Reltio
Reltio provides a cloud-native master data management and context intelligence platform that unifies enterprise data into AI-ready 360-degree profiles, serving 200+ large enterprise customers across life sciences, financial services, insurance, healthcare, and other regulated industries, now operating within SAP Business Data Cloud.
- Company typePrivate
- Founded2011
- HeadquartersRedwood Shores, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Reltio does
Reltio is a Redwood City, California-based enterprise software company founded in 2011 by Manish Sood that builds the Reltio Context Intelligence Platform, a cloud-native, multi-tenant SaaS for master data management (MDM) and real-time data unification. The platform is architected around the Reltio Intelligent Data Graph, a semantic knowledge graph that combines structured and unstructured data into unified 360-degree profiles across customer, product, supplier, and location domains, served globally in under 50 milliseconds through the Reltio Lightspeed Data Delivery Network. Differentiated capabilities include the patent-pending Flexible Entity Resolution Networks (FERN) for LLM-augmented matching, the Reltio AgentFlow agentic AI operations suite with eight prebuilt agents and an Agent Builder, the Reltio MCP Server for governed third-party agent access, and 1,000+ prebuilt connectors with zero-copy integration into Snowflake, Databricks, Google BigQuery, and Microsoft Fabric.
Reltio primarily serves Global 2000 and Fortune 500 enterprises in regulated industries, with a documented customer base spanning life sciences (9 of the top 10 global life sciences companies), financial services, insurance, healthcare, travel and hospitality, retail, manufacturing, and high tech, totaling more than 200 large enterprise customers including 16 Fortune 100 and 43 Fortune 500 organizations. The platform is delivered via multi-year subscription SaaS contracts, with 49 customers at $1M+ annual contract value, and is distributed through direct enterprise sales, Microsoft Azure Marketplace and AWS Marketplace listings, a global SI partner ecosystem (TCS, Cognizant, Deloitte, ZS, Axtria), and, following SAP's completion of the acquisition on May 7, 2026, through SAP's direct enterprise sales force as part of SAP Business Data Cloud.
Reltio reported $185 million in Annual Recurring Revenue for the fiscal year ending January 31, 2026, with 40% year-over-year bookings growth in Q4 FY26 and 93% net-new customer growth, supported by HITRUST CSF, SOC 2 Type 2, ISO 27001, NIST 800-53, HIPAA, and GDPR certifications and analyst recognition as a Leader in the 2026 Gartner Magic Quadrant for MDM (furthest for Completeness of Vision) and the Forrester Wave 2025 for MDM.
Reltio firmographics
Firmographics- Name
- Reltio
- Legal name
- Reltio, Inc.
- Website
- https://reltio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Reltio provides a cloud-native master data management and context intelligence platform that unifies enterprise data into AI-ready 360-degree profiles, serving 200+ large enterprise customers across life sciences, financial services, insurance, healthcare, and other regulated industries, now operating within SAP Business Data Cloud.
- Ownership category
- akta.pro rank
Reltio industry classification
Industry- Product category
- Master Data Management (MDM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
- akta.pro secondary industries
- Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ), Service Catalog & Self-Service Portal Platforms (HDAEALAG), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), Data Migration & Replication Tools (HDABAEAN), Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI)
Keywords
Where Reltio is headquartered
LocationHeadquarters
- HQ city
- Redwood Shores
- HQ country
- United States
- HQ region
- North America
Markets served
Reltio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Annual Recurring Revenue): Reltio Data Cloud sold primarily as multi-year SaaS subscriptions with $185 million ARR reported at fiscal year ending January 31, 2026. 40% YoY bookings growth in Q4 FY26; 93% net-new customer growth for FY26. Land-and-expand dynamic across additional domains and use cases.
- Professional Services: Reltio Professional Services providing 90-Day MVP implementations with Forward Deployed Engineers (FDEs) embedded with advanced customers. Over 200 successful implementations completed.
- Channel/Partner-sourced revenue: Revenue delivered through cloud marketplace (Microsoft Azure Marketplace, AWS Marketplace) listings and through GTM/technology partners including TCS, Cognizant, Deloitte, ZS, and Axtria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 30-day free trial / access |
| Subscription | Multi-year contract | Quote-based enterprise subscription (not publicly disclosed) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
Reltio product offering
Product offeringCore offering
Reltio sells a cloud-native SaaS data unification and master data management platform — the Reltio Context Intelligence Platform / Reltio Data Cloud — that consolidates fragmented customer, product, supplier, and location data into trusted 360° profiles and a semantic knowledge graph, delivering that data in real time (<50ms) to operational systems, analytics, and AI agents via Reltio Lightspeed and the Reltio MCP Server. Offerings are packaged as Reltio Multidomain MDM, Reltio Intelligent 360, and Reltio AgentFlow (an agentic AI suite), and are licensed primarily through multi-year enterprise subscription contracts supported by Reltio Professional Services.
Differentiator
Problem solved
Functional benefit
Brands
- Reltio Context Intelligence Platform: The overarching AI-powered data unification and context intelligence platform.
- Reltio Data Cloud
- Reltio Intelligent 360
- Reltio Multidomain MDM
- Reltio AgentFlow
- Reltio Intelligent Data Graph
- Reltio Lightspeed Data Delivery Network
- Reltio MCP Server
- Reltio Ontology Builder
- Reltio Business Critical Edition
- FERN (Flexible Entity Resolution Networks)
- DataDriven
Products and services
- Reltio Context Intelligence Platform Open, event-driven cloud-native SaaS platform that unifies and enriches enterprise data into a dynamic semantic model of the business, powering intelligent operations and agentic transformation with built-in governance and real-time data delivery.
- Reltio Data Cloud Secure, scalable, cloud-native SaaS data unification platform that unifies disparate data sources in real time and serves as the high-performance data foundation for trusted, unified context across modern data-driven and agentic operations.
- Reltio Multidomain MDM Agent-enabled, cloud-native SaaS MDM platform delivering a secure best source of truth with LLM-augmented entity resolution (FERN), real-time data integration, continuous data quality management, reference data management, and graph-based relationship views.
- Reltio Intelligent 360 Foundational data unification offering that creates real-time 360° profiles across customers, products, suppliers, and locations, with zero-copy access to cloud data warehouses, dynamic segmentation, automated grouping, and interaction management to power agentic AI and personalized experiences.
- Reltio AgentFlow Agentic AI operations suite for automating data stewardship and business operations, providing prebuilt purpose-built agents (Resolver, Product Recommender, Data Explorer, Work Assigner, Address Enricher, Unmerger, Profiler, Segmenter) and an Agent Builder for custom agents, operating on trusted, governed data from Reltio Intelligent Data Graph.
- Reltio Entity Resolution AI-powered match and merge capability using LLM-powered, pretrained ML models (Flexible Entity Resolution Networks/FERN) to deduplicate core data with dynamic survivorship strategies, match rule builder, analyzer, and proactive monitoring.
- Reltio Data Quality Continuous and automated data quality management powered by machine learning, including continuous data validation, ML-powered real-time dashboards, ongoing cleansing and standardization, and reference data management.
- Reltio Data Integration Low-code/no-code integration platform with 1,000+ prebuilt connectors, REST APIs (real time or batch), Streaming API for near real-time ingestion, data enrichment, iPaaS connectors (MuleSoft, SnapLogic), data catalog integration, and zero-copy integration with cloud data warehouses.
- Reltio AgentFlow Unstructured Capability within Reltio AgentFlow that uses LLMs to extract key information from unstructured documents, notes, and emails and write it directly into the unified profiles of Reltio Intelligent Data Graph, bridging the AI readiness gap for unstructured data.
- Reltio Professional Services Implementation and advisory services organization with 250+ years of combined MDM expertise and 200+ successful implementations, including 90-Day MVP engagements and Forward Deployed Engineers embedded within advanced customers.
Quantifiable outcome
- 78% more efficient IT operations
- +15 more outcomes
Companies that use Reltio
Customer profileNamed customers44 records
Segments9 records
Ideal customer profiles5 records
Reltio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature10 records
Reltio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- PalantircoreSAP is deepening its partnership with Palantir, whose recent earnings presentation highlighted advances SAP has made using Palantir technology. Reltio, as part of SAP Business Data Cloud, benefits from this Palantir integration.
- SAP SEflagshipSAP SE agreed to acquire Reltio on March 27, 2026 and completed the acquisition on May 7, 2026. Reltio is now part of SAP and is being integrated into SAP Business Data Cloud to make SAP and non-SAP enterprise data AI-ready. SAP is also building its 'Autonomous Enterprise' strategy on Reltio's master data management capabilities.
- Google CloudcoreReltio announced new AI-focused products (AgentFlow Unstructured, Profiler agent, Agent Builder) at Google Cloud Next 2026, building on existing Google Cloud compatibility and zero-copy integrations.
- CognizantcoreCognizant was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
- DeloittecoreDeloitte was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
- ZS AssociatescoreZS was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
- AxtriacoreAxtria was recognized as a Reltio 2026 DataDriven Award technology partner for its contributions to data and AI innovation.
- Microsoft AzureflagshipReltio Data Cloud achieved Microsoft Azure Certified Software status, validating security, reliability, and performance for Azure customers. Reltio is available on the Azure Marketplace and spend counts toward customers' Microsoft Azure Consumption Commitment (MACC). Integrations with Microsoft Fabric (zero-copy) and Microsoft Purview announced.
- Amazon Web Services (AWS)flagshipReltio achieved AWS Financial Services Industry Competency for banks, insurers, and capital markets firms. Reltio also holds prior AWS competencies in Travel & Hospitality and Life Sciences verticals. Reltio AgentFlow is compatible with AWS, Microsoft Azure, and Google Cloud.
- TATA Consultancy Services (TCS)coreTCS is a recognized Reltio technology partner and global SI implementing Reltio MDM/Data Cloud for enterprise customers. Satish Byravan, Global Head of Data and Analytics Practice at TCS, is quoted endorsing Reltio AgentFlow on the Reltio website.
- AWS (Travel & Hospitality Competency)coreReltio holds AWS Travel & Hospitality Competency alongside its Financial Services and Life Sciences competencies.
- AWS (Life Sciences Competency)coreReltio holds AWS Life Sciences Industry Competency as part of its vertical-specific AWS recognitions.
- D&B, Moody's, ZoomInfo, NPI, Experian, Bloomberg, LexisNexis, Verisk, IQVIA, MedPro, DEAcoreReltio integrates with major third-party data enrichment sources (D&B, Moody's, ZoomInfo, NPI for healthcare; Experian and Bloomberg for financial services; LexisNexis; Verisk for insurance; IQVIA, MedPro, DEA for life sciences) for referential matching and data enrichment.
- DatabrickscoreReltio offers a Reltio Data Pipeline for Databricks enabling zero-copy data sharing from Reltio Data Cloud into Databricks lakehouse.
- SnowflakecoreReltio offers a Reltio Data Pipeline for Snowflake and zero-copy data sharing to Snowflake for analytics use cases.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Reltio competitors and assessment
Company assessmentDirect peers
- Informatica: Informatica is the long-established MDM and data integration category leader, with deep enterprise penetration across the same Fortune 500 buyer base. Reltio's CEO Manish Sood was part of the Informatica team that built the first MDM platform, making Informatica the most direct architectural and customer-overlap competitor.
- Collibra: Collibra is a leader in data catalog and governance, and pre-integrates with Reltio for metadata sharing. The two compete for the 'trusted data foundation' budget at Fortune 500 enterprises and increasingly overlap as Collibra expands into data quality and lineage adjacent to MDM.
- Alation: Alation is a leading data intelligence/catalog platform and a pre-integrated Reltio partner. Both compete for the data steward and CDO persona at large enterprises, with overlapping value propositions around governed, AI-ready data.
- Stibo Systems: Stibo Systems is a long-standing multidomain MDM competitor (STEP platform), historically strong in manufacturing, retail, and consumer goods. Directly comparable product offering with multi-domain master data across customer, product, supplier, and location.
- Semarchy: Semarchy provides cloud-native multidomain MDM as a direct Reltio alternative for mid-market and enterprise buyers. Competes head-to-head on data unification, entity resolution, and 360-degree profile use cases with a similarly agile, multi-tenant SaaS architecture.
- Talend (Qlik): Talend, now part of Qlik, offers data integration and master data management capabilities. It overlaps with Reltio on data quality, integration, and governance, and competes for the same enterprise data unification budget.
Broad incumbents
- SAP Master Data Governance: SAP MDG is Reltio's now-parent-company's own enterprise MDM offering, historically deployed across SAP's installed base. Following SAP's acquisition of Reltio, the two product lines will be rationalized — making SAP MDG both a former competitor and an internal strategic factor for Reltio's roadmap.
- Oracle Enterprise Data Management: Oracle's Enterprise Data Management suite includes customer MDM, product MDM, and supplier MDM as part of its broader applications stack. It overlaps with Reltio for Oracle-shop enterprises and represents a bundled incumbent alternative for large global deployments.
- Salesforce Data Cloud (Customer 360): Salesforce Data Cloud and Customer 360 bundle real-time customer profile unification, identity resolution, and activation natively into the Salesforce ecosystem. It competes with Reltio for customer-360 spend at large enterprises, particularly those anchored on Salesforce CRM.
Emerging players
- Atlan: Atlan is a fast-growing AI-native data catalog and governance platform targeting modern data teams. While not yet at Reltio's enterprise scale, Atlan is increasingly competing for the data steward/CDO budget at large enterprises and could become a more direct rival as it adds governance and lineage depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks6 records
Key highlights7 records
Customer concentration
Reltio social profiles
Digital presenceReltio compliance and trust
Trust signalCompliance8 records
Reltio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reltio leadership team
Management profileNumber of profiles
Profiles9 records
Reltio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reltio funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reltio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reltio
What does Reltio do?
Reltio sells a cloud-native SaaS data unification and master data management platform — the Reltio Context Intelligence Platform / Reltio Data Cloud — that consolidates fragmented customer, product, supplier, and location data into trusted 360° profiles and a semantic knowledge graph, delivering that data in real time (<50ms) to operational systems, analytics, and AI agents via Reltio Lightspeed and the Reltio MCP Server. Offerings are packaged as Reltio Multidomain MDM, Reltio Intelligent 360, and Reltio AgentFlow (an agentic AI suite), and are licensed primarily through multi-year enterprise subscription contracts supported by Reltio Professional Services.
Is Reltio a public or private company?
Reltio is a private company. It is classified as corporate owned and is currently acquired.
When was Reltio founded?
Reltio was founded in 2011. It employs 251 to 500 people.
Where is Reltio based?
Reltio is headquartered in Redwood Shores, United States, in the North America region.
How does Reltio make money?
Three revenue lines are on record. Subscription SaaS (Annual Recurring Revenue) is the primary driver. The others are professional Services and channel/Partner-sourced revenue.
Who are Reltio's main competitors?
Direct peers on record are Informatica, Collibra, Alation, Stibo Systems, Semarchy and Talend (Qlik). Broad incumbents are SAP Master Data Governance, Oracle Enterprise Data Management and Salesforce Data Cloud (Customer 360). Atlan is listed as an emerging player.
Does Reltio have an API?
Yes. Reltio offers a comprehensive API-first platform with REST APIs for real time and batch operations, a Streaming API for near real-time ingestion via messaging queues, and the Reltio MCP Server for governed, real-time access to AI agents (including third-party agents). The platform provides 1,000+ prebuilt connectors in a low-code/no-code integration environment, plus zero-copy integration with major cloud data warehouses and data catalogs. Reltio Lightspeed Data Delivery Network serves data in <50 ms with high availability globally. Developer documentation is at docs.reltio.com.
What industry is Reltio in?
Reltio's product category is Master Data Management (MDM) Software. Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of HDAEALAJ, Enterprise Case Management & Request Fulfillment Platforms. Its NAICS code is 518 and its SIC code is 7372.