Zerto
Zerto is a Hewlett Packard Enterprise-owned software company that provides continuous data protection, disaster recovery, and ransomware resilience for enterprise virtual, cloud, Kubernetes, and SaaS workloads across 350+ cloud platforms.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Zerto does
Zerto is a Boston- and Herzliya-headquartered software company that provides continuous data protection (CDP), disaster recovery, ransomware resilience, and cloud data mobility for enterprise IT environments. The platform is built around a near-synchronous replication engine that captures every production write and stores it in a journal, enabling recovery points separated by only 5-15 seconds and recovery times measured in minutes. Core technical components include journal-based recovery, real-time encryption anomaly detection, orchestration and automation for non-disruptive failover and testing, an analytics layer for SLA monitoring and capacity forecasting, and a Cyber Resilience Vault that creates air-gapped immutable copies in Azure Blobs, Amazon S3, or S3-compatible storage. The platform integrates natively with VMware vSphere, AWS, Azure, Google Cloud, IBM Cloud, Oracle Cloud, and over 350 additional cloud providers, and now extends into Kubernetes workloads and SaaS application backup for Microsoft 365, Dynamics 365, Azure AD, Salesforce, and Google Workspace.
Zerto sells primarily on a subscription-based licensing model priced per virtual machine or capacity, with annual contracts and tiered Standard and Premium support offerings. The company has been a wholly-owned subsidiary of Hewlett Packard Enterprise since the 2021 acquisition (announced at approximately $374 million) and is now sold through HPE's enterprise field sales organization and the Zerto Alliance Partner Program of resellers, system integrators, and managed service providers. Customer segments are organized vertically and target financial services, healthcare, legal, manufacturing, public sector, and managed service providers, with named enterprise customers including United Airlines. Zerto operates as a hybrid data protection and mobility platform positioned as a flagship software layer in HPE's Private Cloud and Morpheus offerings, used both for ransomware recovery and for migrating workloads off VMware following Broadcom's acquisition.
Zerto firmographics
Firmographics- Name
- Zerto
- Legal name
- Zerto Ltd.
- Website
- https://zerto.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zerto is a Hewlett Packard Enterprise-owned software company that provides continuous data protection, disaster recovery, and ransomware resilience for enterprise virtual, cloud, Kubernetes, and SaaS workloads across 350+ cloud platforms.
- Ownership category
- akta.pro rank
Zerto industry classification
Industry- Product category
- Disaster Recovery and Data Protection Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Replication & Data Protection (CDP, Snapshots, Sync) (HDABAIAG)
- akta.pro secondary industries
- Immutable Backup, Air-Gap & Ransomware Recovery (HDABAIAJ), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)
Keywords
Where Zerto is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zerto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription Licensing: Zerto operates on a subscription licensing model with annual or multi-year contracts. Customers purchase licenses based on virtual machine count or capacity. The company offers Standard and Premium support tiers with different service level agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Support - Business hours coverage with severity-based response times |
| Subscription | Annual | Premium Support - Enhanced coverage with priority queuing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Zerto product offering
Product offeringCore offering
Zerto sells a unified, software-only data protection and disaster recovery platform anchored by Continuous Data Protection (CDP) with journal-based recovery, complemented by real-time ransomware encryption detection, orchestration and automation, analytics, and an air-gapped Cyber Resilience Vault. It is delivered as subscription software licensed per virtual machine or capacity, supporting on-premises, hybrid, and multi-cloud environments across VMware, Kubernetes, and the major public clouds.
Product overview
Zerto is a unified software platform acquired by Hewlett Packard Enterprise that delivers ransomware resilience, disaster recovery, and data mobility for enterprise IT environments. The core Zerto Platform provides continuous data protection with journal-based recovery, real-time encryption detection, orchestration and automation, and analytics capabilities. The product portfolio includes CDP as the foundational replication engine, the Cyber Resilience Vault for air-gapped recovery, DRaaS for cloud-delivered disaster recovery, and Backup for SaaS covering Microsoft 365, Dynamics 365, Azure AD, Salesforce, and Google Workspace. Supporting infrastructure includes myZerto customer portal, Zerto University training and certification, and specialized Technology for MSPs enabling managed service providers to deliver Zerto-powered services. The platform integrates natively with VMware vSphere, AWS, Azure, Google Cloud, IBM Cloud, Oracle Cloud, Veeam, and over 350 additional cloud providers, providing a software-only solution without vendor lock-in.
Differentiator
Problem solved
Functional benefit
Products and services
- Zerto Platform Unified enterprise software platform providing continuous data protection, ransomware resilience, disaster recovery, and data mobility for virtualized, containerized, and SaaS workloads across on-premises and cloud environments; sold as a subscription licensed by VM count or capacity.
- Cyber Resilience Vault
Quantifiable outcome
- 98% improvement in recovery time
- +3 more outcomes
Companies that use Zerto
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Zerto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature8 records
Zerto partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- HPE Private CloudflagshipZerto is integrated into HPE's fourth generation Private Cloud platform as a key software component for legacy migration and data protection. The platform unifies virtual machines and containers on a single infrastructure powered by ProLiant Compute Gen12.
- VeeamcoreVeeam backup integration is included in HPE's enhanced offerings alongside Zerto data protection as part of HPE's competitive positioning against VMware by Broadcom.
- Assured Data ProtectioncoreAssured Data Protection launched a Zerto-powered managed disaster recovery service targeting VMware and multi-hypervisor environments. The service provides near-continuous data protection, flexible recovery options, and supports migration to alternative hypervisors like Nutanix, addressing enterprises reevaluating VMware commitments after Broadcom's acquisition.
- Hewlett Packard Enterprise (HPE)coreHPE acquired Zerto in 2022 for approximately $374 million. Zerto operates as a subsidiary of HPE, integrated into HPE's hybrid cloud and data protection portfolio. Zerto products are branded as 'HPE Zerto' and supported through HPE's global support infrastructure.
- Amazon Web Services (AWS)coreZerto provides disaster recovery and migrations to, from, and within AWS cloud. Supports immutable copies in Amazon S3 for ransomware protection.
- Microsoft AzurecoreZerto supports disaster recovery and migrations to, from, and within Microsoft Azure. Supports immutable copies in Azure Blobs for cyber resilience.
- Google CloudcoreZerto provides disaster recovery and migration capabilities for Google Cloud environments.
- IBM CloudcoreZerto supports disaster recovery and migrations to, from, and within IBM Cloud.
- Oracle CloudcoreZerto provides disaster recovery and migration support for Oracle Cloud infrastructure.
- VMwarecoreZerto provides continuous data protection and disaster recovery for VMware vSphere environments, positioned as an alternative for customers seeking to migrate away from VMware following Broadcom's acquisition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zerto competitors and assessment
Company assessmentDirect peers
- Commvault: Commvault delivers enterprise data protection, backup, and information management across hybrid cloud and on-premises environments. It competes with Zerto across the same enterprise DR buyer and overlaps on continuous data protection and cyber-recovery capabilities.
- Cohesity: Cohesity offers data management and backup with cyber-resilience features for hybrid and multi-cloud enterprises. It competes with Zerto for enterprise DR/CDP wallet share, particularly in cyber-recovery and ransomware protection use cases.
- Rubrik: Rubrik provides a cloud-native data security and backup platform with built-in ransomware recovery, compliance, and DR. It targets the same enterprise backup/DR buyer as Zerto and increasingly competes on cyber-resilience narratives.
- Acronis: Acronis combines backup, disaster recovery, and cyber protection (anti-ransomware, endpoint security) in a single platform. It overlaps with Zerto across SMB/mid-market DR and cyber-recovery use cases, particularly via MSP-led distribution.
- Druva: Druva delivers a SaaS-native data protection and DR platform built on AWS. It competes with Zerto for cloud-first DR/backup buyers, especially in mid-market and SaaS-centric segments where Zerto's on-prem-anchored model is less differentiated.
- Veeam Software: Veeam is a leading provider of backup, recovery, and data management for virtual, physical, and cloud workloads. It is Zerto's most direct competitor in VM-centric DR/CDP, and is now also bundled alongside Zerto inside HPE Private Cloud.
Broad incumbents
- Veritas Technologies: Veritas is a long-established enterprise data protection and information management vendor with NetBackup and Alta Data Protection. It overlaps with Zerto across enterprise DR, backup, and cyber-resilience, though Veritas's portfolio is much broader than Zerto's CDP-focused stack.
- Dell Technologies (PowerProtect / Data Domain): Dell's data protection portfolio (PowerProtect, Data Domain, APEX backup services) competes with Zerto in enterprise DR and backup, often bundled with Dell server and storage sales. Dell is a recognized data backup and recovery market player alongside Zerto.
- IBM (Spectrum Protect / Fusion): IBM offers enterprise data protection and cyber-resilience capabilities through Spectrum Protect and related storage software. It competes with Zerto in large-enterprise DR and is identified as a peer in the same $27.63B data backup and recovery market.
Others
- Assured Data Protection: Assured Data Protection is a flagship Zerto-powered managed DR service provider targeting VMware and multi-hypervisor environments. It is not a technology competitor but is a critical channel partner that extends Zerto's reach into mid-market and SMB via DRaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zerto social profiles
Digital presenceZerto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zerto leadership team
Management profileNumber of profiles
Profiles4 records
Zerto funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zerto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zerto
What does Zerto do?
Zerto sells a unified, software-only data protection and disaster recovery platform anchored by Continuous Data Protection (CDP) with journal-based recovery, complemented by real-time ransomware encryption detection, orchestration and automation, analytics, and an air-gapped Cyber Resilience Vault. It is delivered as subscription software licensed per virtual machine or capacity, supporting on-premises, hybrid, and multi-cloud environments across VMware, Kubernetes, and the major public clouds.
Is Zerto a public or private company?
Zerto is a private company. It is classified as corporate owned and is currently operating.
When was Zerto founded?
Zerto was founded in 2010. It employs 501 to 1,000 people.
Where is Zerto based?
Zerto is headquartered in Boston, United States, in the North America region.
How does Zerto make money?
One revenue line is on record: software Subscription Licensing.
Who are Zerto's main competitors?
Direct peers on record are Commvault, Cohesity, Rubrik, Acronis, Druva and Veeam Software. Broad incumbents are Veritas Technologies, Dell Technologies (PowerProtect / Data Domain) and IBM (Spectrum Protect / Fusion). Assured Data Protection is listed as an others.
Does Zerto have an API?
Yes. Zerto provides a v1 REST API that can be accessed via Postman and other API clients. The API is used for MSP billing purposes where managed service providers submit usage reports via a secure API. Additional API capabilities are referenced in community forums for programmatic access to Zerto functionality.
What industry is Zerto in?
Zerto's product category is Disaster Recovery and Data Protection Software. Its primary akta.pro industry code is HDABAIAG, Replication & Data Protection (CDP, Snapshots, Sync), with a secondary code of HDABAIAJ, Immutable Backup, Air-Gap & Ransomware Recovery. Its NAICS code is 5132 and its SIC code is 7372.