Novelis
Novelis is the leading producer of flat-rolled aluminum products and the world's largest aluminum recycler, operating 29 facilities across four continents. It supplies automotive, aerospace, packaging, architecture, and industrial customers through long-term enterprise contracts and closed-loop recycling partnerships.
- Company typePrivate
- Founded1960
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Novelis does
Novelis is the leading global producer of flat-rolled aluminum (FRP) products and the world's largest recycler of aluminum, operating an integrated network of 29 technically advanced rolling and recycling facilities across four continents (North America, South America, Europe, and Asia). Founded in 1960 and headquartered in Atlanta, Georgia, Novelis is a wholly-owned subsidiary of India's Hindalco Industries Limited (part of the Aditya Birla Group) following Hindalco's approximately $6 billion acquisition in 2007; the company subsequently expanded via the $2.8 billion acquisition of Aleris Corporation in 2020. The company employs approximately 12,750 people and generated $17.1 billion in FY2025 net sales, serving as a critical upstream supplier to Ford, GM, and Stellantis (automotive sheet for body-in-white, EV battery enclosures, thermal management), Airbus and Embraer (aerospace plate and sheet), Ball Corporation (beverage can sheet), and architectural customers with high-recycled-content alloys.
Novelis' core technology platform combines proprietary metallurgy and aluminum rolling capabilities with closed-loop recycling systems that return customer scrap back into identical products in as little as 60 days, the Novelis Operating System (NOS) for standardizing global manufacturing, and decarbonization technologies including hydrogen fuel switching (trialed at Latchford, UK) and electric pusher furnaces (commissioned at Sierre, Switzerland). The company is investing approximately $2 billion in a greenfield rolling and recycling facility at Bay Minette, Alabama (600,000 tonnes initial capacity, expandable to 1.2 million tonnes) to meet growing North American demand for automotive lightweighting, EV battery enclosures, and sustainable packaging.
Novelis operates a B2B direct enterprise sales model, selling primarily through multi-year volume contracts negotiated with major OEMs across automotive, aerospace, packaging, architecture and construction, and industrial end-markets, with pricing driven by alloy specifications, volumes, and long-term relationships rather than public list pricing. Revenue is generated predominantly through hardware sales of FRP products (beverage can sheet, automotive body panels, aerospace plates, building materials) complemented by transaction-fee-style recycling services and a growing battery-grade aluminum foil line for EV applications. Major strategic customers include Ford, GM, Stellantis, Airbus, Embraer, thyssenkrupp Aerospace, Ball Corporation, and VELUX, and the company is pursuing its 3x30 sustainability vision: 75% average recycled content, less than 3 tonnes CO2e per tonne of FRP, and circularity leadership by 2030.
Novelis firmographics
Firmographics- Name
- Novelis
- Legal name
- Novelis Inc.
- Website
- https://novelis.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Novelis is the leading producer of flat-rolled aluminum products and the world's largest aluminum recycler, operating 29 facilities across four continents. It supplies automotive, aerospace, packaging, architecture, and industrial customers through long-term enterprise contracts and closed-loop recycling partnerships.
- Ownership category
- akta.pro rank
Novelis industry classification
Industry- Product category
- Flat-Rolled Aluminum Products
- NAICS
- Aluminum Sheet, Plate, and Foil Manufacturing (331315), Secondary Smelting and Alloying of Aluminum (331314), Alumina and Aluminum Production and Processing (3313)
- SIC
- Primary Production Of Aluminum (3334)
- akta.pro primary industry
- Secondary Aluminum Smelting & Recycling (Remelt) (IMAKACAD)
- akta.pro secondary industry
- Aluminum Trays, Pans & Foil Containers (Semi-Rigid) (IMALADAH)
Keywords
Where Novelis is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Novelis business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Aluminum Flat-Rolled Products: Revenue from manufacturing and selling flat-rolled aluminum products including beverage can sheet, automotive body panels, aerospace plates, and building/construction materials. Long-term supply contracts with major automakers and aerospace manufacturers.
- Aluminum Recycling Services: Revenue generated through recycling operations, processing billions of beverage cans annually and operating closed-loop recycling systems for automotive and packaging customers
- Battery Aluminum Foil: Growing revenue stream from battery-grade aluminum foil for electric vehicle applications, including supply agreements with major EV manufacturers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise contracts with major automakers, aerospace, and packaging manufacturers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Novelis product offering
Product offeringCore offering
Novelis manufactures and sells flat-rolled aluminum products including automotive body sheet, aerospace plate and sheet, beverage can sheet, architectural alloys (HRC57S, ff2), and EV battery enclosure aluminum to global enterprise customers. The company is also the world's largest recycler of aluminum, processing 84+ billion cans annually through proprietary closed-loop recycling systems that return customer scrap directly as new product.
Product overview
Novelis is a leading sustainable aluminum solutions provider and the world's largest recycler of aluminum, operating an integrated network of 29 advanced rolling and recycling facilities across North America, South America, Europe, and Asia. The company offers a diversified portfolio of flat-rolled aluminum products organized around five market verticals: Automotive (lightweight sheet for Body-in-White panels, crash management, EV battery enclosures, and thermal systems), Aerospace (advanced rolled plate and sheet for commercial, business, and freight aircraft and space applications), Packaging (beverage can sheet with over 80% recycled content, food containers, pharma/cosmetics packaging, and industrial packaging), Architecture & Construction (coil-coated facades, HRC57S® with 90%+ recycled content, ff2® architectural alloys, and fire-rated building products), and Industrial (tooling, electronics, heavy-duty haulage, shipbuilding, and signage). Key differentiating offerings include the Novelis Operating System (NOS) — a proprietary operational excellence framework deployed across all facilities — Novelis 3x30 sustainability strategy (targeting 75% average recycled content and <3 t CO2e/t FRP by 2030), Novelis Ventures (investment arm with portfolio companies in AI-powered sorting, battery technology, and low-carbon metals), Novelis Neighbor community engagement, and closed-loop recycling partnerships with major customers. The portfolio spans from raw aluminum sheet and plate to finished components, supported by global R&T centers and sustainability initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Novelis 3×30: Novelis' ambitious vision and sustainability strategy to achieve 75% average recycled content, less than 3 tonnes CO2e per tonne of FRP shipped, and lead industry circularity through first-mover investments by 2030.
- Novelis Operating System (NOS)
- HRC57S®
Products and services
- Automotive Aluminum Solutions Lightweight flat-rolled aluminum sheet for automakers covering Body-in-White panels, crash management systems, commercial vehicle panels, EV battery components, and thermal management systems including heat exchangers and HVAC components. Targets global OEMs for vehicle lightweighting, fuel economy compliance, EV range extension, and sustainability mandates.
- Aerospace Aluminum Solutions Advanced rolled aluminum plate and sheet for fuselage and wing structural components, offering a broad range of alloys and dimensions for commercial aircraft, business aircraft, freight, and space applications. Supplied to Airbus, Embraer, and thyssenkrupp Aerospace; backed by 60 years of aerospace materials experience and certifications including Airbus SQIP and Aero Excellence Bronze.
- Beverage Can Sheet High-recycled aluminum sheet for beverage cans made with over 80% recycled content. Novelis recycles more than 84 billion beverage cans each year through closed-loop and open-loop recycling systems, supplying beverage can manufacturers such as Ball Corporation with sustainable aluminum substrate.
- Pharma & Cosmetics Aluminum Packaging Aluminum packaging solutions for pharmaceutical and cosmetics applications delivering barrier protection and decorative versatility with up to 80% recycled content. Targets pharma and personal care packaging manufacturers requiring sustainable barrier materials.
- Food Packaging Aluminum Aluminum food containers, oven-ready trays, and coffee capsules that protect, perform, and present food products. Includes OHLER trays that withstand extreme temperatures and converter foils for superior finishes, targeted at food packaging manufacturers.
- Industrial Packaging Aluminum Precision aluminum solutions including impact-extruded bottles and protective housing for industrial packaging applications, supported by engineering expertise for seamless system integration. Targeted at industrial packaging customers, with ASI certification for responsible aluminum production.
- HRC57S® High-recycled-content alloy for the architecture market containing more than 90% recycled content, delivering anodizing quality surface aesthetics and technical performance for complex building facades, with excellent bending characteristics and non-combustible fire performance. Targeted at architects and façade builders.
- Architecture & Construction Aluminum Solutions Coil-coated architectural aluminum products for facades, windows, roller shutters, and other building applications, featuring innovative coatings, brilliant colors and finishes, superior corrosion resistance, weather resistance, and A1 non-combustibility fire ratings per DIN EN 13501 and DIN 4102. Targeted at architects, façade engineers, and construction firms.
- Industrial Aluminum Applications Aluminum plate and sheet for industrial applications including tooling, electronics, heavy-duty haulage, shipbuilding, signage, and impact-extruded finished goods for industrial packaging. Targeted at industrial OEMs requiring durable, lightweight, corrosion-resistant aluminum components.
- EV Battery Enclosure Solutions Lightweight aluminum-intensive designs for battery enclosures and housings for individual cells in electric vehicles, supporting range extension and weight reduction. Targeted at EV OEMs, including supply agreements with major EV manufacturers.
- Thermal Management Systems Aluminum solutions for thermal systems including heat exchangers, HVAC components, and battery cooling systems for optimal performance in automotive applications. Targeted at automakers and EV OEMs requiring advanced thermal management.
- Closed-Loop Recycling Service Novelis' closed-loop recycling system that takes back customers' aluminum scrap and turns it directly back into the same product, preserving alloy value, reducing recycling and transportation costs, minimizing environmental impact, and establishing a secure supply chain. Targeted at major automotive and packaging customers (e.g., Ball Corporation, Infinitum).
Quantifiable outcome
- Reduces vehicle weight by up to 40% compared to steel equivalents
- +5 more outcomes
Companies that use Novelis
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Novelis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Novelis partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered key, minor, core and portfolio.
- VELUX GroupkeyStrategic partnership for low-carbon solutions where Novelis HRC57S aluminum alloy (90%+ recycled content) is used in the facade of Forschungsfertigungsgebäude Batterie (FFB) gigafactory in Münster, Germany, demonstrating high-recycled aluminum in premium architectural applications.
- Daeyeong Middle School Eagles Robotics TeamminorNovelis Korea sponsorship of 26 million won ($17,564) to support robotics team's participation in FIRST Tech Challenge World Championship in Houston, Texas.
- InfinitumcoreRenewed long-term partnership to recycle aluminum beverage cans from Norway, shipping UBCs annually to Novelis' recycling plant in Latchford, UK. Supports Novelis' Vision 3x30 targets for 75% average recycled content and reduced CO2e emissions by 2030, providing long-term stability and cost-efficient operations.
- Atlanta HawksminorSponsorship of Next Gen Night presented by Novelis promoting sustainability and community recycling. Novelis distributed 5,000 hats made from recycled materials and partnered on school recycling challenges.
- FiveskeyStrategic partnership to advance energy efficiency in aluminum recycling. Collaboration focuses on developing and implementing technologies to reduce energy consumption and emissions in recycling operations.
- ABBkeyStrategic partnership for industrial innovation to accelerate decarbonization. Focus on advancing automation, electrification, and digital technologies across Novelis' manufacturing operations.
- EmbraercoreLongstanding aerospace partnership extended with focus on sustainability. Novelis supplies advanced aluminum materials for aircraft structures while collaborating on circular economy initiatives.
- thyssenkrupp AerospacekeyMulti-year global partnership agreement to strengthen supply chain for aerospace aluminum. Novelis supplies high-quality rolled aluminum products through thyssenkrupp's distribution network.
- Ball CorporationcoreCollaborative partnership for sustainable aluminum future focused on increasing recycled content in beverage cans and advancing circular economy in packaging.
- UK Industrial Decarbonization InitiativekeyLatchford plant participation in UK government-funded industrial decarbonization initiatives to trial hydrogen use in recycling furnaces, targeting significant CO2 emissions reduction.
- Net Zero Lab Valais (Oiken, HES-SO Valais-Wallis, EPFL)coreMulti-party research initiative launched February 2022 to develop carbon-neutral solutions for aluminum manufacturing. Collaboration includes energy distributor Oiken and research institutions HES-SO Valais-Wallis and EPFL. Developed the electric pusher furnace concept for Sierre plant.
- SorteraportfolioAI technology company enabling circularity through mixed and end-of-life aluminum alloy sorting. Part of Novelis Ventures investment portfolio.
- AddionicsportfolioBattery technology company pioneering 3D current collectors to enable cheaper, lighter, faster battery charging. Part of Novelis Ventures investment portfolio targeting EV and battery applications.
- DTE (Distributed Energy Systems)portfolioDeveloper of proprietary LP-LIBS technology for real-time compositional analysis of molten metals. Part of Novelis Ventures portfolio for process optimization.
- BBTportfolioLeading US producer of low CO2 magnesium. Part of Novelis Ventures portfolio supporting low-carbon materials development.
Scale indicators13 records
Recent moves8 records
Expansion highlights8 records
Novelis competitors and assessment
Company assessmentDirect peers
- Constellium: Constellium is a direct peer producing rolled and extruded aluminum products serving aerospace, automotive and packaging customers, including automotive body-in-white sheet and aerospace plate that overlap directly with Novelis' offerings.
- Arconic Corporation: Arconic produces aluminum sheet, plate and engineered products for aerospace and automotive customers, directly overlapping with Novelis' aerospace plate and automotive body sheet product lines.
- Granges AB: Granges is a Swedish aluminum rolling specialist producing heat exchanger strip, automotive and specialty rolled products, making it a close peer in rolled-aluminum end markets that overlap with Novelis' automotive and industrial segments.
- AMAG Austria Metall AG: AMAG produces flat-rolled aluminum products including specialty sheet, automotive and packaging applications, making it a direct competitor to Novelis in European rolled aluminum markets.
Broad incumbents
- Alcoa Corporation: Alcoa is a global aluminum incumbent producing primary aluminum, alumina and rolled products, competing with Novelis across flat-rolled sheet supply chains and serving similar automotive and packaging end markets.
- Norsk Hydro ASA: Norsk Hydro is a broad aluminum incumbent combining primary production, rolling and recycling, directly comparable in its rolled products business to Novelis and competing for automotive and building product customers.
Regional players
- UACJ Corporation: UACJ is a major Japanese producer of flat-rolled aluminum products for automotive, can stock and other applications, operating primarily in Asia and serving as a regional competitor to Novelis' Asian operations.
Others
- Hindalco Industries Limited: Hindalco is Novelis' parent company and also operates its own aluminum and copper rolled products and extrusions business in India, making it both a parent and an adjacent producer with overlapping end-market exposure.
- Ball Corporation: Ball Corporation is a major beverage can manufacturer and Novelis' customer and partner for sustainable can sheet, making it an adjacent ecosystem participant rather than a direct competitor but a key downstream partner for Novelis' packaging volumes.
Emerging players
- Kobe Steel, Ltd. Kobe Steel produces aluminum and copper rolled products including automotive sheet and extrusions in Japan, making it a partial peer in automotive lightweighting applications overlapping with Novelis' product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Novelis social profiles
Digital presenceNovelis compliance and trust
Trust signalCompliance8 records
Novelis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novelis leadership team
Management profileNumber of profiles
Profiles18 records
Novelis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Novelis funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novelis M&A and investment
M&A and investmentM&A1 record
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novelis
What does Novelis do?
Novelis manufactures and sells flat-rolled aluminum products including automotive body sheet, aerospace plate and sheet, beverage can sheet, architectural alloys (HRC57S, ff2), and EV battery enclosure aluminum to global enterprise customers. The company is also the world's largest recycler of aluminum, processing 84+ billion cans annually through proprietary closed-loop recycling systems that return customer scrap directly as new product.
Is Novelis a public or private company?
Novelis is a private company. It is classified as corporate owned and is currently operating.
When was Novelis founded?
Novelis was founded in 1960. It employs 5,001 to 10,000 people.
Where is Novelis based?
Novelis is headquartered in Atlanta, United States, in the North America region.
How does Novelis make money?
Three revenue lines are on record. Aluminum Flat-Rolled Products are the primary driver. The others are aluminum Recycling Services and battery Aluminum Foil.
Who are Novelis's main competitors?
Direct peers on record are Constellium, Arconic Corporation, Granges AB and AMAG Austria Metall AG. Broad incumbents are Alcoa Corporation and Norsk Hydro ASA. UACJ Corporation is listed as a regional player. Others are Hindalco Industries Limited and Ball Corporation. Kobe Steel, Ltd. is listed as an emerging player.
Does Novelis have an API?
No public API is recorded for Novelis.
What industry is Novelis in?
Novelis's product category is Flat-Rolled Aluminum Products. Its primary akta.pro industry code is IMAKACAD, Secondary Aluminum Smelting & Recycling (Remelt), with a secondary code of IMALADAH, Aluminum Trays, Pans & Foil Containers (Semi-Rigid). Its NAICS code is 331315 and its SIC code is 3334.