Ford Motor
Ford Motor Company (NYSE: F), founded in 1903 and headquartered in Dearborn, Michigan, is a major automaker producing ICE, hybrid, and electric vehicles (F-150, Mustang, Bronco, Mach-E, Lightning) sold through 3,000+ dealers, with Ford Pro commercial fleet services, Ford Credit financing, and the new Ford Energy battery storage subsidiary for AI data centers.
- Company typePublic
- Founded1903
- HeadquartersDearborn, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ford Motor does
Ford Motor Company, founded in 1903 and publicly traded on NYSE: F, is one of the world's largest automakers headquartered in Dearborn, Michigan, with 10,000+ employees and manufacturing across the United States and Mexico. The company develops, manufactures, and distributes a broad vehicle portfolio spanning ICE, hybrid, and fully electric powertrains — including the F-150 and Super Duty trucks, Mustang, Bronco, Explorer, Expedition, Transit, and electric variants Mustang Mach-E, F-150 Lightning, and E-Transit — alongside proprietary technology platforms such as BlueCruise hands-free driving, Co-Pilot360 driver-assist, the Ford Digital Experience with SYNC and Alexa Built-in, and the new Universal EV Platform underpinning a planned $30,000 midsize electric pickup launching in 2027. Underlying technology includes LFP prismatic battery cell production at BlueOval Battery Park Michigan using CATL-licensed technology (~$73/kWh vs ~$93/kWh for NMC), the BlueOval SK joint venture with SK Innovation for three additional battery plants in Tennessee and Kentucky (supported by up to $9.2B in DOE loans), and a newly launched Ford Energy subsidiary repurposing the Glendale, Kentucky facility for utility-scale battery energy storage systems targeting AI data centers.
Ford operates a hybrid go-to-market combining direct-to-consumer via ford.com with a franchised dealer network exceeding 3,000 locations across North America, complemented by the dedicated Ford Pro commercial division serving enterprise fleet customers with integrated software, charging, service, and financing solutions. Revenue is generated primarily through hardware sales (vehicle MSRP pricing across $26,771 Maverick to $54,780+ F-150 Lightning Platinum), with Ford Credit providing retail financing and leasing (0-8.9% APR), parts and service, and emerging recurring software/services streams including Ford Pro charging (>$1B projected revenue by 2030) and Ford Energy battery storage ($3B projected revenue by 2030 per Morgan Stanley). Customer segments span individual retail consumers, commercial fleets, government/military, and first responders. The company has undergone a significant strategic transition: absorbing a $19.5B EV program write-down in 2025 and expecting an additional $7B in 2026-2027, while simultaneously pivoting battery manufacturing capacity toward the higher-margin data center energy storage market and achieving a quality turnaround to #1 ranking in JD Power 2026 Initial Quality Study among mainstream brands.
Ford Motor firmographics
Firmographics- Name
- Ford Motor
- Legal name
- Ford Motor Company
- Website
- https://ford.com
- Company type
- Public
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ford Motor Company (NYSE: F), founded in 1903 and headquartered in Dearborn, Michigan, is a major automaker producing ICE, hybrid, and electric vehicles (F-150, Mustang, Bronco, Mach-E, Lightning) sold through 3,000+ dealers, with Ford Pro commercial fleet services, Ford Credit financing, and the new Ford Energy battery storage subsidiary for AI data centers.
- Ownership category
- akta.pro rank
Ford Motor industry classification
Industry- Product category
- Automotive Manufacturing
- NAICS
- Motor Vehicle Manufacturing (3361), Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
- akta.pro secondary industries
- Battery Pack & Module Manufacturing (EV) (IMACACAA), New & Used Auto Purchase Loans (FSAKADAA), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
Keywords
Where Ford Motor is headquartered
LocationHeadquarters
- HQ city
- Dearborn
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Ford Motor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Ford generates primary revenue from manufacturing and selling automobiles including trucks (F-150, Super Duty, Maverick, Ranger), SUVs (Explorer, Expedition, Bronco, Bronco Sport), cars (Mustang), and commercial vehicles (Transit, E-Transit). Revenue is generated through dealer network with MSRP pricing and various incentive programs.
- Ford Credit Financing: Ford Motor Credit Company provides automotive financing including retail financing, leasing, and wholesale financing for dealers. Generates revenue through interest income and lease residuals.
- Parts and Service: Genuine Ford parts, accessories, and maintenance services sold through dealers. Includes Ford Rewards program for customer loyalty and retention.
- Ford Pro Commercial Services: Software and services for commercial fleet management including vehicle management software, charging solutions, maintenance programs, and financing for business customers.
- Ford Energy Battery Storage: Wholly owned subsidiary manufacturing utility-scale battery energy storage systems (BESS) for AI data centers. Targeting 20 GWh capacity annually with first customer deliveries expected late 2027. EDF Power Solutions deal worth up to $4 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 2026 F-150 starting MSRP $37,290 |
| Other | One time/ perpetual license | Employee Pricing Program - cost-based pricing |
| Unit Pricing | One time/ perpetual license | Mustang Mach-E Electric SUV from $35,818 MSRP |
| Subscription | Monthly | Ford Credit Financing Options |
| Other | One time/ perpetual license | Recognition Programs - $500-$1,000 incentives |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Ford Motor product offering
Product offeringCore offering
Ford Motor Company designs, manufactures, and sells a full lineup of passenger cars, SUVs, crossovers, pickup trucks, and commercial vans, including gasoline, hybrid, and all-electric models such as the F-150, Mustang, Bronco, Explorer, Mustang Mach-E, and E-Transit. Beyond vehicles, Ford offers connected services and software through Ford Pro for commercial fleets, Ford Credit for financing, and is expanding into utility-scale battery energy storage systems through Ford Energy for AI data centers.
Product overview
Ford Motor Company offers a diverse portfolio of vehicles and connected services organized across several key categories: trucks (F-150, Super Duty, Ranger, Maverick, Transit, E-Transit), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), performance vehicles (Mustang including GTD and Dark Horse variants), and electric vehicles (Mustang Mach-E, F-150 Lightning). Beyond vehicles, Ford provides technology platforms including BlueCruise hands-free driving, Ford Co-Pilot360 driver assistance, Ford Pro commercial fleet management software and services, FordPass connected services, and Ford Energy for battery storage systems. Ford's vehicle lineup supports various powertrains including traditional gasoline, hybrid (PowerBoost), and all-electric options, with technology integrations including Apple CarPlay, Android Auto, Amazon Alexa, and SiriusXM. The company has also launched Ford Energy as a new subsidiary for AI data center battery storage, and is developing a Universal EV Platform for affordable electric vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- F-150: Full-size pickup truck - Ford's best-selling vehicle and top-ranked in J.D. Power quality surveys
- Mustang
- Bronco
- Explorer
- Maverick
- Ranger
- Transit
- Super Duty
- BlueCruise
- Ford Performance
- BlueOval SK
Products and services
- F-150 Ford's flagship full-size pickup truck available in gas, hybrid (PowerBoost), and all-electric Lightning variants with multiple trim levels including XL, STX, Platinum, and King Ranch.
- Mustang Mach-E All-electric crossover SUV bearing the Mustang brand, offering EPA-estimated range up to 312 miles with SYNC infotainment and standard Apple CarPlay and Android Auto.
- F-150 Lightning
Quantifiable outcome
- Ranked #1 among mainstream brands in JD Power 2026 Initial Quality Study with 152 problems per 100 vehicles - first time in 16 years
- +3 more outcomes
Companies that use Ford Motor
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Ford Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature5 records
Ford Motor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor and core.
- NovelismajorAluminum supplier to Ford. Two major fires at Novelis's Oswego, New York facility disrupted production and cost Ford approximately $2 billion in lost sales. Novelis has now restarted production at the facility.
- Lear CorporationminorLear Corporation named Ford's 2026 Supplier of the Year in Sustainability category. Lear supplies seating and electronic components to Ford for vehicle manufacturing.
- CATL (Contemporary Amperex Technology)coreFord licensed LFP battery technology from China's CATL for Michigan and Kentucky battery plants. CATL technology enables lower-cost LFP battery production (~73/kWh vs ~$93/kWh for NMC). CATL produces 40% of global EV batteries and developed advanced fast-charging technology.
- EDF Power SolutionsmajorFive-year framework deal worth up to $4 billion to supply Ford Energy's DC Block storage systems for U.S. data centers and grid applications. EDF Power Solutions will distribute Ford Energy battery storage products.
- BlueOval SK (Joint Venture with SK Innovation)coreFord and SK Innovation joint venture BlueOval SK (BOSK) received conditional commitment of up to $9.2 billion in loans from U.S. Department of Energy to build three EV battery plants in Tennessee and Kentucky. Project creating over 12,500 jobs and enabling significant electric vehicle battery production with start expected in 2025.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Ford Motor competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Ford Motor social profiles
Digital presenceFord Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ford Motor leadership team
Management profileNumber of profiles
Profiles17 records
Ford Motor subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ford Motor funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ford Motor M&A and investment
M&A and investmentM&A9 records
Investments25 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ford Motor
What does Ford Motor do?
Ford Motor Company designs, manufactures, and sells a full lineup of passenger cars, SUVs, crossovers, pickup trucks, and commercial vans, including gasoline, hybrid, and all-electric models such as the F-150, Mustang, Bronco, Explorer, Mustang Mach-E, and E-Transit. Beyond vehicles, Ford offers connected services and software through Ford Pro for commercial fleets, Ford Credit for financing, and is expanding into utility-scale battery energy storage systems through Ford Energy for AI data centers.
Is Ford Motor a public or private company?
Ford Motor is a public company. It is classified as public and is currently operating.
When was Ford Motor founded?
Ford Motor was founded in 1903. It employs 5,001 to 10,000 people.
Where is Ford Motor based?
Ford Motor is headquartered in Dearborn, United States, in the North America region.
How does Ford Motor make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are ford Credit Financing, parts and Service, ford Pro Commercial Services and ford Energy Battery Storage.
Does Ford Motor have an API?
No public API is recorded for Ford Motor.
What industry is Ford Motor in?
Ford Motor's product category is Automotive Manufacturing. Its primary akta.pro industry code is IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells), with a secondary code of IMACACAA, Battery Pack & Module Manufacturing (EV). Its NAICS code is 3361 and its SIC code is 3711.