-development Partner · 7 May 2026SAP SE agreed to acquire Reltio on March 27, 2026 and completed the acquisition on May 7, 2026. Reltio is now part of SAP and is being integrated into SAP Business Data Cloud to make SAP and non-SAP enterprise data AI-ready. SAP is also building its 'Autonomous Enterprise' strategy on Reltio's master data management capabilities.
  • Google CloudcoreTechnology or Integration · 27 April 2026Reltio announced new AI-focused products (AgentFlow Unstructured, Profiler agent, Agent Builder) at Google Cloud Next 2026, building on existing Google Cloud compatibility and zero-copy integrations.
  • CognizantcoreImplementation/ SI/ Consulting Partner · 26 February 2026Cognizant was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
  • DeloittecoreImplementation/ SI/ Consulting Partner · 26 February 2026Deloitte was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
  • ZS AssociatescoreImplementation/ SI/ Consulting Partner · 26 February 2026ZS was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
  • AxtriacoreImplementation/ SI/ Consulting Partner · 26 February 2026Axtria was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
  • Microsoft AzureflagshipTechnology or Integration · 23 February 2026Reltio Data Cloud achieved Microsoft Azure Certified Software status, validating security, reliability, and performance for Azure customers. Reltio is available on the Azure Marketplace and spend counts toward customers' Microsoft Azure Consumption Commitment (MACC). Integrations with Microsoft Fabric (zero-copy) and Microsoft Purview announced.
  • Amazon Web Services (AWS)flagshipTechnology or Integration · 9 February 2026Reltio achieved AWS Financial Services Industry Competency for banks, insurers, and capital markets firms. Reltio also holds prior AWS competencies in Travel & Hospitality and Life Sciences verticals. Reltio AgentFlow is compatible with AWS, Microsoft Azure, and Google Cloud.
  • TATA Consultancy Services (TCS)coreImplementation/ SI/ Consulting Partner · 1 July 2025TCS is a recognized Reltio technology partner and global SI implementing Reltio MDM/Data Cloud for enterprise customers. Satish Byravan, Global Head of Data and Analytics Practice at TCS, is quoted endorsing Reltio AgentFlow on the Reltio website.
  • AWS (Travel & Hospitality Competency)coreTechnology or Integration · 1 July 2025Reltio holds AWS Travel & Hospitality Competency alongside its Financial Services and Life Sciences competencies.
  • AWS (Life Sciences Competency)coreTechnology or Integration · 1 July 2025Reltio holds AWS Life Sciences Industry Competency as part of its vertical-specific AWS recognitions.
  • D&B, Moody's, ZoomInfo, NPI, Experian, Bloomberg, LexisNexis, Verisk, IQVIA, MedPro, DEAcoreTechnology or Integration · 1 July 2025Reltio integrates with major third-party data enrichment sources (D&B, Moody's, ZoomInfo, NPI for healthcare; Experian and Bloomberg for financial services; LexisNexis; Verisk for insurance; IQVIA, MedPro, DEA for life sciences) for referential matching and data enrichment.
  • DatabrickscoreTechnology or Integration · 31 March 2025Reltio offers a Reltio Data Pipeline for Databricks enabling zero-copy data sharing from Reltio Data Cloud into Databricks lakehouse.
  • SnowflakecoreTechnology or Integration · 31 March 2025Reltio offers a Reltio Data Pipeline for Snowflake and zero-copy data sharing to Snowflake for analytics use cases.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Reltio competitors and assessment

Company assessment

Direct peers

  • Informatica: Informatica is the long-established MDM and data integration category leader, with deep enterprise penetration across the same Fortune 500 buyer base. Reltio's CEO Manish Sood was part of the Informatica team that built the first MDM platform, making Informatica the most direct architectural and customer-overlap competitor.
  • Collibra: Collibra is a leader in data catalog and governance, and pre-integrates with Reltio for metadata sharing. The two compete for the 'trusted data foundation' budget at Fortune 500 enterprises and increasingly overlap as Collibra expands into data quality and lineage adjacent to MDM.
  • Alation: Alation is a leading data intelligence/catalog platform and a pre-integrated Reltio partner. Both compete for the data steward and CDO persona at large enterprises, with overlapping value propositions around governed, AI-ready data.
  • Stibo Systems: Stibo Systems is a long-standing multidomain MDM competitor (STEP platform), historically strong in manufacturing, retail, and consumer goods. Directly comparable product offering with multi-domain master data across customer, product, supplier, and location.
  • Semarchy: Semarchy provides cloud-native multidomain MDM as a direct Reltio alternative for mid-market and enterprise buyers. Competes head-to-head on data unification, entity resolution, and 360-degree profile use cases with a similarly agile, multi-tenant SaaS architecture.
  • Talend (Qlik): Talend, now part of Qlik, offers data integration and master data management capabilities. It overlaps with Reltio on data quality, integration, and governance, and competes for the same enterprise data unification budget.

Broad incumbents

  • SAP Master Data Governance: SAP MDG is Reltio's now-parent-company's own enterprise MDM offering, historically deployed across SAP's installed base. Following SAP's acquisition of Reltio, the two product lines will be rationalized — making SAP MDG both a former competitor and an internal strategic factor for Reltio's roadmap.
  • Oracle Enterprise Data Management: Oracle's Enterprise Data Management suite includes customer MDM, product MDM, and supplier MDM as part of its broader applications stack. It overlaps with Reltio for Oracle-shop enterprises and represents a bundled incumbent alternative for large global deployments.
  • Salesforce Data Cloud (Customer 360): Salesforce Data Cloud and Customer 360 bundle real-time customer profile unification, identity resolution, and activation natively into the Salesforce ecosystem. It competes with Reltio for customer-360 spend at large enterprises, particularly those anchored on Salesforce CRM.

Emerging players

  • Atlan: Atlan is a fast-growing AI-native data catalog and governance platform targeting modern data teams. While not yet at Reltio's enterprise scale, Atlan is increasingly competing for the data steward/CDO budget at large enterprises and could become a more direct rival as it adds governance and lineage depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

Reltio social profiles

Digital presence

Reltio compliance and trust

Trust signal

Compliance8 records

Reltio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reltio leadership team

Management profile

Number of profiles

Profiles9 records

Reltio subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Reltio funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reltio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reltio

What does Reltio do?

Reltio sells a cloud-native SaaS data unification and master data management platform — the Reltio Context Intelligence Platform / Reltio Data Cloud — that consolidates fragmented customer, product, supplier, and location data into trusted 360° profiles and a semantic knowledge graph, delivering that data in real time (<50ms) to operational systems, analytics, and AI agents via Reltio Lightspeed and the Reltio MCP Server. Offerings are packaged as Reltio Multidomain MDM, Reltio Intelligent 360, and Reltio AgentFlow (an agentic AI suite), and are licensed primarily through multi-year enterprise subscription contracts supported by Reltio Professional Services.

Is Reltio a public or private company?

Reltio is a private company. It is classified as corporate owned and is currently acquired.

When was Reltio founded?

Reltio was founded in 2011. It employs 251 to 500 people.

Where is Reltio based?

Reltio is headquartered in Redwood Shores, United States, in the North America region.

How does Reltio make money?

Three revenue lines are on record. Subscription SaaS (Annual Recurring Revenue) is the primary driver. The others are professional Services and channel/Partner-sourced revenue.

Who are Reltio's main competitors?

Direct peers on record are Informatica, Collibra, Alation, Stibo Systems, Semarchy and Talend (Qlik). Broad incumbents are SAP Master Data Governance, Oracle Enterprise Data Management and Salesforce Data Cloud (Customer 360). Atlan is listed as an emerging player.

Does Reltio have an API?

Yes. Reltio offers a comprehensive API-first platform with REST APIs for real time and batch operations, a Streaming API for near real-time ingestion via messaging queues, and the Reltio MCP Server for governed, real-time access to AI agents (including third-party agents). The platform provides 1,000+ prebuilt connectors in a low-code/no-code integration environment, plus zero-copy integration with major cloud data warehouses and data catalogs. Reltio Lightspeed Data Delivery Network serves data in <50 ms with high availability globally. Developer documentation is at docs.reltio.com.

What industry is Reltio in?

Reltio's product category is Master Data Management (MDM) Software. Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of HDAEALAJ, Enterprise Case Management & Request Fulfillment Platforms. Its NAICS code is 518 and its SIC code is 7372.

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