Rubrik
Rubrik is a publicly traded cyber resilience and data security platform that unifies Zero Trust data protection, identity security, and AI agent governance to deliver rapid recovery for 6,000+ enterprise customers across cloud, on-premises, and SaaS environments.
- Company typePublic
- Founded2013
- HeadquartersPalo Alto, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Rubrik does
Rubrik is a publicly traded (NYSE: RBRK) cyber resilience and data security company headquartered in Palo Alto, California, founded in 2013. The company provides a unified platform, anchored by Rubrik Security Cloud, that delivers Zero Trust data protection, threat analytics, identity security, and rapid cyber recovery across on-premises, cloud, and SaaS environments. The platform is built on a proprietary append-only file system with logical air gaps and immutable backups, integrating data, identity, and AI infrastructure into a single recovery framework that serves more than 6,000 enterprise customers globally.
Rubrik's product portfolio spans core modules (Zero Trust Data Protection, Cloud Native Data Protection, SaaS Data Protection, NAS Cloud Direct, Cyber Recovery, Data Threat Analytics, Threat Containment) and a growing suite of AI and identity modules including Rubrik AI (agentic cyber recovery), Rubrik Agent Cloud (powered by the SAGE governance engine), Rubrik Annapurna (AI-ready unstructured data layer), Rubrik Cloud Vault (air-gapped cloud vault), and Identity Resilience for Active Directory, Entra ID, and Okta. The Preemptive Recovery Engine continuously pre-computes clean recovery points during peacetime, compressing recovery from weeks to minutes. Strategic technology partnerships with hyperscalers (AWS, Azure, Google Cloud, Oracle), security vendors (CrowdStrike, Zscaler, Palo Alto Networks, Mandiant, Sophos), and AI providers (Anthropic, AWS Bedrock, Google Gemini) extend the platform's reach and integration depth.
The business is primarily subscription-based, with subscription ARR reaching $1.57 billion as of Q1 FY2027 (+32% YoY), complemented by usage-based cloud consumption and professional services delivered through Global System Integrators (Cognizant, Deloitte, HCLTech, NTT Data, Wipro) and Managed Service Providers. Q1 FY2027 revenue reached $387.1 million (+39% YoY), with FY2027 guidance of $1.638-1.648 billion. Net revenue retention has consistently exceeded 120%, and pricing is quote-based enterprise contracting via sales-led direct and channel motions across North America, EMEA, APAC, and Africa. Rubrik completed its NYSE IPO in April 2024, raising approximately $752 million, and has since executed strategic acquisitions of Laminar Technologies (2023, DSPM), Predibase (2025, AI/ML), and Strata.io (2026, identity orchestration).
Rubrik firmographics
Firmographics- Name
- Rubrik
- Legal name
- Rubrik, Inc.
- Website
- https://rubrik.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rubrik is a publicly traded cyber resilience and data security platform that unifies Zero Trust data protection, identity security, and AI agent governance to deliver rapid recovery for 6,000+ enterprise customers across cloud, on-premises, and SaaS environments.
- Ownership category
- akta.pro rank
Rubrik industry classification
Industry- Product category
- Cyber Resilience and Zero Trust Data Security Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Runtime Application Self-Protection & In-App Detection (HDADACAI)
- akta.pro secondary industry
- Privileged Access Management (PAM) (HDADAAAC)
Keywords
Where Rubrik is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Rubrik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Annual Recurring Revenue (ARR): Primary revenue stream delivered via subscription-based SaaS offerings across Rubrik Security Cloud. Q1 FY2027 subscription ARR reached $1.57 billion (32% YoY growth), with subscription revenue growing 41% YoY to $374.2 million. Net revenue retention consistently above 120%.
- Usage-Based Cloud Consumption: Usage-based pricing model for cloud-native protection that aligns costs with actual data consumption; supports tiered cloud storage classes and scales 1:1 with AI pipeline consumption in Annapurna.
- Professional and Managed Services: Implementation, deployment, and managed services delivered through Global System Integrators (Cognizant, Deloitte, LTM, HCLTech, NTT Data, Wipro) and Managed Service Providers (e.g., Assured Data Protection).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing delivered via Contact Sales / Request a Demo |
| Usage-based | Pay-as-you-go | Usage-based cloud consumption pricing |
| Hybrid | Multi-year contract | Hybrid subscription with usage-based cloud components |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Rubrik product offering
Product offeringCore offering
Rubrik provides a unified cyber resilience and Zero Trust data security platform delivered as subscription-based SaaS. The company sells Rubrik Security Cloud and its modules — data protection, identity resilience, cyber recovery, threat analytics, and AI agent governance — to enterprise customers across cloud, on-premises, and SaaS environments. Standalone product offerings include Rubrik Security Cloud, Rubrik Agent Cloud, Rubrik AI, Rubrik Annapurna, Rubrik Cloud Vault, Identity Resilience, and Okta Backup and Recovery.
Product overview
Rubrik offers a unified agentic cyber resilience platform architecture anchored by Rubrik Security Cloud as the core platform, with multiple integrated modules and add-ons. The platform unifies data protection, identity security, and AI governance into a single foundation. Core platform modules include Zero Trust Data Protection, Cloud Native Data Protection, Zero Trust Data Management, NAS Cloud Direct (unstructured data), SaaS Data Protection, Cyber Recovery, Cyber Recovery Simulation, Data Threat Analytics, and Threat Containment. Add-on modules extend the platform with specialized capabilities: Rubrik Agent Cloud (powered by SAGE for AI agent governance), Rubrik AI (agentic AI for cyber recovery), Rubrik Annapurna (AI-ready unstructured data layer), Preemptive Recovery Engine, Rubrik Cloud Vault (air-gapped cloud vault), Identity Resilience, Identity Recovery, Okta Backup and Recovery, Cyber Resilience for Claude (Anthropic integration), and Autonomous Business Recovery (ABR) for Cloud Applications. The Preemptive Recovery Engine serves as the foundational engine that powers multiple capabilities including ABR. Rubrik integrates with major cloud providers (AWS, Azure, Google Cloud), identity platforms (Okta, Active Directory, Entra ID), code repositories (GitHub, Azure DevOps), security tools (CrowdStrike, Zscaler, Palo Alto Networks, Mandiant, Sophos), and AI platforms (Anthropic Claude, AWS Bedrock AgentCore, Google Gemini).
Differentiator
Problem solved
Functional benefit
Brands
- Rubrik Security Cloud: Unified cyber resilience platform for data protection, identity security, and rapid recovery across cloud, on-premises, and SaaS
- Rubrik Agent Cloud
- Rubrik AI
- Rubrik Annapurna
- Rubrik Cloud Vault
- Rubrik Identity Resilience
- Rubrik Zero Labs
Products and services
- Rubrik Security Cloud The foundational cyber resilience platform that unifies data protection, identity security, threat analytics, and rapid recovery for on-premises, cloud, and SaaS data on a single unified platform built on Zero Trust principles. Sold to enterprise IT and security organizations.
- Rubrik Agent Cloud AI agent operations platform powered by SAGE that monitors, governs, and remediates multi-agent AI deployments in real time across any agent framework, including Agent Monitor, Agent Govern, and Agent Rewind capabilities. Sold to enterprises deploying AI agents at scale.
- Rubrik AI The first agentic AI system built for cyber recovery, with Agentic Mode, Agentic Guardrails, and Orchestrated Workflows that orchestrate multi-step recovery across data, identity, and AI infrastructure. Sold to enterprise security organizations.
- Rubrik Annapurna AI-ready unstructured data layer for enterprise Data Intelligence platforms that catalogs files in place across NFS, SMB, AWS S3, and Azure Blob with verifiable provenance and chain of custody. Sold to enterprises running AI/ML pipelines.
- Rubrik Cloud Vault Fully managed, air-gapped, immutable cloud vault that maintains secure data copies in a physically isolated environment on Microsoft Azure or AWS for offsite cyber resilience and ransomware recovery warranty eligibility. Sold to enterprise customers seeking ransomware warranty.
- Identity Resilience Identity security platform delivering continuous visibility, rapid remediation of threats, surgical rollback of malicious changes, and orchestrated recovery for multi-IdP environments across Active Directory, Entra ID, and Okta. Sold to enterprise security and IT organizations.
- Identity Recovery Fast, automated hybrid identity recovery for Microsoft Active Directory and Entra ID with immutable backups, clean room recovery, granular object-level restoration, and streamlined AD Forest Recovery. Sold to enterprise IT and security teams.
- Okta Backup and Recovery Zero Trust Okta backup and recovery solution with automated immutable, air-gapped backups, dependency-aware recovery across Okta, Active Directory, and Entra ID on a single platform. Sold to Okta enterprise customers.
- Cyber Resilience for Claude Agentic cyber resilience for Anthropic's Claude Code and Cowork providing observability, real-time governance, and one-click recovery across Claude deployments, with Codebase Resilience for GitHub and Azure DevOps. Sold to enterprises deploying Claude agents.
- Cyber Recovery Cyber recovery feature that surgically recovers impacted applications, files, or objects to a clean state at scale with multi-site recovery orchestration, threat containment, and recovery simulation capabilities. Sold to enterprise security operations.
- Zero Trust Data Protection Air-gapped, immutable Zero Trust data protection for cloud, SaaS, and on-premises data with native immutability, secure protocols, logical air gaps, encryption, and role-based access controls. Sold to enterprise data protection buyers.
- NAS Cloud Direct / Unstructured Data Protection Petabyte-scale unstructured data backup and recovery for NAS and object stores with 10x faster performance over legacy NDMP, scanning 80,000+ snapshots in under a minute for threat hunting. Sold to enterprises with large unstructured data footprints.
- SaaS Data Protection Complete cyber resilience for SaaS applications including Microsoft 365, Google Workspace, Salesforce, Dynamics 365 CRM, and Atlassian Jira with data resilience, identity resilience, and AI resilience. Sold to enterprise SaaS users.
- Rubrik Security Cloud Government (FedRAMP) FedRAMP-authorized Rubrik Security Cloud offering engineered to meet the rigorous compliance and operational requirements of U.S. federal, state, and local agencies and contractors, providing cyber resilience across enterprise, cloud, and SaaS applications. Sold to U.S. public sector.
- Autonomous Business Recovery (ABR) for Cloud Applications Agentic cyber resilience solution powered by the Preemptive Recovery Engine that automatically discovers application dependencies, validates clean points, and orchestrates sequenced rebuild of cloud applications at machine speed following a cyberattack. Sold to enterprises recovering business-critical cloud applications.
- Agentic Cyber Resilience Platform Unified platform delivering agentic cyber resilience across data, identity, and AI, including the Preemptive Recovery Engine, Identity Resilience, Autonomous MVB Recovery, and Agentic Security components on a single integrated platform. Sold to enterprise customers seeking consolidated cyber resilience.
Quantifiable outcome
- Recover 100x faster than legacy backup (Minimum Viable Business in minutes vs weeks)
- +8 more outcomes
Companies that use Rubrik
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles3 records
Rubrik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature9 records
Rubrik partnerships and signals
Strategic signalScale indicators16 records
Recent moves7 records
Expansion highlights8 records
Rubrik competitors and assessment
Company assessmentDirect peers
- Cohesity: Cohesity is the closest direct peer to Rubrik, offering a hyperconverged data protection and management platform with similar Zero Trust architecture, immutable backups, and cyber recovery capabilities. Both compete head-to-head in enterprise data security with overlapping GTM motions and customer bases.
- Commvault: Commvault is a long-established data protection and information management platform that competes directly with Rubrik's core Zero Trust Data Protection and Cyber Recovery offerings across hybrid cloud environments and large enterprise accounts.
- Veeam: Veeam is a leading backup and recovery vendor with strong virtualization and cloud-native protection offerings; it directly competes with Rubrik across VMware, AWS, Azure, and Kubernetes workloads and is often cited in the same enterprise RFPs.
- Druva: Druva is a 100% SaaS-based data protection platform that competes with Rubrik's cloud-native protection modules for AWS, Azure, and SaaS workloads, particularly in mid-market and enterprises seeking consumption-based pricing models.
Emerging players
- Zerto: Zerto (an HPE company) specializes in disaster recovery and continuous data protection for virtualized and cloud environments, overlapping with Rubrik's Cyber Recovery and cloud-native DR use cases but focused more narrowly on replication and DR orchestration.
- SentinelOne: SentinelOne's Singularity platform and Purple AI agentic capabilities compete with Rubrik's emerging AI-driven threat analytics and Rubrik Agent Cloud/SAGE offerings in the broader endpoint-to-data security conversation at enterprise customers.
Broad incumbents
- Microsoft (Azure Backup / Microsoft 365 Backup): Microsoft bundles native backup and recovery capabilities into Azure and Microsoft 365 that compete with portions of Rubrik's cloud-native and SaaS protection offerings, and is simultaneously Rubrik's largest strategic investor and Azure integration partner.
- AWS (AWS Backup): AWS Backup and native EC2/EBS/RDS protection compete with Rubrik's cloud-native data protection modules on price and ecosystem integration, while AWS simultaneously serves as a hyperscaler infrastructure partner for Rubrik Cloud Vault and joint enterprise deployments.
- CrowdStrike: CrowdStrike's Falcon XDR platform integrates with Rubrik (unifying endpoint detection with backup data context) but is also an adjacent security incumbent whose expanding Charlotte AI agentic capabilities could encroach on AI-driven threat analytics adjacent to Rubrik's domain.
- Palo Alto Networks (Cortex): Palo Alto Networks' Cortex XSIAM and XSOAR platforms integrate with Rubrik via SOAR playbooks but also compete in adjacent SecOps and incident response categories where Rubrik's Cyber Recovery Simulation positions itself.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rubrik social profiles
Digital presenceRubrik compliance and trust
Trust signalCompliance9 records
Rubrik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubrik leadership team
Management profileNumber of profiles
Profiles10 records
Rubrik subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rubrik funding detail
Funding detailFunding overview
Funding rounds14 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubrik M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubrik
What does Rubrik do?
Rubrik provides a unified cyber resilience and Zero Trust data security platform delivered as subscription-based SaaS. The company sells Rubrik Security Cloud and its modules — data protection, identity resilience, cyber recovery, threat analytics, and AI agent governance — to enterprise customers across cloud, on-premises, and SaaS environments. Standalone product offerings include Rubrik Security Cloud, Rubrik Agent Cloud, Rubrik AI, Rubrik Annapurna, Rubrik Cloud Vault, Identity Resilience, and Okta Backup and Recovery.
Is Rubrik a public or private company?
Rubrik is a public company. It is classified as public and is currently operating.
When was Rubrik founded?
Rubrik was founded in 2013. It employs 1,001 to 5,000 people.
Where is Rubrik based?
Rubrik is headquartered in Palo Alto, United States, in the North America region.
How does Rubrik make money?
Three revenue lines are on record. Subscription Annual Recurring Revenue (ARR) is the primary driver. The others are usage-Based Cloud Consumption and professional and Managed Services.
Who are Rubrik's main competitors?
Direct peers on record are Cohesity, Commvault, Veeam and Druva. Emerging players are Zerto and SentinelOne. Broad incumbents are Microsoft (Azure Backup / Microsoft 365 Backup), AWS (AWS Backup), CrowdStrike and Palo Alto Networks (Cortex).
Does Rubrik have an API?
Yes. Rubrik provides APIs and pre-built automation tools/integrations to help businesses stay ahead of the curve and deliver IT-as-a-service. Developer resources are available through the Rubrik Developer Center at developer.rubrik.com, with API integrations covering ServiceNow, vRealize Automation, and VMware vCloud Director for backup, recovery, test/dev, and compliance automation. Developer documentation is at developer.rubrik.com.
What industry is Rubrik in?
Rubrik's product category is Cyber Resilience and Zero Trust Data Security Software. Its primary akta.pro industry code is HDADACAI, Runtime Application Self-Protection & In-App Detection, with a secondary code of HDADAAAC, Privileged Access Management (PAM). Its NAICS code is 5132 and its SIC code is 7371.