What Finary does

Finary is a Paris-based fintech company founded in 2021 that operates a multi-asset wealth tracking and management platform serving over 1 million users tracking more than €10 billion in assets. The platform aggregates data from 20,000+ banks, brokers, and crypto platforms through read-only integrations with Powens and Plaid, providing a consolidated view across stocks, real estate, cryptocurrencies, savings, crowdlending, startups, and exotic assets. AI-powered features include automated expense categorization, fee scanning, diversification analysis by geography and sector, dividend tracking, and a community investment leaderboard.

The product portfolio is tiered: Finary Lite (free tier for basic tracking), Finary Plus (€149.99/year premium subscription for advanced analytics, budget management, and weekly reports), Finary Pro (business and personal asset consolidation), Finary One (curated private wealth management for high-net-worth clients), and Finary Life, a life insurance product distributed in partnership with Generali Vie with 0.50% management fees on 700+ unit-linked funds. An integrated crypto trading platform supports 25-30+ cryptocurrencies with staking yields up to 10% and automated DCA plans. Finary is regulated by ACPR as an investment firm (N°19283), AMF as a PSAN (E2022-057), and ORIAS as an insurance broker (21001279), with strategic partnerships including BlackRock/iShares for managed ETF portfolios and PayPal Ventures as Series B lead investor.

Finary employs 11-50 staff and operates a product-led, community-driven go-to-market model with self-serve onboarding, a referral program, and equity crowdfunding via Crowdcube (€2.1M raised in 21 minutes). Revenue streams include subscriptions (Finary Plus), insurance management fees (Finary Life), and crypto trading fees. The company has raised approximately €37.6M across disclosed rounds (€2.2M seed in May 2021, €8M Series A in February 2022, €2.4M Crowdcube community round in March 2022, and €25M Series B in September 2025) and is targeting €5 billion in assets under management within three years per its Series B announcement.

Name

Finary

Legal name

Finary SAS

Website

https://finary.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Finary is a Paris-based fintech platform serving over 1 million users with consolidated wealth tracking across 20,000+ financial institutions, offering subscription-based portfolio analytics, crypto trading, and life insurance via Generali Vie and BlackRock partnerships.

Ownership category

akta.pro rank

Product category

Personal Wealth Management Software

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

akta.pro secondary industries

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG), Portfolio Management Systems (PMS), Rebalancing & Analytics (Crypto) (FSADAHAE)

Keywords

• Wealth management platform
• Portfolio tracking software
• Personal finance tools
• Life insurance products
• Crypto trading platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Finary Plus subscription: Annual subscription at €149.99/year for premium features including advanced portfolio analysis, goals tracking, weekly reports, and budget management. Free tier available for basic tracking.
2. Finary Life insurance fees: 0.50% annual management fees on units of account. Zero entry fees, subscription fees, or arbitration fees. Revenue from insurance distribution partnership with Generali Vie.
3. Crypto trading and staking: Revenue from cryptocurrency trading with competitive pricing and staking services offering up to 10% interest on crypto holdings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Finary operates a unified personal wealth management platform that aggregates assets across more than 20,000 banks, brokers, and crypto platforms into a single dashboard. The platform offers tiered subscription products (free Finary Lite, premium Finary Plus at €149.99/year, and Finary Pro for business assets), an integrated crypto trading and staking service, a digital life insurance product (Finary Life) distributed with Generali Vie, and a private wealth service (Finary One). It generates revenue through premium subscriptions, insurance management fees (0.50% on unit-linked funds), and crypto trading revenue.

Product overview

Finary is a unified wealth management platform offering a tiered product portfolio: Finary Lite (free tier) for basic asset tracking, Finary Plus (€149.99/year) for advanced analytics and budget management, Finary Pro for business/personal asset consolidation, and Finary One for premium private banking services. The platform integrates a cryptocurrency trading platform, Finary Life (insurance vie product with Generali), and provides AI-powered tools including fee scanning, diversification analysis, and automated portfolio tracking across 20,000+ connected financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Finary Life: Next-generation life insurance (assurance vie) product offered by Finary, providing management自由 (libre) with 700+ unit-linked funds, 0.5% management fees on UCs, and a euro fund (Netissima) offering 4.5% net return. Insured by Generali Vie.
• Finary Plus
• Finary Lite
• Finary Pro
• Finary One

Products and services

• Finary Lite Free tier of the Finary platform that enables users to track all personal assets in a single dashboard, connecting to over 20,000 banks and platforms worldwide for basic wealth tracking.
• Finary Plus Premium annual subscription at €149.99/year providing advanced portfolio analytics, budget management, fee scanning, dividend tracking, weekly performance reports, and goals tracking, with a 14-day free trial.
• Finary Pro Subscription product for managing both business and personal assets in one place, designed for self-employed professionals and small business owners who need a unified view of mixed personal and professional finances.
• Finary Life Life insurance (assurance vie) product distributed in partnership with Generali Vie, offering 700+ unit-linked investment options with 0.5% management fees, 0% entry/transfer fees, and both self-directed and profiled management options.
• Finary One Private wealth management service providing curated investment opportunities and access to private banking tools for high-net-worth individuals.
• Crypto Platform Integrated cryptocurrency trading platform allowing users to buy and sell 25+ cryptocurrencies at competitive prices 24/7, with staking offering up to 10% passive income, fee comparison, and automated Dollar-Cost Averaging investment plans.

Quantifiable outcome

• Over €10 billion in assets tracked on platform within first year with 30,000 users
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Generali VieflagshipStrategic or Co-development Partner · 1 January 2023Major international insurance group serving 70 million clients globally. Insurer for Finary Life insurance products (e-vie contract). Provides policy administration, fund management for euro and unit-linked funds, and regulatory compliance under ACPR oversight.
• BlackRock / iSharescoreTechnology or Integration · 1 January 2023World's largest asset manager providing ETF Portfolio products for Finary Life's managed profile option. Finary uses iShares ETFs for its three risk-profile portfolios (prudent, adventurous, explorer) combining 15-25 ETFs per portfolio for 8,000+ global equity and bond exposures.
• CrowdcubecoreChannel Partner/ Reseller/ Distributor · 5 April 2022UK-based equity crowdfunding platform that facilitated Finary's community funding round (€2.1M raised in 21 minutes). Finary was one of the first French companies to use Crowdcube's French platform following regulatory changes.
• Powens (Budget Insight)coreTechnology or IntegrationAccount aggregation service used by Finary for secure read-only connections to banks and financial institutions. Enables the 20,000+ institution connections mentioned on the platform.
• PlaidcoreTechnology or IntegrationUS-based account aggregation service used alongside Powens for global financial data connectivity. Complements European coverage with additional institution connections.
• AMF / ACPR / ORIASflagshipOthersFrench financial regulators: AMF (financial markets authority), ACPR (prudentential supervision), and ORIAS (insurance intermediaries register). Finary is registered PSAN (E2022-057) with AMF, ACPR-authorized investment firm (N°19283), and ORIAS-registered insurance broker (21001279).

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/finaryhq
• YouTubeyoutube.com/@Finary
• Facebookfacebook.com/finaryhq
• LinkedInlinkedin.com/company/finaryhq
• Instagraminstagram.com/finary

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finary