Flow
Flow is a vertically integrated residential real estate platform founded in 2022 by Adam Neumann that develops, brands, and operates multi-format communities — rentals, condos, hotel stays, coworking, and branded goods — across the U.S. and Saudi Arabia for residents and enterprise/government partners.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Flow does
Flow is a vertically integrated residential real estate platform founded in 2022 by Adam Neumann, the former CEO of WeWork. The company develops, brands, and operates multi-format residential communities — long-term rentals, hotel/short-stay accommodations, and for-sale Flow House condominiums — in South Florida (Fort Lauderdale and Miami), New York, Palo Alto, San Jose, and Riyadh, Saudi Arabia. Its core technology layer is the Flow App (resident and host mobile apps) which handles rent payment, amenity booking, on-demand service requests, community communication, and algorithmic roommate matching using structured lifestyle survey data.
Flow's business model blends direct-to-consumer rentals, condo sales, hospitality stays, and merchandise (apparel, furniture, art) via the Flow Store, with a recurring subscription product (The Flow Trip) and branded operations/management fees earned from real estate and government partners such as Rawajeh Group in Saudi Arabia and the City of San Jose's LIVE Program. The platform is extended by sub-brands including Workflow (coworking in Flow-owned buildings only), Flow Foods (in-building grocers and weekly farmers markets), Flow Furniture, and Flow Apparel, all designed to deepen resident engagement within the Flow ecosystem. The company is privately held, backed primarily by Andreessen Horowitz, and reached a ~$2.5 billion valuation in its April 2025 Series B, with management forecasting positive cash flow in 2025.
Flow firmographics
Firmographics- Name
- Flow
- Legal name
- FOL Management LLC
- Website
- https://flow.life
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flow is a vertically integrated residential real estate platform founded in 2022 by Adam Neumann that develops, brands, and operates multi-format communities — rentals, condos, hotel stays, coworking, and branded goods — across the U.S. and Saudi Arabia for residents and enterprise/government partners.
- Ownership category
- akta.pro rank
Flow industry classification
Industry- Product category
- Residential Real Estate
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Vacation Rental & Short-Stay Booking Engines (THALADAB)
Keywords
Where Flow is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Flow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Rent: Recurring rental income from tenants of Flow apartment communities processed via the Flow App, governed by separate residential lease agreements with FOL Management LLC / NIP Finco LLC.
- Hotel and Short-Term Stay Bookings: Revenue from booking hotel and short-term stay accommodations at select Flow Properties, with rates inclusive of room charges, taxes, resort fees, and other disclosed charges; cancellation and deposit terms vary by property and rate type.
- The Flow Trip Subscription: Paid auto-renewing subscription to The Flow Trip publication offering digital content, merchandise and hotel discounts, early access to events, and limited-edition merchandise access, billed on a recurring basis until cancelled.
- Flow Store E-commerce (Apparel, Furniture, Art, Goods): Direct-to-consumer merchandise sales via shop.flow.life including apparel, Flow Furniture (earth-based, custom-crafted furniture), art prints, and other goods; certain items fulfilled by third parties such as Framebridge.
- Branded Operations & Property Management Fees: Fees earned from operating and managing branded residential communities on behalf of partners (e.g., Flow operates the Thara luxury residential community in Saudi Arabia for Rawajeh Group, and partners with ASJ Development on The Fay in San Jose).
- Flow House Condo Sales: For-sale condominium revenue through the Flow House vertical, including reportedly the fastest-selling condo project in South Florida.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Flow Trip — paid auto-renewing subscription service |
| One time/ perpetual license | Pay-as-you-go | Flow Store merchandise pricing |
| Unit Pricing | Pay-as-you-go | Hotel and short-term stay pricing |
| Other | Monthly | Subsidized workforce housing (San Jose LIVE Program) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Flow product offering
Product offeringCore offering
Flow operates directly owned and branded residential real estate communities offering long-term rentals, short-term hotel stays, and for-sale condominiums, supported by a mobile technology platform (Flow App) for resident services and property operations. The company extends its offering through Workflow coworking, The Flow Trip subscription publication, Flow Store e-commerce, and branded product lines (Flow Furniture, Flow Foods, Flow Apparel), and earns branded operations and property management fees from development partners such as Rawajeh Group and ASJ Development.
Product overview
Flow operates an integrated residential real estate platform that combines physical Flow Communities (apartments, Flow House condominiums, and Flow Hotel short-term stays) with a software layer — the Flow App (resident/host) and Flow Practice — for resident services, payments, community engagement, and algorithmic roommate matching. The platform is extended by the Flow Store e-commerce site, The Flow Trip subscription publication, and branded product lines (Flow Furniture, Flow Foods, and Flow Apparel), while Workflow extends the offering into coworking by leasing space only in buildings Flow already owns.
Differentiator
Problem solved
Functional benefit
Brands
- Flow House: Flow's vertically integrated condominium project brand, promoted as the fastest-selling condo project in South Florida; operates a separate consumer site at flowhouse.life.
- Workflow
- Flow Furniture
- The Flow Trip
- Flow Foods
Products and services
- Flow Communities Residential apartment communities operated by Flow in Fort Lauderdale, Miami, and Riyadh, offering long-term rentals and co-living arrangements designed to connect residents with themselves, their neighbors, and the natural world; targeted at adult renters aged 18+ seeking community-oriented, tech-enabled living.
- Flow Hotel Hotel and short-term stay accommodations offered at select Flow Properties, with property-specific deposit, cancellation, and check-in/out policies disclosed prior to booking; targeted at travelers and guests wanting on-brand stays at Flow locations.
- Flow House For-sale condominium ownership offering marketed at flowhouse.life, including what company coverage describes as the fastest-selling condo project in South Florida; targeted at individual buyers seeking branded, design-led, nature-connected condo product.
- Workflow Coworking Coworking venture operated by Flow that leases space inside buildings Flow already owns, providing neighbors with workspace, opportunities, and connections for meaningful work; targeted at residents of Flow Properties and nearby users.
- The Flow Trip Paid auto-renewing monthly subscription publication (print and digital) featuring stories of life in Flow, interviews, and photo journals, with subscriber benefits including digital content, merchandise and hotel discounts, early access to Flow events, and limited-edition merchandise access; targeted at lifestyle subscribers interested in the Flow community.
- Flow Store Direct-to-consumer online store at shop.flow.life selling apparel, custom-crafted Flow Furniture, art prints, and other branded goods, with certain products fulfilled by third parties such as Framebridge; targeted at Flow community members and lifestyle consumers.
- Flow Furniture Custom-crafted, sustainably-made furniture line inspired by the natural world using earth-based materials, sold via the Flow Store; targeted at Flow community members and design-conscious consumers.
- Flow Apparel
Companies that use Flow
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Flow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Flow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Rawajeh GroupflagshipStrategic partnership announced in June 2026 to develop and operate branded residential communities across Saudi Arabia. Rawajeh leads site development while Flow contributes design, development management, brand, and operations expertise. The first project under the partnership is Thara, a flagship luxury residential destination that Flow will operate and manage, with the alliance positioned as a contributor to Saudi Vision 2030's quality-of-living objectives.
- ASJ DevelopmentcoreASJ Development partnered with Flow to purchase The Fay, a downtown San Jose high-rise, out of foreclosure in May 2025 for $175 million. Together they are working with the City of San Jose to lease 197 units under the LIVE Program to provide subsidized housing for teachers, police officers, firefighters, and city staff, with move-in anticipated for August 2026.
- City of San JosecoreThe City of San Jose partnered with Flow to secure 197 rent-subsidized units under its LIVE Program, committing $11.2 million over five years to bulk-lease units in The Fay and provide monthly subsidies to qualifying tenants earning between $113,700 and $226,050 annually.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Flow competitors and assessment
Company assessmentDirect peers
- Common: Common operates a portfolio of co-living apartment communities with a focus on community, design, and tech-enabled operations. Most directly comparable to Flow Communities given the shared-living model, branded operations, and resident app-centric experience.
- Ollie (formerly Quarters): Ollie runs co-living apartment buildings with an app-driven resident experience and managed design-led units, closely matching Flow's vertically integrated community-living model. Ollie's focus on co-living and furnished, tech-enabled apartments makes it a direct operating peer.
- Quarters: Quarters provides co-living and furnished apartments with a focus on design and community. Comparable to Flow Communities and Flow House in product positioning and the rent-by-bedroom co-living model Flow supports via algorithmic roommate matching.
- Sonder Holdings: Sonder operates tech-enabled short-stay apartments and boutique hotels with a unified digital guest experience. Directly comparable to Flow Hotel and to Flow's branded-operations short-stay layer, with overlapping business model and customer (traveler/short-stay guest) overlap.
- Blueground: Blueground leases apartments long-term, furnishes them, and rents them on flexible mid-term stays to professionals. Comparable to Flow's rental and short-stay hybrid model, especially Flow Hotel and Flow Properties' medium-stay positioning.
- Kasa Living: Kasa operates tech-enabled apartment-style accommodations and short-term rentals under a unified brand, comparable to Flow Hotel and Flow's branded operations on third-party properties.
- Mint House: Mint House runs tech-enabled, design-led serviced apartments and residential-style hotels. Directly comparable to Flow's mix of owned apartments, Flow Hotel short-stays, and app-driven guest experience.
Broad incumbents
- WeWork: WeWork is the historical shared-workspace incumbent founded by Adam Neumann; Flow's Workflow coworking spinout positions it as a direct competitor and is structured precisely to avoid WeWork's long-lease commitments. Comparable given the shared founder, shared workspace overlap, and overlapping investor base.
Emerging players
- Lyric: Lyric (formerly stays) provides tech-enabled, design-led apartment accommodations with software for operations. Comparable to Flow's AI-driven property management and Flow App strategy, though narrower in scope (no for-sale condos, no coworking).
- Domio: Domio (rebranded) operates tech-enabled apartment-style short-stay rentals with a design and brand focus. Comparable to Flow Hotel and to Flow's vertically integrated short-stay/apartment hybrid, with overlap in target customer and distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flow social profiles
Digital presenceFlow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flow leadership team
Management profileNumber of profiles
Profiles2 records
Flow subsidiaries and ownership
Company hierarchySubsidiaries2 records
Flow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flow M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flow
What does Flow do?
Flow operates directly owned and branded residential real estate communities offering long-term rentals, short-term hotel stays, and for-sale condominiums, supported by a mobile technology platform (Flow App) for resident services and property operations. The company extends its offering through Workflow coworking, The Flow Trip subscription publication, Flow Store e-commerce, and branded product lines (Flow Furniture, Flow Foods, Flow Apparel), and earns branded operations and property management fees from development partners such as Rawajeh Group and ASJ Development.
Is Flow a public or private company?
Flow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flow founded?
Flow was founded in 2022. It employs 101 to 250 people.
Where is Flow based?
Flow is headquartered in Miami, United States, in the North America region.
How does Flow make money?
Six revenue lines are on record. Residential Rent is the primary driver. The others are hotel and Short-Term Stay Bookings, the Flow Trip Subscription, flow Store E-commerce (Apparel, Furniture, Art, Goods), branded Operations & Property Management Fees and flow House Condo Sales.
Who are Flow's main competitors?
Direct peers on record are Common, Ollie (formerly Quarters), Quarters, Sonder Holdings, Blueground, Kasa Living and Mint House. WeWork is listed as a broad incumbent. Emerging players are Lyric and Domio.
Does Flow have an API?
No public API is recorded for Flow.
What industry is Flow in?
Flow's product category is Residential Real Estate. Its primary akta.pro industry code is THALADAB, Vacation Rental & Short-Stay Booking Engines. Its NAICS code is 561520 and its SIC code is 7000.